Joe Liberatoreb
Analyst · William Blair. You may now proceed with your question.
Yes. It’s a great question. And I wouldn’t say that this is a near-term incremental, so I want to be clear there. Because I think what you really have to do is you have to look back to 2008, 2009 as that was really a turning point with the advent of smartphones coming about, areas such as mobility, cloud, along with the security ramification, they were in their infancy back in 2008, 2009. So I mean, the entire world has moved online, and I am not talking just Internet online, but the way that all businesses are interfacing with their customers, their distributors, their vendors, how they are even interfacing with their internal people. I mean we are personally experiencing this front and center. So I think you almost have to think of this in terms of the customer journey and leveraging technology in a mobile cloud base and interfacing wherever there is possible opportunities to really enhance or optimize that client experience, whether it’s acquisition of a product or service, how you are processing payments, billing, all those dynamics, the support, I mean. So it’s really an end-to-end experience. So these – what’s happened with COVID is, it’s really only accelerated what was already underway in terms of data – this whole digitization. And then on the back end of this, you have the whole data aspect, which is really – everybody is trying to figure out how do I get after my data to enhance my decision-making, how do I get after that to enhance the overall customer experience. So I would really say to sum it up, this has really just been an accelerator of all these digitization activities. I mean we continue to see clients they are hiring, what I would really consider more transformational roles with the high percentage of these being really more senior level, and they are directly linked to accelerating that digitization experience and it’s really that consumer direct-type relationship and then enabling the whole remote work environment with mobility and cloud at the forefront. So it’s much broader than something that’s incremental.