Mark Throdahl
Analyst · Stifel. Your line is now open
Well, with regard to the international growth, I think we have to admit that international sales are inherently lumpy. They are very much a function of - for example, set sales that we don't totally control and in certain quarters we get a lot of them and others, we don't. We were very satisfied by the replenishment volume growth that occurred in the third quarter and in many ways that is the truest indication of strategic strengths in markets, because that's indicative of surgeries. We also saw some structural things that happened in the quarter completely unrelated to primary demand, such as a very large stocking order that didn't quite make the quarterly cut-off and we'll enjoy that in the fourth quarter. And to be frank, we didn't need international growth in the quarter to achieve this sort of performance. With regard to what we're trying to achieve internationally, particularly in Europe, I think we feel that we are all in - that we are now, in the right countries. So country expansion is not the issue. It is a drive for penetration of market share growth in these areas. And so the conversion of stocking distributors to sales agencies is one element in that. Secondly is the investment in people in Europe. The individual that will be moved to Europe to takeover our business, ran our Trauma and Deformity business worldwide for a period of time. And in fact had actually been President of a distributor in Europe before we hired him. So he is a very experienced guy, and we will now be building out around him, focused infrastructure on clinical training and education, on regulatory affairs, and sales managers who will focus on specific country markets. And then I think a third element of this is the huge investment we've been making in quality and regulatory, a lot of which is directed at compliance to the EU MDR, and this other initiative of unifying regulatory standards in seven of the major markets, including the United States. And we're doing that in the background of other companies who are actually coming to us, wanting us to buy their pediatric lines, because they're going to abandon them. So I would think that over time, we would see a further acceleration of our international growth, particularly in Europe. As we do more than, to be blunt, skimming the market, which is what we have done historically.