Chris Rossi
Analyst · BMO Capital Markets. Please go ahead
Sure. We got a question earlier about aerospace. And I mentioned that, strategically, we still think that was a good move, because again, our share was low, and we're actually growing quite aggressively in that space. We had launched a program that we in our actually, in our Widia business segment, and we've used that program, now expanded it through Industrial. But we've gotten really good traction. We're keeping track of the number of customers that we're actually adding. And these are customers that we never served before, so that's going quite well. Now the HARVI end mill is a product that can help you in that space because obviously there's a lot of aluminum beam machined there. But it's also applicable to the general engineering space. And that's another area that we've that we're focusing on. Again, we have taken a lot of resources that we're focused on, automotive, where there was, I think, limited opportunity to grow and limited profitability and move that into these general engineering and aerospace locations. And that program is going pretty well. Now I actually think that in this kind of an environment, it's actually easier to tell the efficacy of your growth initiatives because if you actually are adding new customers in this kind of environment, it's easy to see because sometimes, Joel, what you see is that you're getting growth, but the market is dominating the growth. So it's kind of hard to separate, too. In this kind of environment, we can actually we're even more focused on adding new customers and understanding what's happening to us. So technology is certainly a big part of it in terms of driving productivity for customers. And frankly, it's been technology that we've applied to automotive and never really brought it into this general engineering and aerospace. So it's not even stuff that we newly develop. It's stuff that we've always had. We just never brought it to that space. So we feel pretty good about those growth initiatives. Also, I mentioned additive manufacturing on the Infrastructure side. In oil and gas, there's a lot of focus on reducing weight and also, frankly, reducing costs for those services company and added a manufacturer as an opportunity to do that. And their customers are actually quite excited about our ability to apply that technology to tungsten carbide-based materials.