Muhtar Kent
Analyst · Consumer Edge Research
Thank you, Jackson, and good morning, everyone. I'm pleased to report that once again, the Coca-Cola Company delivered strong results this quarter and ended 2010 having realized another year of solid growth and success. In 2010, we met or exceeded all of our long-term growth targets. And we achieved these results against a backdrop of an unbalanced global economic recovery and while completing our acquisition of CCE's North America business. At the same time, we once more gained volume and value share in Global non-alcoholic beverages. We also gained global volume in both the sparkling and still ready-to-drink beverage categories. Together, with our global bottling partners, we are decisively executing our 2020 Vision and are advancing our momentum. Our brands are stronger and healthier, fueled dynamically by our marketing and innovation. Brand Coca-Cola, the very oxygen of our business, grew 4% for both the quarter and the full year, the highest full year growth our wonderful flagship brand has achieved in over a decade. Our investments are rising as we keenly focused on expanding our profitable operations in a sustainable way across more than 200 markets where we do business today. Our business in North America is growing again. We delivered positive organic volume growth for the full year in North America. This complements the rapid and successful work we're doing to integrate our North America business, all designed to bring greater growth, profitability and value to our flagship market. And today, our system is more aligned than it has been in a decade. In 2010, the first year of our 2020 Vision, we executed and performed as one closely coordinated global system. No question, the journey to our 2020 Vision is underway. Turning now to our performance results. I'm happy to report that our volume growth grew a strong 6% in the quarter. Excluding the benefit of our new cross-licensed brands, primarily Dr. Pepper brands in North America, our quarterly volume growth was a strong 5%. This was fueled by organic volume growth in every one of our five geographic operating groups. As for the full year, we also grew our global volume 5%, again ahead of our long-term growth target and delivered over $1 billion unit cases of incremental organic volume growth. That is more than the equivalent of adding another Japan to our business. We increased fourth quarter net revenues 45% on a comparable currency neutral basis. For the full year, we grew comparable currency neutral net revenues 14% in line with our long-term growth target, even after excluding the benefit of structural changes, principally due to the CCE transaction and the benefit of new cross-licensed brand. This quarter, we reported comparable earnings per share of $0.72, up 9% versus the prior year and at the high end of our long-term growth target. On a full year basis, we delivered comparable earnings per share growth of 14%, well ahead of our long-term growth target. And our fourth quarter comparable currency neutral operating income growth was 10%. This brings our full year comparable currency neutral operating income to 11%, also above our long-term growth target. In fact, this is the fifth consecutive year we have either met or exceeded our long-term profit growth target. These strong fourth quarter and full year 2010 performance results further strengthened the foundation of our business and provide us with great momentum as we embark on 2011, the second year of our journey to 2020. Now let's review our performance results across our global markets in more detail beginning with North America, our flagship market. North America volume was up 8% this quarter, with organic volume growth of 3%, excluding the benefit of our new cross-licensed brands. This was North America's third consecutive quarter of positive organic growth. On a full year basis, our North America volume was up 2% and organic volume was up 1%, excluding again the benefit of our new cross-licensed brands. The same time, this past quarter, we completed the acquisition of CCE's North America business on plan and on schedule. Today, we're very pleased to report that our new operating structure and our leadership teams are well in place, and that our integration efforts are proceeding exactly as planned. Sparkling beverages in North America, excluding the benefit of our new cross-licensed brands, were up 1% in the quarter and even for the full year. Including the benefit of our cross-licensed brands, North America sparkling beverages were up 8% for the quarter and 1% for the full year. Importantly, North America grew sparkling volume and value share for the quarter and full year versus the total category, as well as versus our primary competitor. Trademark Coca-Cola in North America was up 1% in the quarter, led by Coke Zero, which delivered double-digit volume growth for the 19th consecutive quarter. Sprite had a third consecutive quarter of positive growth up 4% for the quarter and 2% for the full year. Fanta also delivered positive growth for the quarter and the full year. We also extended the footprint of our innovative Coca-Cola Freestyle fountain dispensers. This game-changing innovation is now available in more than 400 locations across 20 U.S. markets, providing a greater choice of brands to our customers and our consumers. Plans for further expansion in 2011 are well on track with availability expected to reach more than 80 U.S. markets by the end of 2011. All of these developments reaffirm the fact that our system is executing the right strategies to sustainably drive growth across our entire North America sparkling beverage portfolio. Turning to North America still beverages. I'm pleased to report a strong 7% increase for the quarter and 5% growth for the full year. We have now grown volume share for our still beverages for 12 of the past 14 quarters and value share for 13 of the last 14 quarters. Our North America Juices and Juice Drink business delivered positive full year growth of 2%. This was fueled by our Simply brand up double-digits for the full year. In the North America Tea category, we saw 11% growth in the quarter and 12% for the full year, led by Gold Peak, which more than doubled its volume in 2010. Our glacéau brands grew 19% in the quarter, and our vitaminwater trademark growth up double digits was led by the further expansion of vitaminwater zero. In addition, smartwater delivered another quarter of strong double-digit growth. POWERade was up a solid 20% in the quarter, outperforming the North America's sports drinks category and gaining share versus our primary competitor for the ninth consecutive quarter. For the full year, POWERade delivered strong 19% growth, including over 60% full year growth for POWERade Zero, our innovative zero calories sports drink. These strong results in North America are a testament to our long-held belief that through strong marketing and focused execution, we can accelerate our leadership position within North America and drive profitable and sustainable growth in our flagship market. Now let me turn to Eurasia and Africa. This operating group saw broad-based growth, up 14% in the fourth quarter and 12% for the full year. Once again, all nine business units in this operating group delivered positive volume growth. Importantly, brand Coca-Cola was up 12% for the quarter and up 10% for the full year, benefiting from our strategic investments across the entire region. This strong performance in Eurasia and Africa was led by Russia, up 31% this quarter and finishing the full year up 16%. We once again outperformed the market in Russia this quarter, led by the continued strong performance of our core sparkling brands. Brand Coca-Cola in Russia was up 37%, for the quarter and up 26% for the full year. This performance represents the largest ever single-year incremental volume growth for brand Coca-Cola in Russia. It is no surprise therefore that Coca-Cola was recently awarded the Best Soft Drink of the Year at Russia's Brand of the Year Award ceremony. As such, we believe we are ideally positioned to outperform our primary international competitor in Russia. India, meanwhile, returned to double-digit growth, up 12% in the fourth quarter and 17% on a full year basis. This market has now achieved double-digit growth in nine of the last quarters. And India captured share growth across our sparkling and still portfolio in both the quarter and on a full year basis. This shows, demonstrates that India is delivering high-quality growth consistently across our entire portfolio rather than relying on select growth from any single category. Sparkling beverage growth in India was led by trademark Coca-Cola and trademark Sprite, both up double digits in the quarter and for the full year. In fact, our brands now represents four of the top five sparkling brands in India. And our still beverage growth in India benefited from the further expansion of our Maaza juice brand, up double digits in the quarter and for the full year. We also grew double digits in both the quarter and the full year in Turkey, Southern Eurasia and the Middle East. As for performance in Africa, South Africa delivered 8% unit case volume growth for the quarter and 5% for the full year, building on our momentum coming out of last summer's FIFA World Cup activation program, as well as our ongoing in-market investments. We also saw double-digit growth in East and Central Africa and high single-digit growth in North and West Africa, providing a very strong and consistent finish to our full year performance throughout the African continent. Moving to our Pacific Group, overall volume growth was up 1% in the fourth quarter, cycling 11% from the previous year, bringing our full year volume growth to 6%. These results were driven by a second consecutive quarter of positive growth for Japan, which was up 2% for the quarter and 3% for the full year. This growth in Japan was widespread across our beverage portfolio. Leading the way was Coca-Cola trademark, up 5% in Japan this quarter, a fourth consecutive quarter of positive growth. On a full year basis, Coca-Cola trademark was also up 5%, making this the fourth consecutive year Coca-Cola trademark has grown 3% or more in Japan. We are encouraged by the recent momentum in this highly profitable developed market. But having said that, we remain cautious about the current and ongoing economic challenges in Japan. Turning to China. Our full year volume grew 6%, with fourth quarter volume down 3%. You will recall this quarter that we are cycling 29% volume growth from the prior year. As we indicated in our first quarter 2010 earnings call, it is not uncommon to see quarter-to-quarter volume swings in China. This is especially true between the fourth quarter and the first quarter of every year, given that fluctuating end of year trading activity, driven by the very timing of Chinese New Year. That said, our Sparkling Beverages and Juice and Juice Drinks captured volume and value share in China in the fourth quarter. For the full year, 2010, we grew our business in China by over $100 million incremental unit cases, our seventh consecutive year of achieving this level of incremental unit case growth. And cumulatively over the last two years, we've expanded our volume in China by 24%, significantly widening the gap with our primary international competitor. Over the same two-year time period, our compounded annual growth rate in China was 11%, in line with our long term double-digit growth objectives for China. This last quarter of 2010 marked a significant milestone for our business in China as Minute Maid Pulpy, a brand born and launched in China achieved $1 billion brand status in only five years. Minute Maid Pulpy is now our company's 14th billion-dollar brand. The rapid scalability of the Pulpy brand across 18 other markets is actually a testament to our systems' ability to rapidly adopt and scale brand innovation from any part of the world. Looking ahead to 2011, we are adapting our in-market strategies to make sure that we keep building on our strong foundation and remain well positioned to win in China between now and 2020. As more remote areas of China experience accelerated economic growth, we are investing heavily to expand the scale of our distribution. In the fourth quarter of 2010 alone, we opened three new plants to further enhance our ability to serve China's growing consumer and customer base. As the retail trade in the coastal regions further evolves from traditional local outlets to newer and larger channels, we're also investing heavily to grow in the hyper and supermarket channels. And as the Chinese consumer demands increasingly varied and sophisticated offerings, we are innovating and introducing a wider variety of packaged choices that will drive increased transactions and build brand equity. Our team in China is executing all of these strategic actions to build greater brands across categories to drive strong and sustainable growth in this important market. As we've said before, the real measure of our success in China will be how we continue to seize growth opportunities in that region between now and 2020. While we may see some quarter-to-quarter fluctuations, we're confident that we have the right strategy, the right execution plans and the right capabilities in place today, and are better positioned than our competitors to deliver long-term sustainable double-digit growth in China. Our positive full year results in Japan and China were further complemented by our performance across the region. For example, the Philippines, Thailand, Korea and Vietnam each grew double digits for the full year. These four specific countries combined grew well over $100 million incremental unit cases in 2010. This demonstrates the strength and value of our Pacific Group's broad geographic portfolio. In addition, Brazil, Russia, India and China, commonly referred to as the BRIC nations, grew 10% as a whole for the full year. It is worth noting that these four BRIC countries represented over $400 million cases of incremental growth in 2010 or almost 40% of our company's total incremental volume growth for the year. Moving now to Latin America. Volume grew a steady 5% for both the quarter and the full year. We also gained volume and value share in the total non-alcoholic ready-to-drink beverages, as well as sparkling and still beverages. This broad-based growth was led by brand Coca-Cola, up 4% for the quarter and 5% for the full year. Brazil delivered strong results, with volume up 7% for the quarter and 11% for the year. This also marked the fourth consecutive quarter that Brazil has gained volume and value share in total non-alcoholic ready-to-drink beverages. Mexico volume was up 8% for the quarter and 3% for the full year as weather conditions normalized from the previous quarter. Mexico has now gained non-alcoholic ready-to-drink beverage volume share from 15 of the last 16 quarters and value share for 16 consecutive quarters. Our South Latin business, which includes Argentina and Chile, delivered mid-single digit growth for both the quarter and the full year, rounding out another solid and consistent year for our Latin America operating group. Moving to Europe, we saw positive growth in the quarter despite ongoing economic challenges. Volume was up 2% for the quarter and even for the full year. Our performance in sparkling beverages in Europe was led by trademark Coca-Cola up 2% for the quarter and 1% for the full year. Our still beverages in Europe were up 5% for the quarter, with tea up 9% and energy drinks up double digits. France was up mid-single digits for both the quarter and the full year, making this the fifth consecutive year of positive growth in this key developed market. Additionally, trademark Coca-Cola was up 5% for the full year. Great Britain delivered low single-digit growth for both the quarter and the full year, supported by growth across both our sparkling and still beverage portfolios. And while economic challenges remain across many parts of Europe, we're starting to see initial signs of recovery. In fact, several Central European countries including the Czech Republic and Slovakia, saw double-digit growth in the quarter, and others such as Romania, Switzerland, Austria, grew mid- to high-single digits in the quarter. And Germany closed the year up 1% its first full year of positive volume growth since 2007. Importantly, we gained volume and value share in Germany to both the quarter and the full year. Now let's turn to an overview of our brands and their performance. As we've said before, we always place our brands first in all that we do across each and every one of the 206 countries around the globe. As a result for the total company, our sparkling beverages grew 3% in the quarter, excluding the benefit of new cross-licensed brands, with international sparkling beverage volume up 4%. Coca-Cola Zero continues to be one of our fastest growing global sparkling beverages. Earlier, I referenced Coke Zero's uninterrupted string of success in North America. In fact, this momentum extends around the world with Coca-Cola Zero up 9% for the quarter and up 7% for the full year across our international markets. And in 2010, Fanta grew 4% for the quarter and 3% for the full year and became our company's third brand to surpass $2 billion annual unit case sales, along with Coca-Cola and Sprite. We're also successfully expanding our global still beverage portfolio. Total worldwide still beverage unit case volume increased 9% in the quarter and 10% for the full year, led by the further expansion of our global Juice and Juice Drinks and Sports Drinks businesses. In 2010, we grew our overall Juice and Juice Drink business by double digits in the quarter and 9% for the full year. These results build on a very successful decade for our global Juice and Juice Drink business, which delivered a compounded annual growth rate of greater than 9% over the past decade. Our global Sports Drink business registered a very strong result in 2010, up 14% for the full year. These results, driven by our global FIFA World Cup programs, were balanced across key geographies, including North America, Japan, Spain and Mexico. We also saw ongoing success with the global expansion of vitaminwater with international sales nearly doubling in 2010. vitaminwater is now present in 20 international markets, with plans to launch into four new markets in the first quarter of 2011. This great momentum in our brand portfolio is further supported by a balanced customer-growth plans and our disciplined execution culture. For example, our full year results with our top 10 global retail customers saw high single-digit volume and revenue growth. Our sales of immediate-consumption beverages grew 4% for the full year, driven by our focused in-store activation efforts and cold drink equipment expansion. In fact, as a global system, we placed over 1 million new pieces of cold drink equipment in 2010 with more than 1/3 of these placed in China, India and Brazil. We're also focused on expanding our right execution daily for Red program. Red is our world class commercial process designed to improve execution at the output level. Our internal pilot studies show that bottlers implementing Red saw an average volume growth of more than 10% over the life of the pilot period. Today, operations representing nearly a quarter of our global volume utilize Red. And going forward, this program will be an area of increasing emphasis and growth for our system. Our results across operations and with our customers around the world point to a well-aligned and focused global Coca-Cola system, vigorously and passionately executing a common set of strategies and delivering on our 2020 Vision. One of the ways we established such a strong foundation in 2010 was through the innovative and world-class methods: We engage and connect with our consumers each and every single day. Last December for example, we accomplished our most ambitious social media project ever named Expedition 206. Over 365 days, three Coca-Cola Happiness Ambassadors, traveled more than 275,000 miles and visited 186 countries on a mission to seek out and document sources of happiness around the world. Our Happiness Ambassadors brought their adventure to life for fans and followers in real time across social networking sites, bringing millions of people together in a way that only a brand with Coca-Cola's global reach could hope to accomplish. One of the sites in which the story came to life was our Coca-Cola Facebook fan page, where we currently have over 22 million fans, making us the most popular consumer brand page on Facebook. And to put this in perspective, 22 million Coca-Cola fans is roughly equivalent to the average viewership of American Idol, one of television's most popular programs. And our Facebook fan page is growing each and every week, with over 75% of our current fan base under the age of 25. This is another great example of how we are successfully engaging and building brand love with a whole new generation of consumers. As we further build our business momentum across the world, we're also committed to building a better tomorrow. Last month, we announced that we are expanding our collaboration with International Federation of Red Cross and Red Crescent Societies, the world's largest humanitarian agency. Together, with our global bottling partners, we worked with the Red Cross and Red Crescent Societies in more than 50 countries. This partnership has helped provide disaster relief immediately after earthquakes in Haiti, Italy, China and Pakistan, droughts in Kenya, and more recently, flooding in Australia. We're proud to partner with this great organization to extend its worldwide reach. I'd like to invite all of you to visit our website to learn more about these and many other initiatives and programs we have in place to advance our sustainability goals and efforts. 2011 marks the 125th anniversary of Coca-Cola, a refreshing and affordable luxury available to consumers everywhere for just cents at a time. However, Coca-Cola's 125 journey is actually testament to our youth, not our age. There's something special about our enterprise that is in a state of constant renewal and dynamic growth. As we begin the second year of our 2020 Vision, we do so from a position of real strength and real momentum. We see opportunities ahead as exciting as those our predecessors must have seen 125 years ago, and we intend to capitalize on these opportunities by: first, investing further in our marketing, sales and infrastructure capabilities; secondly, by advancing our sustainability efforts to drive our business and extend our social license to operate everywhere; third, by embedding ourselves even further into our customers' growth strategies; and last but not least, by continuing to innovate across every aspect of our global enterprise. Whether you've been a part of our journey for most of our 125-year history or a more recent investor, we sincerely thank you for your trust and confidence in our business. And as we look ahead to 2020 and beyond, we remain relevantly focused on advancing our global momentum to deliver long-term sustainable growth and value for you and all of our share owners. So with that, let me just turn the call over to Gary. Thank you.