Constantino Spas
Chief Financial Officer
I think you're very, very passionate about it. But yes, sure. I mean that's – I'll start, and then I'll let John complement on some aspects of it. If we look at it from a digital initiative perspective overall, let me give you some interesting highlights. I think, first of all, we're working very hard on the pure digital player front, right? And we're growing triple-digits versus previous year, for example, in Mexico. And these include all the pure players, Amazons, the brick and click like Walmart, the aggregators like Corner Shop, and the foodservice aggregators like Rappi and Uber Eats, right? So on that front, we're growing triple-digits. We're very focused on continuing to develop this channel, which is a reality and a channel where we need to continue to improve and get more sophisticated in the way we handle the channel. And that is something that has been rolled out in all of our markets, particularly Mexico, Brazil and Colombia, to your question. On the other hand, and our trade omnichannel capability, we've been implementing what software business as a contactless selling method, as you all know. In the case of our chat bot-enabled WhatsApp platform, it's currently serving more than 300,000 customers, of which 220,000 customers are in Brazil and growing very rapidly, 80,000 in Mexico, with a very ambitious plan to grow to 150,000 customers in Mexico very, very quickly. We have been managing over 15,000 orders daily, which is equivalent to 200 free sellers in terms of order entry. So today, that is about the size of a very relevant region in terms of preseller, when you compare the amount of orders that we're experiencing through platforms. And during the pandemic, we have also improved the value offer by adding options and expanding the time window to place an order for customers, whether B2B, web and app developments. And on the other hand, it's not only about WhatsApp. There are some customers that continue to rely on URLs. Our platform that's called Juntos is a real-time customer development relationship portal where we have price, promotions, segmentation capabilities. And that has been rolled out in basically most of our markets with a couple of exceptions such as Nicaragua and other markets in Central America, but we will eventually roll that out. And then we have also sped up the development of our omnichannel platform as a response of the pandemic combining trade and at-home solutions to capture the full value of the market. On the home delivery front, Carlos, we've also been, as John mentioned in his initial remarks, expanding our home delivery channels in Mexico. And a key element of that expansion in the, I'll say, improved performance is also the digitalization of the home delivery routes, which is another element that's very significant in terms of our technological developments. And all of these developments, as we have mentioned before, sometimes we test them in one lead market, but at the same time, those tests inform the deployments in other markets. So far, Brazil has been on the cutting edge of that. But it is not only limited to Brazil. So let me give you an example of something that we are implementing in Brazil that we started testing in Colombia, which is a promotional push capabilities through WhatsApp. We have been able to test that in Colombia and has going to be extremely successful. And now we're enhancing once more our most advanced digital platform in the company, which is the Brazilian WhatsApp deployment. So as you can see, we're working in a synergistic way across our markets. And the intent is to continue to roll out in all of our markets where the market conditions and the market structure permits. I don't know, John, if you want to expand on particular topic since you're very…