Constantino Spas
Management
Alan, and actually, on your question on the pilot program, I would want it to add some more color in context of the initial remarks. This is evidently not only focused on Mexico. We're running different pilot programs in different regions, in Brazil, in Colombia, and in Panama, as of today, on top of Mexico, with different partners. And particularly in Brazil, I think that we announced recently an agreement with Campari. And this is very exciting, too, because, as John mentioned, the synergies that we're getting with some of these key partners that are fantastic brands by the way. And I think that's commonality that we're picking up in this approach to partnership, in the case of Campari, we believe it's an ideal partner. It's got excellent brands. It's got great potential to grow by leveraging the brands and our distribution network. And we're taking them to much more points of sale than what they reach today. That is something that is key. I mean, particularly the partners that don't have a strong DSD model as part of their core route to market are getting enormous benefits when we look at the pilots, not only in distribution, but also in execution. So in the case of Campari, particular, it's a distribution contract that brings additional brands and products in the case of spirits to a portfolio in Brazil. And in general terms, this agreement just represents one more step further with goal to continue offering, as John mentioned, a winning portfolio, and proves that our capabilities are working successfully. So approaches like the one with Campari in this case, which go as a multi year long term agreement for five years, will allow us to work for strategies in different channels, and regions, and with different emphasis. And that is something that will become I think, overtime, a commonality on the type of approach that we would take while we scale up these pilots into larger agreements throughout the different markets where we're operating. We wanted to make sure that we make the point across that it's great in Mexico as of today with these partners, but we're also scaling up other agreements with different FMCG in this case, spirit players in all over different markets. I hope that helps and provides enough information for the question.