Earnings Labs

The Kroger Co. (KR)

Q3 2016 Earnings Call· Thu, Dec 3, 2015

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Transcript

Operator

Operator

Good day, and welcome to The Kroger Co. third quarter earnings conference call. [Operator Instructions] Please note, this event is being recorded. I would now like to turn the conference over to Cindy Holmes, Director of Investor Relations. Please go ahead.

Cindy Holmes

Analyst

Thank you, Laura. Good morning, and thank you for joining us. Before we begin, I want to remind you that today's discussion will include forward-looking statements. We want to caution you that such statements are predictions, and actual events or results can differ materially. A detailed discussion of the many factors that we believe may have a material effect on our business on an ongoing basis is contained in our SEC filings, but Kroger assumes no obligation to update that information. Both our third quarter press release and our prepared remarks from this conference call will be available on our website at ir.kroger.com. After our prepared remarks, we look forward to taking your questions. [Operator Instructions] I would like to thank you for attending our 2015 investor conference in October. We appreciated the opportunity to share with you our strategy and to give you a chance to hear from other members of our senior management team. I will now turn the call over to Kroger's Chairman and Chief Executive Officer, Rodney McMullen.

W. McMullen

Analyst

Thank you, Cindy, and good morning, everyone, and thank you for joining us today. With me to review Kroger's third quarter 2015 results is Mike Schlotman, Executive Vice President and Chief Financial Officer. Hopefully, you saw our announcement earlier this week that Cindy Holmes has been promoted to Senior Director of Pension Investments. I wanted to take a moment to thank Cindy for her service in Investor Relations. Both Mike and I appreciate Cindy's efforts these past several years, which you know have been exciting and transformative years for Kroger. We know she will continue to contribute to Kroger's success in her new role. I'd also like to introduce Kate Ward, who has been promoted to Director of Investor Relations. Kate joined Kroger in 2001 and has held a number of leadership roles in our audit and finance departments. We hope you'll join us in welcoming Kate to her new role. We often say that Kroger's success starts and ends with our more than 400,000 associates connecting with our customers every day. Our third quarter results are a terrific example of our team's ever deepening connection with customers. We achieved our 48th consecutive quarter, that is 12 consecutive years, of positive identical supermarket sales growth with very strong ID sales of 5.4%. We exceeded our goal to slightly expand FIFO operating margin without fuel on a rolling 4-quarter basis, and we continue to manage costs so that we can continue investing to grow our business for the future while delivering today. Based on Kroger's strong third quarter performance, we are raising our identical supermarket sales guidance and our net earnings per diluted share guidance for the year. During the third quarter, we contributed $80 million to the UFCW Consolidated Pension Plan. This is the latest in a series of steps…

J. Schlotman

Analyst

Thanks, Rodney, and good morning, everyone. I'd like to echo Rodney's comments relative to Cindy and also welcome Kate to the team. First, I'd like to spend a few minutes discussing our results for the quarter in each of the key performance target areas from our long-term growth plan. Our first metric is identical supermarket sales without fuel. As Rodney noted earlier, we are very pleased with our 5.4% identical supermarket sales growth in the third quarter. It reflects the underlying strength of our core business and our associates' growing connection with customers. Identical supermarket sales growth was driven by a combination of very strong tonnage growth plus an increase in both the number of households shopping with us and the number of visits per household in the third quarter. As you know, our goal is to grow the number of loyal households at a faster rate than the number of total households who shop with us. I'm happy to report that we continue to meet this goal quarter after quarter. All geographies and supermarket departments had positive identical supermarket sales excluding fuel during the quarter, with our deli and produce departments leading the way. We continue to see outstanding double-digit identical sales growth in our natural foods department. Our second market -- our second metric is FIFO operating margin without fuel. Several items are included -- are excluded from our third quarter rolling 4 quarters calculations, specifically the 2014 and 2013 adjustment items, the contribution to The Kroger Co. Foundation in the third and fourth quarters of 2014 and the contribution to the UFCW Consolidated Pension Plan in the fourth quarter of 2014 and third quarter of 2015. While items like this occur over time, we feel it is important to report how our operations are performing. On this…

W. McMullen

Analyst

Thanks, Mike. As you can see, Kroger delivered another spectacular quarter and marked our 12th consecutive year of positive quarterly identical sales -- supermarket sales growth. When you achieve such consistently remarkable results quarter after quarter, it's easy to take them for granted. In fact, we've spent the past few years investing in our unique and multifaceted business model, which we believe has been a key driver of our success. We continually strive to innovate for our customers while delivering on our commitments to you, our shareholders. At a time when so many other retailers are facing very difficult circumstances, Kroger continues to stand out from the pack, thanks to our incredible associates. Now we look forward to your questions.

Operator

Operator

[Operator Instructions] And our first question will come John Heinbockel of Guggenheim Securities. Our next question comes from Ed Kelly of Crédit Suisse.

Judah Frommer

Analyst

It's actually Judah on for Ed. And congrats to Cindy and Kate on the new roles. First, just wanted to ask about the Q4 comp guidance. Is that an indication of where you're running Q4 to date? Or is there just some conservatism built into that given that you're early on in a big quarter?

W. McMullen

Analyst

If you look at so far, and obviously, it's still very early in the quarter and we're cycling very strong numbers a year ago, we would be at the top end of the range that we provided. So it really isn't trying to be conservative. It's just reflecting the fact that we're cycling some incredibly strong numbers and inflation continues to get a little lower. The other thing that you never know is how is the weather going to flow. Obviously, snow is helpful for the business, and that, you really don't -- you can't predict at all. And then, as Mike just mentioned to me, this year, we will not have a Super Bowl in the fourth quarter. A year ago, we had Super Bowl in the fourth quarter.

Judah Frommer

Analyst

Okay, that makes sense. And then touching on the gross margin performance. I mean, you've lapped Harris Teeter fully now, and we still don't see a lot of investment in margin. I mean, maybe Mike referenced it in that you're doing good work with 84.51°. But is this kind of a new normal, like a less than 10 basis point investment in ex fuel gross margin?

J. Schlotman

Analyst

I'll hesitate to give what a normal is for an investment because we do continue to make investments in price in a variety of areas of our store. I'd say it's a reflection of prudence on how and when we make investments. Additionally, the mix. When you look at the strength of brands like Simple Truth, when you look at the strength of natural and organics, all of which have a little bit higher gross margin, that certainly plays into the overall mix of business. But if you were to look at gross margins by department, you'd probably have a little bit different view of exactly how and when we invest. But we will continue to invest not only in price but all 4 keys of our Customer 1st Strategy.

W. McMullen

Analyst

And we continue to have strong growth in our fresh departments, and most of the fresh departments have higher gross as well.

Operator

Operator

And the next question will come from William Kirk of RBC.

William Kirk

Analyst

So you guys are very good at data analytics and targeted marketing. So I was wondering, what are you seeing in terms of available promotional dollars and how they're being allocated in store versus out of store? And I guess the question is kind of for the industry and more specifically, if it's any different for you at Kroger.

W. McMullen

Analyst

Well, obviously, we really don't know what's going on across the industry because we only know what's happening for us. What we've tried to do is to work with our CPG partners, and we really do view them as partners. And what we're trying to focus on is how to grow their business and grow our business both. And it's really trying to make sure that we effectively spend the money that they provide to us that we then, in turn, provide to our customers. So it's really taking that data and helping our CPG partners to most effectively spend their money. So all I can do is talk for what we're doing. I really don't know what's going on in the industry.

Operator

Operator

And next, we have a question from Alvin Concepcion of Citi.

Alvin Concepcion

Analyst

Congratulations to Cindy and Kate on the new roles. I think most folks were pleased with the results and the outlook, and it seems like you might be taking a somewhat conservative approach because of things like fuel gross margin, inflation and weather. So wondering if you could run us through some of the puts and takes in the fourth quarter. And more specifically, what type of fuel gross margins are you baking in?

J. Schlotman

Analyst

Yes. When you look at the puts and takes, as Rodney said, weather is often difficult to predict. Last year, actually, was a pretty favorable weather event for us. Not only did we have the Super Bowl right at the end of the fourth quarter, we also had a fairly large snow event in the Midwest at the end of the fourth quarter, and both of those served to have some pretty strong sales that very last week of the quarter. As I said in my prepared comments, the ability to predict fuel margins this year has been more difficult than I can remember since we've been in the fuel business, which is really since 1983 when we merged with Dillon Companies. It's not just where weekly retails and supply and things like that wind up, it's really the day-to-day volatility of fuel on the open market because we don't have fuel contracts, we buy everything in the open market. And frankly, we're very -- we feel good -- we feel very good about where our core business is going, the day-to-day runnings inside of our store and the ability to predict that and the strength of our ID sales, as we noted with the guidance for the fourth quarter. Where we wind up in the $2.02 to $2.04 will be wholly predicated on where fuel margins wind up for the quarter.

Alvin Concepcion

Analyst

Great. And as a follow-up, what are you sort of expecting in pharmacy margins? And also, I don't know, it might be too early, but any color on 2016 puts and takes as well?

W. McMullen

Analyst

A couple. On pharmacy, it continues to be tough as it's been all year, and there's obviously a ton of change going on. And what we really remain focused on is making sure we're helping our customers. We have a great team of friendly and knowledgeable professionals that will help our customers get healthy quicker, and it eliminates one stop somewhere else. When you look at overall, we feel like we have a very strong business model, and it's also the nice thing about having such a diverse business, when you look at across all our lines, that we can make investments in pharmacy, but when you look at the total business, it continues to perform well. Relative to 2016 guidance, I'll say a couple of comments, Mike, and if you want to add anything, but we'll give the details in March. We have a meeting where we review our objectives with our board, and that -- obviously, we're not going to share things publicly until the board is in concert with what we're doing. A couple of comments just to remind everyone, and it really ties back to some of the things that Mike and I have already said. Fuel margins, we would expect to more normalize. And if you look at inflation, we would expect it to continue to be less. But when you look at overall, and this isn't just for '16, but our long-term objective remains to grow earnings per share by 8% to 11%, plus an increasing dividend. And that's the long-term objective. And then we'll give more detail in '16.

Operator

Operator

The next question comes from Rupesh Parikh of Oppenheimer.

Erica Eiler

Analyst

This is actually Erica Eiler on for Rupesh. Just following up on your inflation comment just now. Just curious if you have any specific expectations for Q4. And then specifically, next year, I mean, you mentioned you expect it to go lower. I mean, any thoughts with regards to how we should think about generic drug inflation for the upcoming year?

J. Schlotman

Analyst

Generics continue to have a good amount of inflation in them. We really don't see anything as we look into 2016 that would necessarily cause a moderation. Part of that was driven by prices had gotten so low, some folks got out of the manufacture of those products. With good old supply and demand and just basic economic forces, if underlying costs for those continue to be high, at some point, other folks will get back into the manufacture of that business and perhaps put pressure on that economic cycle. Relative to inflation for the fourth quarter, our view would be it would be in the range of where the third quarter was and in the low 1s. And as we look into next year, we would certainly expect full year inflation for next year probably to be comparable to where inflation is for this year. We don't see a lot out there in the overall supply chain that would cause this to be different.

Erica Eiler

Analyst

Okay, that's very helpful. And then just switching gears to your loyalty program offering. I mean, we've seen a number of the specialty grocers recently discuss plans for new loyalty programs with different propositions for consumers across each. Clearly, Kroger has had success with fuel points in recent years. I guess I'd just be curious, how often do you tweak the value proposition with your loyalty card offering? How important is the points part of the offering versus maybe some of the other components that your program offers? Any thoughts that you could share, that would be really helpful.

W. McMullen

Analyst

Well, we would look at our loyalty program as not tweaking. What we do is we continually use the insights to improve what our customers get, and it's based on how customers react. So it's constantly using what customers actually do to try to do a better offer for our customers on a personalized basis. And the examples you gave would just be small parts of what the overall loyalty offering is for a customer. And the key is -- for anybody doing it is how do you make it worth something the customer finds of value.

Operator

Operator

And the next question comes from Karen Short of Deutsche Bank.

Karen Short

Analyst

Cindy, we'll miss you, and Kate, look forward to working with you. I just wanted to follow up -- go back to 2016 on a higher level. I guess, can you maybe elaborate a little bit more on the Medicare Part D component because I guess the color would be that the reimbursement rates could come down fairly meaningfully. And so that -- I realize that could be maybe a bigger headwind for you in 2016. Obviously, gas margins are a wild card. But then as I think about maybe tailwind for '16, Roundy's accretion could be a bit more of a tailwind than you've guided to, inflation is kind of neutral. Any more color you could give on any of those?

J. Schlotman

Analyst

We won't -- as Rodney said, we're not going to go too far down the path of talking about 2016. Clearly, the litany of things you laid out, it's almost as if you have a draft of our business plan board book that we're getting ready to finish up at the end of the month and send to our board about the topics we will discuss with them in January. All of those are on our radar screen. We're putting all of those into the mix as we decide what 2016 is going to look like with our board. As Rodney said, we're committed to the 8% to 11% as a long-term earnings per share growth target. And it just wouldn't behoove either he or I, if we want to be on the March call, to get out in front of our board with talking about '16 much more.

Karen Short

Analyst

Okay, that's fair. And I guess just looking at the O&A growth rate this quarter excluding rents and depreciation. I guess when I look at the last 3 quarters, it's been pretty consistent kind of in the 5.5% range, and I realize for next year, Roundy's is going to impact that number, but is that kind of -- do you think that's a fair run rate to look at on a more sustainable basis?

J. Schlotman

Analyst

The 5.5% -- I missed the first part of your comment.

Karen Short

Analyst

Well, it seems to be -- you've been kind of consistently in that 5.5-ish range for the first -- well, for the first 3 quarters of the year. So excluding what Roundy's might do to that number, is that kind of the right run rate to think about on a more sustainable basis? Because I know we've talked about there was some investments in services and things like that, that you were making because you knew it would drive sales. So I just kind of want an update on that.

J. Schlotman

Analyst

Yes. I actually haven't calculated exactly what our OG&A growth has been, and I don't know if you're taking out the onetime items from those if you look at our core business. Our rate to sales is -- or if you're doing it with or without fuel. Our ongoing -- if I look at it without fuel, it's actually under -- year-to-date, it's actually under a 5% increase, and that's including the pension contribution in there. We look at those service investments the same way we look at price investments. And we step back and we have a very defined plan and a very diligent plan of what we expect to do in departments and how we expect to make incremental investments in all 4 keys of the Customer 1st Strategy. And some of those are price, which become more obvious because of the gross margin calculation. Others of those are a little less obvious because when you look at things like service, they can get drastically covered up. The whole idea of adding service in some of these departments would be to grow sales, and that's how they wind up getting paid for. So when you -- overall, we would expect to continue to drive operating costs down and use that as part of the fuel for the engine to continue to invest.

Operator

Operator

The next question comes from Ken Goldman of JPMorgan.

Kenneth Goldman

Analyst

Cindy and Kate, congratulations on your new roles. Two questions from me. One, a little bit of a follow-up on a question that was asked earlier. But a lot of the CPG companies, especially on the packaged food side, right, companies that really -- like Kraft, right, they're running that 3G playbook. They're talking very vociferous actually about how they're trying to get off that promo needle, get much more about baseline sales. I'm not talking about any particular vendor, but are you seeing any evidence that, that's actually taking place, where a lot of your larger food vendors are perhaps getting a little bit less aggressive with deal-backs? Or is it really not affecting anything yet from your view?

W. McMullen

Analyst

Well, I will answer your question that -- well, partially answer your question. What we find is -- CPG companies, there's -- we deal with a lot of different CPG companies, and any point in time, you'll have different companies with different strategies. And we have a team that will work with CPGs based on the strategy that they're playing. What we find is when CPGs raise prices when it's not economically driven, our Corporate Brands always picks up market share. And it's one of the values of having an incredibly strong corporate brand program, is that when there's something that doesn't make economic sense, the customer understands that. So we -- at any point in time, probably almost any comment you would make on a CPG, there's somebody out there running that playbook, and each one would have their own playbook.

Operator

Operator

And the next question is from Vincent Sinisi of Morgan Stanley.

Vincent Sinisi

Analyst

Wanted to ask about your -- you gave some helpful commentary around the macro environment and kind of the puts and takes of the consumer spending behaviors. And if we try to, in a sense, kind of reconcile that with your natural, organic, your Corporate Brands specifically, of course, continue to tick up, what are you seeing as you're looking at your loyalty data? Have there been any notable changes in terms of kind of categories or products that are going into the basket more or less? And I guess, in turn, are you changing the way you're maybe space allocating in any way that might be helpful to share with us?

W. McMullen

Analyst

Well, if you look at -- there's constantly changes going on in the basket, and it's not so much new. But if you look at the fresh departments, that's been a trend that's been ongoing for a long period of time and isn't slowing down at all. The things that you ticked off -- mentioned on natural and organics, that as well. If you look at space allocation, it's something that is really important to do on an ongoing basis. And one of the examples I always like to give is coffee. If you asked me 3 years ago or 4 years ago, what I thought was going to be the future of the coffee category, I wouldn't have been very positive. Today, because of innovation by Starbucks and Keurig Green Mountain, it's completely created a different type of growth in that category, and we're continually adding space on what's inside the store because the customers want it, and it's something that is driven by innovation. So the change in allocation is more driven by innovation than probably anything else and how the customers react to that innovation.

Vincent Sinisi

Analyst

Okay. All right, that's helpful. And maybe just a quick follow-up, just on Roundy's, just checking, does it still look like the deal should be closing before the end of this calendar year?

J. Schlotman

Analyst

As Rodney said in our prepared comments, we filed our tender offer. And we filed with the regulators, and it's pending both of those coming to a closure.

Operator

Operator

And next, we have a question from Robert Ohmes of Bank of America Merrill Lynch.

Robert Ohmes

Analyst

Two questions. One, just on the inflation, I thought the commentary about produce is inflationary and meat, seafood, deli, et cetera, deflationary. Mike, I think you've made comments in the past about there's good deflation and bad deflation. And so as you're looking into fourth quarter and then into the 2016 overall inflation being similar, can you maybe speak to the components, sort of how inflation is playing out right now, if you guys think that produce still inflationary, sort of the same dynamics? And then remind us if these are better dynamics than other ways to get to this sort of lower level of inflation. And then if you can maybe just weave in what you're seeing in the competitive environment right now. Is it same, worse, better?

J. Schlotman

Analyst

Sure. Relative to inflation, it's -- overall, it continues to be a mixed bag and particularly when you look at the fresh departments, like produce, like meat, like seafood. Produce, in particular, it generally bounces around a lot during the year. When you see dramatic inflation in produce, it's not a good selling season because it's been bad growing for whatever region it is that's there. Earlier in the year, when we saw a lot of dramatic deflation in produce, it was driven by 2 things. One, last year's first quarter was relatively strong inflation, and then this year, you had a good growing crop. So you're really back to a more normal kind of a crop for produce. And actually, if you look at on a 2-year basis, the first quarter last year and the first quarter of this year, combined, they were slightly inflationary. So it's a more of a normal. While the fourth quarter was inflationary, it was just slightly inflationary. Meat, obviously, has gotten a lot of headlines as having been so high for so long, high prices. Clearly, with what supply and demand do, high prices over time, people stop eating as much meat and -- whether it's beef or chicken or pork. That means supply picks up a little bit, and guess what, prices start to come down. And if you look at it on a -- if a 2-year stack on something like inflation makes any sense at all, we're still net higher than we were a couple of years ago but still well down from peaks of last year. So it's a mixed bag. We think things like that are going to persist into 2016. The wild card is always where -- exactly where is pharmaceutical inflation going to be, and it has been very, very high for really the last couple of years. Relative to the competitive environment, I don't think there's a time that Rodney and I have been doing these calls together that we haven't talked about this being a highly competitive industry. Barriers to entry are low. Our job is to go out every day with our more than 400,000 associates and deliver a better value proposition to our customers today than we did yesterday, and that's solely what we're focused on. Sure, we keep an eye on the competitive environment. There are a lot of people out there trying to sell what we sell, and our job is just to do it a little bit better every day and win that customer every day when they wake up and make sure they want to come to Kroger.

Robert Ohmes

Analyst

Great. And just a quick follow-up. Could you guys give us a click list update on those, I think it was 19 non-Harris Teeter stores and how that's progressing?

W. McMullen

Analyst

Yes. It's still something that -- we're still early in the test. We continue to roll it out for customers. Some customers like it a lot, and it's just one more reason to shop at Kroger.

Operator

Operator

And our next question comes from Scott Mushkin of Wolfe Research.

Scott Mushkin

Analyst

So I just wanted to get back to something you mentioned on the gross margin, which was with the mix shifting. I wanted to get your perspective on kind of what inning we're in on that mix shift. I mean, obviously, you've got fast-growing categories like private label, been a few private label, you have the fresh categories. I do believe you guys are in the process of updating your prepared food area as well, which tends to have a lot better gross margins. So as we look out, and this is really not next year, it's really more of a 3-year outlook, it seems to me that this mix shift should remain and maybe even accelerate and be helpful. Am I off base on that?

J. Schlotman

Analyst

Scott, it's a phenomena that continues, and to say what inning we would be in on the changing needs and desires of the consumer would be -- would probably be shortsighted on my part and I would be absolutely wrong. We certainly do a lot of predictive analytics with data we see not just inside our stores but overall in the economy, trying to figure out where the consumer is going. It clearly does seem as though there's going to be persistence in the shift to a more healthy lifestyle and maybe out of some of the traditional center-of-the-store categories and into more fresh categories. But I would tell you there are plenty of center-of-the-store categories that now have natural and organic offerings in a can, whether it's our own Simple Truth brand with spaghetti sauces and salsas and things like that. If you go down the dog food aisle, the growth in the dog food aisle is in grain-free and natural kinds of dog food. So even our pets are jumping onto the bandwagon of leading a healthier lifestyle. Everybody's laughing at me in the room by the way. But it's something that our job is to make sure we're there to deliver what the customer wants when they want it. And we will certainly stay on track with it. In trying to predict where the customer is going, I don't think I'll get into that. But we're happy with our overall offering. We're happy with our continued growth and thrilled with the team we have working on not just the center of the store and keeping it a healthy and vibrant category but all the fresh departments around the perimeter of the store as well.

W. McMullen

Analyst

Scott, you've followed Kroger for a long time, and you know one of the things that we try to do is make sure we design our business model so it's successful regardless of the environment and try to really play to what's going on in the environment. And some of those examples, that's what's going on now, but customers change and we try to make sure that we stay nimble enough to be able to react to those changes.

Scott Mushkin

Analyst

Okay, perfect. And then I actually had a question, at the Analyst Day, you guys laid out a very compelling case about market share and how that drives returns over time and that one of the big growth drivers you see for Kroger is taking some markets that maybe are a little bit below where the ideal share is and driving them up. As I survey your business, one of those areas seems to be the Mid-Atlantic and Southeast that happen to be with Harris Teeter. How do we think about those areas geographically and what you can do to maybe get the market shares up over 20% to really drive some handsome returns?

W. McMullen

Analyst

The -- we -- other than at the Analyst Day, we did give specifics on one market. We won't make it a habit of giving specifics, so we really do look at across all of the opportunities. When we merged with Harris Teeter, one of the things we talked about was one of the reasons we were excited about merging with Harris Teeter is the opportunities that they had in several of the markets that you mentioned. We're equally or more excited today about that opportunity going forward as when we merged with Harris Teeter. So beyond that, I won't get into any more specifics on a market, other than, as we outlined, we see this as a long-term opportunity across a lot of markets.

Scott Mushkin

Analyst

So you would -- densing up would be -- would definitely help you guys in those markets.

W. McMullen

Analyst

Well, it would help us in most of our markets.

J. Schlotman

Analyst

Yes. As we've long said, the higher our market share, the higher our ROA in a particular market, and that's really the cornerstone to increasing the number of markets with that high correlation.

Operator

Operator

And the next question will come from John Heinbockel of Guggenheim Securities.

Steven Forbes

Analyst

It's actually Steve on for John today. As it relates to the capital development program, is there a focus on speeding up the pace of investments here, I guess, to capitalize on some opportunities? Or should we still assume the $200 million of incremental spend annually looking out?

J. Schlotman

Analyst

Well, again, I won't get into what our guidance is for 2016. But we do continue to have a great pipeline of projects and are very encouraged by our early projects. We will continue to grow capital as we go into 2016 compared to 2015. The $200 million is a number that I would say, for the next several years, we would increase capital by at least that amount. Keep in mind, as I increase capital and I increase my base -- my store base and the number of stores, I also have to increase maintenance capital a little bit to keep those stores fresh over time. So it's not just an allocation -- a new allocation to new stores. I'm going to have to make sure I continue to take care of the base operations as well.

W. McMullen

Analyst

And part of the thing that Mike talked about on speeding up, it's really our real estate teams, our facility engineering teams, our division teams and our attorneys working together to take time out of the process on how long it takes us to get a store open. So it's really everybody working together, actually taking weeks out of construction time, which is causing some of the acceleration of capital investment.

J. Schlotman

Analyst

Right.

Steven Forbes

Analyst

And just a follow-up. As we try to figure out, right, the impact here of the development program, can you touch or remind us of, I guess, the normal comp maturation of a marketplace or the maturation of the store-level EBITDA margin?

J. Schlotman

Analyst

When you said the normal comp maturation, what do you mean?

Steven Forbes

Analyst

I guess, the store opens at an initial productivity of 70% or so. I mean, what is -- year 1 and year 2, right, there's going to be a benefit on the comp side. Do you see a pretty significant ramp both in comp and profitability on the store -- at the store level? Because year 1...

J. Schlotman

Analyst

Clearly, when you open a store, the first 6 to 12 months of that store opening, with all the preopening costs that get expensed on the day you open, it takes a while for that store to turn black on an EBITDA standpoint. It doesn't become a comp store until the fifth full quarter that it's open, the way we do IDs. So it's a while before they contribute to IDs. In some markets, as we dense up, you have the potential to have a little bit of sister store impact. So from a total sales standpoint, you're getting exactly what you want wanted. From an ID standpoint in a particular geography, you may have a little degradation in a particular geography from their ID sales as you dense up in a particular market. Now some of these markets, our market share is low enough where that won't be as big of a deal, but we continue to monitor that as well.

Operator

Operator

And the next question is from Andrew Wolf of BB&T Capital Markets.

Andrew Wolf

Analyst

On the ID sales, I want to compare them to Q2 because it was kind of the same number both for the print and for the inflation. So I think I recall in Q2, you said it was very much volume-driven, and I'm not sure you said that here. I think I hear you talking a little bit more about mix. Should we take away from that, that, that number has a better mix element this quarter than last quarter?

W. McMullen

Analyst

It was heavily driven by volume again. Very strong. I just...

J. Schlotman

Analyst

Yes. In my prepared comments, I said it was a combination of very strong tonnage plus an increase in the number of households shopping with us and the number of visits per household during the time frame. So it's a combination of all of those.

W. McMullen

Analyst

But tonnage was very, very strong.

J. Schlotman

Analyst

Yes.

Andrew Wolf

Analyst

Okay, good to hear. So there's no real update on mix, it's sort of the bifurcated message continues.

W. McMullen

Analyst

It really is the same thing that continues to play out. But it -- now it's playing out on top of years where it played out, so it's growth on top of growth.

Andrew Wolf

Analyst

Two more follow-ups. On 84.51°, you've been asked about it and you pointed to it. Can you maybe call out some areas of the marketing where it really is helping? We're used to sort of unique promotions, but is it also in pricing? And I know Vinny asked about allocation, but could you give us a high level there as to where it's currently -- is it helping the business more than it has maybe as we're used to hearing about? And also, when you announced the split from dunnhumby you said you could probably work with some -- or excited to work with similar companies. Any update there would be helpful as well.

W. McMullen

Analyst

Yes. On working with other companies, that we wouldn't share at this point other than saying that we continue -- that's something that is part of what we're allowed to do now, and we work against that. On helping more than the past, one of the things -- even some of the examples that you gave, just by continuing to learn and continuing to be more integrated, we're making progress on top of where we were. So to me, the biggest improvement and change has been, in the meetings now, the 84.51° team is part of the same meeting. So you're not having a discussion and deciding what to do and then going out -- going back and sitting down with 84.51° to say, "Okay, here's what we want you to do." It's actually everybody in the same meeting and their insights to say, "Well, you're thinking about this, but it's probably better if you think about it this way." And it's really the professional insights and experiences that's helping us accelerate where we are versus necessarily just doing something new.

J. Schlotman

Analyst

And in the past, while we owned half of them, they would have not been always around the table initially because we did only own half of them and they had obligations outside the Kroger world as well. So we have time for -- you had another follow-up?

Andrew Wolf

Analyst

Yes. Just real quick on the $80 million pension contribution. I assume that was contemplated in your guidance, either for the quarter or for the year. I just wanted to double check that.

J. Schlotman

Analyst

It is contemplated in the guidance, in the $2.02 to $2.04 for the year. Those are things that, with some of the strong fuel margins, rather than that happening a little bit every so often, we've taken opportunity to put the money in when we have that tailwind. It gets the money into the fund, and they can start putting it to work faster than if we did it over time.

Operator

Operator

And that last question will come from Kelly Bania of BMO Capital Markets.

Kelly Bania

Analyst

And I'll just reiterate the good luck to Cindy in the pensions. And I just wanted to ask a question about relative price gaps. I feel like everywhere I turn in the industry, someone's telling me just how aggressive you're being with price. Our studies show something similar, and your gross margin is just holding up remarkably well. You talked about the mix. But I guess I'm just wondering if you could talk about how you feel about your relative price gaps. Do you think you've maintained them, widened them? What do you think the plan for next year is?

W. McMullen

Analyst

Well, if you look at longer term, we've always assumed that markets will get more competitive, and that's been part of our business model really starting -- Dave caused us to start that years ago, and it's something that we just couldn't [indiscernible]. And we don't see that changing at all. The gap, I guess I would word it a different way. You're always trying to get better, but you're proud of where -- the progress you've made. And it's something that's very important for us to be able to make sure that we're giving our customers a better and better deal. Price is one element of that, but service is just as important, and we're focused as much on that in terms of fresher product and better service as well. And all of those things together is what we think creates a unique model for Kroger, and it's driving a lot of our success.

Kelly Bania

Analyst

Great, that's helpful. And then just a question on the pension contribution. It seems like -- I don't know if I'm thinking about this but -- the right way, but when you have these very strong gas margin environment that generates a little extra cash and earnings, you kind of offset that with these kind of onetime contributions. Is that the right way to think about that in terms of how you plan for these? And then just what is the status of the consolidated UFCW plan at this point?

J. Schlotman

Analyst

Well, the status of it, it's in great shape. Cindy will make sure it stays that way. We did joke internally that it was her going-away present from IR to the pension group, but that wasn't. We -- these funds will need money over time. The -- our enrollment in these plans continues to grow. Folks continue to earn benefits. We have a great investment strategy, but they do require funds over time. And while we would budget them in to be made at different points in time, as I said earlier, when we have the opportunity and a little bit of tailwind and a few extra dollars in the coffers, we feel it's prudent to go ahead and put that money into the fund, let the fund put that money to work as quickly as possible to generate the return and continue to have strong benefits for our associates.

W. McMullen

Analyst

Thanks, Kelly. Before we end today's call, I'd like to share some additional thoughts with our associates listening in today. As I said a few minutes ago, Kroger's consistent outstanding results are easy to take for granted. The fact is your hard work in our stores and facilities every day makes it all possible. Your commitment to our customers brings our Customer 1st Strategy to life. In large and small ways, each and every day, what you do makes these terrific results possible. The holiday season is such a special time of the year in our stores all over the country. You help millions of customers every day prepare for celebrations at their schools, offices, churches, homes and more. Thank you for your hard work to make the holidays brighter for each of them. You also make it a season of giving by working with Feeding America, the Salvation Army and other local community partners who help work with us to donate food and other items where they are needed most. Thank you, and thank you for being part of our big Kroger family. Merry Christmas, and happy holidays to you and your family. That completes our call today. Thanks for joining.

Operator

Operator

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.