Morning, and welcome to The Kroger Co. Second Quarter 2025 Earnings Conference Call. Please note this event is being recorded. I would now like to turn the conference over to Rob Quast, Vice President, Investor Relations. Please go ahead.

Good morning, thank you for joining us for The Kroger Co.'s second quarter 2025 earnings call. I am joined today by The Kroger Co.'s Chairman and Chief Executive Officer, Ronald Sargent, and Chief Financial Officer, David John Kennerley. Before we begin, I want to remind you that today's discussions will include forward-looking statements. We want to caution you that such statements are predictions, and actual events or results can differ materially. A detailed discussion of the many factors that we believe may have a material impact on our business on an ongoing basis is contained in our SEC filings. The Kroger Co. assumes no obligation to update that information. After our prepared remarks, we look forward to taking your questions. In order to cover a broad range of topics from as many of you as we can, we ask that you please limit yourself to one question and one follow-up question if necessary. I will now turn the call over to Ronald Sargent.

Thank you, Rob. Good morning, everyone. Thank you for joining our call today. I am happy to report another quarter of strong results, which demonstrates the clear and measurable progress we are making on our key priorities: to simplify the organization, to improve the customer experience, and to focus on work that creates the most value. Today, I want to talk about what we have accomplished, the proof points we see in our quarterly results, and how our priorities are positioning The Kroger Co. for sustained long-term growth. Over the last several months, we have made good progress to position the company for future success. A key part of that success is a strong leadership team. During the quarter, we continued to upgrade our team. We promoted a top division president to lead our brands, one of our key growth initiatives. We hired a new head of product sourcing who will help us lower our cost of goods sold and close the gap with the industry's best in class. We welcomed a new general counsel. We continue to elevate strong retail leaders across the company, including several new division presidents. As we continue to build our leadership team, we are also looking at our costs, especially those expenses that do not directly support our priorities or deliver value to our shareholders. As we shared last quarter, we have begun closing approximately 60 unprofitable stores. Last month, we also reduced our corporate administrative team by nearly a thousand associates. While these decisions are difficult, they are also necessary for the company's long-term success. Additionally, in order to create greater focus and simplify our business, we are reviewing all non-core assets to determine their ongoing contribution and role within the company. Finally, we recently put an issue behind us by reaching a…

Thank you, Ronald, and good morning, everyone. This quarter, The Kroger Co. delivered strong results, which reflect continued progress in our core grocery business and robust growth in e-commerce and pharmacy. Momentum in our core grocery business is being driven by improved execution as well as a disciplined approach to price investments. By reducing the complexity of our promotions and investing more in everyday prices, we are sharpening our price perception with customers and driving volume improvements while responsibly managing our margins. I will now walk through our financial results for the second quarter. We achieved identical sales without fuel growth of 3.4%. Our sales growth was led by strong pharmacy, e-commerce, and fresh results. We are encouraged by the continued improvement in grocery volumes, particularly in the perimeter of the store. Food inflation was slightly lower in the second quarter compared to the first quarter but continues to trend in line with our original expectations from the beginning of the year. Our pharmacy business delivered another strong quarter driven by core pharmacy scripts and growth in GLP-1s. Although strong growth in pharmacy sales impacts our margin rate, it drives positive gross profit dollar growth and improves our overall operating profit. This quarter, we have been pleased to welcome more ESI customers back into our stores. We continue to expect that the full return of the business will take time, and in Q2, ESI had a roughly 15 basis point positive impact on our ID sales. We continue to keep a close watch on the changing tariff environment. As a domestic food retailer, we expect a smaller impact than some of our competitors. We continue to be proactive to address exposure where we do have it, and our approach remains to raise prices as a last resort to ensure that…

Thanks, David. The team continues to make progress in running great stores. We are more focused on our core business and our customers, moving with speed, and we are simplifying the company. We are executing better in our stores, and we are seeing it in the results, both our quarterly financial results and our customer metrics. Our customers are telling us they like lower prices and simpler promotions, care about quality and value, and they appreciate better store conditions and better service. Our work is far from finished. I am proud of the team and the progress we are making. Before we move into Q&A, I would like to comment briefly on the CEO search. There is no specific news to share at this time, but the board remains actively engaged in the process. We will now open it up for questions.

Thank you. Star followed by one on your telephone keypad. And if you would like to remove your question, that's star followed by two. Our first question for today comes from Leah Jordan of Goldman Sachs. Your line is now open. Please go ahead.

Good morning, Ronald.

Good morning, Leah.

Thanks for all the comments today. I mean, the biggest call out for me that was new is it seems like you plan to use your stores a bit more for e-commerce fulfillment. Can you help us understand how you plan to implement that? You know, any color on timing and cost? You know, how much capacity do you have in your stores today? And then, you know, will you have to rework the back of stores? And how are you thinking about labor? And I guess, ultimately, you know, how does this all balance with your CFC network today as well? Thank you.

Sure. Let me start with that. I mean, we are using our stores very heavily now to fulfill e-commerce orders every day. So, you know, it's really not much of a change in that regard. We are taking a hard look at some of our automated facilities. But, you know, we had a very strong quarter in both e-commerce sales as well as profitability. And significantly, this quarter was the first time that delivery sales passed store pickup sales. So I think that indicates that delivery is really important to our customers. In terms of the strategic review, you know, we are nearly complete. We plan to update you in the third quarter. And to be clear, you know, we feel like e-commerce is incredibly important to our customers. It's also important to our business. We understand that the path to profitability is also equally important. But in terms of reworking stores, there's not much that we need to do. I mean, we are doing it now. We are delivering, you know, the bulk of our e-commerce is done by stores today. And we adjust volumes all the time. I think new store openings will help us as well. But really, not a lot of work. We think it's a kind of an asset-light delivery possibility, and it also allows us to get deliveries to customers within, you know, a couple of hours' time. And if they want to pay for it, even earlier than that.

That's very helpful. Thank you. And then I wanted to switch and ask about price investments. You called out lower prices on, I think, 3,500 products, and that's a step up from 2,000, I think you said, last quarter. And I know you've changed in how you're presenting some of these promotions as well. But, just has anything changed in the competitive environment? You know, how do you view your price gap today? Is that 3,500 the end of the line? And are you still making these investments in a margin-neutral way at this point? Thank you.

Yeah. Let me answer that one. You know, the competitive backdrop on pricing remains very rational out there. Our priorities currently are to really simplify our pricing strategy. We do want to lower prices. We have done that with, you know, the 3,500. We will continue to do that. Any cost increases, we've tried to absorb them as much as possible. Occasionally, the tariffs will have an impact on some of our pricing. But pricing in general is very rational. We are going to continue to do it. And we are reducing our spreads versus our competition. We did that in Q2, and I think we will continue to do that in Q3. When you, you know, look at pricing, you know, we are a different model than some of our competitors. But when you look at promotional pricing, we are very, very competitive with everybody out there.

Yeah. It's David. Just one more thing to add just on the margins. You know, obviously, doing this in a responsible way is an important priority for us. We feel we were able to do that in Q2, balancing investments we want to make with a range of cost-saving initiatives. I'd expect us to be able to continue to do that through the balance of the year.

Great. Thank you.

Thanks, Leah.

Thank you. Our next question comes from Rupesh Parikh of Oppenheimer.

Good morning, and thanks for taking my questions. So just going back to your ID sales momentum, now two consecutive quarters above 3%. How does your team feel about, you know, sustaining close to that level of momentum going forward?

Rupesh, hey. It's David. Let me take that one. I mean, we are very happy with the ID sales performance that we've seen so far this year. You know, good growth from multiple different areas of the business. Obviously, we've, you know, we've updated the guidance range, which obviously, you know, we feel confident about our ability to deliver that. I think maybe just the one thing that is important to note is the first half of the year was definitely our easiest from a year-over-year comparison perspective. So as we get into the back half of the year, the comparisons do get a little harder. That's reflected, obviously, in the guidance. And if you look at the two-year stacks on our ID sales for the balance of the year, we expect to deliver very healthy and continuing to improve two-year stacks.

And Rupesh, the only thing I would add is that, you know, I think our customers are responding to simpler promotions, you know, lower prices, better service, you know, cleaner, less cluttered stores. And, you know, to also give credit where it's due, our merchants and marketing team are, you know, offering promotions that customers are responding to, and the divisions and the store associates are executing very well. So trying to make less busy work and more customer work.

And then maybe my one follow-up question. Just on retail media, the comment here appears more positive on retail media this quarter versus recent quarters. Is my understanding correct, and what do you think is driving that improved performance?

Yeah. Rupesh, I'd come back to the fact that we've just got a really good offering. I mean, we really like the offering that we've got here. You know, we really think it gives the clients that use our retail media assets the ability to do things that others cannot do, you know? And, you know, I think, you know, customers are responding to that. So we feel good about the growth that we're seeing. It is a little bit more positive. We did see a slight acceleration in that business this quarter relative to last quarter. We still think this is a very meaningful opportunity for us. We are tweaking some things in the way that we talk to clients about this, which gives us confidence that this can be a continued growth driver for us both in the balance of the year and also into next.

Great. Thank you. I'll pass it on.

Thank you. Our next question comes from Simeon Gutman of Morgan Stanley. Your line is now open. Please go ahead.

Good morning, Simeon.

Hey. Good morning, Ronald and David. Morning. Good morning. Hey. So if you take the first to second quarter comp, so it got a little bit better sequentially. And the press slide deck said that there were some sequential improvements in volume. I think it still implies that maybe volume is not positive, but it improved quarter to quarter. Can you explain which one moved more? Was it ticket growth or volume growth sequentially, or was it about the same to get to the 3.4%?

Here's the way I'd try and explain that one. So I think a couple of things. So we saw the kind of inflation number quarter on quarter was actually slightly more moderate in the second quarter than we'd seen in the first. And our units improved. So I think it's pretty balanced. But it was more of a unit improvement than it was an inflation improvement.

And just to kind of add a little color commentary there. The grocery units have certainly improved for the last several quarters, and at this point, we're almost flat year over year.

Got it. Okay. And related to that, and then I'll put the follow-up, it sounds like then the back half, even though inflation does look like it's picking up a little bit, it's the comparison, which I think you've said is tougher by about 100 basis points. Why the back half doesn't get even stronger? So that's the follow-up to that question. Other question, Ronald, I wanted to ask, not the e-commerce strategic review, but it sounds like there's a lot of evaluation of everything in the business going on. Wanted to ask about the value proposition. And if there is a debate around the pricing architecture and whether there is a debate around even moving to a strict EDLP pricing architecture.

Yeah. There's no debate about moving to an EDLP pricing. I mean, you know, The Kroger Co. is a retailer that for many, many years has been a promotional retailer. Our customers respond to that. Our customers come to us for that. So I don't think there's going to be a dramatic change. On the other hand, you know, you look at white shelf or white tag shelf prices, and you want to narrow that spread on the everyday price items. So I don't think there's just a fundamental shift in our pricing strategy, but we're going to be sharper, we're going to be more focused, and we're going to be simpler.

Yeah. Let me just, Simeon, come back to the question on, you know, ID sales through the balance of the year. Listen. You rightly point out that we cycle, you know, stronger results in the second half of the year. I mean, that is a big factor. And definitely an important one as we reflected on both our plans for the balance of the year and, of course, where we set the guidance. We feel comfortable about where we've set the range. You know? And our priority remains, as we've said, is improving grocery volumes whilst being responsible in price investments that we're making, managing margins, and that's the delicate balancing act that we've got to continue through the balance of the year.

Thanks. Good luck.

Thanks, Simeon.

Thank you. Our next question comes from Michael Lasser of UBS. Line is now open. Please go ahead.

Good morning, Michael.

Good morning. Thank you so much. Morning. Thank you so much for taking my question. With each passing day, it does seem like you have more and more players across the industry who are looking to the core grocery sector to grab either wallet share or drive other elements of their business and use that as a funding mechanism to harvest other portions of the profit pool across retail, which could put downward pressure on the profit pool within the grocery sector. It seems like your message, Ronald, is, listen. We still have a lot of room for internal improvement in repositioning our assets. How much further can you drive improvement from these actions while maintaining a margin rate that's been around 3.1% for the last few years?

Michael, I think the short answer is much further. I mean, we've got lots of opportunities to improve our margin rate. I mean, I can go through kind of a long list of those if you would like. But, certainly, we've got opportunities on pricing. We've got opportunities on our brands. E-commerce, certainly, sourcing is a big opportunity that we're working really hard on. Yeah. I get what you're saying about competitors, but, you know, the food industry is always competitive. In terms of, you know, the pricing environment out there, I think, you know, our competition continues to be, you know, very, very rational. All deep retailers are dealing with kind of similar issues. And, you know, our focus is simplifying and focusing on the things that matter most to our customers. David, you want to comment?

Yeah. Maybe just to reinforce the point about the cost opportunity that we think we have. You know, Michael, we're saying, you know, Ronald's already mentioned sourcing. We believe that we've got a very significant opportunity on cost of goods sold as well as on goods not for resale. You know, we've made some, you know, people reorganizations in that area to help us really get after it. We think there's continued opportunity in our OG&A. And we also think what I would call sort of modernizing the operating model. So I think as we think about what is undeniably a very competitive environment, you know, what we're very, very focused on is finding the fuel, you know, to help us manage that and invest back into the business. I think we feel that we've got quite a long runway on that across the coming months and years.

Understood. Thank you for that. My follow-up question is can you unpack the back half guidance a little bit more? You raised the ID outlook. You lowered your tax rate. You took up the low end of both your operating profit outlook and as well as your EPS outlook. So what changes from a margin or below-the-line perspective have you made to help us frame how we should be thinking about the second half of the year? Thank you very much.

Yeah. So listen, I think on IDs, you know, we've already talked about, I think, you know, we've got much tougher comparisons as we get into the back half of the year. You know, improving grocery volumes, I think we feel good about where we've set the range on that. I think if I understand your question, it's more around the sort of profit puts and takes. So I think a few things that we've got going on there. Number one, listen. It's undeniable. We still have a consumer environment that is still pretty uncertain. And whilst we have not yet seen what I would call sort of consumer sentiment translate necessarily into action, that remains an area that we continue to watch very, very carefully. I think the second thing is that our pharmacy business, we expect it to continue to grow, you know, ahead of the rates of the rest of the business. And whilst that will give us dollars, it does create pressure on mix. The third thing is really around fuel headwinds. You know, we expect that, you know, obviously, it's not in our IDs, but it is in our profit number. Expect that to create a headwind for us for the balance of the year, as it has done so far year to date. We're working very hard, as we said, to offset, you know, all of those things with as much sort of cost and efficiency initiatives as we can. The tax rate you called out, it's very, very marginal. We had a couple of things really kind of move around mainly on state taxes, and, candidly, it's, you know, we're talking decimal points that move that. And so that was the reason that, you know, we felt confident enough to kind of raise the floor on the profit guidance but did not change the top end despite the improved ID sales.

Understood. Thank you very much, and good luck.

Thanks, Michael.

Thank you. Our next question comes from Seth Sigman of Barclays. Your line is now open. Please go ahead.

Hey, good morning, everyone. Thanks for taking the question. Wanted to ask about e-commerce and follow-up there. The growth that continues to accelerate, is there a way to think about the quality of what you're seeing there, thinking about new customers versus existing customers? Because you're also obviously seeing non-e-commerce IDs improve as well. And then, I guess, a related question is just thinking about the shorter delivery windows. What are you seeing? What is the consumer looking for as they look for that quicker delivery? Thank you.

Yeah. I'll start, David. Feel free to add in. But consumers are looking for, you know, kind of the things they look for when they shop our stores, but more. I mean, they want, you know, they want the product to be fresh. They want it to be priced right. They want the orders complete. And they want it delivered fast. I think a few years ago, we might have said next-day delivery on food items works just fine. I think today the customer is looking for speed, and they're willing to pay for it. So I think we've tried to, you know, adjust kind of how we do business to how the consumer wants us to do business. I'm not sure, you know, if I can really say much more, but, you know, I think more and more, you know, people are willing to pay for incredibly fast service within two hours.

Yeah. Maybe let me take the sort of comment around incrementality. I think a couple of things here. So number one, we're adding new households. I mean, that's really, really important because those new households are new households to The Kroger Co. And we're also growing order volumes with consumers that are already shopping with us. And one of the things that our data tells us, and I think this is why it is really, really important, is if people enter our ecosystem through e-commerce, they then shop the entire ecosystem, and they become more valuable customers to us overall. So I think that gives us a good sense of there is incrementality there. Of course, you get some switching. Some people will drop out of a store and order online, but people are generally shopping multiple different ways through The Kroger Co. ecosystem.

Okay. Thank you for that. That's helpful. And then I wanted to follow-up on the pharmacy performance in the quarter. To what extent do you think the script share gains are translating into improvements in other parts of the business, obviously, with IDs accelerating? And then how are you thinking about vaccines for the second half of the year, just given there has been a lot of noise there? Thanks so much.

Yeah. So let me take that one. Listen. On vaccines, listen. I think, obviously, there's some sort of delays in the approvals. I think we'll see that normalize as we get through the sort of later into the year. So I don't think it's just a delay more than anything. So we expect that to pick up. Listen. I come back to the sort of ecosystem comment, which is that, you know, when people shop in pharmacy, when they're in the store, it does provide incrementality to the rest of the business. We don't disclose that metric, but, you know, we feel great about when somebody walks in and fulfills their prescription or whether they're doing a regular shopping trip. We've given them the option to do those things within a Kroger store or online.

Okay. Thank you both.

Thank you.

Next question comes from Paul Lejuez of Citigroup. Your line is now open. Please go ahead.

Hey. Curious if you could talk about performance by your different income segments where you're seeing stronger versus weaker results. Also, if there are any callouts regionally. And then I just wanted to go back to the inflation versus unit discussion. If you could share your assumptions for the second half. And if you do expect units to turn positive at some point?

Okay. Let me walk through several of those here. First of all, you know, we're seeing overall retail food spend has been very stable. I think customers are probably cutting back in other areas, but spending on retail food has been kind of flattish. I think the cutting back is probably on discretionary visits, discretionary purchases, and restaurant visits. But I think at the same time, customers are feeling pretty stressed about the economy. They're doing things to save money. When you look at the income cohorts, low and middle-income households are really looking for deals. They're using coupons more. They're making smaller but more frequent trips. And they're buying more private label products. They're also eating out less. When you look at the higher-income households, you know, while they're also concerned about the economy and food prices, they're still spending. And they're splurging on, you know, some of the premium products when you look at the growth in our brands, Private Selection, and Simple Truth, where premium products are leading the way. They also are buying, you know, larger pack sizes. I think they're also interested in, you know, value for serving. So, in both groups, we're seeing less of the maybe discretionary spending. We're seeing some declines in snack categories, adult beverages. So looking ahead, I think we think that the consumer is going to remain cautious. Consumer sentiment continues to be low historically. And customers continue to be sensitive about, you know, food pricing. And I think, in terms of regional basis, I don't know that there's really been a lot of differences across, you know, The Kroger Co. in terms of regional differences in that pattern. I think it's a kind of a bit of a tale of two cities. And in terms of inflation, you know, our internal assumptions are one and a half to two and a half percent. And as David said, we were, you know, lower than the midpoint, I think, this past quarter. We don't expect it to be beyond, you know, our range.

Thank you. Our next question comes from Thomas Palmer of JPMorgan. Your line is now open. Please go ahead.

Hi, and thanks for the question. Maybe to start out, I just wanted to follow-up on Leah's question on price investments. You did note FIFO gross margin, excluding fuel and specialty pharma, was down around nine basis points year over year in the quarter. How are you thinking about the trajectory of FIFO gross margin fuel as we look toward the second half of the year?

Let me take that one. And what we've said is, you know, we're expecting for the full year that number to be relatively flat. So that should give you sufficient to be able to work out the assumption for the balance of the year. And I think, listen, you know, what we're trying to do with that is, and as I said, I think we've done a good job of that through the first half, is balance obviously, wanting to offer great prices to our consumers, you know, with obviously a whole range of multiple margin initiatives that we've got going on. The important thing, I think, just to note is that if you look at the second quarter and strip out kind of pharmacy, you know, the impact from pharmacy mix, our gross margins on the core business were really pretty healthy, and we feel good about where they are.

Okay. Thanks for that. I know there's not yet a significant update on the CEO search, but I did want to ask on this. I mean, one, any, I guess, traits that you're looking for in a CEO? And then second, there seem to be a lot of different initiatives already under review absent a permanent CEO. Are there areas that you're holding off on reviewing or making decisions on until the seat is filled?

Short answer to that is no. We're moving forward aggressively in virtually all areas of the business to position the company for success over the long term. In terms of what you know? And I don't want to speak to the search committee, but, you know, there's probably no surprises here. You're looking for critical experiences in people's backgrounds. I think you're looking for competencies in terms of expertise of things they've done. You're looking at personal attributes around leadership and style and people skills. So there's really no surprise there. But, you know, it's a unique company, and the scale is large. And that's why I think that, you know, they're being very careful and very cautious, but I remain confident they're going to find a, you know, an outstanding leader for The Kroger Co. In the meantime, I'm trying to help, you know, our talented team in any way I can. But, no, we're going full speed ahead in virtually every area of the business to kind of position us for longer-term success.

Okay. Thank you.

Thank you. Our next question comes from Ed Kelly of Wells Fargo. Your line is now open. Please go ahead.

Good morning, Ed.

Yes. Hi. Good morning, guys. Nice quarter.

Thank you.

I guess first thing, LIFO charge higher than expected. I mean, I think higher than expected this quarter given, you know, what you accrued in Q1. If you extrapolate that for the full year, it's like 10¢ a share or so. I mean, how should we be thinking about LIFO as it relates to the back half of the year here?

Yes. So let me take that one. So, you know, as we have, whilst inflation's kind of in the guidance range that we expected, it's probably more towards the midpoint of that range. And so as a result, what we did in the second quarter is we made sure that we kind of reset the accruals on LIFO on a year-to-date basis. So what you've got in there is two things. You've got a catch-up from what we assumed in Q1 into Q2. And then, you know, you've got, therefore, the assumption of what I would say, you know, inflation broadly kind of where we're running extrapolated for the balance of the year. And that's why the LIFO charge went up. So I don't think that LIFO charge is reflective. And, you know, that incremental charge, you'd expect to see that through the balance of the year. You'd split that in two between catch-up and then ongoing.

Okay. And then, my second question is around the free cash flow guidance. Which you didn't take up today even though you have $100 million in EBIT. I mean, maybe slightly higher LIFO, I guess. But then the other thing is, you know, maybe some benefit from big beautiful bill. So why isn't the free cash flow guidance higher? What's the offset within that? Thank you.

Yeah. I mean, I'd come, you know, back to, you know, sort of some of the things I've already spoken about. I mean, you know, obviously, we didn't raise the EPS guidance, consumer environment remaining uncertain, pharmacy mix, etcetera. Yeah. And then as, you know, as we have already said, we're looking to make smart investments back into the business that deliver long-term value from an ROIC perspective. And so we're balancing, you know, all of those things and didn't feel, therefore, prudent to touch the cash flow guidance at this time.

Okay. Thank you.

Thanks, Ed.

Thank you. Our next question comes from John Heinbockel of Guggenheim. Line is now open. Please go ahead.

Hi, John.

Hey, guys. Ronald, maybe first question. I know sourcing, you guys see as a big opportunity. How do you think about sizing that? Is that, you know, billions of dollars, you know, over time? And then what do you need to do differently? I know you brought somebody in from the outside. Do differently than you've been doing to capture that, and how quickly does that occur?

Yeah. We think sourcing is a big opportunity, not only the COGS sourcing but also the indirect sourcing. You did reference, you know, somebody coming in. That was Ed Oldham, a background at Smart & Final and Walmart, and, you know, kind of a long deep sourcing background in his history. We think the opportunity is big. I don't know that we've sized it in a way that we can share with you or the timing of that. But we do feel like we are benchmarking against other competitors, and we are trying to see if there's a bigger opportunity here than we have realized so far. I think part of that is simplifying. I've talked to a lot of, you know, our CPG partners over the last six months. And I think our CPG partners would say, we need to reduce the cost to serve you guys, and we need to have simpler promotions with you guys. I think we're working on both of those. And CPG support has been, you know, really terrific the last several months. So I'm not sure I want to, you know, commit to, you know, how much and when. I'm not even sure I should at this point. But we do think it's an enormous opportunity that we have yet to realize.

And then the follow-up would be, right, you think about speed of delivery. You're talking about the two hours. What, you know, what can you do inside the store to speed that up further, right, to where you could get to, you know, half that time? Is it how you pick the orders? I think we've talked about this. You know, do you pick by quadrant? And remind us, electronic shelf labels. You know, do you, I don't know how broadly you've utilized those. Is that an opportunity to speed the picking process?

Yeah. I think there's a lot of things we're doing to speed things up, and we can get you your order even less than two hours. But there's probably going to be a different delivery fee associated with doing that. So it's not a, but most customers are very pleased and very happy with two-hour delivery. I think you're right. Technology is a big part of the answer. And whether that's AI, which we're already using, to pick multiple orders at the same time, electronic shelf tags, we are rolling out across the company. I'm not sure what percentage of our stores we have those in yet, but that is also another kind of improvement in speed. In some stores, depending on the delivery volume, you may have special picking areas. So we're looking at that as well. So there's a lot to be done, I think, in in-store picking. And I think as part of our strategy refresh on e-commerce, we'll be sharing, you know, not only what's going on inside the store but also the last-mile delivery because I think we've got some good news to share there as well.

Thank you, guys.

Thanks, John.

Thanks, John.

Thank you. Our next question comes from Robert Ohmes of Bank of America. Your line is now open. Please go ahead.

Hey, Robert.

Oh, hey, Ronald and David. I was hoping you guys could talk a little more, and maybe it's not that significant as it could be, but just the non-digital customers and the shift back to paper coupons and how significant can that be? Is that a new incremental driver or significant tailwind?

Well, I think it's certainly going to help. I mean, when you, you know, you think about the customers in our stores, and believe me, I've talked to, you know, hundreds and hundreds over the last six months in virtually every division where we operate. And what you heard over and over again is that, you know, older customers are not as digitally proficient as maybe younger customers. And older customers are feeling like, you know, they want the same deals that the person with the smartphone is getting. And so we wanted to make them on an equal playing field, and I think, you know, the end result will get incremental business from that. I think the other customer group that we weren't responding to very well were people who don't have a $600 iPhone. And those people also were a little bit disenfranchised with our digital coupons. So, you know, we're really trying to appeal to a broader customer segment, not only people that, you know, are very digitally savvy but also people who are not or not able to be.

And is it pulling a lot of new customers? And, you know, and I also wanted to ask, on the fuel being down, is there any changes in the fuel rewards program on the digital side or anything going on there?

Well, let me take the first piece around that. I mean, the way that we're looking at these paper coupons is, is it generating lift? And I think it is. So we're seeing unit lift from this, and it's part of the overall equation that we look to balance to make sure that we're offering great prices to customers. I think the other important thing to add on to Ronald's point is this is something that we measure. So we're measuring customer feedback on this, and we're getting good feedback from customers, which I think is an important part of our retention strategy and recruitment strategy, you know, as we look to give great offers to our consumer. No immediate plans to change the fuel rewards within our Kroger Plus card offerings.

Thank you.

Our next question comes from Jacob Aiken-Phillips of Melius Research. Your line is now open. Please go ahead.

Good morning, Jacob.

Hi. Good morning, everyone. Good morning. I did want to say that my mom appreciates the paper coupons in case you wanted an anecdote. But I wanted to ask about pharmacy. So there's obviously a lot of share to gain from, like, closures. Then I think, like, you said that it's incremental when they start shopping in-store, but also on the flip side, I think, like, a good portion of current customers don't even realize that the stores have pharmacy. So can you talk a little bit about what you're doing to kind of close the gap both ways to get people to shop the store more accretively?

It's a great point. First of all, thank your mother for shopping at The Kroger Co. We always appreciate that. In terms of, you know, pharmacy, you're right. A lot of our customers don't have an awareness that we even have a pharmacy, and we think that's a big opportunity. And I think what we're going to be doing going forward is one, positioning it better in the store but also trying to tie it into a whole HBC strategy because HBC, health and beauty, products are a growing category. We think that we've kind of buried that in the store as well. So I think it's probably a merchandising shift to kind of tie in pharmacy, which has operated kind of separately in the past, to tie it in with the rest of the store in a way that, you know, HBC becomes a kind of a shop of its own, much like, you know, the meat department or the deli bakery, etcetera, etcetera. I don't know, David, anything you want to add?

Nothing to add. I mean, I think it's an important part of the business. We've got a very big opportunity. Tying that into the kind of overall progress ecosystem through loyalty is a big opportunity for us. Our pharmacy team is doing a really nice job, and we think there's a big opportunity in pharmacy given the, you know, the Rite Aid closures and, you know, the new ownership structure at some of our competitors. We think there's an opportunity to continue to grow pharmacy better than the house.

Great. And then so you mentioned AI as, like, a key modernization tool. Do you have any, like, concrete examples of where it's driving measurable improvement or where you'd expect to see improvement going forward? And then, I guess, more generally, just, like, what's the strategy for rolling out different tools or use cases?

Let me take that one. I think the way that we think about AI is it's really the natural kind of evolution of many things that we've been doing for quite some time. So, obviously, we've got, you know, a couple of decades worth of unbelievable data, our loyalty program, which is an enormous data asset, which obviously is a terrific foundation for us to have. And we've also actually got a deep bench of data science capability and other capability primarily in our 84.51° division. If I think about things that we've done so far, we've got a couple of good examples. I'm really just going to highlight one. We've deployed an AI tool specifically against shrink, which is an area that we've been performing well in. We can see the direct result of the AI tool that allows us to see much better inventory levels, sell-through on a buy-store level, you know? And we're actually now kind of trying to transition that less or sort of away from just being a shrink tool actually into an opportunity for us to accelerate the top line as well by identifying sales opportunities primarily on seasonal items more efficiently. So I think we've got some good proof points, and that's a really good one. As I think about what we do next on this, we've got lots of things that we are experimenting with. I think, one, it's an opportunity for us to deepen customer engagement. So using it as a sales acceleration tool, and we have plenty of opportunity there. But I think there are some obviously more obvious ones around what I would call sort of operational excellence and efficiency that we have a lot of opportunity to go after and sort of links to my comments around sort of modernizing the way we work, you know, and the operating model.

And just to throw out a couple of other examples, it's going to be really important and already is in scheduling by department by hour of the day. Planogramming is going to be very helpful to us in terms of using AI. And then finally, the whole, you know, customer personalization is going to be utilizing a lot of AI tools as well.

Sounds good. Thank you.

Thanks, Jacob.

Thank you. Our final question for today comes from Michael Montani of Evercore ISI. Your line is now open. Please go ahead.

Morning, Michael.

Thanks for taking the questions. Good morning. Just wanted to ask, first off, if there's any way to kind of concept the potential profit impact from the strategic review. I know we've been thinking several hundred million potentially, but secondly, would that be included in the guide, or is that external to that?

Yeah. You're talking about e-commerce specifically?

Yeah. Yeah. E-commerce.

Yeah. I think what we will do is kind of talk in general terms about our path to profitability and with a timeline associated with that. But in terms of the amount, I think it's probably not a number we would disclose, nor are we ready to disclose it in any case, because we're still doing a review as we speak.

Yeah. And to be clear, it is not included in the guide.

Thank you. At this time, I'll now hand back to Ronald Sargent for any further remarks.

Well, thank you all for your questions. We really appreciate them, particularly the comment from Jacob's mother. As you know, before we conclude our earnings call, we'd like to share a few comments with any of our associates who are listening in. I'd like to thank our associates for the strong improvement that we saw in customer equity scores. As I shared, our customers are seeing we're improving store conditions, how we're improving freshness, and how our team is improving the shopping experience. You know, setting priorities and developing strategies is really only half the battle. I think the hard part is executing the business, and that's the challenge. And our teams are doing a really terrific job. So thanks, everybody, for joining us on the call this morning. We look forward to speaking with all of you again soon. And we hope to see you in our stores.

Thank you all for joining today's call. You may now disconnect your lines.