Earnings Labs

Kornit Digital Ltd. (KRNT)

Q3 2021 Earnings Call· Wed, Nov 10, 2021

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Transcript

Operator

Operator

Greetings and welcome to Kornit Digital’s Third Quarter 2021 Earnings Call. At this time, all participants are in a listen-only mode. A question-and-answer session will follow the formal presentation. [Operator Instructions] As a reminder, this conference is being recorded. I would now like to turn the conference over to your host, Mr. Andrew Backman, Global Head of Investor Relations for Kornit Digital.

Andrew Backman

Analyst

Thank you, operator. Good morning, everyone, and welcome to Kornit Digital’s third quarter 2021 earnings conference call. With me today are: Ronen Samuel, Kornit Digital’s Chief Executive Officer; Alon Rozner, Kornit’s Chief Financial Officer; and Amir Shaked, Executive Vice President of Corporate Development. Before we begin, I would like to remind you that forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and other U.S. securities laws will be made on this call. These forward-looking statements include, but are not limited to, statements related to the company’s objectives, plans, strategies, statements of preliminary or projected results of operations or our financial condition and all statements that address activities, events or developments that the company intends, expects, projects, believes, or anticipates will occur in the future. Forward-looking statements are subject to known and unknown risks and uncertainties, and are based potentially on inaccurate assumptions that could cause results to differ materially from those expected or implied by the forward-looking statements. I encourage you to review the company’s filings with the Securities and Exchange Commission, including the company’s annual report on Form 20-F filed on March 25, 2021, which identifies specific risk factors that could cause actual results or events to differ materially. Any forward-looking statements are made as of this call hereof and the company undertakes no obligation to publicly update or revise any forward-looking statements, except as required by law. Additionally, the company will be making reference to certain non-GAAP financial measures on this call. The reconciliation of these non-GAAP measures to the most direct comparable GAAP measures can be found in the company’s earnings release published today, which is also posted on the company’s Investor Relations website. At this time, I would like to turn the call over to Ronen. Ronen?

Ronen Samuel

Analyst

Thank you, Andy, and good morning, everyone. We are here in New Jersey at our beautiful customer experience center, having just returned from an inspirational and industry-transforming Kornit Fashion Week in LA. This groundbreaking alternative fashion week pioneered by Kronit brings endless creativity, sustainability, diversity and inclusiveness to the forefront of the fashion world, all by leveraging Kornit’s on-demand digital technology. It was an amazing week, with more than 1,000 inspirational designers, brands, customers and partners, coming together, to establish a new reality for the fashion industry. We are at an evolutionary moment in how we all think and act about fashion. It’s about giving people the style, trends, comfort and quality they desire, when they desire it in a sustainable and ethical means of production using innovative digital technologies. I believe the fashion industry will look back at the Kornit Fashion Week in late 2021 and remember it as the pivotal point in its journey to transform and adjust to the needs and beliefs of the current and future generations. Turning to our results. It was a phenomenal quarter with record revenue across all regions, strong profitability and operating cash flows. We delivered a total revenue of $86.7 million, net of $7.9 million in warrants related to a global strategic account. We again exceeded the high-end of our guidance posting 51% year-over-year growth, as we saw a great mix of sales across systems, consumable and services. The impact of the warrants this quarter associated with our global strategic account was higher than historical quarters, due to the continued growth and global expansion. And we expect to see continued accelerated growth with this strategic account. We are also making progress with other strategic accounts, including well-known fashion and e-commerce companies. For example, we recently began an important relationship with boohoo,…

Alon Rozner

Analyst

Thanks, Ronen, and good morning, everyone. As Ronen said, we are very pleased with our outstanding third quarter results, record total revenues, strong operating margins, very good cash flow from operations and a very solid balance sheet. Revenue increased 51% year-over-year to $86.7 million, net of $7.9 million non-cash warranty impact. Revenue was also well-ahead of our guidance of $88 million to $92 million, which as a reminder, excluded the impact of the warrants. We again saw very strong demand for systems, consumables and services, as our customers begin to get ready for their peak season. As Ronen mentioned, we made great progress with new customers, while continuing our very strong momentum with large strategic customers, which we expect to continue for the balance of 2021 and throughout 2022. Our services revenue was $10.1 million for the third quarter, net of the non-cash warrant impact of approximately $400,000. Services revenue was 11.7% of total revenue, and increased 25% year-over-year. Top 10 customers accounted for approximately 65% of total revenue. As we have said before, we would expect our top 10 customers to remain in the 65% of total revenue range. But the composition of those top 10 customers should change given the progress we are making with new strategic and other customers. Geographically, it was a record quarter for all regions with a very strong growth in North America and Asia Pacific. Moving to profitability. Non-GAAP gross margin for the quarter, net of the impact of the warrants was 47.8%. On a GAAP basis, gross margin in the quarter was 46.8%. We expect gross margins to improve longer-term, given the ongoing shift to higher mix of mass production systems contribution from our recurring consumable business along with the acceleration of KornitX. Looking at supply chain. Despite major disruption in the…

Ronen Samuel

Analyst

Thanks, Alon. Okay, a couple of comments before opening up for Q&A. Shortly following our last earning call, we issued our ESG report and received extremely positive feedback from major fashion brands and global investors. At Kornit, ESG is not just a check that box issue, it’s a mission. We are going to lead the way in transforming the second most pollutive industry in the world. If you haven’t done so, I invite you to read our report and reach out to us with any question you may have. I would also like to take this opportunity to welcome Stef Strack and Jay Lee, we’ve recently been appointed as a strategic advisor to the board, and whose insights and immense experience at Nike and eBay will be invaluable to the company. We plan to nominate both Stef and Jay for election for the board at our 2022 Annual Meeting. Welcome Stef and Jay. And finally, I would like to thank all the amazing Kornit employees around the globe, who continue to work extremely hard with the most extreme level of passion and dedication. I could not be prouder to be the CEO of this amazing company, led by the best employees in the industry. Operator, we are now ready for the Q&A session.

Operator

Operator

Thank you. [Operator Instructions] Our first question is from Tavy Rosner with Barclays. Please proceed.

Chris Reimer

Analyst

Hi, this is Chris Reimer on for Tavy. Thank you for taking my questions. On the direct-to-fabric sector, can you talk a little bit about the level of interest you’re seeing across the DTF market?

Ronen Samuel

Analyst

Yeah, thank you, Chris, for your question, and good morning. So, the DTF market, we believe that we are in the verge of really creating a huge transformation of this industry. This industry is the most polluted industry or the second most polluted industry in the world, creating huge amount of waste, both of water and waste of material, who needs innovation. Bringing to the market, the Presto MAX, really enabling to do on-demand production with fully sustainable without wasting water and producing exactly what’s needed. On top of that, we are enabling endless creativity with this solution. You don’t need any more to plan one year ahead of time, what will be the design, what the consumer will want to wear. You can react fast to market trends and changes. And this is the perfect solution for the market. We released the Presto MAX. We demonstrated last week both in LA and the week before in Italy and we got amazing feedback. The Presto MAX actually bringing on top of what the Presto brought before, the capability to print on dark fabrics with white ink. Also, the XDi printing 3D elements on top of the fabric, and also neon color, really enabling a huge amount of creativity. This industry needs a major change. And last week at LA, we actually got the feedback from thousands of designers, brands, retailers that were with us. And these were saying, this is exactly what we needed. What we demonstrated with designers last week is exactly what the market needs in terms of creativity, in terms of sustainability, in terms of on-demand, in terms of unleashing really the creativity and democratizing fashion into anyone that wants to create designs.

Chris Reimer

Analyst

Okay, thank you. And just on KornitX, you mentioned in your opening comments a little bit about the system, but could you talk about the pace of adoption, and how brand and facilities have been responding to the KornitX?

Ronen Samuel

Analyst

Yeah, again, here we have great, great feedback from many, many brands, retails, marketplaces. We gave a few examples on my earning calls before of adoption of this technology, what brands are looking for and marketplaces, and retail looking for, is connecting the virtual world to the physical world. What KornitX is enabling is really this connectivity. The world is moving digital, e-commerce is growing, enabling endless creativity. But what we are doing is unleashing this creativity and connecting it to the physical world. We believe KornitX will be a major driver of growth and change for this industry. We see a very strong adoption. We are building the team. Now, Aaron Yanelli is taking the lead and building a very strong team around him. And I’m fully confident that this will take Kornit beyond the $1 billion that we are talking about.

Chris Reimer

Analyst

Okay. Thank you for that. I’ll go back to the queue.

Andrew Backman

Analyst

Thank you, Chris. Next question, please, Joe.

Operator

Operator

Our next question comes from Rod Hall with Goldman Sachs. Please proceed.

Rod Hall

Analyst · Goldman Sachs. Please proceed.

Yeah. Hi, guys. Thanks for the question. I guess, I wanted to start off with the product trajectory, obviously, the growth continues to be really high here. We were able to attend that Fashion Week last week. It’s pretty exciting to see how engaged the industry is with these products. And I just wonder, as you look into 2022, what products are you most excited about from a revenue growth point of view? I mean, what do you think the main drivers will be next year in terms of product? It just seems like you’re coming out with so many different things. It’s kind of hard for us to keep track in a way of what might be the primary drivers of growth, and then I have a follow-up.

Ronen Samuel

Analyst · Goldman Sachs. Please proceed.

Yeah, it’s a great question, Rod. And, thanks for participating last week in LA. Yeah, we’re having a people touch-point, people touch-point in terms of the industry, but also in terms of the product in the introduction and innovation. The Atlas MAX, what we see today and we believe for next year will be the main products that we will continue selling. These products really unleashing endless creativity on the DTG. And we see a great adoption. So, Atlas MAX not only will continue to sell many new systems, but we already got POs and requests from our customers to implement the upgrades on their Atlases for the Atlas MAX. It’s bringing totally new level of quality, productivity, creativity into this market segment. On top of that, I already touched on the Presto MAX. We see a very strong pipeline now after we demonstrated the capabilities and the fashion show into 2022. So, we will see a major growth coming from our DTF platform, specifically the Presto MAX. And we’re, of course, going to release end of Q1 the Atlas Poly, which is targeted for the sports market and athleisure market. This is a really big market, that now with this technology, we are going to penetrate. And we believe that we are going to transform this industry into digital. And on top of that, we have lines of upgrades to the installed base. So, I’ve touched on the MAX upgrade, but the MAX is not only for the DTG, it’s also for the DTF, for the Presto, in terms of upgrade. The automation for the installed base, super, super important. We are getting huge, great feedback from our customer base, and many of them would like to upgrade it already at first half of 2022. The Quest, the quality control, and color control is very, very important capability for our installed base to control the quality between system and between sites. And, of course, it’s very important for the KornitX as a platform to control quality across the world and many more. There will be surprises next year. We cannot share it right now, but big surprises of product release during 2022. So, yes, it’s a lot of products. But we are really exciting about 2022 and the opportunities. And there is a lot of work for the team to start implementing it.

Rod Hall

Analyst · Goldman Sachs. Please proceed.

Okay, thanks, Ronen. And then, on the numbers, I just wondered, I mean, this line has been pretty volatile. But the services gross margin was a little bit lower than last quarter at 0%. And I know they’ve ranged negative, they ranged positive. Just wondering what’s going on in the services gross margin line this particular quarter, do you have any color on that?

Alon Rozner

Analyst · Goldman Sachs. Please proceed.

Yes, hi Rod. This is Alon. So, the service business for us, it became profitable business and will continue to be such. We are investing a lot in customer support. We see the great potential and we build the organization. We build the infrastructure and sometimes there is no perfect fit of expenses in business. We need to be ready with our organization now for the peak season and ramp up of few big projects. So, we are investing. So, this is one side. The other one is related to KornitX, which we also invest a lot now in building the organization. Ronen just discussed some of the changes that we are making. We are building a very strong management team for KornitX. We see the potential there. This is the time for us to build it, and then we’ll start seeing the fruits coming in rapid pace. So, customer success and customer support, are super important for Kornit, not only for the success of our customers, but in terms of their growth engine for the future. We believe that 2022, you will see a massive growth, both in revenue and in terms of profitability on the customer success line of business.

Rod Hall

Analyst · Goldman Sachs. Please proceed.

Do you guys think that’ll remain depressed a little bit then as you continue to invest? Or is that kind of a one-off thing this quarter, or…?

Alon Rozner

Analyst · Goldman Sachs. Please proceed.

It’s more a one off this quarter. Again, the results are good, a bit lower than previous quarter, because of the investment. As I mentioned, next year you will see a massive expansion both in revenue and gross margin on this line of business.

Rod Hall

Analyst · Goldman Sachs. Please proceed.

Okay, all right. Great. Thank you, guys. Appreciate it.

Ronen Samuel

Analyst · Goldman Sachs. Please proceed.

Thanks.

Andrew Backman

Analyst · Goldman Sachs. Please proceed.

Thanks, Rod. Joe, next question, please.

Operator

Operator

Our next question is from Jim Suva with Citigroup. Please proceed.

Jim Suva

Analyst

Thank you so much and congratulations to you and your team for the great results. I found it very interesting and encouraging that you are one of the, I would say fewer or even only company that I’ve heard in the past few months that didn’t blame an excuse on the tech supply-chain about inability to procure parts and components, both on the results and the outlook. So, can you talk to us a little bit about those efforts? And maybe as we look ahead, I guess, the question will be is, how were you able to pull in some of that? And are there going to be some challenges of securing your parts and products in 2022?

Ronen Samuel

Analyst

Okay. Hi, Jim. So, yeah, I mean, the environment is very challenging. We see it everywhere. And, as you said, I mean, it’s really an effort. We are investing a lot of efforts managing this challenge. We are doing it in few different ways. First, I think we have the benefit or I would say even luxury to have great visibility into the business. So, we are able to place orders and secure production flow for many quarters ahead. And we are doing so. We have long-term engagements with vendors, which allow us to secure the raw materials. We are increasing the capacity with our contract manufacturers. So, we added another contract manufacturer this year, third one. And we have started a process of qualifying another contract manufacturer, most likely will be in America. So, it will allow us, again, additional flexibility and bandwidth in terms of production. And so, it’s really a daily effort by the operations team. We see the pressure. We get some hit by prices and longer lead-times. On the other way of managing it, we did increase our ASPs this year, again, to offset this impact. And as a result, currently, the impact is quite minimal to our business.

Amir Shaked-Mandel

Analyst

Yeah, I would like to jump in first of all to really acknowledge they have work from our operational team. It’s actually phenomenal what they’re doing. They’re working day and night. I can tell you that on a daily basis, we have surprises of things are being delayed or not coming, [parts are] [ph] missing. And our team is fully committed, passionate to deliver to the SLA to our customer. So, first of all, really big thanks for the team. As Alon mentioned, we see a lot of questions coming from our suppliers, both in terms of cost increase, logistics. It’s a nightmare on the logistics side. So, we are not skipping what other companies are facing. The benefit that we have, as Alon mentioned, we have a very strong pipeline of visibility to our business. We already placed an order for next year, for the entire year with our suppliers. We have a very, very strong professional operational team that they are working day and night to deliver to the business needs. And we have confidence that we will continue to deliver on that.

Jim Suva

Analyst

And then, my quick follow-up is at the beginning of the conference call in the prepared remarks, Ronen, I think you made a comment about the upgrades. And I couldn’t tell if you said, you were getting out or giving out? And I just wanted to understand kind of that a little bit about it, is that just giving out as in free [a lost leader] [ph] or getting out, as in getting the upgrades out and your customers are paying for that upgrade?

Ronen Samuel

Analyst

So we are getting out meaning releasing the upgrades already in Q1, we already have many orders for upgrade from the Atlas to Atlas Max. Of course, there is a huge value for those upgrades both in terms of quality and productivity. And, of course, we are charging our customers it will be meaningful, very meaningful revenues, additional revenue, incremental revenue to our P&L for the entire year. We will not finish all the upgrades in Q1. It will take us probably for the full year and even day after, because it’s not only the upgrades of the Max, there are many other upgrades, Max is both for the Atlases and for the Prestos. But as I mentioned, is also the automation as well. We’re not giving it away. We are selling it. It will bring huge value to our customers. It will be very meaningful to our revenues during 2022.

Jim Suva

Analyst

Thank you so much for the clarifications and the details.

Andrew Backman

Analyst

Great. Thanks, Jim. I appreciate it. Joe, next question, please?

Operator

Operator

Our next question is from Brian Drab with William Blair. Please proceed.

Brian Drab

Analyst

Thanks for taking my questions. First, I just want to start by saying, I mean, this – Ronen, you’re just talking about how hard the team is working. And then you see these headlines that come out when you report your results, and that must be frustrating to still have this reporting issue. But I just want to make sure that I understand this correctly. But if you adjust for the warrants that were issued revenue for the quarter would have been $94.6 million consensus was at $89 million, and that’s apples to apples the $94.6 million to $89.2 million. And then I just want to clarify that the apples to apples comparison for EPS, adjusted EPS, adjusting for the warrants would be you reported $0.40, relative to the consensus of $0.24, right, looking at that correctly?

Ronen Samuel

Analyst

Yeah, you’re looking it 100% correctly. This is the record quarter both in terms of revenue and EPS, yes.

Brian Drab

Analyst

Right. And also the gross margin would have been 52.1%, I guess, if you make that adjustment as well, which is really at the high end of what you’ve done in the past. So I just wanted to make sure that I was interpreting that correctly, because I know that consensus doesn’t take into account anything related to warrants when the analyst post those estimate?

Ronen Samuel

Analyst

Yes, I know it’s confusing, and thank you for [good] [ph] clarification.

Brian Drab

Analyst

Okay, thank you. So I just wanted to ask about KornitX, and the very interesting change in leadership there, that’s taking place this year. How does that if at all affect the business model for KornitX? And maybe that’s not the change that’s affecting the business. Has the business model for KornitX changed in terms of how you’re thinking about monetizing the valuable service?

Ronen Samuel

Analyst

So, Aaron joined us a few months back. So Aaron is only fully, fully involved in all the development of the business model, I don’t see this change is driving the – change into business model. However, we have tons of opportunities of different business model within KornitX. At this point of time, we are more experimenting different type of business model with different customers to see what it will be the future mainstream business model. And I wanted to team are working on various alternative business models and we will be able to share some more information early next year about how do we take the business moving forward. I can tell you that the opportunity here is really incredible. And we see huge both adoption and great feedback from customers who’d like to join both in terms of fulfiller brands and retails and marketplaces. Recently, Jay Lee, joined us from eBay to the board. Jay Lee has tremendous amount of experience in marketplaces, in the digital world came with tons of ideas. He decided to join the Kornit, not only because of our technology and people, he is really excited about KornitX, he is believing in it, and he raise his hand to be the main mentor and worked very, very closely with Aaron and the team to drive this business to a great success. So I’m very confident now, so we have a very strong team to take it forward and looking forward to share some more informational business model early next year.

Brian Drab

Analyst

Okay. And can I just ask, I think, it was May when you had the Analyst Day, you’ve talked about $100 million revenue expectation for this business by 2026 for KornitX? And is that anything that you’ve seen, as your understand the opportunity better for that business, make you feel like $100 million might be a little bit conservative for 5 years from now?

Ronen Samuel

Analyst

So I can only tell you that the opportunity for this business and forget to put aside the timeline right now is much, much bigger than the $100 million. We’re talking about billions of dollars opportunities here. We’re talking about really enabling more than just connectivity of the virtual world to this physical world. There is a lot of activities around how do we leverage the data around this system. How do we add value in the creativity in the design side, you will see some very exciting direction that we are taking and leveraging the KornitX moving forward.

Brian Drab

Analyst

Okay, thanks for taking my questions.

Andrew Backman

Analyst

Thanks, Brian. Joe, next question, please?

Operator

Operator

Our next question is from Patrick Ho with Stifel. Please proceed.

Patrick Ho

Analyst

Thank you very much, and congrats on the quarter and the LA Fashion Week. Ronen, maybe first off just to get a little bit of clarification and some of the demand trends. I think in your prepared remarks, you talked about the Atlas Max, the adoption there; it’s getting with new customers. But I think you also said something that you’re seeing existing customers transition their fleet from the Atlas, the Atlas Max, when is that happening? And two, would you still expect more of your existing customers to get the upgrades when they are available in the first quarter of next year?

Ronen Samuel

Analyst

Yeah. So, yes, absolutely, you’re right. We see massive orders taking from new customer and existing customer for additional Atlas Maxes, we already deliver some of them in Q3, we are delivering Q4, and a lot of them, of course, in Q1 next year and beyond that. But we also receiving orders from our installed base, but using Atlases to upgrade their fleet into Atlas Maxes. The example I give is TSC, is one of our key accounts that having more than 25 Atlases, a very happy, it was part of the better of the Atlas Max, it was testing it extensively. They were very, very happy. They place an order with 4 additional Atlas Maxes. So they’re going to have much largest fleet and 25 Atlases. On top of that, doing early next year, we are going to upgrade the entire 25 systems, Atlases to the Atlas Max. When you’re talking about when are we going to do that, so for the TSC will happen during Q1 in terms of capability to do much more than that, so we have placed – that order will be placed along the year, and we believe that they will continue the average for the installed base along the year of 2022 and it might even take us to 2023. Those are a heavy upgrade for each system. And we need to do it gradually. So we are not expecting everything in Q1. We’re expecting massive orders already in Q1 and some implementation in Q1, but most of the implementation will happen along the year.

Patrick Ho

Analyst

Great, that’s helpful. And maybe as my follow-up question, I think, your LA Fashion Week was really informative in terms of seeing the eco-friendly nature of your systems, the Presto Max and the Atlas Max. But one thing I also found, I guess, really interesting is the consumables, the ink, how water base it is? Can you just give a little bit of color, one, on that opportunity; and two, how that also fits into the whole sustainability initiative you have at the company?

Ronen Samuel

Analyst

Yeah. So first of all, I’m actually going to touch on schedule, [Patrick] [ph], to touch on the Fashion Week and what we are vacated in LA, and before that in New York and Creazioni, and also in Israel, and what we are planning to do moving forward. We all need to understand, we are exchange any agent for this industry. We are really the one that driving the industry to become more sustainable on demand, and with endless creativities. We are unleashing the creativity, we are democratizing it, and this is what we presented in LA. The intention of those events, the LA Fashion Week and next in other places around the world, is to create an alternative Fashion Week. And those alternative Fashion Week, we’re demonstrating the capability of digital, we are partnering with many designer brands, and enabling them to create their design, with limited time, actually less than 3 weeks, from the design to the creation of demonstration. But on top of that, what the company with its driving, it’s driving an industry that is much more diverse and inclusive, and we’re very, very proud of it. It’s not only in the culture of our team, but we’re taking into the industry. This industry need change, not only change in terms of sustainability, in terms of becoming cleaner, but also in terms of diversity. We would like to see all ages on the catwalk of sizes and this is what we demonstrated. People were amazed. I can tell you, the feedback we are receiving from the industry is unbelievable. You need courage to do that, and coordinate leading the change. And we are the one that really, not only bringing the innovation in terms of production flow on sustainability, yes, water based ink, pigment ink, that does not require pre-treatment, not post-treatment, there is no waste of water, no use of water, there is no waste of material, because you produce exactly what you want, when you want. But we also changing the industry and connecting to the virtual world, enabling really this diversity on demand and creativity. So we are very, very proud and our aim is to become in 2026 in terms of branding, number one brand in fashion tech.

Patrick Ho

Analyst

Thank you very much.

Amir Shaked-Mandel

Analyst

Just to add the business side of the consumables. So the consumable is a very important part in our business model, it’s a very stable and recurring revenues for us over time. And with the new products, the new application, we see the consumption of the consumables getting higher, if we are talking about the Atlas Max, the X Di. So we see much higher consumption of consumables, for sure, if we are talking about the new Presto. So this is a great contributor to our business model.

Patrick Ho

Analyst

Thank you.

Andrew Backman

Analyst

Great. Thanks, Patrick. Joe, next question, please?

Operator

Operator

Our next question is from Jim Ricchiuti with Needham & Company. Please proceed.

James Ricchiuti

Analyst

Hi, thanks. Most of my questions have been answered. I wanted to follow-up on some of the commentary, though, on the automated robotic garment handling. Ronen, just going to be an upgrade to much of the installed base, or is it going to be for the more recent products, Atlas? Does it have any implications for Presto? And can you say, clearly, the Max upgrade is going to be a big opportunity for you? I’m just curious how we should view this, the robotic handling opportunity for you.

Ronen Samuel

Analyst

Yeah, so maybe before I’m getting into specific, the robotic handling that we are about to release to the market. Let’s understand what we are aiming to do. Actually, with Kornit 4.0, we are aiming to automate the entire production flow. From the ERP to automated the warehouse to the entire production flow. And we are aiming that one day; it will be a dark room with no people running those systems and operation. As we know, there is a lot of constraints now on people, and this is what the industry needs, needs much more cleaner environment of operation. So this is where we are aiming. What you see now is the first step. Is the first steps of automation on to the systems. We are taking this automation on the Atlases and the Atlas Max. So Atlas Max will come out of the line with this automation, you will be able to order this automation, the automation will increase productivity by more than 20% will enable consistency, and will really enable operator to run more than one systems in a very consistent and easy way. This is the first steps in the future you will see some more automation coming to different type of systems. At this point of time, the focus is on Atlas and Atlas Max, as I mentioned just the beginning of the roadmap of automation.

James Ricchiuti

Analyst

Got it. Thank you. Just on OpEx. Should we anticipate similar things that like you did in LA trade show activity coming up over the next 12 months? Should we assume there’s going to be a higher level of that type of expense in the model? And then on R&D, I don’t know if you can comment, it was a fairly significant step up from Q2 levels. Can you say how much of that might have been influenced by Voxel8?

Ronen Samuel

Analyst

Yes. So we are investing, no doubt. I mean, we see that the potential, we see the acceleration of the transformation in the market. And this is the time for us to invest and be ready with the right product and the best-in-class go-to-market. And this is where we are investing in terms of the R&D. So we are recruiting qualified professional people to our team. We hired 86 new employees this quarter, which is a lot and we continue to do it. Part of it is as you said it relates to Voxel8. Voxel8 is not a huge increment on our costs about around $1 million per quarter. This is the run rate. And we continue to invest in the R&D. Regarding the event, so yes, I mean, this whole new world of exposing and penetrating into the Fashion World, it requires a lot of attention, a lot of investments in getting to these events and we will continue doing it also next year.

James Ricchiuti

Analyst

Thank you.

Amir Shaked-Mandel

Analyst

Yeah, this is Amir and Alon started with it, but I really want to emphasize it. Guys, we are in the beginning of tornado, we just in the beginning of tornado of this industry. Now, we have a window of opportunity to invest and change this market and capture the tornado. We need to invest actually the limitation is how fast we can do that. We need to recruit more people, we need to do more of those events, innovative their transformational event, and then, we will continue to invest, because the payouts later on will be much faster and much greater.

James Ricchiuti

Analyst

Thanks. Congrats on the quarter by the way.

Amir Shaked-Mandel

Analyst

Thank you.

Andrew Backman

Analyst

Thank you. Joe, next question, please?

Operator

Operator

Our next question is from Greg Palm with Craig-Hallum Capital Group. Please proceed.

Greg Palm

Analyst

Good morning, everyone. And, I guess, I’ll add my congratulations as well as a very, very good quarter especially in light of everything going on from a supply chain standpoint.

Ronen Samuel

Analyst

Thank you very much.

Alon Rozner

Analyst

Thank you.

Greg Palm

Analyst

If I heard you right, I think you mentioned that you’re qualifying not 1, but 2 additional contract manufacturers now. And so my question is, was the second edition a byproduct of what your view to be higher than expected demand over the coming years versus maybe 6 months ago? Or was it more you desire to localize more production given what we’re seeing in the supply chain?

Ronen Samuel

Analyst

So we have already qualified the third contract manufacturer. They move to mass production, and now we have 3 contract manufacturers. And we have started the process of qualifying the fourth, which is most likely going to be in the Americas.

Greg Palm

Analyst

Okay. But was the 4 specifically a byproduct of trying to localize some production? Or are you seeing more demand where you needed to qualify an additional one? I think we all knew that a third was coming, but the qualifying a fourth was at least a surprise to me. I didn’t hear that before.

Ronen Samuel

Analyst

Yeah. So it’s both, for sure, we need more capacity. And, we want to be closer to our customers and deal with some of the pressure on the supply chain. It goes also with the sustainability concept that we are promoting of working closer to our customers. So it’s altogether.

Greg Palm

Analyst

Yeah, makes sense. And then from a geographic standpoint, it really looks like Americas kind of led the quarter again. Can you just give us some sense of what activity is like in EMEA, what the pipeline looks like in that region?

Amir Shaked-Mandel

Analyst

Yeah, so actually, while we see a very strong momentum, continued momentum in Americas. And Americas is below North America and South America we’re a positive about. Also South America, we see growth coming, massive growth in Mexico. So nearshore is growing very fast. But also Brazil, we expect to see next year, Brazil coming with a strong growth. EMEA is our second largest region. And I can tell you, there is a big, big shift now in EMEA. You will see it in Q4. And you will see it in next year. Our pipeline is very, very strong in EMEA. We just ended a very successful event in Como, in the heart of the fashion industry. We have a very strong pipeline both for the DTF and the DTG side. And KornitX is really accelerating very strong in EMEA, both for onshore and for being able to export outside of EMEA. So you should see massive growth coming from EMEA in the coming quarters.

Greg Palm

Analyst

Okay.

Amir Shaked-Mandel

Analyst

I will touch also on Asia. I’ll take the opportunity to touch on Asia. It was a record quarter for Asia this quarter. The business situation in Asia is still tough. We still have some limitation on traveling inside Asia, between countries. But we start to see the momentum coming. So I’m expecting 2022 to be also a strong year for Asia. We are building the team, specifically we are focusing on China, Japan, Korea, and of course, Australia.

Greg Palm

Analyst

Okay, that’s great. Best of luck going forward. Thanks.

Amir Shaked-Mandel

Analyst

Thanks, Greg.

Ronen Samuel

Analyst

Thank you.

Andrew Backman

Analyst

Joe, we have time for one more question, please.

Operator

Operator

Yes. Last question comes from Chris Moore with CJS Securities. Please proceed.

Christopher Moore

Analyst

Hey, good morning, guys. Right, the witching hour here. I’ll be quick. So just a follow-up on one of the earlier questions in terms of product drivers in 2022, really specifically the Atlas Poly. Are you looking at that as kind of a wildcard for 2022 and more of a 2023 revenue event? I’m just trying to get a feel for traction that you’re looking for. The key buyers, they’re already part of your top-10 customers? I think, these new companies that we’re talking about or just trying to get your thoughts when you look into 2022 and layer that with the Atlas Poly.

Ronen Samuel

Analyst

So Atlas Poly is a big, big opportunity. It’s a market that we hardly touched. We had the Avalanche Poly, but it was kind of an entry-level product. We tested the market. We learned a lot. And now, we’re coming with a totally different level of products in terms of productivity quality, the wide range of application and materials that we can print on. So this product is going to change the market. This is a big market, 60% of all the material in the DTG, on all the garments in DTG are polyester. Many of them have dyed polyester and many of them require this technology. And so, the potential is huge. We are going to release it, as I mentioned, by the end of Q1. We will start to see meaningful revenue coming from this product in the second half of the year. And we expect to accelerate with this product line into 2023. So it’s just a beginning. But we will see meaningful revenue during 2022 already.

Christopher Moore

Analyst

Got it. I will leave it there. Appreciate it, guys.

Ronen Samuel

Analyst

Thanks, Chris.

Amir Shaked-Mandel

Analyst

Thank you very much.

Alon Rozner

Analyst

Thanks, Chris.

Ronen Samuel

Analyst

Good. There is no more questions. Okay. So thank you, everyone, and thank you for joining this call today. It was great quarter, and a great first 9 months for Kornit. We are so excited about the opportunity in front of us. We’re just in the beginning. As I mentioned, this is a tornado that we are entering right now. We believe again in just the beginning of a great journey. And we are very happy and honored that you are with us and supporting us and believing in this industry, believing in us and believing the change that this industry needs to go through. We look forward to updating you again very soon on some of the strategies and directions that we are taking as a company. And we would like to thank you all for being on the call and wishing you a wonderful day. Thank you very much.

Andrew Backman

Analyst

Great. Thank you, Ronen. Thank you, Alon. And thank you all for joining us today. As always, if you just have any questions, please feel free to reach out to me here in New Jersey. Thank you, everyone. Have a great day.

Operator

Operator

This concludes today’s conference. You may disconnect your lines at this time. Thank you very much for your participation and have a great day.