Michelle Gass
Analyst · Citigroup.
Sure, Tracy. Well, to speak specifically to your question on Sephora, we couldn’t be more excited about that launch. We’re now literally just a few months away. As you know, this has been a massive effort across the company, 200 doors opening this fall, 850 by 2023 and then all things digital file up on August 1. So everything – all systems go. We’re feeling very confident about the launch. And we also feel very confident about the halo effect that we’ll see. We think about not only new customers, but also with existing customers. And so we are going to do a lot to enable that both through our marketing efforts and our merchandising efforts. So if we talk about the 200 doors specifically – well, first, to take a step back. Given our strategies, our key strategies around the plan we announced last October being a leading destination for the active and casual lifestyle, we are reflowing all stores in the company to reflect this strategy. And as we expand and amplify categories in active, in casual, downsize other categories that we’re seeing less traction on these days like men’s dress and fine jewelry, still have those categories but just in a different way. We think across the board that reflow and that merchandising coupled with inventory management, reduced choice counts, faster turns, overall is going to be a great customer experience, not limited to the 200 doors. But on the 200 doors, which will quickly grow to 850, it’s a tremendous opportunity, lots of new customers, younger customers coming in. So all the brand – first of all, all the brand moves we’re making really speak right to this newer, fresher, more modernized Kohl’s. So as you know, Calvin Klein, Tommy Hilfiger coming in, even Eddie Bauer, the outdoor lifestyle, et cetera, that will benefit all outdoors, but I think as it relates to the new customer, Sephora, in particular. And then we are – as we go into the stores and invest and put that big beautiful shop at the front of the store, we will even do further evolutions of the store experience to create, for example, like Calvin Klein, we’re doing an outsized, shop-in-shop right adjacent to the Sephora shop to give an even more elevated experience. We’re doing things with the Levi’s brand, one of our core brands we’ve had for some time, but are going to do some unique merchandising there. And I’d say the list goes on. There’s just a ton of opportunity. It’s a huge focus for the team. And it’s a unique opportunity. So we’ve got to seize it and take advantage of the great opportunity that the Sephora brand brings and welcoming out these great new customers.