Earnings Labs

Kohl's Corporation (KSS)

Q3 2023 Earnings Call· Tue, Nov 21, 2023

$14.77

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Transcript

Operator

Operator

Good morning, and welcome to the Kohl's Corporation Q3 2023 Earnings Conference Call. Please note that this call is being recorded. All lines are currently in listen-only mode. After the speakers' remarks, there will be a question-and-answer session. [Operator Instructions] Thank you. I will now turn the call over to Mark Rupe, SVP of IR and Treasury. Please go ahead.

Mark Rupe

Analyst

Thank you. Certain statements made on this call, including projected financial results, and the company's future initiatives are forward-looking statements. Such statements are subject to certain risks and uncertainties, which could cause Kohl's actual results to differ materially from those projected in such forward-looking statements. Such risks and uncertainties include, but are not limited to, those that are described in Item 1A in Kohl's most recent Annual Report on Form 10-K and as may be supplemented from time to time in Kohl's other filings with the SEC, all of which are expressly incorporated herein by reference. Forward-looking statements relate to the date initially made, and Kohl's undertakes no obligation to update them. In addition, during this call, we may make reference to non-GAAP financial measures. Reconciliation of non-GAAP financial measures can be found in the investor presentation filed as an exhibit to our Form 8-K filed with the SEC and is available on the company's Investor Relations website. Please note that this call will be recorded. However, replays of this call will not be updated. So, if you're listening to a replay of this call, it is possible that the information discussed is no longer current, and Kohl's undertakes no obligation to update such information. With me this morning are Tom Kingsbury, our CEO; and Jill Timm, our Chief Financial Officer. I will now turn the call over to Tom.

Tom Kingsbury

Analyst

Thank you, Mark, and good morning, everyone. Kohl's third quarter earnings reflect strong gross margin and expense management as well as additional progress against our strategic priorities. We achieved this despite a softer-than-expected demand environment driven by less-than-ideal weather and persistent macroeconomic pressures on our customer. Throughout 2023, we have focused on our four strategic priorities, which are: enhancing the customer experience, accelerating and simplifying our value strategies, managing inventory and expenses with discipline, and further strengthening our balance sheet. Our actions against these priorities are working and resonating with our customers. I am pleased with our positive year-to-date stores' performance, driven by strong growth in Sephora, and more recently, our home and gifting initiatives. In addition, we have furthered our efforts to simplify our value strategies, manage expenses tightly, and reduced inventory 13% at the end of the third quarter. Looking ahead, the work we have done this year will continue to build momentum and set us up to be successful in 2024. As we've said before though, it will take some time for the full impact of our efforts to be realized. Let me now share some additional details on Q3. Net sales decreased 5.2% and comparable sales were down 5.5%. Digital sales were down 16.5%, and continue to be impacted in part by our decision to eliminate online-only promotions in favor of omnichannel pricing across the enterprise. While this has pressured our digital performance in 2023, it remains the right long-term strategy for our business. Store comparable sales were down approximately 1% in Q3. Taking a closer look at the quarter, we had a solid back-to-school season, and through the first eight weeks, sales were tracking above our expectations. However, warmer weather during the latter part of September and into October had a clear impact on demand…

Jill Timm

Analyst

Thanks, Tom, and good morning, everyone. I will provide additional details on our third quarter results and then discuss our updated fiscal year 2023 guidance. As you heard from Tom, we made additional progress against our strategic priorities and had strong gross margin and expense management in the quarter. Turning to our results. Net sales declined 5.2% in Q3 and are down 4.5% year-to-date. Store comparable sales were down approximately 1% to last year, with continued strong performance from Sephora at Kohl's. Echoing Tom's comments earlier, stores are incredibly important to our business and have been a key focus of ours this year. We are encouraged with the year-to-date store sales up slightly compared to last year. Digital sales declined 16.5% in Q3, with digital penetration of 26%. Digital continues to be impacted by our efforts to simplify our value strategies. Other revenue, which is primarily our credit business, declined 6% in Q3, which was relatively in-line with our expectations. As we discussed on last quarter's call, we are seeing payment trends decline and loss rates increase as expected. For Q4, we expect other revenue to perform in-line to slightly better than net sales as we start to benefit from our co-brand card. I will touch more on our credit business in a moment. Moving down the P&L. Gross margin in Q3 was 38.9%, an increase of 158 basis points to last year. The year-over-year increase was driven by lower freight costs, reduced digital-related cost of shipping, and further progress against simplifying our value strategies. This was partially offset by product cost inflation. Although shrink remains elevated, it was in-line with our expectations during the quarter. Year-to-date gross margin was 39%, up 56 basis points to last year. SG&A expenses increased 1.9% to $1.4 billion, slightly better than our expectation…

Operator

Operator

We will now open the line for questions. [Operator Instructions] Our first question comes from Mark Altschwager with Baird. Please go ahead.

Mark Altschwager

Analyst

Good morning. Thanks for taking my question. I guess to start out, Tom, how are you currently thinking about the path back to positive comps? Given the longer lead times, you've been somewhat constrained through 2023. What is the timing of some of the bigger changes you expect to take hold in 2024 to drive improved sales momentum?

Tom Kingsbury

Analyst

Good question, Mark. We're working hard to really see much more progress in 2024. I've said all along that 2023 is really rebuilding the company, repositioning the company. As you know, it can't be done overnight. But we have a lot of really good things in place right now. And what I always go back to is the fact that we do have a positive comp for the year in our stores, and our stores really reflect a lot of the new strategies. I mean, our home business is doing well in stores right now. Obviously, the beauty business is doing very well in stores right now. So, I think that's evidence that in 2024, potentially, we can have a positive comp. And the digital business, it's really what's bringing us down. And as I've mentioned before, we had some things we were doing online that was really not reflective of what an omni-company would be doing; a lot of online-only promotions, et cetera, online pricing. And we felt that for our customers it was important that we have one view on pricing and obviously in 2023, that hurt our digital business. But again, a lot of the actions we've taken will be behind us as we go into 2024. So again, I'm confident, about the fact that we are doing well in stores. And I think it's going to be a good setup for 2024.

Mark Altschwager

Analyst

Thank you for that. I appreciate the color. Maybe just a follow-up as well. Tom, could you give us any additional color on the leadership changes that were announced this week?

Tom Kingsbury

Analyst

Sure. Over the past year, I've had an opportunity to evaluate and better understand what the best leadership structure was for the organization moving forward to best execute against our strategic priorities. Some of this organizational structure that was in place really was developed early in my time at Kohl's. I've been very, very involved in the move to reestablish our stores as a focal point of the company's strategy. And based on this, I wanted a closer reporting relationship to the stores organization. Similarly, I felt it was important to have the supply chain organization reporting directly to me. Fred Hand, who is now leading the stores, he and I have worked together for over 20 years. We know what each other needs in order to really run the stores organization. So, just being closer to him and closer to just the overall stores organization is key. We are removing this layer. There will be no backfill for this position. Stores and supply chain will now report to me, with other executive leaders assuming oversight of other functions, real estate, purchasing, risk management strategy. We are confident that we have the right leadership team going forward and the right structure in place to best execute against our strategy. And I think it will give us more speed in terms of doing the things that we want to accomplish. And if we want to get back to positive in 2024, we have to move with a lot of speed. So, I just feel that now that I've been on the job for a year, I understand what we need as a company and I decided to execute it.

Mark Altschwager

Analyst

Thank you. Best of luck, and happy Thanksgiving.

Tom Kingsbury

Analyst

Thank you. Happy Thanksgiving to you as well.

Operator

Operator

Our next question comes from Bob Drbul with Guggenheim. Please go ahead.

Bob Drbul

Analyst · Guggenheim. Please go ahead.

Hi, good morning. Just a couple of questions.

Tom Kingsbury

Analyst · Guggenheim. Please go ahead.

Good morning.

Bob Drbul

Analyst · Guggenheim. Please go ahead.

Good morning. The first one is just on beauty. Can you give us a little bit more data just maybe around some of the older stores and newer stores, cross shopping, how they're performing? And then, on the EDLP, the key item strategy, just in terms of the traction that you're getting, like how big do you think that could become in the next few years? Thanks.

Tom Kingsbury

Analyst · Guggenheim. Please go ahead.

Well, we're performing very well and, obviously, in the anniversary stores overall. We have a 30% comp, which is obviously significantly good and our overall beauty business is up 70%, if you include the -- obviously the newer stores as well. But, right now, we have like -- we have 900-plus stores -- shops, excuse me, in Sephora, which is very exciting. I mean, it's exciting in many different ways. One of which is the fact that, going into holiday now, we'll have 50 more Sephora shops than we had last year. And as you know is that beauty is a really important category in the fourth quarter. So, we really feel good about that overall. We really expect to hit the $2 billion mark by 2025. Very confident about that based on what we're currently doing. Good news also, it's accretive to operating margin. 40% of the Sephora baskets have an additional category purchase in the basket. Customers returning for additional purchases for Sephora, shop two times more often than Kohl's base. Our return on investment, all the capital that we spent, obviously, is very significant overall. And what's interesting is, I mean it's really across -- the performance is doing well across all the categories, especially the fragrance business, but we're still doing well with skincare and makeup. And as I mentioned on last -- the last call, excuse me, 30% of the customers that shop Sephora at Kohl's are new to Kohl's. I mean, that is a significant number. And obviously, it's a newer -- new customer, obviously. It's younger, more diverse. It's really very important to bring a new customer into the store overall. And there is some ancillary businesses that are performing better than they have. Our Junior business is doing better than it has before. So, we're capturing some additional sales there overall. But the partnership with Sephora is phenomenal. And we really feel that the numbers we put out there will be achievable in the near future. So, KVIs, your second question, so far we've done very well with KVIs. It's a small subset of our private brands in apparel and in home, but we've seen a positive comp on that. So, we plan to -- in 2024, we plan to roll out more high-volume price items, KVIs, and it'll be primarily from our private and proprietary brands overall. But so far so good, and -- but we're going to be watching it. We're going to be watching it very, very closely just because we want to make sure whatever we do, it's the right thing to do for the long run. So -- but it's good so far. So, feel good about it.

Bob Drbul

Analyst · Guggenheim. Please go ahead.

Thank you.

Tom Kingsbury

Analyst · Guggenheim. Please go ahead.

Thank you.

Operator

Operator

Our next question comes from Oliver Chen with TD Cowen. Please go ahead.

Oliver Chen

Analyst · TD Cowen. Please go ahead.

Hi, Tom and Jill. Within guidance, what's assumed in terms of promotions in merchandise margins? And do you expect traffic to continue to be fairly volatile? And Tom, as you've made some nice strides in footwear and apparel, what might be the timing of that impact with the initiatives you're taking -- you're putting forward? And also, how they may interplay with what's happening at Sephora, which is quite remarkable and successful? Thank you.

Jill Timm

Analyst · TD Cowen. Please go ahead.

Sure. Good morning, Oliver. I'll start with guidance. I think overall, as we head into holiday, we always know it's going to be promotional. Promotions are core to what Kohl's has done. And even though I think we've done some great editing throughout the year, you're going to see us really lean into promotions. In the fourth quarter, I think we've talked about it, we aren't going to leave ourselves empty from a promotion perspective or do as many cuts as you've seen in the first three quarters of the year because we know how important it is in holiday, particularly with the uncertainty in the macro environment. We're going to definitely make sure we're delivering the value our customers have known Kohl's for. That's all contemplated in the guidance. And I think when you kind of work through getting to that 4% EBIT, we are expecting to now be at the high end of the 36% to 36.5% range that we did give from a guidance perspective. So, even with the promotional environment we've been anticipating this, we know we're going to be competitive, and that's definitely contemplated from a guidance perspective. In terms of traffic, I think we've seen our traffic improve in both channels as the year has progressed. Obviously, a lot of the efforts that Tom has outlined, particularly Sephora being a traffic driving initiative, has helped us build that traffic back from a store perspective. We're also seeing a basket expansion, as well that customers are willing to spend a little bit more on that product. So, I think it's really a balance for us. But as we've seen a little bit of volatility like you mentioned, that's more driven by weather patterns. And as we go into holiday, that becomes less of a factor as people really get into that gift-giving mode.

Tom Kingsbury

Analyst · TD Cowen. Please go ahead.

Yeah, I just want to piggyback on what Jill said. We are coming out on holiday very aggressively in terms of promotions. Obviously, it's really important time. It's important time to gain market share and we're working really hard on it. We did eliminate a lot of layered events in the first three quarters of the year. This year, we're keeping it primarily intact in terms of our promotional efforts overall. So, we're well positioned. I talked about in the prepared remarks in terms of everything we're doing for holiday, not only in promotions, but also in gifting and impulse and Sephora, et cetera. So, we're working really hard to do well in the fourth quarter overall. So, as far as apparel and footwear goes, Oliver, I would say in apparel, in Men's and Ladies, you'll continue to see more and more polished casual. It's doing very well. In Ladies, you'll see a much bigger presence of dresses, starting really in the month of March, moving through the spring season. It's a category that we've always been underdeveloped in, so we're really making a conscious effort to grow that business. But it's beyond dresses. We really feel important to drive the jacket business et cetera. Continue to get the balance right between the casual piece and the dress up piece, but we've made a lot of progress. I feel good what the team has done so far. We just need to obviously continue to push on that. In Men's, we've done well with tailored separates and dress shirts, and we see that continuing as well. Also we feel that not only in Men's and Ladies, we feel that the polished casual is going to be important in the Children's business as well. You'll see a much stronger Easter dress presentation,…

Oliver Chen

Analyst · TD Cowen. Please go ahead.

Thanks. Happy holidays. Best regards.

Tom Kingsbury

Analyst · TD Cowen. Please go ahead.

Thank you.

Operator

Operator

Our next question comes from Gabby Carbone with Deutsche Bank. Please go ahead.

Gabby Carbone

Analyst · Deutsche Bank. Please go ahead.

Good morning. Thanks for taking my question. So, with gross margins up versus 2019 this year, I was wondering if you can dig into the structural gross margin opportunities you have kind of moving ahead and where you kind of see the biggest buckets still?

Jill Timm

Analyst · Deutsche Bank. Please go ahead.

I think -- good morning, Gabby. I would say our biggest thing is we continue to work on our promotional and simplified value, which has been a key contributor. But we've done that in a pretty thoughtful pace and approach, and we continue to look at how we can use targeted offers. Clearly, our key value items and using pricing more strategically will all be key contributors. Second, and probably I should have said this first, is inventory management. Our big passion around inventory, obviously, with inventory being down 13% really focusing on increasing our turns is going to be a key contributor to that as well. So I think, we have a goal of getting to 4-plus turns at this point, and right now we're sub that. So, we have a big opportunity to really make our inventory work harder for us in that perspective as well. And if you compare to 2019, although freight has been a tailwind for us this year, it still is ahead of 2019 level, so we'll continue to monitor that and take advantage of the freight benefits that we're seeing in the marketplace and see that as hopefully continuing into 2024 as well and getting back to those 2019 levels. So, I think those are the three biggest contributors: inventory management, our simplified pricing, and then obviously continuing to look at the market for freight.

Gabby Carbone

Analyst · Deutsche Bank. Please go ahead.

Got it. Then, I just have a quick follow-up. On the digital business, I was wondering when you expect trends to maybe normalize there, and what kind of initiatives you have in place to help drive growth.

Tom Kingsbury

Analyst · Deutsche Bank. Please go ahead.

As I mentioned earlier, we really feel with having a lot of the online-only promotions behind us as we go into 2024, we should see growth in the digital business. But other things we're working, we're working on the site -- functionality of the site overall. We're also working on other things behind the scenes to improve the customer experience overall. I don't know if you want to weigh in at all on this, Jill.

Jill Timm

Analyst · Deutsche Bank. Please go ahead.

Yeah, I would agree with you. I think once we can get past lapping the big moves we've made, particularly on the online offers that we've eliminated and make everything omni, but even just the clarity of pricing, so we show up better in search. So, we continue to work on ways that we can show up better in search and, I think, not having the complicated pricing that we've had will definitely help us with those algorithms. We continue to work with technology in terms of what those algorithms look like, how we are using those search terms so we can be much more productive in driving productive traffic to our sites. I think the site experience, like I mentioned, search relevance, better recommendations, personalization will continue. We have a leading loyalty program. We know a lot about our customers, so continuing to capitalize on that and bring a much more personalized experience to our website. And then just really using the product assortment and curating a much more assortment that's personalized to you and what you've offered so we can give you better recommendations on what you've searched for, what you've bought in the past, et cetera. So, those are all things that are continuing to be in flight, but will help us really drive that productivity both from traffic and conversion. And I think those will play as we go into next year as well. But although it hasn't been great, we have benefited each quarter. Our digital business has gotten smaller and smaller benefits through these efforts. So, I think as we get through Q4, you'll start seeing in the next year, it will not be as big of a headwind as what we experienced this year.

Gabby Carbone

Analyst · Deutsche Bank. Please go ahead.

Got it. Thank you so much.

Operator

Operator

Our next question comes from Matthew Boss with JPMorgan. Please go ahead.

Matthew Boss

Analyst · JPMorgan. Please go ahead.

Great. Thanks. So, Tom, as we think about your key outlined initiative, gifting, home, beauty and impulse, how best to think about these opportunities for holiday? And what do you see as the sweet spot for P&L results in 2024 as these initiatives scale just given the associated lead times?

Tom Kingsbury

Analyst · JPMorgan. Please go ahead.

So, obviously, for the fourth quarter, as I mentioned earlier, beauty is really key. I mean, that's one of the obviously key businesses for holiday -- for the holiday season and beyond, all elements of it, especially gift sets. Also our entire gifting business, I came in here, a year ago. The first thing I did was move gifting to the front of the store. It was in the back of the store. But we did it, like, mid-December. I mean, it was, like, very close to Christmas because, obviously, I started full time on December 2. So, by the time we got it organized, it was really close to Christmas, and we didn't buy into it. I mean, we just pulled together what we had. This year, we bought into it as a strategy. We also removed the register bank, so that we had additional square footage in order to put gifting in the front of the store. We've also expanded the presentation into some of the apparel areas and et cetera. So, hopefully, when you go into our stores, you see just a really, really strong presentation of gifting. So, that's really key. It's key not only -- I mean, not only now, but obviously, as we get closer and closer to Christmas. So that's really key impulse. It's something that -- impulse is something we've had a little bit of that, but this year, we have a lot more, but we're just starting the impulse business to be honest with you. Right now, we have about 80 queuing lines set up in the company. For 2024, we're expanding the queuing line presentations considerably, so that we have a more structured approach to impulse. We have a captain that's going to help us run the impulse business, really looking at the assortments, make sure that they're balanced overall. You're going to see it in -- you're going to see improvement obviously in the fourth quarter, but a big improvement as we go into 2024. So, the other things that we're doing well in, again, if you go into our stores, we have a very strong presentation in holiday product, our St. Nicholas Square product, and it really hits you as you come into the store by the impactful presentation we have. So, to answer your question, it's really -- it's all about beauty, it's all about gifting, it's all about impulse and growing categories, especially in the home that we've really -- we've neglected over time and one of those is pet as well. I mean, we had a 40% increase in pet in the third quarter. So, feel good about that. So, I will let Jill talk about P&L.

Jill Timm

Analyst · JPMorgan. Please go ahead.

Yeah. I think, honestly, all these things are definitely going to be key drivers, but we're not going to be talking a lot about 2024. Obviously, in the next call, we'll give you guidance for that, Matt, but I hope from the message that you heard today, this is a build. We're obviously repositioning the company, and we're building in all these initiatives that are really just getting started. And we've seen success from gifting throughout the year. And obviously, we have a lot of that in front of us from the biggest holiday of the year as we speak, but we'll continue to learn from that and take advantage of that as we move into next year. As Tom mentioned, we have 50% more Sephoras, so we'll be able to take advantage of that not only from a gifting perspective, but the traffic, the new customers that it brings in, and those continue to comp incredibly well. So, I think a lot of the areas that we're talking about are white space, which will only help us as we move through '23 into '24, but more color to come on our Q4 call from that perspective.

Matthew Boss

Analyst · JPMorgan. Please go ahead.

Great. And then, Jill, just maybe a follow-up. Could you elaborate on the structural changes that you've made with inventory management, as we think about inventory levels on hand moving forward, just relative to the pre-pandemic, maybe 2019 operating model?

Jill Timm

Analyst · JPMorgan. Please go ahead.

I think the biggest thing is we have a chase mentality. We're holding back receipts more from a reserve perspective instead of placing all of our orders upfront. So, it allows us really to be much more agile in reacting. I think in the last two quarters, you saw that our inventory was down more than the mid-single digits that we had told you we were going to run this business with because we saw we had a little bit softer top-line, so we reacted appropriately. We didn't see the need to go and then run and chase after that inventory. We feel good that we supported all the key initiatives that Tom has outlined, but we're able to pull back in some of the other areas where we're not seeing those trends. And that would not have been something we would have been able to do as well pre-pandemic, because we just didn't have that reserve mentality so that we [could go out] (ph) and chase. The other thing that Tom has brought to the table is really just leveraging the market brands, and we tried to illustrate that through the Juniors commentary that Tom had explained. But really being able to use those brands, it allows you to bring it in a lot more quickly. So not being so reliant on long lead times, so really taking what's in the market and getting it into the store. And not having as much depth, but knowing that you have a much broader assortment of goods that the customer can come in for, particularly around fashion because we know that that can be an in and out. And then that just not only raises sales, it also helps your margin structure. So, a lot of really good foundational changes that have been made that we're starting to take the benefit of, and you're seeing that through the margin expansion and the tight inventory management and our results today.

Tom Kingsbury

Analyst · JPMorgan. Please go ahead.

Yeah. Jill just mentioned, we've been buying such -- so deep in each SKU, and it's important in basics, but it's not important in fashion. You want to sell through the product. So, going forward in '24, you'll see a reduction in the units per SKU when you walk the stores. And it will give us an opportunity to have more brands, more variety, that will also help the business and help us turn faster.

Matthew Boss

Analyst · JPMorgan. Please go ahead.

Great. Best of luck.

Tom Kingsbury

Analyst · JPMorgan. Please go ahead.

Thank you.

Operator

Operator

Our final question comes from Dana Telsey with Telsey Group. Please go ahead.

Dana Telsey

Analyst

Hi. Good morning, everyone. As you think about national...

Tom Kingsbury

Analyst

Good morning, Dana.

Dana Telsey

Analyst

Hi, Tom. Hi, Jill.

Tom Kingsbury

Analyst

Hi.

Jill Timm

Analyst

Hi.

Dana Telsey

Analyst

Hi, everyone. As you think about national and private label penetration, what are you seeing and how is it changing especially with what's going on with the updated chase mentality? And then, Jill, just on the other revenue side on credit revenue, any updates to the health of the consumer? What your -- how bad debt or delinquencies are trending? Thank you.

Tom Kingsbury

Analyst

Well, we're going to change the mix slightly in terms of having more national brands versus our private label and proprietary product, and a lot is going to come from market buys. Nick and I have been in New York frequently, and really looking for different brands that we can carry. A lot of it has to do with -- obviously, we're proud of our brand portfolio and we want to build upon that, but also we want to leverage the marketplace more often, really looking for really more interesting product to put on our selling floor than we had previously. So that'll change the mix. We still feel our private and proprietary brands are important, but we also feel that we need to integrate into our assortments on the selling floor, things that are from the marketplace. So, we're working on that.

Jill Timm

Analyst

And then, in terms of credit, Dana, I think the other biggest thing is we do know the consumer is under pressure. Particularly, we serve the middle-income customer, which we see is definitely pressured. We did take steps, I think, over a year ago in understanding where the market was moving and really taking on less risk in our portfolio anticipating that we were going to start to see loss rates move up, which we have seen, but they've been in-line with our expectations. So, losses are moving up. Payment rates are coming down. The payment rates, though, are still ahead of 2019. So, it does say that the customer is still healthy enough to make their payments and we're not seeing the loss rates above what we anticipated, but they are definitely deteriorating from what we had seen historically, all of which we've embedded into our guidance and our outlook for the rest of the year.

Dana Telsey

Analyst

Thank you.

Tom Kingsbury

Analyst

Thank you for everyone that was listening on the call today. Have a great Thanksgiving. Go shopping. Thanks.

Operator

Operator

This concludes today's conference call. You may now disconnect.