Scott Baxter
Analyst · Guggenheim. Please proceed.
Well, let me go ahead and start with the Cowboys. Yes, for sure, we are big Cowboys fans here now. We’re big Dak fans and we’re all in. And we do love our partnership there. It’s gone really well. But from a western and denim standpoint, we think that this is just a casualization across the globe. And we’ve kind of tried really hard to stop talking about – some people talk about these denim moments and these denim cycles and stuff, and we think we’re kind of well past that. And the denim is really just acceptable everywhere. And we think that we’ve done a really nice job as a company going ahead and growing those other businesses that are ancillary to it, too, kind of, for instance, as we’ve talked quite a bit about in our prepared remarks, our All Terrain Gear, and we’ve got two big, big products that we’re kicking off. In July, we kicked off our Cliffside pant from All Terrain Gear, and then in August we’re kicking off our outdoor Keno. And that business has doubled in the last couple of years to $200 million. And we think we have a line of sight on that business to $400 million in the next few years. But the western piece of it, it’s funny, people talk about western kind of up and down, but we’ve been growing the western business pretty steady since 1947. So we kind of see it as a business that’s going to continue to grow. And the one thing that’s been kind of interesting in the western business is become more global, Bob, in the last kind of year, year and a half, in that Europe’s having a really nice moment and it seems to be really sticky there in that respect. And we’re all in on the western side. I mean, Lainey Wilson, we just re-upped for two more years. Cody Johnson’s line kicks off with us here real soon. WNFR is coming up in December. Our investments that we make in rodeos and all of our partners and I think most of all our product. We’ve got a leading position in both tops and bottoms, male and female. And we just continue to resonate really strongly with our consumer. And if you’re a real cowgirl and a real cowboy, you wear Wrangler. It's just that simple.