Bryan DeBoer
Analyst · Bank of America
Good morning, everyone. Before I begin, I'd like to thank Sid for the kind words and acknowledge the opportunity I've been afforded. I look forward to serving as CEO and would not be where I am today without the guidance and mentoring I received from Sid, Dick and Brad. I'd also like to offer my sincere appreciation to the rest of the team. I appreciate your hard work and unwavering support and I'm excited about our future.
With that said, I'd like to discuss the fourth quarter same-store results. Total same-store sales were up 23% in the quarter, reflecting increases over the prior period in all business lines. New vehicle sales increased 29%, well above the national average. On a unit basis, we sold approximately 10,800 new vehicles, an increase of 2,100 units or 25%. This increase was on top of a 33% increase in new vehicle sales in 2010. Our stores continue to drive new vehicle sales and increase our market share. We have worked closely with our stores as they improve our performance in this area and it shows in their results. Our team still believes we have a significant opportunity to improve our performance in new vehicle sales.
Individual market share is the most important metric to gauge our new vehicle opportunity. In 2011, we increased our market share 5% and have targeted a 3% to 5% growth in 2012 on top of an underlying market recovery as SAAR increases.
Used vehicle retail sales increased 21% in the quarter. We sold approximately 9,700 retail used vehicles, resulting in a used-to-new ratio of 0.9:1. We sold a monthly average of 40 used vehicles per store in the fourth quarter of 2011, up from 30 used vehicles per store in 2010. Our objective over the near term is to sell an average of 60 used vehicles per site.
In the quarter, value autos or vehicles over 80,000 miles, performed well. This segment grew 46% year-over-year and had a gross margin of 20%. Although these vehicles have lower selling prices, overall, the average selling price on our retail used vehicles increased 2% due to underlying market strength. We still have tremendous opportunity in used cars, particularly in core vehicles or cars that are between 3 and 7 years old. We believe that concentrating on each of the 3 segments of used vehicles, certified pre-owned, core vehicles and value autos, allows us to grow market share and attract a broader spectrum of customers.
In the quarter, our F&I per vehicle was over $1,000 per unit. On a GAAP basis, we arranged financing on 73% of the vehicles we sold and our finance reserve increased $45 to $406 per vehicle on a year-over-year comparison. We sold 41% of our customers a service contract, and 35% of our customers a lifetime oil product. Of the vehicles we financed in the fourth quarter, approximately 12% were to subprime customers compared to only 10% in 2010. In addition, the number of vehicles sold to customers visiting our dealerships with credit scores of 620 or lower improved 64% year-over-year.
Over the entire customer base, the average credit score in the fourth quarter was 724. In short, credit trends have been positive throughout 2011 and this continued in the fourth quarter.
Our service, body and part sales increased 3% in the fourth quarter. Wholesale parts and body shops showed significant increases of 8% and 11%. Customer pay work increased 4%, which is the 10th consecutive quarter of same-store sales improvement. Warranty still faces a headwind as it declined 11%. Warranty repair opportunities have also declined as initial vehicle quality and reliability continue to improve. Also, we still face difficult comparisons from the declining number of units in operation under warranty. We expect these trends will continue in 2012 and potentially beyond.
Regarding regional performance, all states posted double-digit increases with 3 of our largest states, Oregon, Montana and Texas, performing the best. Our gross profit for new vehicle retailed was $2,509 compared to $2,519 a year ago. Gross profit per used vehicle retailed increased to $2,310 compared to $2,282 last year.
Our stores remain focused on deal average, where the gross profit dollars per vehicle sold rather than a margin percentage. As sales price increase, a decline in vehicle margin is possible despite gross profit dollars per transaction being unchanged or higher than the prior year. We're comfortable with our performance here and do not view margin erosion as a significant challenge in 2012.
In the quarter, our adjusted overall gross margin was approximately 16.4% compared to approximately 17.3% in the same period last year. A 29% increase in new vehicle sales and 21% increase in used vehicle sales, which outpaced our other business lines, accounts for the majority of the decline. Overall, adjusted gross profit dollars increased 27% over our fourth quarter 2010 results.
Now to discuss corporate development. We seek exclusive, domestic and import franchises in midsized rural markets and luxury franchises in larger markets. Also, we want to reiterate that we remain disciplined on our acquisition strategy to ensure ROE targets that meet or exceed our internal hurdle rates. So far, in 2012, we have been awarded a Scion franchise to add to our Toyota store in Billings, Montana. We also have opened a standalone Mini store in Portland, Oregon, and a standalone Subaru store in Spokane, Washington. Both of these stores have been separated from other franchises which we will offer a better customer experience, increase new vehicle sales, additional used vehicle traffic and provide organic revenue growth for Lithia.
I look forward to leading our team through many new opportunities that lie ahead. With that said, I will turn the call over to Chris, our CFO, to discuss our financial position and increased guidance for 2012.