Sean E. Reilly
Analyst · the SEC from time to time. Lamar refers you to those documents. Lamar's third quarter 2012 earnings release, which contains the information required by Regulation G, was furnished to the SEC on a Form 8-K this morning and is available on Lamar's website, www.lamar.com. I would now like to turn this conference over to Kevin Reilly. Mr. Reilly, you may begin
Thanks, Keith. And before I get into our normal operating stats, let me quickly touch on 3 other things. Number one, as Kevin and Keith both alluded to, our team continues to do an excellent job managing expenses in the field, and their performance on that front has simply been outstanding, and everyone involved needs to be commended. Number two, regarding the financing in the Next acquisition, the bond financing we closed last week continues to lower our cost of capital, and it's, in my view, also a key step towards optimizing our balance sheet for the REIT conversion. The integration of the Next acquisition, we also closed last week, is progressing smoothly. As Keith mentioned, you should model approximately $30 million in top line contribution in 2013 from that acquisition, and the $15 million EBITDA contribution from 2013 from the Next acquisition. And again, with the extra cash on the balance sheet, we are currently in the second round on another potential acquisition. If we get it, that will be a good outcome for the company. If we don't get it, we will pay down the Term B on our senior facilities, and that will be an equally good outcome for the company. So that is the plan for the extra $0.25 billion that we're carrying on the balance sheet. And either one of those directions, it should be clear in the next 30 days. Finally, number three, on Hurricane Sandy, the structural damage from the storm was minimal. Storm-related CapEx will be less than $500,000. Business interruption from these events was a little harder to predict, but right now our read is that the storm's impact on our customers' plans and our fourth quarter revenues will also be minimal nationwide. Whatever top line impacts occur in the northeast, we feel, is reflected in our Q4 guidance, and again, we don't believe that it'll be material. Let me go over some of the statistics that we typically cover on the call. First, as of today, a number of digital units, we have 1,670 digital units in the air as of today. Keep in mind, that includes 30 from our purchase of American Outdoor in Phoenix this summer and 59 from our purchase of NextMedia last week. In terms of new digital builds, we ended the quarter with 164 new digital builds for 2012, and it looks like we'll finish up the year with right around 200. Same board digital continues the story that we saw in Q2. It's essentially flat, actually up 0.1% for Q3. Rate and occupancy, excluding digital, posters Q3 '12, 72%; 72% for Q3 '11; bulletins, 78%, Q3 '12, that's 1% better than Q3 of last year. Regarding rate, Q3 '12 posters, $432 average rate per panel. That compares to $440 average rate per panel in Q3 2011. Bulletins, average rate, $1,126 for 2012 Q3. That compares to $1,116 for Q3 '11 or an increase of 1%. Local, national. In Q3 of '12, our local book of business constituted 77% of our total book. National constituted 23%. For the quarter, local was up 3.3%, and national was up 1.8%. Reflecting on the year-to-date, local has been slightly stronger and slightly steadier at 3.6%. National has been slightly below that at 2.8% but a little more volatile as we progressed through the year. Year-to-date, top 10 categories of business, restaurants -- or this will be Q3, restaurants, 13%; retail at 10%; hospitals and health care at 10%; service, 8%; amusements, entertainment and sports at 7%; automotive, 6%. Interestingly, automotive came on strong in the third. In the third quarter, automotive was up 16.6% of our book. Retail was also surprisingly strong in the third at 14.2% of our book or 13.2% up. The only disappointing category in the top 10 continues to be telecommunications. Telecom's 4% of our book and was down 25% in the third quarter. Wireless is showing some signs of life in the fourth quarter, both Verizon and AT&T. And hopefully, that'll carryover into 2013. So that's the typical operating stats. I'm happy to open it up for questions.