Sean E. Reilly
Analyst · those discussed in this call in the company's most recent annual report on Form 10-K as updated by its quarterly reports on Form 10-Q. Lamar refers you to those documents. Lamar's first quarter 2013 earnings release, which contains information required by Regulation G regarding certain non-GAAP financial measures, was furnished to the SEC on a Form 8-K this morning and is available on Lamar's website, www.lamar.com. I would now like to turn the conference over to Sean Reilly. Mr. Reilly, you may begin
Great. Thanks, Keith. So as Keith mentioned on the operating side, it's pretty much steady as she goes. Our team continues to run an extremely tight ship on the expense side. But it should continue throughout the year. We'll continue to see the benefits of savings on illumination, and, of course, our outsourcing of our printing operation should again continue to show benefits through the course of the year. Let me kick off the familiar internal stats and then I'll open it up for questions. Let me start with digital. As of today, we have 1,750 digital units in the air, 972 bulletins and 778 posters. We put up 42 in Q1, so we're pacing slightly ahead of plan in terms of our digital deployment. And it looks like we'll end up the year with about 150 new digital units in the year. Some of -- we've been fortunate on the regulatory front of late. And when you have these regulatory wins, sometimes it's use it or lose it. So we went ahead and accelerated our pace of deployment because of those regulatory wins. On the same board, digital revenues side, slightly disappointing. We came in, in Q1 at minus 2.7% primarily at the tail end of the quarter; things it got a little soft in March. We are reading the tea leaves into May and June, and we think we're seeing some improvement. So hopefully, when we get together next, you'll see that number turning the other way. On the traditional side, rate and occupancy, posters, occupancy Q1 '13, 63% versus 61% Q1 '12 or an increase of 2%. For bulletins, Q1 '13 occupancy, 75% versus Q1 '12 of 74%. On posters, rate Q1 '13, $418 average rate per panel versus Q1 '12 of $415 average rate per panel. And on bulletins, Q1 '13, $1,082 average rate per panel versus Q1 '12 of $1,083 or essentially flat on bulletin rate. Interestingly, the strength in Q1 came from the national book. The national book of business was up 5.6% in Q1 versus 1.4% for the local book of business. On the major categories, a couple of categories of note. Top category, restaurants, which is 13% of our business, was up 7% in Q1; retail, which is 11% of our book, was up 8% in Q1; and automotive, which has moved from 6% of our book last year to 7% of our book this year, was up 11% in Q1. So we are appreciating the growing momentum in the automotive category. We had mentioned real estate in -- on our last call, and it's continuing to show gradual improvement. In fact, for March and April, real estate was up 2% to 3%, and that's the first positive numbers we've seen in that category for quite some time and happy to see gradual recovery there. Hotel/motel remains challenged. Q1, it was down 7%. So with that, Tiffany, we're happy to open it up for questions.