Sean E. Reilly
Analyst · those discussed in this call in the company's most recent annual report on Form 10-K, as updated by its quarterly reports on Form 10-Q. Lamar refers you to those documents. Lamar's fourth quarter 2013 earnings release, which contains information required by Regulation G regarding certain non-GAAP financial measures, was furnished to the SEC on a Form 8-K this morning and is available on Lamar's website, www.lamar.com. I would now like to turn this conference over to Sean Reilly. Mr. Reilly, you may begin
Right. Let me -- before we open it up for questions, I'll run through some of the typical statistics that we provide on this call. I'll start with the number of digital units that we have in the air as of the end of the year and the increase over the prior quarter. We ended 2013 with 1,861 digital units: 1,048 of those were bulletins and 813 were posters. And that represents an increase of 41 over the prior quarter. I got a little bit of encouraging news on our same digital board performance. As you all are aware, we were experiencing slight declines in our same board revenues for digitals in the early quarters of the year. And we announced that we were going to slow down our deployment and let demand catch up with supply. That appears to be working. If you recall in 2 1 -- in Q1 of '13, our same board digitals were down 2.7%. In Q4, that shrank to down 0.3%. And in January, our same board digital revenue was up 0.7%. And as we look at our pacings, particularly for digital bulletins, the same board pacings are up mid- to high single digits as we look into 2014. I'm liking what I'm seeing there, and it tells me that maybe we can get a little more aggressive on our digital deployment plans for 2014. Rate and occupancy, ex digital. For posters, Q4 '13, 66%. Occupancy, that is flat with Q4 of '12, 66%. Bulletins, Q4 '13, occupancy up 2% at 78%, compared to 76% in Q4 '12. Rate. Posters, average rate per panel, Q4 '13 of $432, which is a 1% increase over our Q4 '12 average rate per panel of $428. On bulletins, Q4 '13 average rate per panel of $1,100. That compares to $1,124 average rate per panel in Q4 of '12, or a decrease of 2%. Our sales mix, national and regional and local stayed the same at 78% local/regional versus 22% national. That's the same as it was last year, same time. Q4 increase in terms of mix of business. Local was up 1.2% in Q4 and national was up 0.6% in Q4. In verticals, I've already addressed the issue with retail and I spoke to telecom. Our national sales team tells us that telecom has stabilized this year. In Q4, it was down 23%. A very disappointing performance out of that vertical. But again, our national sales team tells us that 2014 will -- should be level with 2013 in terms of telecom spend. On a very encouraging note, real estate was up 19% in Q4. And that vertical is pacing up about 20% for the first half of 2014. Autos were up about 7% in Q4 and is pacing up 8% or 9% for the first half of '14. So those 2 verticals are real stars in our book. With that, we'll open it up for questions. Chantelle?