Kiwi Camara
Analyst · Citi. Your line is open
Sure. Yes. If you think about the big drivers of our growth, right, it's adding new customers, expanding existing customers and driving multiproduct adoption. So, we're right in the middle now of incentive plan designed for the coming year. And those are the things that are top of mind for us as we think about how to structure the plans. Now, the basic structure of the plan hasn't changed, which is that they incentivize revenue and because almost all of our customer base is usage-based, they incentivize driving usage. So, a salesperson is as incentivized to go take an existing customer and expand our relationship with them, for example, adding more layers to the platform or more areas of law or more product lines or whatever -- however, the customer is structured, as well as incentivizing salespeople to go drive multiproduct adoption in those customers. One area where we are paying a little bit more attention in our incentive plan design is actually how we incentivize our customer success professionals. Historically, we thought of a variety of different things that they do and link their plans to sort of aggregate results. But going forward, we are going to be linking incentive comp for customer success much more directly to growth. Now, if you look at our customer base and think about sort of the stages of the customer success process, there's a new customer or even a new group within a customer and getting them from zero to one. We think of that as onboarding. And then there's a long phase. And again, in our business, this can be three to five years. It can be faster for people on their second journey, but we call it growth. It's getting the customer first from their first matter to six matters and then from six matters to sort of full enterprise multiproduct adoption. And then at the far end of that journey, there's customers who are at enterprise adoption and our engagement with them is much more about maintaining the relationship. It looks a lot more like renewals in a subscription business. And then, of course, introducing new products to those customers like Hold and Request as we continue to grow. So, I think with sales, the basic message on incentive comp is it's pretty similar with some changes around the edges. In customer success, we are really heavily aligning that group towards growth, representing the importance of existing account expansion and also the multiproduct strategy to our future growth plans.