Kiwi Camara
Analyst · Parker Lane with Stifel. Your line is now open
So, it's a mix of things. I'm a big believer that marketing programs are interconnected, in the sense that, for example, when you do brand marketing, it improves the performance of your digital performance marketing, it improves the turnout advance, it improves the win rates and that sort of thing. The biggest new addition is, of course, the launch of our law better campaign. And the Lady Jaye ads that maybe you've seen, if not encourage you to take a look, that's got tremendous reception with our customer base. Anecdotally, when we talk to our reps, they've started to come into meetings where not only has the customer heard of us before, but they've seen the ad, they liked the ad, they talk about the ad. And it can be the beginning of the customer to understand not just our products and offerings, but who we are as a company, that we're a company that cares about the law, that's trying to use technology to make the law work better. And so there can be that kind of alignment in spirit and intent with our customers. Before we dive into a more detailed discussion about the functionality we can provide and the results that we can drive. So, I think the big brand campaign is one contributor. But we've also done a lot of work, optimizing things like performance marketing, digital marketing, social marketing, and our field events, both large and industry conferences, and small local events that we do in different regions, to provide opportunities for Disco audience to connect with our customers, but also for large existing customers to connect with prospects, right, that kind of old-fashioned social selling, I think is, is still very effective today.