Charles Carey
Analyst · David Karnovsky with JPMorgan
Oh, the variance, yes. No, the variance – I mean, part of it – and there's a race – and obviously, we're making – we're investing. I mean we're doing things that weren't done before. We're marketing the sport. I mean, we're adding capabilities that we didn't have before, whether it's organizational capabilities. We are marketing the sport in ways we didn't before, whether it's at events in cities or events at tracks or the expanded – as I said, we'll continue to ramp it up, but we are investing in the events. We're investing in energizing the broader marketplace. We're building digital capabilities. We're building an organization that can support the sport. We haven't – in the past, we've had no research, we've had no marketing. We've had no digital. So as we do those things and take advantage of it, a lot of the things we're looking to – as I said, I think we have some opportunities to add some exciting events. There's that – particularly, some of the – the most interesting events require leg work. They require studies. They require us do things to properly make sure – and to us, we want to make sure, particularly when we're going into an event, that, that event can be everything we can. It's not just a deal that we go in and go out, that we want to make sure it delivers on all the things we hope. So really, almost on every – but I think I ticked off, I don't know, seven or eight areas of things we're doing. Probably every one of those areas has some degree of investment going into to build and deliver on those capabilities, varying amounts. But we are very much, particularly, I think, this year and next year, in really an investment phase; to some degree, a turnaround phase for the business given directionally where, I think, it had gone the last half dozen years.