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Liberty Global plc (LBTYB)

Q2 2015 Earnings Call· Wed, Aug 5, 2015

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Transcript

Operator

Operator

Welcome to Liberty Global's second quarter 2015 results investor call. This call and the associated Webcast are the property of Liberty Global and any redistribution, retransmission or rebroadcast of this call or Webcast in any form without the express written consent of Liberty Global is strictly prohibited. At this time, all participants are in a listen-only mode. Today's formal presentation materials can be found under the Investor Relations section of Liberty Global's website at www.libertyglobal.com. Following today's formal presentation, instructions will be given for a question-and-answer session. As a reminder, this investor call is being recorded on this date, August 5th, 2015. Page 2 of the slides detail the company's Safe Harbor statements regarding forward-looking statements. Today's presentation may include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including the company's expectations with respect to its outlook and future growth prospects and other information and statements that are not historical fact. These forward-looking statements involve certain risks that could cause actual results to differ materially from those expressed or implied by these statements. These risks include those detailed from time to time in Liberty Global's filings with the Securities and Exchange Commission, including its most recently filed Forms 10-K and 10Q. Liberty Global disclaims any obligation to update any of these forward-looking statements to reflect any change in its expectations or in the conditions on which the statement is based. I would now like to turn the call over to Mr. Mike Fries.

Mike Fries

Management

Okay. Thank you, operator. And welcome, everybody. We actually have two sets of shareholders on the call today, from both Liberty and LiLAC, of course. We welcome our new shareholders. And I'm joined today by a number of my key execs, as I usually am, who will chime in on the Q&A as needed. This is our regular agenda. I'll provide a slightly lengthier overview today of the consolidated group and then some Europe and LiLAC details and Bernie will provide information on the financials and then we'll get to your questions. As we typically do, I'm speaking from slides, so hopefully you've got those up. And I'm going to start on slide 4 with some consolidated highlights and then, as I said, we'll provide some results for Europe and Latin America and the Caribbean. We had solid growth in the quarter for subscribers. It wasn't our best quarter but a significant rebound from the first quarter. We added 138,000 organic RGUs in Q2 and that brings out year-to-date subgrowth to 207,000 in total and that was pretty good sequential RGU improvement quarter to quarter in the majority of our markets. I'm going to provide a bit more color in a moment, but the most significant improvement from Q1 was a reduction in our video losses by almost $70,000. Together with new campaigns and the ongoing rollout of new products, we're still forecasting 1 million organic RGU additions in 2015. So we're expecting a robust second half of the year. Rebase revenue growth was 3% for the second quarter ended six months, the latter of which was $9.1 billion. And as you know by now, mobile and B2B are standouts there. They represent 18% of our revenue and a significant source of our momentum, with year-to-date growth of 16% and…

Bernie Dvorak

Management

Thanks, Mike. I'll start with the financial update on each of our separately-tracked businesses beginning our Liberty Global Group, our European business and moving on to the LiLAC Group which tracks our operations in Chile and Puerto Rico. Slide 11 shows our reported revenue and OCF results for the first half of 2015 for the Liberty Global Group and rebates growth rates which adjusts for FX movements and the impacts of acquisitions and dispositions. For the first six months of 2015, the Liberty Global Group reported $8.5 billion of revenue or rebates revenue growth of 3%. I will give more details on the Q2 performance of our Western European markets on the next slide. On the OCF front, we reported a little over $4 billion of OCF in the first six months of the year, resulting in 2% rebates growth. The 4% rebates growth in Q2 was up versus our Q1 rebates OCF growth of 1%. As discussed in our Earnings Release, for the year-to-date period, Zaggora integration costs and other nonrecurring and nonoperational items had a net negative impact on our OCF growth rate as the Q1 detriment from these nonoperational and nonrecurring items was only partially offset by the Q2 benefit. Our overall OCF margin in Europe expanded 30 basis points to 48% during the first half of the year, as compared to the prior-year period, benefiting in part from improved operational leverage. We expect to deliver higher rebates OCF growth in Europe during the second half of the year and achieve a rebates OCF growth rate in our mid-single-digit range for all of 2015. In terms of capital intensity, we recorded $1.8 billion or 22% of revenue for P & E additions in Europe during the first half of 2015, slightly above the prior-year level but consistent…

Operator

Operator

[Operator Instructions]. We'll take our first question from Ulrich Rathe with Jefferies.

Ulrich Rathe

Analyst

My question is on Germany. With the trials that you're currently running and the potential here for further footprint and buildout that you've alluded to in prior calls already, I'm wondering what your comment would be on the one sort of problem that Deutsche Telecom keeps highlighting when talking about FCTH in their footprint which is that it's extremely difficult to get owners', landlords' permission to drill holes into the basement buildings. There seems to be sort of a bit of a cultural gap there. I'm wondering whether you have any experience on that already? That would be quite interesting.

Mike Fries

Management

I'll ask Deidrich to chime in on this too. We use the word new build in a couple different ways. For example, in the UK when we say new build, we really do mean, in many instances, plant extension where we're, in fact, reaching a home or a building that we were not reaching before. In Germany, it's a slightly different meaning. In some instances, it's physical plant extension. In some cases it's actually a drop or upgrading and monetizing the existing home path in a different way. But, of course, Deutsche Telecom's experience is similar to ours. You have to be very careful about housing authorities and how and when you access those properties. We've been doing this a long time, as have they. And we think there is plenty of opportunity, millions of homes that we can activate either through extension or simply drops in activation of homes that we had originally considered homes past, but truly haven't been marketed and haven't been activated, if you will. I don't know, Diederik, if you have anything to add to that. That's the basic line.

Ulrich Rathe

Analyst

If I may follow up on the financial trends in Germany. The subscriber trends obviously have recovered from the first quarter, but they're not quite at historic levels yet. I'm wondering whether that's the new normal, given that you may be focusing more on price at this point? And related to that, I'm wondering why -- given that price increases typically produce very high operating leverage, why the OCF growth hasn't accelerated more compared to the revenue growth which seems to be driven, of course, now largely by the price increase in the first quarter. Interested where the operating leverage sort of went in terms of investments? Thank you.

Mike Fries

Management

I'll handle the sub number and Deidrich or Charlie or someone wants to talk about the OCF number. I wouldn't say it's the new normal. I would say it's getting back to normal and that doesn't happen overnight. A number of things in the first quarter for us, as we talked about on our first-quarter call, a number of markets were impacted by rate increases and price increases which we were deliberate about and very purposeful about towards the end of the year and the beginning of this year. It hasn't been difficult to re-energize the sub numbers there. And, I think, going forward, we still believe there's significant growth in Germany. Of course, every growth market at some point reaches a level of maturity where it doesn't grow as fast -- don't think we're quite there in Germany, but that's to be expected -- at which point you focus on other things like new builds and profitability. I think it's a typical quarter for us in Germany. I might just add, if you step back and look at the second quarter in its entirety and you add Holland, you take Holland out and you look at it compared to 12 months ago where we had flat growth in Holland, we're essentially right on last year's results. Last year we did about 235,000 net adds in the second quarter and Holland was flat. This year, if you just make Holland flat and take it out, we're 225,000 net adds for the Group. So we're pretty much on pace with where we were a year ago, absent, of course, the market that's giving us a little bit of trouble here and we can talk about that. But that's how I'd answer the sub-question. I don't know if anybody wants to chime in on the OCF number?

Charles Bracken

Analyst

Just to say, I would expect operating leverage to return. In the short-term, though, we felt that there were some sort of investments we had to make in our customer service and workforce that really hit us this year. There was a slight reset up of the base and that was partly to support the price increases, but also to perhaps catch up on some underinvestment. But in going forward, I think you will start to see operating leverage return to Germany and certainly our [indiscernible] thinking, as Mike said, I think we see it as a good growth trajectory ahead of the,.

Operator

Operator

We'll take our next question from Tim Boddy with Goldman Sachs.

Tim Boddy

Analyst · Goldman Sachs.

I wanted to ask about the Liberty 3.0 program which obviously led to the guidance upgrade over the medium term. I guess there's a number of things it would be better to understand. How do you get to the $1 billion of efficiencies or cost saving? I think I heard you say that roughly 50% or 60% of that would be reinvested into top line growth. Did I catch that right? And what sort of initiatives are you thinking about more specifically? And then when you say medium term, I imagine that means, I think you said, over the next three to four years, is that kind of 2016 through 2019, is that how we should think about it? And I've got a follow-up; thanks very much.

Mike Fries

Management

I'm going to stick to the statement that I made in my remarks which is that we do believe when you layer in the revenue drivers and the efficiencies that we have identified and are working on right now, we do believe that by 2018 is the better time frame. We ought to be generating over that period OCF growth in the high-single-digit range. I'm not going to be any more specific than that in terms of the $1 billion here, the $1 billion there. That number actually could be looked at a bunch of different ways. That really is OCF, if you back up and look at it. What I meant to say by the 60% was that we will be reinvesting and investing incremental amounts in revenue and top line results, so this is not just an efficiency cost-cutting exercise. If you look at the incremental growth we will generate in our EBITDA between now and the end of that time period I just gave you, we think most of that comes from revenue, not just from cost cutting. So it's not a cost-cutting exercise. It's truly a bit of a reinvention, if you will, of our cost structure but also an acceleration of our revenue growth drivers. So that's the way to look at it more simply. We think we're going to go from mid-single digits to high single digits. We think it's doable. We think it comes from both revenue -- mostly from revenue growth, from things like B2B, mobile, new build, managing our broadband market share, things of that nature. But it will also come from some efficiencies that we think are easily identified or have been identified and easily achieved in areas like procurement and supply chain, labor. I mean, there's a number of things we can do to better manage our central costs, better manage our country costs. I'm not going to be any more specific than that. As time goes by, we'll layer those in for you. But suffice it to say we have hundreds of line items that we're focused on. It's not a finger-in-the-air, where-should-we-go kind of approach. It's very specific. Every initiative has leaders. Every initiative has goals and objectives. We think it's the right way to approach something like this.

Tim Boddy

Analyst · Goldman Sachs.

And then in terms of the CapEx required to deliver this, I mean, is this a near term free cash cut or pressure like Lightning or is this some of those efficiencies then fund more CapEx?

Mike Fries

Management

I think the only thing -- anyone can jump in here, if they want to. I think the only thing that's potentially going to impact our CapEx materially between now and then is a new-build program. And I will tell you that the -- our Liberty 3.0 expectations do contemplate some new build, but I will also tell you that we have not layered in things like Project Lightning yet. So when we talk about millions and millions of homes that are available for new build or upgrade or extension and we think there are, most of those have not been layered in yet. We continue to find those. That will be incremental and perhaps even more beneficial to what we're projecting. That, in my opinion, is the only thing that you will -- we will point out to you as being potentially -- impacting the CapEx line, but as with Project Lightning, that will come with it -- sorry, there will be with those expenditures material improvements in cash flow. So we don't anticipate any product efforts. There will be some negative synergies, as there always are to projects like this, when you undergo significant change in your operating model or significant change in how you approach your business spend, things of that nature. So there will be some negative efficiencies, but not many. And I think that mostly we're going to look at growth in free cash flow from this exercise.

Charles Bracken

Analyst · Goldman Sachs.

I would just echo what Mike said. This is Charlie. Remember in Project Lightning with our better financing strategy, the free cash flow impact is not in -- is delayed because of the working capital aspect. So ex new build, you should see the continuing decline trend in CapEx for sales, but the size of the new build, depending on how we decide to play that, will be the variable. It won't be a free cash flow here until at least in the early years.

Operator

Operator

We'll take our next question from Amy Yong with Macquarie.

Amy Yong

Analyst · Macquarie.

I have two questions, one for Liberty, one for LiLAC. First on Liberty, can you just walk us through your decision to increase your stake in ITV? What was the rationale behind that and is it still sort of seen as a hedge against retrans in that area? My second question on LiLAC is it looks like triple play penetration actually declined from 1Q. Given the push for an MVNO in Chile, can you help us think through sort of the trajectory of that and if you can manage through some of the headwinds in Puerto Rico? Thank you.

Mike Fries

Management

Sure. On ITV, we tried to be clear, we may not have succeeded, in the press release. We didn't say much, but we were trying to be clear that this was, for the most part, an opportunistic and financial-driven transaction where we were offered the opportunity to essentially increase our stake at zero cost and, in fact, take money off the table, if you will. So I think the punch line there was it was seemed like a simple move, one that we could finance with the profits of our existing stake and locked in our upside and downside on a larger stake without putting additional up, in fact, taking money off the table. With the things we're doing in content and the investments we're making, we're looking to fund those, if you will, effectively and efficiently. I think the ITV investment is a case study for that where we have you now no money in this interest. And believe that very little, in fact, that we're in a great position to watch how the UK market evolves. As we said in our press release, we do not have any intentions of doing anything further and our view of that asset remains positive. And it's our largest market and we think it's smart to -- if you want to use the word hedge, you can do that, although we're not too concerned about retrans at this point. In terms of the three-play penetration, I can introduce [indiscernible] who I call Sergio, because that's his middle name, who is President and CEO of Latin America or LiLAC. And he can speak to the three-play penetration numbers in Chile and elsewhere. I will say that the situation in Puerto Rico is one where we have encountered this sort of growth environment for quite some time and we still are able to grow right through that cycle. We also have been fortunate in Puerto Rico to have one and now a second acquisition to drive synergies in that market. So we continue to feel pretty positive about it, despite the obvious macro challenges and the debt situation there. But customers still want their television and their broadband. You want to add anything to that, Netsela?

Netsela Kanextine

Analyst · Macquarie.

Just one point related to the triple-play downgrade. It's mainly related to the integration of Choice. Choice is a network that was mainly 1P, focusing on broadband. And that we see as an opportunity for the coming months following the integration to increase our 2P and 3P penetration for that segment as well. That's the main impact on the reduction from 3P percentage.

Operator

Operator

We'll take our next question from [indiscernible] with Morgan Stanley.

Unidentified Analyst

Analyst

Thanks, good morning. So two questions. The first is on -- both are on LiLAC. Your guidance calls for deceleration in the second half. Given you just accelerated in Q2, I was wondering if this is just conservatism on your part or if there's something in the second half that we should be mindful of? And then secondly, in terms of the M&A opportunities in LatAm, are these -- has something changed? Were these opportunities always there but you weren't pursuing them because you were more focused in Europe or are there new opportunities that you've identified? And I guess related to that, how do you think about the current macro and political environment in terms of affecting your appetite for transactions in the region? Thank you.

Mike Fries

Management

I'll take the second one and then Charlie or [indiscernible] you can take the first one. It's a good question. What's changed? Part of it is what you just mentioned which is that we have been extremely focused, in the last five years in particular, but even going back seven or eight years, on building scale in Europe which involved exiting Australia, exiting Japan, investing in Switzerland, Germany and Ireland and, of course, the UK and Holland. So we have been very focused and that focus takes capital, takes Management time, takes a lot of bandwidth. From that point of view, yes, we do feel that we sit here today at a point where we perhaps have a little more capital bandwidth and time to look at that part of the world. Secondly, we were always concerned, as I think you would want us to be concerned, with presenting a clear and simple story for shareholders. And without a tracking stock, we were unable to, I think, explain to shareholders a clear approach to value creation in two different parts of the world. So now we've done that. So we believe the Liberty Global Group or Europe will continue to have in its future terrific opportunity, 3.0, things of that nature. And we have a separate stock and a separate capital structure for LiLAC where we have unleashed, if you will, the opportunity to build and create value in that part of the world without impacting the core operations. Have the opportunities changed? Yes, to some extent they have. There are several regions in Latin America and the Caribbean that have experienced in the last 24 to 36 moths some consolidation activity, some growth and we do think that there is -- you can expect that there will be some…

Charles Bracken

Analyst

Yes, regarding the first question, there are two key elements that would impact our second half and will bring us back to our confirmed mid-single-digit growth. One is the one-off that -- positive one-off that was in VTR in the Q4 last year that will be -- unfortunately impact our comparison to this year. And the cost of the Choice integration will heat us on the second half that will create the opportunity for the full integration reflected in next-year results.

Operator

Operator

We'll take our next question from Jeff Wlodarczak with Pivotal Research Group.

Jeff Wlodarczak

Analyst · Pivotal Research Group.

I wanted to follow up on the former Ziggo territory. How quickly should we pass the Ziggo footprint conversion issues and expect to return to more normalized results in the RGU front? And then if you can give us an update in general on the competitive environment in Netherlands? Is there any sign of rationality out of KPN? I've got a follow-up.

Mike Fries

Management

I made the point in my remarks and I'll repeat it here. We're not pleased with what we've been experiencing in Holland. It was sort of a perfect storm on some level which some of it was avoidable and some of it wasn't. The network integration and harmonization challenges, the customer quality and customer satisfaction issues, are things that we should have managed through better or anticipated better. We just had the entire Board in Amsterdam last week for our annual Board meeting retreat where we go to one of our markets for a week. And, rightly, we chose Holland and we spent a week there. So I think the Board now in particular, but we all spent considerable time working through what's happened and where we're headed. And when you add to the issues around our own operational challenges there, we, of course, continue to have a competitive marketplace, as you say. In KPN, are they irrational or are they rational? I think they are -- in their minds, they're being rational. They think they're doing the right thing, building market share, focused principally on market share and not on financials under the assumption that, I don't know, maybe they're going to be sold. Maybe that's the right way for them. Maybe that's how they're compensated. I don't know. It is, in fact, a singular strategy. And when you look at a business that continues to have negative results, on the financial side you scratch your head. Having said that, they're good at what they do. The Dutch consumers are demanding and we have to do better. We will do better. The Management team has now got their arms wrapped around the issues. The marketplace has settled down. We're responding appropriately. Network is stable. Channels are stable. Consumer volumes, call volumes, truckloads have already dropped considerably. We're getting back to a more normal posture. If you look back quarter to quarter to quarter, this has always been a market where we're trading blows like a boxing match. For the last three quarters, we've been getting punched and three quarters before that we were punching them. So it's a competitive marketplace, but it's one where we think the synergies, the mobile opportunity we have, the strong brand we have, stabilizing the things that we know how to do well in this business, customer quality, network quality, customer satisfaction and then driving product innovation the way we've been able to do it in other markets, we think those things will all come together in the second half of the year. So we're encouraged. We think we can get it back to the more normalized sort of results and this has been an inflection point. I think we've passed the inflection point, I guess is the right answer to your question, Jeff.

Jeff Wlodarczak

Analyst · Pivotal Research Group.

You all have been more aggressive this year than in the past around taking price and being less promotional, particularly in Germany. Can you talk about now that we've kind of passed these, how successful the price hikes were overall and your ability to hold those price increases?

Mike Fries

Management

Well, listen success is a relative term. Certainly, the price increases across the board will generally have some consumer reaction and we did experience that in several markets. Having said that, we have bedded down a higher price value relationship for our products which are premium products. And we know, if we have to promote those for a period, as we always do to drive volume, that's fine. But we have established kind of a new normal for what these products are worth. And we're not going to look back on that and change our view. We think it's always going to be something we want to achieve which is pricing power and price increases where possible. We're happy that we did them. We did experience some consumer reaction in some markets. We think we've rebounded from that in the second quarter. We think we should continue to do that in the third and fourth quarter. But it's important for us to establish a price-value relationship that is reflective of the amount of time and money and effort and the quality of our product innovation. So this is a long-term game. That's a nice thing to remember about us. We're in this for the long haul. We're not in this quarter to quarter. We're in this year to year to year. With things like Liberty 3.0, when we look at a three-and-a-half, four-year time frame, we're looking at how do we get to that place? And getting to that place requires taking steps every year, every half, every quarter, that build and layer on top of each other and get us to where we need to be. So we're not concerned about one quarter or another quarter. We certainly want to be doing well in a quarter, but we want you also to look at our business the way we look at our business which is over the medium term, if not the long term in how we create value for shareholders. And we've done a pretty good job of that in the last five years at 35%-plus growth. And we know we can do that in the next four to five years, doing very much the same things but hitting the accelerator both on revenue and hitting the accelerator on efficiencies.

Operator

Operator

We'll take our next question from Ben Swinburne with Morgan Stanley.

Ben Swinburne

Analyst · Morgan Stanley.

I have two questions. I think Tom's on the call. I was curious if you guys can comment on the state of the UK market as it moves more quad play, particularly the moves around some of the integrations you expect from SKY and BT and some of the aggressive offers in the marketplace. Do you guys think you can navigate that and drive higher top line at Virgin as you look out over the medium term, despite all these moves in chess pieces?

Unidentified Company Representative

Analyst · Morgan Stanley.

Tom speaking. Good afternoon, good morning. The answer is certainly yes. The market remains a good market. It is a highly digitized economy, GDP is growing and fundamentally rational telecoms. You might have seen in the last week BT announced a significant price rise including [indiscernible] and SKY did a similar thing not too long before that. Of course, we have had a practice of taking price rises quite across the board in the early part of each year and I can anticipate that will happen again in the early part of next year as well as us taking a price rise at this very moment to cover the increased footfall costs. Even though you do see discounting at the margins around acquisition, it's a market that has got used to taking price rises and certainly allowed us to take our pull-up and we continue to see ARPU increasing. In terms of the wider picture, we're very focused on maintaining our growth profile which is around both the core business, the synergies and the efficiencies we're generating, but around growth, both organic subscribers, ARPU and around Lightning and we see the opportunity to do that. We're working very hard to ensure we continue to have a successful MVNO. We have a working MVNA today with VE and we want to continue to have a strong MVNO in the marketplace. We're working on that very conscientiously at the moment.

Mike Fries

Management

I might just add, this is somewhat gratuitous. I was looking at some quarterly results the other day. The UK has averaged quarterly OCF growth for us of 7.5% over the last six quarters. This market continues to generate -- part of that's efficiencies, of course. Part of that is also continued growth in revenue, growth in revenue drivers. I guarantee, that's better than we budgeted when we bought the business. Nobody in six quarters, six straight quarters of an average 7.5 EBITDA growth of OCF growth with a market this big, this large, this, quote, unquote, mature in the views of many investors, is pretty good. And we don't see that being altered materially, especially with 3.0. That's the bottom line for us.

Ben Swinburne

Analyst · Morgan Stanley.

Mike, just sticking on the long-range plan, one of the things everyone's liked about your business versus U.S. cable is you don't have this programming cost escalation issue that's been a problem over here. I just got off the discovery call and David's talking about using the Olympics to drive affiliate revenues and moving more sports content onto cable. I'm just wondering, when you look at your programming cost growth which I know is much more than just sports, do you think you can continue to keep a lid on growth, given the structure of these markets? Or do you think this sort of clamoring around retrans and movement of costs to cable from broadcast starts to catch up to the market? What are you planning in your long-range plan?

Mike Fries

Management

If you look at the way we spend money today and you had a pie chart in front of you with how our program expenditures which are north of $2 billion, are being allocated today, the first point to make is that the manner in which they'll be allocated in four to five years' time or if you were to reproduce that pie chart in four to five years' time, there will be some differences. And firstly, the amount of money we're spending on linear channel carriage which is traditional cable channels, et cetera, no question, will decline. And the amount of money -- the percentage of money we spend on online rights, digital rights, OnDemand rights, SVOD rights, will increase and there might be a little bit of retrans, more retrans in there. But retrans is not material for us. It's not material, given the size of our business. It's not material on a cost-per-sub basis. It's not material market to market. It doesn't mean it won't grow. It might grow. The pie itself will increase. We will clearly have a bigger pie, both as revenue grows and because we think we're a bit underinvested in content. Convening that, in addition to changing the breakdown of that pie, we have to grow that pie probably -- I'm not going to give you a number, but pretty materially, because it's important for us to stay competitive and be aligned with our customer needs. But not to the point where our margins will be materially impacted and not to the point where we can't achieve the kind of OCF growth that we've just articulated. So materials is the wrong term when I talk about the growth. Yes, it's going to increase and it should increase, because we're underinvested in content when you look at what's happening around us in Europe and certainly what's happening elsewhere. We think the margins are sustainable to a large degree and things like the Olympics, we think the deal Discovery did for the Olympics is a great deal, smart for them. We will try to participate in creative ways of offering those Olympic sporting events, either through broadband or through premium services or other ways of -- smart ways of getting those to customers. And I think, if there is pressure on one or another channel, because of its quality of content, we will relieve pressure elsewhere. So we're dynamically managing this business to margin and dynamically managing the customer experience. And you will not see -- you will never see a situation, as you have here in the states, where there's such a big bundle, everybody's focused on a skinny bundle. The bundle is already skinny from the point of view of content costs and we don't have much to do there.

Operator

Operator

We'll take our final question from Vijay Jayant with Evercore ISI.

Vijay Jayant

Analyst

Two question. Mike, with 200,000 subs for the first half, there's a lot of wood to chop in the back half. Can you sort of talk about the promotional activity across the markets and what markets and what products are really going to get you to that million subs? And second, more sort of a philosophical-type question, if you sort of -- you talked about your rate increases and arguably there's still some pricing power that still needs to be proven out in larger markets. But if you look at the U.S. cable companies, they drive more of the top line from pricing rather than unit growth. And I think Liberty Global's still heavily dependent on unit growth relative to price. Can you start of talk about the trends on that and the inflection on that and how soon can we start seeing Liberty Global look more like U.S., because obviously it has positive ramifications on CapEx. Thanks.

Mike Fries

Management

Sure. Well, it would take us too long to go market to market and talk about the promotional activities. Might have Diederik chime in a little bit. It doesn't take a lot to turn the engine up on volume. Because we have established higher price points, the promotions are less negatively impacted and -- from a higher number, but we do think we're, in some cases, as we always do various times of the year, we're promoting our products and we're doing that in, we think, smart ways. So it would take too long to go market to market. Happy to do it offline. Certainly we're trying to, in some markets where it makes sense, turn up the volume a little bit and that often can involve promotions, but that's typical for our business. And they can be short-term or they can have an impact that varies product by product, market by market. Too many variables there to give you any more than a general reaction. In terms of price volume, that's a question we try to answer all the time and are answering all the time internally. We would like to be certainly more of a price driver versus a volume driver when it comes to the growth that we project and the growth that we're experiencing. There's a lot of variables there that we can't control, What competitors do, how consumers are being treated, the quality of their experiences. But in principal, I think it's inevitable that we will become more like the U.S. and, quite frankly, more like the UK, where look at the volumes we do at Virgin Media. They're not huge volumes. We do great volume. But we don't do huge volume there. But we're able to take smart price increases and drive product innovation in a way that consumers are happy. And that is a place that we ought to be able to reach in most of our markets, depending on the competitive environment, things of that nature. We're focused on that. The nice thing though is that we have great gross margins. We have a lot of efficiencies we can drive into the OCF margin and we're fortunate to have, even with less ARPU, higher profitability in our core business. So it gives you much more flexibility in terms of how you drive value going forward. And we don't have this massive weight, anchor around our necks which is $30, $40 a month of programming costs. So I think we have more tools and more opportunity and the diversity of our markets presents us with, I think, a greater chance of continuing the price volume gain in a smart way that preserves margin, firstly, but drives the top-line growth which is everything.

Mike Fries

Management

You got it. All right, folks, thanks so much for joining us. I hope everyone's going to enjoy the rest of August, whatever you're doing and have a great rest of the summer. We're busy, busy and we'll stay busy and try to continue to grow the business here and work for you. So we look forward to talking to you in the third quarter and speak to you soon. Thanks so much.

Operator

Operator

Ladies and gentlemen, this concludes Liberty Global's second- quarter 2015 results investor call. As a reminder, a replay of the call will be available in the Investor Relations section of Liberty Global's website at www.libertyglobal.com. There you can also find a copy of today's presentation materials.