Thanks, Lachlan, great questions. Yeah, happy to cover those topics, so, first thing, when does the unbranded stop? So, right now, the unbranded campaign -- obviously, it's a disease state awareness and looking for what's the ideal solution look like in Presbyopia. Our plan is to continue to run that up until potential approval, and then we would sunset that campaign. So, it's really what we can have out there so we can get the excitement going for future solutions in Presbyopia. Once we can transition to speaking about the brand, we want to immediately transition to that and make that the focus of all messaging. And so, what that transition will look like to DTC marketing. So, right now, in the unbranded campaign, a lot of that's focused on where do doctors spend their time, as well as the conventions that they're going to, in their publications. When we move over to DTC for the direct-to-consumer, we'll actually first start with direct to practitioner. So, we'll actually bring on branded messaging to the doctors. So, we'll just transfer everything we're doing on the unbranded side, flip it over to branded materials directly at the doctors to really drive their awareness and make sure they're comfortable with the product. And then, as we transition to then DTC after that in early 2026, the whole game resets in terms of how we target them, because now that we're targeting a consumer, we're moving off of the platforms where doctors are focused for information back to that Pinterest, YouTube, Facebook, Instagram. And to do that, we've brought on the right type of media buy agencies, that have those relationships to make sure that we have hard-hitting, impactful messaging on those platforms. So, that's how we're really going to transition to DTC. Now, the sales force, as we shared, over 40% of them have already accepted offers. Some of them will be on before July 1, right? You spoke about the three weeks of training. So, what can happen after their training before approval? So, that's again where the unbranded campaign comes in. The unbranded campaign is fair game for sales force to talk about, so they can actually start their call cycles. So, they can start to meet the eye care professionals, confirm routings, confirm emails, get to know the doctor -- just the discussion will be limited to the EYEAMSELECTIVE campaign. And then upon approval, they can then immediately switch to the branded calls. So, that's how to think of that transition from hiring until product approved.