Steve Fife
Analyst · Water Tower Research. Please go ahead
Yes. It has been a learning experience. And I’ll just tell you, during this last quarter in the January, February, March, I guess all throughout the quarter really, we looked at just how our consultant base was positioning the product, how they were selling it, the messaging they were creating around it. And I'd say, there were two different camps. One was taking, I'd say, a much more long-term sustainable approach, where this is a highly differentiated product, 100% natural, that is focused on long-term weight management, as well as other health benefits and not a magic pill. And another camp of consultants were much more focused on the weight loss story. And I think as we sit here now, six months post-launch, that first group has had much more, although maybe slower, but more sustainable month over month over month growth. Their retention is higher. Their enrollments are more consistent than the group that really launched hard and leading with the weight loss and comparisons to the synthetic alternatives out there. So, as I've thought about it, it's a little bit of the rabbit and the tortoise, I think, that we're experiencing. And we really invested quite significantly during the quarter. We held what we referred to as a Town Hall meeting. And really, we had almost 1,000 consultants on that call to reiterate really the message around A, the benefits of this product. Now, we've got an updated study that both for the U.S. formula and our international formula, this independent study supports a claim around 200% increase in average of the GLP-1 production and what that really means. And it doesn't necessarily just equal weight loss. It does over a period of time, but at the end of the day, it's still a caloric story. And if you're eating more than you're, you can still out-eat GLP-1, either synthetics or our products. And so, we added to our story just mindful activation, lifestyle changes, things that are very common sense around exercise, sleep, reducing sugar intake, increasing water consumption, taking the product with protein, some very, very common-sense types of things that reiterates that, again, this isn't a quick magic pill. This is a lifestyle. This is a long-term health alternative. And one of the benefits can be losing weight in inches. And that really, again, I think resonated with our consultant group, and we’ve seen kind of a pivot in terms of how people are talking about it, which I think bodes very well for long-term growth with this product for LifeVantage. It is still a highly innovative, natural alternative to the drugs that are out there. We’re pleased as can be with our positioning as that alternative. And really, it’s on us, it’s on our consultant base to continue to evangelize, to get the word out about the benefits of having this alternative solution. The market has created a massive awareness for us, and it’s up for us now to take advantage of it.