Matthew White
Analyst · JP Morgan. Your line is now open.
Okay. And I can pick up to Steve's point a little more Jeff, on the margin. So I would answer it thinking about it this way. So first let's think about it on an external benchmarking basis. Clearly historically, there has been demonstration and I will talk to operating margins, which I think is an important metric to how we think about it. EBITDA margins, I'm less interested in. The primary reason is because as you know, EBITDA includes the equity income of affiliates, and that is 100% margin every time, because it is not consolidated. There are no revenues. So, that is just a function of how structures and ownership structures, but it really doesn't speak to quality at all. So operating margin is where I focus, that is my effort and that is what I think is the most important of the profitability ratios. So, within that, externally, clearly demonstrated mid-20s for an industrial gas company, even when you look at our segments externally, the Americas, obviously operating mid-20s. So at a minimum on a global basis, there is nothing preventing us from trying to achieve that on our gases businesses across all three segments. Obviously, you will have timing of depreciation. You may have some portfolio differences of packaged gases versus onsite, but irrespective when you add it all together, those are numbers that we want to achieve and that we believe are absolutely feasible and has been demonstrated. Internally, we obviously have a lot more benchmarks than what you have visibility to, and we look at every country and their operating margins, how they are structured, what they are able to deliver. So we have, I would say even more stringent internal expectations on what needs to happen around margin delivery. And to Steve's point, when you look at price, when you look at inflation and when you look at productivity, the inter-relationship between all those three has to be accretive. If that is accretive, it creates a compound value creation and that is why we always are very intent on cash cost pricing and the relationship of those and then obviously inflation in the environments you operate. So, this is something we expect every year to try and improve on our operating margins. And then to your point, other aspects like SG&A as a percentage of sales, sales or profit per head headcount, return on capital. These are things that should improve through this internal operating rhythm and effort. So, mid-20s is demonstrated and that is clearly a goal. And then we want to continue to work better than that on an operating margin basis.