Shawn Nelson
Analyst · ROTH Capital.
We have not broken out StealthTech and talked about attachment rates. Broadly, I'll just say that they're on target. They're moving according to plan. Given that it's been in market for less than a year and it's a huge leap from being seen – not anymore just being that company and not even as a couch company, but as a home electronics company, home electronics brand, with our brand on the side of these home electronics products, that's a huge brand lead for us. It's going to take years to come to maturity. The good news is it's off and running and making a meaningful impact on the performance of our marketing. I think the clearest example is any TV commercial, which is a massive portion of our advertising spend, shows StealthTech with Sactional. So, I think we've spent over $40 million already to date, roughly, on StealthTech-related commercials. This is something we are materially behind, and think we're seeing material success with it. In terms of word of mouth, no doubt about it. This is a product that is quite remarkable. And I think that's probably the most misunderstood and underappreciated aspect of Lovesac. Why are we winning? Why is word of mouth so strong for us? Why are our marketing ROIs so high quarter after quarter for years now? Because the product is remarkable. In a landscape where most products – there are good brands out there. There are beautiful designs, but they're not remarkable. They don't cause people to talk about it, to remark. And that's what's beautiful about StealthTech. And so, it absolutely is buoying up and improving our marketing ROIs, our word of mouth at a time when, of course, Sactionals were just coming into their own and finally becoming part of the mainstream, we hope, and being adopted at a broad rate. StealthTech has a long, long runway to come to maturity. We believe it is a big business line for us. We think of home audio as a category we're competing in. This is, again, not just icing on the cake for Sactionals. And by the way, we will leverage the StealthTech sub brand in other categories as we eventually expand the brand that way. So, sorry, not give more color, but given that it's a new category and we step into the granularization of our public data very carefully and thoughtfully, that is our approach thus far.