Mary Fox
Analyst · ROTH MKM. Please proceed with your question.
Yeah. No, thank you, Keith. And I think, Matt, obviously, Black Friday, typically, we see the strongest promotions of the year, and we came out at 30% off and a couple of bundle deals. And as you know, compared to the rest of the category, that's still substantially lower. We had a very strong performance. Then what we normally would do is step down a little bit coming out of that Black Friday. But as I shared, we saw everyone else holding. And it's actually -- in many ways, actually get more aggressive in using the clearance area just making core stock products and actually promoting it even more aggressively. We were seeing promotions up to 50% off. So, when we had dialed back down, as Keith just said, then we saw the velocity just tail back a little bit because people quote growth was really strong, conversion was just a little bit slower. And we know we always have to have compelling value. So, as we tested back into the 30% off, as Keith said, we saw great growth in March. So, like anything, we're going to continue to test and learn. I think one of the really interesting parts about this is from a consumer behavior point of view, we see a very high percentage of customers close a quote in about a week to two weeks. So, for us, we're just really adjusting our promo campaigns and tactics, allowing [indiscernible] where we see when they're coming in, and then able to drive them to conversion. So again, big advantage for us as we manage across all of our channels. And the guidance that Keith has baked in, we have industry-leading gross margin performance. And we talked earlier about the growth year-over-year and just all of that performance. So, we're just always threading the needle between top-line growth, gross margin growth and how that flows through. So, we'll adjust through the year, but feel good now in terms of where we are settled in our programming.