Keith Siegner
Analyst · ROTH Capital Partners.
Sure thing, Matt. So totally fair question, we appreciate that. Just to be clear in terms of the specific trends for Black Friday as to how they fold into our full Q4 guidance. I understand we're not going to be totally clear there for a couple of reasons. We still have a long way to go in this quarter. We have double-digit pipeline growth year-over-year. We have seen some of the -- let's call it, lower conversion rates, particularly at the very large configuration size. But there's a long time to go here in this quarter. There's tons of interest. We have phone numbers, e-mail and relationships with that entire quote pipeline of people that we are focused on converting. As Shawn mentioned, we've taken a very conservative and pragmatic approach to our ability to accelerate that conversion that's what's factored in. We would hope that we were able to be more successful at converting a lot like that pipeline through the rest of the quarter. But given the backdrop right now, we're not going to lean in too much -- in terms of the guidance. The Black Friday period, the Cyber 5 period is fully encapsulated within that updated guidance we gave for the Q4. What I would tell you is a couple of things to think about with the omnichannel quotes and how it pertains to, let's call it, say, showrooms versus web and others just I think would be useful for you. So first, Remember, in July, we had rolled out Phase II of our My Hub, which is our omnichannel quote and CRM tool. So now no matter where you begin your journey with Lovesac, whether it's in a showroom, whether it's on our website, whether it's any of that, you now have a full seamless omnichannel way to engage with us and close that quote. As expected, before launch and as we've talked about, we continue to see people come into the fold in the showrooms, but then execute or close on the web, which is driving our Internet sales growth higher. So that's totally as expected and what we would want is an omnichannel brand. So when you're thinking about our omnichannel quotes and the Internet sales growth that you see in the Q versus others, just keep that in mind. The trends that the -- once you take that into account, the difference between omnichannel and revenue growth really will be consistent because the contribution from the new showroom openings on a year-over-year basis is stable Q2, Q3, Q4. So really, the delta will remain the same in Q4 as well.