Earnings Labs

The Lovesac Company (LOVE)

Q1 2026 Earnings Call· Thu, Jun 12, 2025

$16.21

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Transcript

Operator

Operator

Greetings. Welcome to The Lovesac Company's first quarter fiscal 2026 earnings conference call. At this time, all participants will be in listen-only mode. A question and answer session will follow the formal presentation. If anyone today should require operator assistance, please press 0 from your telephone keypad. Please note this conference is being recorded. At this time, I'll turn the conference over to Caitlin Churchill, Investor Relations for The Lovesac Company. Caitlin, you may begin.

Caitlin Churchill

Management

Thank you. Good morning, everyone. With me on the call is Shawn Nelson, Chief Executive Officer, Mary Fox, President, and Keith Siegner, Chief Financial Officer. Before we get started, I would like to remind you that some of the information discussed will include forward-looking statements regarding future events and our future financial performance. These include statements about our future expectations, financial and our plans and prospects. Actual results may differ materially from those set in such statements. For a discussion of these risks and uncertainties, you should review the company's filings with the SEC, which includes today's press release. You should not rely on our forward-looking statements as predictions of future events. All forward-looking statements that we make on this call are based on assumptions and beliefs as of today, and we undertake no obligation to update them except as required by applicable law. Our discussion today will include non-GAAP financial measures, including EBITDA and adjusted EBITDA. These non-GAAP measures should be considered in addition to and not a substitute for or in isolation from our GAAP results. A reconciliation of the most directly comparable GAAP financial measure to such non-GAAP financial measure has been provided as supplemental financial information in our press release. Now I'd like to turn the call over to Shawn Nelson, Chief Executive Officer of The Lovesac Company. Shawn?

Shawn Nelson

Management

Good morning, everyone, and thank you for joining us. I'll start by sharing a high-level overview of our first quarter results, provide an update on our design for life product platforms, and touch on our views for the remainder of the year before passing the discussion over to Mary Fox, our President. Mary will discuss our tailored customer acquisition engines and key growth enablers. Finally, Keith Siegner, our CFO, will review our financial results and provide more detail on our Q2 and FY2026 outlook. Turning to our first quarter, overall, we are pleased to have delivered results in line with our expectations and consistent with our plan to capitalize on secular initiatives and return to growth. For the first quarter, total net sales were $138.4 million, reflecting a year-over-year increase of 4.3%. These results reflect market share gains despite the ongoing headwinds facing this category, which we estimate declined 5% for the comparable period. Total omnichannel comparable net sales increased 2.8% for the quarter with additional growth coming from new and non-comp touchpoint contributions. Notably, our results reflect not only top-line growth but also SG&A leverage, as we've begun to reap the benefits of previous investments aimed to bolster core capabilities and accelerate our pace of product innovation. As a result, adjusted EBITDA, net loss, and net loss per common share all improved by double-digit percentages year over year. Our balance sheet also remains very healthy with inventory levels and net cash providing substantial flexibility to weather tariff distractions, accelerate growth, and enhance returns on capital. Now for the exciting part, innovation on our design for life product platforms. With a full quarter of a reclining seat in the market, we can say that it has been a huge success. Backed by the launch of the Recline of Civilization marketing…

Mary Fox

Management

Thank you, Shawn, and good morning, everyone. I'll now focus on our superpower, our customer acquisition engine that is uniquely tailored to each of our designed for life platforms, as well as our growth enablers, including our advantage supply chain. Beginning with customer acquisition engines, our superpower really lies in our ability to leverage different mixes of brand and performance marketing, digital configuration through lovesac.com, incredible showroom experiences, and efficient partnerships to optimally affect by product platform. Done wisely, we can efficiently generate customer awareness, convert that awareness into customers, and ultimately build long-term relationships and brand love. Before I dive into each of these components, I'd like to start by highlighting first quarter's growth as an example of the advantage Lovesac derived from our unique mix of customer acquisition engine options. We were pleased to see the return to growth in the business throughout quarter one, with strong quote conversion in our showrooms in particular. We made a conscious decision to lean into our showrooms marginally at the expense of our Internet business for two reasons. We leverage the strength of our product demos to drive appreciation for new innovations such as the recliner. Similar to the end of the fourth quarter, we were able to combat aggressive discounting by competitors through the continued effectiveness of highly relevant personalized offers. We continually refine our mix, letting data drive us towards optimal performance. And with that backdrop, let's spend a few moments on each of the components. Starting with brand and performance marketing. As Shawn shared, we have tremendous momentum with one of our newest innovations, the reclining seat, supported by a Recline of Civilization campaign in quarter one. It was developed to be a social campaign leveraging influencers and content creators to create a cultural moment to exponentially grow…

Keith Siegner

Management

Thanks, Mary. Let's jump right into a quick review of the first quarter followed by our outlook for the rest of fiscal 2026. As we begin with performance metrics, please note that all references to the first quarter refer to fiscal 2026 unless otherwise noted. Net sales increased $5.8 million or 4.3% to $138.4 million in the first quarter compared to the prior year period. Showroom net sales increased $14.9 million or 18.2% to $96.5 million in the first quarter compared to the prior year period, driven by an increase of 2.8% in omnichannel comparable net sales and the net addition of 21 new showrooms. Internet net sales decreased $3.3 million or 8.9% to $33.3 million in the first quarter compared to the prior year period. Other net sales, which include pop-up shop, shop-in-shop, and open box inventory transactions, decreased $5.8 million or 40.5% to $8.6 million in the first quarter compared to the prior year period. The decrease was primarily attributable to the company's decision not to engage in any barter transactions during the current period. By product category in the first quarter, our sack net sales increased 4.5%, SAC net sales increased 6.4%, and our other net sales, which includes decorative pillows, blankets, and accessories, decreased 17.1% over the prior year period. Gross margin decreased 60 basis points to 53.7% of net sales in the first quarter of fiscal 2026, versus 54.3% in the prior year period, primarily driven by a decrease of 230 basis points in product margin driven by higher promotional discounting, partially offset by decreases of 130 basis points in inbound and 40 basis points in outbound transportation and warehousing costs. SG&A expense as a percent of net sales was 48.5% in the first quarter of fiscal 2026, versus 51.6% in the prior year period.…

Operator

Operator

Thank you. We'll now be conducting a question and answer session. If you would like to ask a question at this time, please press 1 from your telephone keypad and a confirmation tone will indicate your line is in the question queue. You may press 2 if you would like to withdraw your question from the queue. Let us know if you're using speaker equipment. Please pick up your handset before pressing the star keys. One moment, please, while we poll for questions. Thank you. And our first question today is from the line of Michael Baker with D.A. Davidson. Please proceed with your questions.

Michael Baker

Analyst

Okay. Thanks. Wanted to ask about the promotional environment. You referred to gross margins being a little bit less than expected because of what you're seeing promotionally. So if you could talk about what you're seeing from competitors. And if, correct me if I'm wrong, but I think the gross margin was lower than expected in the first quarter relative to the guidance you gave last quarter, yet you've maintained the full-year gross margin outlook. So what is, I guess, better, or what gets better later in the year in the gross margin such that you'll be in line? Thanks.

Mary Fox

Management

Hey, Mike. It's Mary. I'll take the part just around the promotional environment, and then I'll let Keith talk a little bit more on gross margin. So I think, you know, very similar to what we had shared back in April, we still see discount levels for the category to be incredibly high. They still didn't come down from the peak, and they're up year over year by at least kind of 400 basis points. You're seeing many competitors at kind of the 40, 45%. And I think as we've always shared in the past, as long as we have a three in front of key promotions at those tempo moments, we see a lot of success. I think the thing is I shared is that we're also getting a lot sharper around the personalized promotions that really allow us to understand kind of what's on our customers' minds, what they're looking to do, drive them to the showroom so they get to do a demo. That way, we actually get to really unveil a lot more around the innovation we have and see quite a bit of trade-up. So, you know, we've planned for within the guidance that kind of continued competitive environment from a promotions point of view, and then I'll hand to Keith to talk a bit more about the gross margin.

Keith Siegner

Management

Sure thing. Thanks. And Mike, really what it boils down to is the timing of all those different levers that you know, that Mary and I talked about just a couple of minutes ago. So when you think about, for example, what our geographic reliance is on China. Right? Starts off much higher than it ends the year, averaging to the 13%. There have been long have been, you know, tariffs on China, so that piece mitigates. Another one is vendor contributions. We've been working with them. That started the year off with none. But as the tariff stuff has come into picture, we've worked with them on plans that develop through the year. Another one is pricing. So, you know, we've been doing a lot of work, as Mary mentioned, thinking through our relative pricing position within the market. And ways that we could put ourselves into a proper position where the value proposition that we represent remains extremely strong. And the value is really compelling to those customers. That plays out through the year at potentially even at greater levels depending on where those tariffs end up. So when we think through what that total planning is, you get the cost associated with all of this stuff before you get the benefit. Which kind of, you know, fold into the mix over the course of the year. So the you know, there's a lot behind this that builds up to this, but we feel very good about that. And you know, hopefully, that makes some sense.

Michael Baker

Analyst

It does. Thanks. That does make sense. If I could ask one more, just possible, any more color on EverCouch, which has been in stores for five weeks. I think the language you said is feedback has been very positive, but you know, I'm wondering if you're willing to share anything on sales or anything surprising, in terms of what the customer are telling you about that product?

Shawn Nelson

Management

Yeah. Thank you. It's too early. This is Shawn. It's too early to comment too much on sales other than we're really pleased with it, and our internal goals are being exceeded. We feel really good about the product. I think the main headline with it because it's only been a few weeks and, obviously, in sort of a test phase and only a few showrooms physically. Is that the you know, it's a whole new platform introduction. I know it seems like a strange thing for a company that's kinda famous for couches. Craftily speaking. We actually only sell sectionals heretofore and so to have this sofa loveseat, chair solution, that operates very differently than Sactionals which is of course a product we've been selling for a couple of decades, and have it come in with zero quality issues, no concerns on construction design. Because, you know, this is a platform we'll sell against for the next few decades as we do things at Lovesac. So too early to share much color other than to say it's well received. It's absolutely selling in real time. It's a part of our product mix now. It's going to be for a long time. And we're really excited about how it changes the profile of what's offered in our showrooms. What I mean by that is you know, when we do our own research, as you know, we're a research-led organization as opposed to a merchandiser-led organization. Style and comfort are the main table stakes for comfort seating. And Sactionals are fantastic, but obviously have their limitations in terms of what's offered to the customer in a style profile. So EverCouch radically changes that and we're really pleased with the results. But we'll have a lot more data to share on the next call, I'm sure.

Michael Baker

Analyst

Great. Fair enough. Thank you.

Operator

Operator

Thank you. The next questions are from the line of Maria Ripps with Canaccord Genuity. Please proceed with your questions.

Maria Ripps

Analyst

Great. Good morning, and thanks for taking my questions. Could you maybe expand on your decision to exit your partnership with Best Buy? And does that mean that you'll be sort of relying more on Costco to grow sort of your presence outside of your showrooms? And maybe more broadly, can you talk about sort of broader approach to distribution partnerships now that you have sort of a much wider, sort of physical presence?

Shawn Nelson

Management

Yeah. I'll start, and Mary will chime in as well. We are really excited about new opportunities for new channels for Lovesac. And as we broaden our product offering, those opportunities are more available to us than ever. And we are in partnership-making mode. And so it's a really exciting time. The EverCouch especially opens up opportunities for us given their logistical simplicity to Sactionals in many respects. Even back through things like POS considerations, delivery considerations, etcetera. And we're really, also excited to continue to expand the Costco relationship, both through new products as well as new sales opportunities. And so this will be the next year and beyond will be a time of testing and learning a great diversification. Not just from a product perspective, but from a channel perspective for Lovesac. Meanwhile, you know, we're really grateful for the Best Buy partnership that we just wrapped up. And it was a fantastic way for us to get exposure at a time when we had very few showrooms with a fast path to more touchpoints, especially important to launch the StealthTech product. In a way that really bought Lovesac a ton of credibility in the home audio space. You know, Stealth Tech is a mainstay of our product offering and will become even more important as we branch into new categories and new rooms as we've discussed. And so, you know, we feel like we got everything we needed out of that relationship. At the same time, we have a great relationship with Best Buy and the team there and it's actually in our long history our foray in and out of Best Buy at times that were useful to both brands. And so life is long, and Lovesac's meant to be here for decades. And we look forward to continue to cultivate partnerships out there as they're useful to the brand and our strategy.

Mary Fox

Management

Yeah. I think, Maria, just to add, I think, you know, we're so clear and sharp in our plan, and I think with all the analysis we did, you know, as you think back five years ago with, you know, 91 showrooms, and we're now triple that number, you know, it was just a really clear opportunity for us. You've got 80% of the Best Buy locations are within a 25-mile radius of our showrooms, and we're gonna continue expanding the showrooms as we looked at both today and the future. It was very clear that, for us to be able to really bring the brand to life, the new platform obviously, with EverCouch, that really through our showrooms and the Costco partnership, it was really the best way for us both as engaging with customers, but also from a profitability point of view because they are obviously expensive to staff and operate with lower volumes in our showroom. So you know, we have immense confidence. I think one of the big advantages is we do have all the data on our customers, so we're able to target any customers that already bought at Best Buy for Lovesac. And, obviously, that CRM engine will be very powerful for us as well as local targeting. To let customers know in terms of, you know, where their nearest showroom is. And, obviously, you know, the website that we continue to get sharper and better, and, you know, we shared some of that earlier, just enables that omnichannel seamless experience in such a great way. So I only think it's the confidence of our plan that actually made it very clear now was the right time to make that decision. And as Shawn said, we, you know, we're very grateful to Best Buy and feel very good about the plan going forward and particularly the partnership with Costco. They were just with us in the office just a week or so ago, really looking at our plans going forward in the future and really partnering together. So feel good there.

Maria Ripps

Analyst

Got it. That's very helpful. Thank you. And then secondly, sort of just wanted to ask about sort of tariffs in China and just sort of how does this recent agreement between the recent sort framework between the US and China sort of influence the likelihood that you will exit China altogether. And if you're still considering that, sort of what how should we think about a possible sort of timeline for that?

Shawn Nelson

Management

Yeah. Look. We have a long and storied relationship with our manufacturers in Asia. China in particular, of course. There's no question that the current tariffs the current tariff situation there is really not viable. And I think that is I, you know, I read that I think that's the point of the tariff situation there, at least for consumer companies like ours. And so we're grateful to be already diversified out of China for us. We can see a path even in the nearest future to essentially manufacture nothing in China. Nothing and get our, you know, get our manufacturing float completely out of there. We've mostly done that in real time now. And so we have full redundancy in other geographies spread throughout Asia and now increasingly moving toward America. Our point of view is actually not even tariff-driven. Our point of view at Lovesac, just to remind those who, you know, come in and out of following us, is to manufacture closer to the users of the product. You know, we want to be taking resources over shorter distances, turning them into finished products more sustainably, and shipping back to customers over shorter distances. And so we're driven by that vision regardless of what happens with tariffs. And we are on a path to do exactly that. In fact, as we revamped even our current product line, as it's happening behind the scenes, and explore manufacturing through the lens that I just offered, we believe we have a path to more manufacturing closer to the consumer. Meanwhile, you know, I said, we can be completely out of China and feel very confident in our ability to maintain a continuous supply chain with no breaks or anything like that. And so in the nearest term, we have a few items that, you know, we're still, you know, manufacturing there just in a transition mode. But it's diminishing quickly towards zero.

Maria Ripps

Analyst

Got it. Thank you so much, Shawn. Thank you, Mary.

Operator

Operator

Our next questions are from the line of Brian Nagel with Oppenheimer. Please proceed with your questions.

Brian Nagel

Analyst

Hi. Good morning.

Shawn Nelson

Management

Good morning, Brian.

Brian Nagel

Analyst

Questions. Yeah. Recognizing that, you know, we're in a very fluid environment. But as you talk about, you know, some of the, you know, the initial successes with these new products, how should we to what extent is I guess you would use the word upside from, you know, these new products baked into the guidance for the balance of the fiscal year?

Keith Siegner

Management

So I'll kick this one off. The point of our guidance in this particular year, like, let's call it a cloudy macro period, is to not overly burden any one particular item with some heroic assumption. You know, like I talked about in my, you know, in my remarks earlier, we have a lot of things working for us. And to be totally transparent, we can achieve the full-year guidance with the core products basically being flat. You know, we don't really need to see growth in the core products, you know, and we can hit those levels. Said differently, if the new products do very well, you know, we could even see declines in the core products. There's a lot of different ways we can get there. And that's an essential element to how we're running the business during this period and keeping ourselves in a position of strength, keeping the business healthy, living to fight, you know, another day. We are ready to go as soon as that housing turnover reaccelerates, the replacement cycle picks up. All that stuff Shawn talked about. You know, our whole goal here is to be pragmatic and objective managers of this business, maintaining profitability, cash flow strength, and growth, but retaining the upside for the macro as well. We are ready for all that. So, you know, it's a balanced approach. Many different scenarios can get us to the full-year guidance across existing and new products. You know? And if the macro picks up, hopefully, we all do even better.

Brian Nagel

Analyst

That's helpful, Keith. I appreciate it. And then my question, I guess, is bigger picture, maybe more philosophical. But, you know, as we're thinking about tariffs and I think, Mary, you mentioned maybe some price adjustments you've taken. How do you think about the price adjustments needed to potentially offset, at least in part, tariffs versus what remains a promotional backdrop within the space?

Mary Fox

Management

Yeah. No. Thank you, Brian. I think, you know, the thing, you know, we're always looking at all the levers. And I think, you know, what is clear to us is that people haven't stepped down in terms of on promotions. You know, they're in the forties, fifties, sixties. They're seeing top sellers going into clearance and then coming back out again. So we know we must have that three in front of us, and, you know, continue to test and keep on learning. So I think we're very clear there. Think then we think about from a pricing point of view, you know, for us, given the strength of the brand, last price increase we did was just a narrow one back in 2023. When we really step back and look at our overall price positioning, you know, we look at price, we look at quality, you know, we look at our unique features and benefits, which are way, you know, superior to so many others. And we also saw many other brands taking multiple price increases in the last few years as well as just very recently. So, you know, we saw the opportunities for some surgical price increases. You know, we'll continue to assess it. We're always very, you know, focused on making sure we have that competitive price positioning and most of all, very, very strong value. So, you know, because we shared before, 40% of our customers don't even cross-shop us with anyone. So the strength of the brand, the continued investment, obviously, with Heidi coming on board in the brand are paying off. Because you obviously see that people value the brand just beyond price. But, you know, it's a key advantage for us. We'll continue to review over time. You know, we've baked in what we know about tariffs at the moment. And as you know, that's just one of the levers that we can take, and, you know, we're very with the great vendor partnerships. I think the last piece, as you know, our structurally higher gross margins than many of our competitors means that the effective price increase that we need to take is relatively smaller to them. So, you know, I'm very grateful our team surgically review this all the time. As you know, we don't take MSRP price increases very often. They're very strategic to us. So, you know, more to come. But we feel confident in being able to use that lever as needed.

Brian Nagel

Analyst

Thank you, Mary. Appreciate it.

Mary Fox

Management

Thanks, Brian.

Operator

Operator

Our next question is from the line of Eric DeLonier with Craig Hallum. Please proceed with your questions.

Eric DeLonier

Analyst

Great. Thank you for taking my questions. So one on me, just on EverCouch. So you're turning on the marketing engine. Can you just expand a bit on, you know, what do you expect that to look like? Should we expect pretty strong marketing investment behind this launch sort of out of the gate? Or would those be a bit more gradual, over time? And then I think you mentioned you plan to expand EverCouch distribution to 100 showrooms in the coming months. Correct me if I'm wrong there, but then just kinda help us understand how you're thinking about, you know, further distribution gains after that 100. Thank you.

Mary Fox

Management

Yes. Yes. Thank you for the question. So, yes, I think, you know, for us, you know, as we shared, we're in 27 showrooms at the moment. You know, and a big part of that was really making sure we really take the learnings around the demo experience. We really perfect that. Because, you know, Shawn always says, you know, we want and intend to sell this product for many, many years to come. So I think that step is very important to us. And you're right. You know, later in the summer, we'll expand out to, you know, a full 100 showrooms, and then the teams have plans kind of beyond that. And I think, you know, I feel very good on that. Obviously, we have it nationally available on the website. And, as I had shared earlier, we've reconfigured and redesigned the website. Both in terms of homepage as well as all the navigation and seeing great results from that. Then in terms of from a marketing engine point of view, we will start throttling that up later in the summer through to the back end of the year, and, you know, we will build that over time. And we have the teams with a great campaign launch as well as many other levers that we'll take within the marketing engine. So, you know, when we next talk in September for the next round of earnings, obviously, we'll have more news to share with you. I think the key thing, as Shawn shared, is the initial feedback because people love the product. They love the style. They love the comfort. Our teams are super excited. Which, you know, they often are the greatest, you know, level of feedback for us around what customers want and what they like. So, you know, look forward to sharing more with you.

Eric DeLonier

Analyst

Alright. Great. That's very helpful. And then just one more for me. Probably for Keith here. Just wondering if you can help us understand a bit more how you see any changes in working capital throughout the rest of the year. Obviously, you know, kind of a use of cash this quarter. You gave us some inventory, you know, kind of highlights. If you could just kinda walk through a bit more of an analysis on expected changes in working capital for the rest of the year, that'd be very helpful. Thank you.

Keith Siegner

Management

Yeah. Yeah. Sure thing. So it's actually pretty straightforward through the rest of the year. Given we had the big build in the fourth quarter on inventory and given the great payment terms we have with most of our vendors, the payment for that inventory build occurred in the first quarter. So that's you know, you saw that flow through dramatically reduce the sequentially accounts payable accrued expenses. And lower cash. So that puts us in a good position even with some build into the second half for EverCouch. We should probably end up at slightly lower, you know, again, take all this as estimates, but end up with slightly lower end inventory than right now by the end of the year even with the addition of the EverCouch. So aside from that, you know, CapEx, we're still sitting around $25 million for the full year is our current estimate. And, but everything else should be relatively straightforward. You know, we're not a heavy working capital business given we don't really have accounts receivable. Our customers pay really quickly. So, you know, it should be relatively simple other than that nuance within the inventory we just discussed.

Eric DeLonier

Analyst

Awesome. It's very helpful. Thanks for taking my questions.

Operator

Operator

The next questions are from the line of Matt Koranda with ROTH Capital. Please proceed with your questions.

Matt Koranda

Analyst

Hey, guys. Good morning. Wanted to make sure I understood on the gross margin commentary that you gave. If we selectively took price last month, but we and we like have non-tariff impacted inventory we're selling, in the second quarter. Guess, in particular, is the headwind to the gross margin? Is it a product mix shift or promotional headwind that we're factoring in? Just for the rest of the year, Keith, like, maybe for the implied improvement, I guess, we'll be probably selling some tariff impacted product, but there's some pricing benefit. Maybe you can help us understand a little bit more about the positive drivers there in the half.

Keith Siegner

Management

Yeah. So a couple of things. So it really is just nuance around what I talked about before. So we have more tariff-related costs in the inventory in the quarter in 2Q than we will later in the year because there's more China. Right? So China has even before with the inventory they brought in ahead of all the April 2 stuff, had tariff on it, whereas a bunch of the other countries did not. So more reliance on China is number one. Number two, we're not gonna get full benefit of vendor concessions in the second quarter, which ramps through the year. Number three, the price increase was put in place during the quarter that doesn't mean that's the only price increase we'll take this year. That's just a price increase taken this year. There could be more. And you could see how that could flow through. Another one is with the launch of EverCouch, you know, this is a brand new product platform for us, and there are different approaches we could take to headline discounting on it. You know, especially on something brand new like this with early adoption, excitement that exists out there, our initial goal would be to have less heavy promotional cadence on EverCouch. So as that ramps up, there's an effect there. So, you know, there are quite a few things that drive this, and then we're happy to get into more of the specifics offline. But, you know, 2Q sort of is the perfect storm of more of the cost with less of the benefits. You know, I didn't mention general efficiency efforts and other things like that that we're working on as well. The benefits from things like, for example, Mary mentioned before, outbound logistics, and warehousing efforts that we have that are kicking in as the year progresses. All of those different factors just kind of work around this idea of a perfect storm in 2Q.

Matt Koranda

Analyst

Okay. Very clear. Appreciate that, Keith. And then, maybe just curious if, Mary, if you could share anything on Memorial Day performance as a barometer for the second quarter demand trend. And then maybe also just curious about sort of how the pricing actions that you guys have put in place thus far have been received. And how that might inform sort of future pricing action.

Mary Fox

Management

Yeah. No. Thank you, Matt. Yeah. I think I mean, obviously, as Keith shared our guidance for quarter two points to our underlying performance, where we're growing, gaining market share, and this obviously factors in Memorial Day performance, which we were happy with. This obviously is building on quarter one where we're gaining share. So, you know, we feel good. Obviously, we're only partway through the quarter. We have our next big tempo moment ahead with us with the July event. But as we continue to see, we see people excited by innovation, whether it be, you know, pillow sack accent chairs, you know, the recliner, and all the other things that we have shared. So very similar dynamics, you know, still choppy as Shawn has shared in some of the category dynamics, but feel good on Memorial Day. And I appreciate, you know, the teams are really sharpening the communications. Testing even more around kind of different promo tactics, different communication tactics. So, you know, more to come. Obviously, we need to get through the July 4 event. And, you know, overall, the guidance indicates growth for the quarter, which we feel good about. Think then in terms of your question on, you know, the pricing actions, you know, we took that surgically in the assortment where we really where there were opportunities looking both obviously in the benchmarking, competitively. You know, we're always very focused on that having a very strong value proposition. So the teams did a great job, a great communication out to the field teams, and, you know, since then, feel really good in terms of all the execution for that. And it just goes back to the strength of the brand. You know, as I shared earlier, so many customers just they come to us because their friends have told them this is just a great product, so they tried it out at their friend's home. So the strength of the brand obviously really helps us ensure that we get the right balance as a value proposition. So, you know, more to come as we go through the year. Obviously, the latest news on China tariffs yesterday kind of baked into our guidance. So I'm hopeful that, you know, we can see some relief at some point later this year maybe too.

Matt Koranda

Analyst

I appreciate all the detail, guys. I'll leave it there.

Mary Fox

Management

Yeah. Thanks, Matt.

Operator

Operator

Thank you. Final question is from the line of Tom Forte with Maxim Group. Please proceed with your questions.

Tom Forte

Analyst

Great. Thanks. Shawn, Mary, Keith, congrats on the quarter. So I'm gonna ask both my questions at once since the call is getting long here. So can you talk about new products bringing new customers to the brand? The pillow sack, accent chair, recliner, and while very early, the EverCouch? And then my question, when I think about Best Buy, it came around the initial launch of Stealth Tech. So Shawn, what gives you confidence in your ability to sell consumer electronics type products in your physical showrooms and Costco? Thank you.

Shawn Nelson

Management

Yeah. Sorry. The half of the question, Tom, I broke up for one second. Of the new products to bring new customers to the brand a pillow sack accent chair, the recliner, and while very early, the EverCouch.

Tom Forte

Analyst

Yeah. Thank you.

Shawn Nelson

Management

Yeah. This is the obviously, the point of these launches and our strategy and product to begin more broadly, is to bring new customers to the brand and especially be able to convert more effectively. So if we back up and look at where Lovesac has had success, Lovesac had Sactionals for a long time. And had some success and grew before we turned on the marketing machine that you see today. And one of the most important pieces of that marketing machine for us was simply mass advertising, you know, whether it be TV, especially, obviously now that's transitioned to over the top and digital, social, etcetera. So we're reaching really, the entire country. We have a focus on our core demographic, typically, you know, more affluent, households between, 35 and 45, experiencing household formation, that sort of thing. But as strong as sectionals are as what we think the best selling sectional in The United States Of America, there are many reasons that people choose not to buy. And these new products have been developed to mitigate those reasons. And we know specifically what those are through our ongoing research with our customers. And so taking them one at a time let's work backward. The EverCouch has a markedly different profile and style and scale to Sactionals. In fact, you know, we're very heartened by how it's performing in more urban markets where spaces are just smaller. And it still has the advantages of, you know, getting up elevators and through staircases and, you know, shipping directly to the home and that sort of thing. And so that's a perfect example of how we're able to not just reach new customers, but importantly convert new customers more effectively that we're turning us down before. At the same time,…

Tom Forte

Analyst

Thank you, Shawn.

Operator

Operator

Thank you. At this time, we've reached the end of our question and answer session. I'll hand the floor back to management for closing remarks.

Shawn Nelson

Management

Thanks so much for joining our first quarter fiscal 2026 call. Thank you so much to all of our investors who support this company. Of course, to our hashtag Lovesac family. Who are the reason we wake up every day. And make it great.

Operator

Operator

This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation. Have a wonderful day.