Good question. There's two components to the growth in sales and marketing expense in siding and one of them is that we cut it pretty severely Q2 of last year. So some of that is just a recovery back to somewhat of a normal run rate that we had been on. We obviously cut at Q2 of last year thinking that would not be experiencing the reality of what the COVID impact on housing. But also just to calibrate us all, the prefinished strategy, the export finished strategy is one, is very different from selling into new home construction. Ultimately, the decision is made on siding choice in the home with a home homeowner deeply involved in that. So it's a bit more of a consumer sale. And so our marketing expense is primarily focused about building brand identity around prefinished, our export finished brand, supporting, repair and remodel, contractor base around making that sale and just getting that exposure and placement that we need to be a national presence as far as pre-finish siding. So it is at a step historically with what we've done from a marketing percentage or marketing dollar standpoint, but very consistent with what is required in order to have an effective repair and remodel present in siding. Now what part of your question was, well, I think the nature of that question, John, was that we're oversold now, so is now the time to be spending it, we think so. It does take a little while to build the kind of brand credibility and with the investments we're making around capacity expansion, we do want to be ahead of that a little bit on the marketing side so that when Holton comes up, particularly on the East Coast, a big repair and remodel market. And then Sagola, following that, we've got some momentum on the sales and marketing side, the marketing side, in particular, to support that extra capacity. It's a judgment game, honestly, around how and when the magnitude of that marketing spend. But I feel like we do have a credible – a very credible team that knows how to spend those dollars wisely. So I'm confident of that, but any mistake would be maybe we get ahead of it a little bit. But I do feel like it's a minimal investment compared to the size of the capacity expansion capital and makes a lot of sense, given our recent history of sales growth and our ability to support that kind of level of spend in support of the brand.