Good afternoon. Thank you for attending today's Laird Superfood, Inc. Second Quarter 2025 Financial Results. My name is [ Jay ], and I'll be your moderator for today. [Operator Instructions] I would now like to turn the conference over to our host, Trevor Rousseau. Please proceed.

Thank you, and good afternoon. Welcome to Laird Superfood Second Quarter 2025 Earnings Conference Call and Webcast. On today's call are Jason Vieth, Laird Superfood's President and Chief Executive Officer; and Anya Hamill, our Chief Financial Officer. By now, everyone should have access to the company's earnings release, which was filed today after market close. It is available on the Investor Relations section of Laird Superfood's website at www.lairdsuperfood.com. Before we begin, please note that during this call, management may make forward-looking statements within the context of federal securities laws. These statements are based on management's current expectations and involve risks and uncertainties that could cause actual results to differ materially from those described. Please refer to today's press release and other filings with the SEC for a detailed discussion of these risks and uncertainties. And with that, I'll turn the call over to Jason.

Thank you, Trevor, and good afternoon, everyone. Welcome to Laird Superfood's Second Quarter 2025 Earnings Conference Call. I'm Jason Vieth, CEO of Laird Superfood, and I'm joined today by our CFO, Anya Hamill. Let me start by saying how proud I am of our team's performance this quarter. In a challenging environment with ongoing economic pressures, commodity inflation and shifting consumer preferences, we once again delivered impressive financial results that underscore the resilience and appeal of the Laird Superfood brand. Net sales grew 20% year-over-year to $12 million in Q2, marking another quarter of robust top line expansion. This growth was fueled by our strategic focus on wholesale, which surged 47% and now represents just under half of our total net sales, driven by distribution gains and velocity growth in grocery and club channels. Our e-commerce channel also held steady with positive 2% growth in a very challenging digital market, contributing 52% of total sales, thanks to continued strength on Amazon. This quarter obviously marked an acceleration in our stated strategy to intentionally grow wholesale to become the largest percentage of our total business, and I am proud that we are succeeding in making that transition. Looking at our product categories, coffee creamers led the way with 44% growth, making up 56% of gross sales in Q2 as consumers increasingly seek out our plant-based functional creamer options. Coffee, tea and hot chocolate products grew 44% as well, driven by strong growth in our coffee products. This is in line with our intent to become a powerhouse in functional coffee solutions and speaks to consumers' interest in turning their morning ritual into a healthy and nutritious way to start their day. On the profitability front, we achieved a gross margin of 39.9%, while slightly down from last year due to higher…

Thank you, Jason, and good afternoon, everyone. I will now provide you with some additional details on the second quarter of 2025 financial results and our outlook for the full year. I am pleased to share that we have delivered another strong quarter of high-growth top line, robust gross margins and disciplined spend management. Net sales grew 19.9% to $12.0 million compared to $10.0 million in the prior year period and $11.7 million in the last quarter. Similar to the first quarter, our wholesale channel led the company's growth in the second quarter, increasing by 47% year-over-year and accounting for 48% of our total net sales. This growth was driven by distribution expansion and velocity acceleration at shelf in grocery and club stores. E-commerce sales increased by 2% year-over-year and contributed 52% of total net sales, led by continued growth on Amazon platform. Gross margin in the second quarter delivered robust 39.9% compared to 41.8% in the corresponding prior year period. Although Q2 gross margins were about 2 points lower than in the first quarter of 2025 and in the corresponding period a year ago. We are very pleased with these results given commodity inflation in our key raw materials such as coffee and coconut milk powder and increased tariff costs. These results show resiliency in our ability to hold gross margins in high 30s, which is at the level of best-in- class CPGs despite the inflationary pressures and even without using pricing as a lever. Our supply chain team continues to drive efficiencies by directly partnering with key raw material suppliers and co-packing partners to find cost savings to offset rising commodities costs. Operating expenses increased $0.7 million in the second quarter compared to the same quarter last year, driven primarily by 2 reasons: one, increased marketing, advertising and…

Thank you, Anya. Our 20% sales growth is among the best in our industry and speaks to the demand for our healthy functional foods. I want to reiterate our confidence in our mission and our team and in the long-term opportunity for Laird Superfood. Our brand is strong in health and wellness, and our balance sheet remains attractive and with no debt. Despite the challenges presented by tariffs and a less confident consumer, we are optimistic in our team's ability to navigate these issues and deliver long-term value for our shareholders. Thank you for joining us again today, and thank you for your continued interest in Laird Superfood. This concludes our second quarter 2025 prepared remarks, and we are now ready to open the call to questions.

[Operator Instructions] Our first question comes from George Kelly, ROTH Capital Partners.

First one for you is just about your revenue guide for the year. If I just kind of play that through in the back half, it bakes in a pretty significant kind of step-up versus the revenue performance in the first half. So I was just wondering what you're seeing that gives you confidence that you'll be able to hit on that 2 half step-up?

George, it's Jason, and I'll jump in, and I'll let Anya add any color that you'd like to as well. It's a good question and obviously something that we've scrutinized quite a lot as well. And the climate right now is not a high-growth climate for most companies. So we feel really great that we're able to affirm that guidance and that we are still growing at a 20% or more clip. Or projecting to grow at that clip over the course of this year. So remember, a couple of things happened in the first half of the year that we don't anticipate happening in the second half. The first one occurred in Q1 where we had a significant out-of-stock issue that impacted sales of our powder creamer products and some other products as well, but predominantly our powder creamer products to the tune of -- we estimated over $1 million worth of sales. Secondly, there was a really significant Q2 event that took place when UNFI was hacked with a cyber attack. And so we lost shipments for a number of weeks then as well. So -- and that's a large part of our business, of course. We primarily have 2 distributors to the natural portions of our business, that being UNFI and KeHE. And when half of that goes down, it really makes sense. So we don't anticipate having events of that magnitude in the back half of the year. And at the same time, we've picked up some additional distribution that will start to go live here over the course of the next weeks, the next months and feel like we're in a really great position to expand with additional distribution gains that have been pitched and not yet awarded. So we'll be watching those obviously very closely as we go forward. And then finally, George, I'd tell you the liquid business that went through a transition at the end of last year to the beginning of this year, took a couple of months to really get fully back to where it had been. And we're just hitting our stride on that again right now. So you're seeing velocities back up to approximately where they were on a per ounce basis or total ounce basis and sales basically coming right back to where they were as well. So a little bit of pain as we went through that transition, a lot of great learnings, but a little bit of pain, and we think we're through that as well. So a lot of things going really well for us as we start the second half.

Okay. That's all. That's really helpful. Maybe just to follow up with a few more questions just on your explanation. Is there a way to quantify the impact from that cyberattack? And then secondly, on the liquid product, can you give more detail? Just -- I think you're talking about the transition in sizing. And I think I saw recently that there's a new and improved formula, at least it's one of the liquid products I saw was labeled that way. Is that part of the transition? And just generally, how is the liquid product performing? Are you pleased with what you're seeing? Any more detail there would be helpful.

Yes, you bet. Good questions. And with the UNFI, we can't -- obviously can't get to a perfect number on the UNFI outage. But our estimation, George, would be that it probably cost us somewhere in the neighborhood of 10 points at retail, maybe 8 to 10 points at retail over the course of I would say, of that quarter. So it all occurred in Q2, and it's obviously been restored now. But that would be our best guess. And so I don't know, you're probably looking at a few hundred thousand dollars of sales that would have been lost in that case. So not as significant as what we saw with our out of stocks, mostly because it didn't last as long. It was restored. They were restored on most products within a couple of weeks. With regards to liquid, yes, that was a transition. Essentially, what happened is we went from 16 ounces to 25.4 ounces upsizing. And we had assumed that we would see pretty, I would say, pretty steady TDPs with a little bit of bumpiness as you go through that transition. There always is some, and I think we had spoken about that a couple of quarters ago. And it just endured a little bit longer than we expected. We had one retailer in particular that was not fully on board with the pack change when it came out. So it took probably an extra month to get them to bring the products in. They're all in now and they're flowing and doing fine. But we were out of stock at that retailer probably more like 6 weeks actually in total. They're one of our larger -- not the largest, but one of our larger retailers. So that was certainly impactful. I mentioned there are…

Okay. Great. And then just one last one for me. Innovation items for the back half of the year and then into 2026, where are you most focused? Where do you think you have the most opportunity? And that's all I had.

Yes, you bet. So we're really excited about -- we've got an incredible innovation spot. The hardest thing right now is staging it in a -- or metering it in a cadence that the team -- a pretty small team. So we have to make sure we meter it and put out to a cadence that they can keep up with. So right now, we're working on a couple of things. Ironically, we're working on another transition of a liquid creamer. So it's great that we have all these lessons learned. We have been able to create a super optimized formula where we're going to be able to take out the last -- we have a gum in there right now that we're able to remove and we're able to take out -- move everything to coconut sugar, get rid of the coconut oil and make it an entirely coconut cream-based product. We're flipping it to organic, and we're putting it into a plastic bottle that will be a post-recycled plastic bottle, very consumer-friendly right now. The irony is these paper packages that seem like they would be recyclable are not actually recyclable in the United States because you need a 2-step system and very few communities have that. So we're really excited about where that goes. We're applying all those learnings that we had the last time around to make sure that we don't have to have any of those hiccups as we go forward this time. So that's a big piece of it. That will be a very differentiated product in the marketplace, and we're getting great reception from the retailers that we've spoken with, and I think we've spoken with pretty much all of them at this point. We have a protein-based coffee product that we're really…

Our next question comes from Nicholas Sherwood with company Maxim Group.

Can you first go into how the Amazon Day kind of promotional period went for the company?

Nicholas, sorry, we lost you.

Sorry, yes. Can you go into how the Amazon Day promotional period went for the company? And any sort of customer acquisition metrics that you have following that period?

Yes. So yes, Prime Day, it went well for us. It went to plan. We had a couple of really strong days out of the gate, and then it tapered off a little bit in the last couple of days. There's a little bit of a different pattern than what we've seen in the past where consumers shop for a while and then end up purchasing later in the Prime Days, at least that's been the behavior that we've seen in past years. So we had a couple of really strong days out of the gate, and we came in -- I think, we came in nice, I think right where we expected to be as per our plan. Amazon in general, you guys probably see with the e-commerce numbers. E-commerce is slowing for us as it is for a number of other consumer brands. We're fine with that at the end of the day. We've talked a lot on previous calls about how we really want to encourage our consumers to shop wherever they want to shop. We really try through our pricing and our margin structure to not care -- to help them do not care and for us to not care. And so the way we've structured this, just as a reminder to everyone is DTC is our highest priced portfolio. And we do that because if consumers are interested in the brand, willing to shop here, interested in all of the education that we provide on that site, and they do it all from the comfort of their home and they don't have to really take any effort to go drive out, use the gas, go to use their time to go to a grocery, then we feel like that should be the highest cost, highest…

Yes. That makes sense, focusing on the wholesale channel. Kind of talking about focusing on the wholesale channel, a lot of your increased like spending was in marketing and advertising, while trade promotion was flat year-over-year. Do you have any plans to increase trade promotion because gross margin was in the kind of in the upper range of guidance? Or are you kind of not doing a ton of trade promotion as a wait-and-see thing on input costs related to tariffs?

Nicholas, this is Anya. Thanks for the question. Yes, I think it's a good one. It's certainly something that we are discussing as we are looking into second half and given the overall macroeconomic climate, I think consumers are certainly being somewhat price sensitive. As you perhaps noticed that we have not taken pricing so far. We have not increased our price given the commodity inflation that we experienced in our key raw materials as well as tariff impact that we already experienced to some degree and it's rolling out even at the higher rate in the back half. So we reaffirmed our gross margin targets for full year, and we are discussing what other supply chain efficiencies we can implement in order to offset those inflationary costs without increasing pricing, but promotional strategy is definitely something where we can lean into if we see the need in the back half.

Yes. And I love that question because as Anya said, it's something we've been kicking around. We do have the luxury of a strong gross margin and have the ability to invest into our categories and into our channels and retail customers, all customers. In fact, right now when consumers are, as Anya pointed out, becoming more price sensitive. So we feel like we're in a really strong position given the gross margin structure that we have. And we'll utilize that as necessary to drive growth when we feel that we can win and take share from competitors.

Our next question comes from Eric Des Lauriers with the company, Craig-Hallum.

This is Adam on for Eric.

I only have one question here. Can you expand on some of the distribution gains in grocery and club? How broad-based are these gains? And should we think of one channel driving more growth than the other? And any color in terms of geographic regions would be very helpful.

Yes. Adam, Yes. So a couple of things. Those are great questions. So in this -- and I'll talk quarter and then I'll talk to half a little bit, too, because just to remind everyone about our business, our business, our orders are a little bit chunky. And what I mean by that is we have 3 large customers, 2 of which are distributing to a series of retailers. So as I mentioned a little while ago, UNFI and KeHE are 2 of our largest customers, and then we have our club business as well. And those are -- those 3 customers get direct shipped or picked up depending on their business model, either we're shipping to them or they're driving trucks to pick up. And the way that -- our business works because we don't have direct shipments to retailers given the size of our business right now, not very many, and we do a couple of smaller ones. But because we go through distributors and then, of course, the club business, it ends up -- the orders and when they come in end up driving quarters to look very different than years. And so you get a large order on June 28 for shipment on June 28, and it really changes the dynamics of that quarter, obviously, relative to if it had come in a couple of days later into the third quarter in July. And so that's a little bit of what has happened in Q2. So -- and that's why I'll talk to the second quarter and then the first half. In the second quarter, we did have a significant uptick in our club business. And we had what I would say was a sequential slowdown in our retail business. And that's not because of scanner…

[Operator Instructions] There are no more questions registered in queue. I'd like to pass the conference over to our hosting team for closing remarks.

Well, thank you. And I think really, I'd just like to say thank you to everyone for joining our quarterly earnings call today. And we look forward to talking to you again in 3 months. There's been a lot of progress made again, and we're really excited to be able to come in and reaffirm our guidance that we've given and feel like we have a lot of opportunity as we go forward from here with some of the innovation that we mentioned, the expansion that we talked about. And so we'll be excited to talk to you in about 3 months from now. So have a great day. Thank you all very much.

That will conclude today's conference call. Thank you for your participation, and enjoy the rest of your day.