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Transcript
OP
Operator
Operator
Good day, ladies and gentlemen, and welcome to lululemon's Fourth Quarter and Full Year 2014 Earnings Conference Call. [Operator Instructions] As a reminder, this conference call is being recorded. At this time, I would like to hand the conference over to Mr. Chris Tham, Senior Vice President of Finance. Sir, you may begin.
CT
Chris Tham
Analyst
Thank you, and good morning. Welcome to lululemon's Fourth Quarter and Full Year 2014 Earnings Conference Call.
Joining me today to talk about our results are Laurent Potdevin, CEO; and Stuart Haselden, CFO; along with Tara Poseley, our Chief Product Officer, who'll be available during the Q&A portion of the call.
Before we get started today, I'd like to take this opportunity to remind you that our remarks today will include forward-looking statements reflecting management's current forecasts of certain aspects of the company's future. These statements are based on current information which we have assessed, but which by the nature is dynamic and subject to rapid and abrupt changes.
Actual results may differ materially from those contained in or implied by these forward-looking statements due to risks and uncertainties associated with the company's business. Factors that could cause these results to differ materially are set forth in the company's filings with the SEC, including our annual report on Form 10-K and our quarterly reports on Form 10-Q. Any forward-looking statements that we make on this call are based on assumptions as of today, and we undertake no obligation to update these statements as a result of new information or future events.
During this call, we will present both GAAP and non-GAAP financial measures. Reconciliation of GAAP to non-GAAP measures is included in today's earnings press release. The press release and accompanying annual report on Form 10-K are available under the Investors section of our website at www.lululemon.com. [Operator Instructions].
And now I would like to turn the call over to Laurent.
LP
Laurent Potdevin
Analyst
Thanks, Chris, and good morning, everyone. I am pleased to welcome Stuart on his first earnings call as lululemon's CFO. All of us at lululemon are thrilled to have him on our team, and I look forward to working together as we drive long-term, sustainable and profitable global growth. Today, I will provide a brief overview of our fourth quarter and full fiscal year of 2014 results as well as give you an update on our key initiatives in 2015. Stuart will then walk you through our financials in more detail and outline our guidance. After our remarks, we will open the call to your questions. I am pleased with our fourth quarter performance, which concluded a year of solid progress towards our longer-term goals. We continue to see building momentum as reflected by the sequential acceleration of our top line results. Specifically, we delivered combined comparable sales growth of 8% in the fourth quarter versus 3% in the third quarter. We saw a positive global comp for our store business for the first time this year along with a double-digit increase in our e-commerce business. Our women's business momentum continued to build its positive comp in the quarter and most exciting is the high teens comp we delivered in the bottoms category as we capitalize on new silhouettes along with expanded styles and color. Additionally, we saw strong results in both our men's and ivivva businesses with 16% [ph] and 51% comps, respectively. With men's, we saw continued success with our pant category, anchored by the popularity of our core ABC pant and a great guest response to technical tops, such as lulu's fabric and seamless construction. ivivva's color and texture mix drove sales across multiple styles and categories. And for the 2014 fiscal year, our revenues reached $1.8…
SH
Stuart Haselden
Analyst
Thank you, Laurent. It's great to be a part of the team and certainly an exciting time to join lululemon. For those of you on the call, I look forward to meeting you and working with our investment community. I'll begin today by reviewing the details of our fourth quarter and 2014, and I'll then update you on our outlook for the first quarter and the full year of fiscal 2015. For Q4, total net revenue rose 15.6% to $602.5 million from $521 million in the fourth quarter of 2013. The increase in revenue was driven by total comparable sales growth on a combined basis, including e-commerce of 8%, comprised of a bricks-and-mortar comp store sales increase of 5% and a 20% growth online, all on a constant-dollar basis. The addition of 48 net new corporate-owned stores since Q4 of 2013, including 32 net new stores in the United States, 1 store in Canada, 1 store in Australia, 1 store in New Zealand, 2 in Europe, 1 in Asia and 10 ivivva stores, and offset with a foreign exchange impact of a weaker Canadian and Australian dollar, which had the effect of decreasing reported revenues by $13.2 million or 2.2%. During the quarter, we opened 13 net new corporate-owned stores, 9 in the U.S., 1 in Australia, 1 in Asia, 1 in Europe and 1 ivivva. We ended the quarter with 302 total stores versus 254 a year ago. There are now 240 stores in our comp base, 39 of those in Canada, 163 in the United States, 27 in Australia and New Zealand, and 11 ivivva. At the end of Q4, we also have a total of 85 showrooms in operation, 33 lululemon showrooms in North America, 15 internationally and 37 ivivva. Corporate-owned stores represented 75.7% of total revenue…
LP
Laurent Potdevin
Analyst
Thank you, Stuart. Before we begin our Q&A session, we would be remiss not to acknowledge the immense contribution of our founder, Chip Wilson, who stepped down from our board last month. It goes without saying that we would not be here today discussing this tremendous business were it not for his vision back in 1998.
With that, I'll open up to questions. Operator?
OP
Operator
Operator
[Operator Instructions] Your first question comes from Paul Lejuez from Wells Fargo.
PL
Paul Lejuez
Analyst
Stuart, welcome. Any initial thoughts, Stuart, on just what you've seen thus far being part of the organization for just a couple months, positive, negative, areas of potential improvement? And also if you could give us maybe a little bit of color around U.S. versus Canada in the quarter.
SH
Stuart Haselden
Analyst
Paul, thanks for the question. So it's exciting to be here. I think that the business has incredible momentum. The investments that the company has been making over the last year seem to be putting the company on track for some explosive growth into the future. The foundation investments we expect will be completed this year, and Tara and her team has done remarkable work. So it's -- I think there's a lot of exciting things in the future for lululemon. So as we -- as to your second question with regards to U.S. versus Canada, what we've seen is sequential improvement clearly end of Q4 in all regions. We saw improvements in all of our geographies in the fourth quarter. The U.S. was clearly stronger than the other geographies that we operate in, but we did see improvements in Canada. In Canada, specifically, we saw a stronger business in the west versus the east in the fourth quarter. That seemed to be continuing into the first quarter, and that's likely related to certain macro factors that are influencing those different areas. But as we focus on our Canadian business and look for ways to continue to drive that business, we have seen some exciting initiatives, and specifically, I call out the work that we've done at our Robson store, our Robson Street store. We did a remodel there last year where we increased the size of the store about 50%. And in the 6 months since the remodel was complete, we've seen traffic and sales increase over 50% in that store, and we've seen our men's business specifically increase over 90%. So we view that as an example and a template for how we might look to pursue similar strategies in other stores in Canada and elsewhere in our chain for that matter. We actually did a similar project at our Santa Monica store in California and have seen a similar outcome in terms of the increase in sales and sales productivity. So we're excited to see those projects, and we're excited to see that as another way we can continue to drive our business. So I think that we're seeing the sequential improvements. Certainly, what has happened in the first quarter in regards to weather and the port delays are impacting both the U.S. and our Canadian businesses, but we're encouraged by the momentum that we're seeing.
OP
Operator
Operator
Our next question comes from Matt McClintock from Barclays.
MM
Matthew McClintock
Analyst
Welcome, Stuart, as well. I was wondering if we could focus on gross margin just in terms of input costs. You called out 50 basis points, I think, of pressure this quarter from mix as well as input costs. It seems as commodity costs go lower, your input costs would follow. At what point in the year or potentially going forward should we see relief from input costs in margin?
SH
Stuart Haselden
Analyst
Thanks, Matt. It's Stuart. So the product margin guidance that we gave -- or the gross margin guidance that we gave does reflect that our expectation -- and we're seeing this in the early part of Q1, that our product margins will stabilize. And what I mean by that is that it should be at least flat. And we are, in fact, seeing that. So that reflects a sequential improvement in those input costs from Q4 into Q1. The pressure that we're seeing and the guidance that we gave around gross margin is really related to the occupancy and depreciation primarily. There are some other factors, FX and also some continued investments in the team and the foundational product engine that the lion's share of that pressure this year is related to that occupancy and depreciation that we called out. And there were -- the discrete factors that we had mentioned in the prepared remarks and, specifically, the larger format stores, some of the major renovations and relocations that are connected to what I just described at our Robson and Santa Monica stores, but it comes with some increase in occupancy and depreciation related to that. We see that as temporary until those stores reach their run rate productivity and a net benefit to the P&L over the long term. And the last thing that was pressuring that occupancy and depreciation was just the Columbus DC investment that we made that now is complete.
OP
Operator
Operator
Our next question comes from Oliver Chen from Cowen and Company.
OC
Oliver Chen
Analyst
Regarding the slowdown, could you just help us understand the nature of the inventory most impacted? And it sounds like you're encouraged for stabilizing your flattish merch margins. So is there any implication there in terms of the slowdown in relation to that? And also as you engage in the variety of the store sizes, which classifications are you going to see more of in the larger format? And which ones might you see less of in the smaller formats?
SH
Stuart Haselden
Analyst
Thanks, Oliver. It's Stuart. So the inventory impact from the port delays, it's really -- it's across the board in the inventory flows planned in the early part of Q1. And so what we're seeing is a meaningful portion of the inventory for the quarter has been delayed up to 3 weeks, and there's a smaller portion that's been delayed beyond that time frame. So it's affecting the spring flows that we had planned and even some of the late winter flows. So we're working hard with the -- our merchant teams are working hard to optimize inventory that we have and get ready for those flows that we expected to come earlier when they do hit the stores so that we can be well positioned from a marketing and an educator standpoint so that we're able to make the most of it. To your other questions, in terms of the merch margin impact, it certainly affects the merch margin. I feel, at this point, we're not backing away from the guidance that we gave. We feel we'll be able to work through these issues and still deliver that stabilized merch margin for the year. And that picture is benefiting from a lot of work that Tara and her team have done over the last year, and we're starting to see the fruits of that work. And then for your last question in regards to the store sizes and formats, so we continue to test and experiment new formats. We're seeing the potential for expanded store footprints, particularly, as we have a growing men's business that we're now working to ensure that we're presenting that in the strongest manner and making sure we have enough space to accommodate the experiences in a high-quality way. So it's going to be market by market. We'll look for flagship-type locations where it makes sense. Otherwise, we'll test expanded formats where we see the potential demand. And again, it's really a trade area and market-driven exercise. And then we'll also continue to roll out the ivivva stores we mentioned.
LP
Laurent Potdevin
Analyst
And Oliver, again, it's Laurent. As far as the multistore format, I mean, we'll play with larger format, I mean, areas where it makes sense. We might also play with smaller store formats if you think about resorts, whether it's at the beach or in the mountains. And with our enhanced stability to look at localized assortment and really leverage omni-channel, I mean, we'll look at different formats around the world. But what's really important is that we look at the same level of profitability 4-wall contribution from all of those formats.
OC
Oliver Chen
Analyst
We've been pretty thrilled of what we've been seeing in stores. On your comment, Laurent, on the tanks, is there -- just broadly speaking, what's the degree of newness or the nature of the real innovation opportunity for the Q2 tanks story?
LP
Laurent Potdevin
Analyst
I'll let Tara talk about tanks. I think it's a lot more appropriate.
TP
Tara Poseley
Analyst
So for Q2, stepping back to 2014, our goal was to stabilize the business. And as we're moving into 2015, you've heard me talk about this a few times, really making sure function and beauty is consistently across assortment. Quarter-by-quarter, you're going to -- we'll continue to see improvement in that. Q2, what we've really focused on the tank wall. That was our second -- last year, we started tackling the pant wall. Q2 is about tackling the tank block. You're going to see a better balance of support options in the tanks, which has really been lacking. So we're adding 4 new styles with medium support. And then by Q3, we'll be adding a full support tank. So also not only addressing the technical piece of the tank, we're going to be addressing the beauty. And we have always owned exquisite design in our tank wall, and we are aggressively returning to those roots. From an innovation standpoint, you'll see more innovation in tanks as we move into 2016.
OP
Operator
Operator
Our next question comes from Bob Drbul from Nomura Securities.
KH
Kevin Heenan
Analyst
This is Kevin Heenan on for Bob. I was just wondering if you could give us a little more color on showroom performance internationally.
LP
Laurent Potdevin
Analyst
The showroom has continued to perform incredibly well. And we've actually seen an acceleration of our performance in Germany, and we continue to perform really well in Asia. And we're opening a couple showrooms soon in Sweden. So it's still a very, very powerful and nimble way for us to enter the market and to enter communities. And we see the performance continuing to increase. As we look -- as we sort of reengineer the assortment, given the higher level of brand awareness that we see in the new regions that -- or the new markets that we're entering.
OP
Operator
Operator
Our next question comes from Matthew Boss from JPMorgan.
MB
Matthew Boss
Analyst
So traffic was positive in the fourth quarter. You spoke to continued momentum that you're seeing. Can you just talk a little bit about the underlying traffic thus far in the first quarter maybe in less weather-impacted areas but more so also, your comfort with inventory on hand today? And when do you think the store will be fully set to capture the conversion opportunity?
SH
Stuart Haselden
Analyst
Matt, it's Stuart. So on your traffic question, so we continued to see strong traffic into Q1. So the traffic acceleration that we saw late in 2014 has continued into Q1. Conversion has improved sequentially. It's still been a headwind for us. We've seen some slight improvement in AUR as well. So we're encouraged by the traffic, and we look to that as an indicator that the momentum that we had in the fourth quarter is, in fact, extending into Q1. And we're working through the inventory issues, as you mentioned, which is really the bigger headwind for us currently. We feel as -- the inventory will begin to rebalance likely in Q2 and will more normalize -- the flows will hopefully more normalize into the second half of the year. But nonetheless, we're responding to our new expectations for when we expect to receive inventory so that we're well positioned to make the most of it. So in terms of the amount of inventory we have, we're comfortable with both the increase -- the level of increase and the composition, the health of that inventory. So we're comfortable with that. I'm going to pause there and ask you to repeat your last question.
MB
Matthew Boss
Analyst
More so just how we should think about inventory versus sales as the year progresses in order to really capture that conversion opportunity.
SH
Stuart Haselden
Analyst
Sure. Yes. I think over the long term, we expect to maintain a very disciplined posture in terms of our inventory investments versus our top line revenue. But given some of the disruptions that we've seen this year with regard to the supply chain, you may see some point-in-time anomalies where that relationship may become disconnected. But again, we're confident that as we plan the business for this year and into next year, we will ensure that we maintain that discipline and the relationship between the inventory position and our sales momentum.
OP
Operator
Operator
Our next question comes from Ed Yruma from KeyBanc.
EY
Edward Yruma
Analyst
I know you mentioned markdowns were down in the fourth quarter. I guess embedded in your guidance for gross, how should we think about markdowns? And I guess just as a bigger-picture question, any thoughts, Stuart, on kind of clearance philosophies? I know you guys have used warehouse sales. You've done some select broken size run sales in stores. How can you best optimize your markdown strategy?
SH
Stuart Haselden
Analyst
Thanks, Ed. Yes, so the markdowns into Q1 versus Q4 and versus last year, rather, we see it as a similar level of markdowns. We may opportunistically run some markdown activities to take advantage of our inventory position. And more recently, we actually ran an event earlier this week that was really an opportunistic chance for us to drive some traffic to the store to get clean on some of the late winter inventory flows that were reaching our stores now so that we're ensure -- we're ensuring we're in a clear place for the spring flows that are in the pipeline. And so it really should not put us measurably different year-over-year from a markdown standpoint. It was really small in terms of the overall percentage of the sales and inventory for the quarter and really not a departure from things we've done in the past. We've been doing similar programs for several years. So no concerns with regard to markdowns. Overall, similar posture to last year, and we'll continue to leverage that. In terms of your other question around the clearance philosophy, I mean, it's -- I can tell you versus other places I've worked, this is a remarkably full-priced business. It's a very powerful brand. We do not drive our business with markdowns, and it's remarkably healthy in that regard. So I think where we choose to do markdown activity, it's really purely aimed at liquidation and getting the inventory in the position we want it to be. The warehouse sales you mentioned have been wildly successful I think because of that strong full-priced position of the brand. And so we'll continue to evaluate where and when to do those, but it's really -- it's not part of the business model in terms of driving sales with markdowns. And we don't have plans to introduce that going forward.
LP
Laurent Potdevin
Analyst
I mean, Ed, this is Laurent. I mean, you've heard us speak for over a year now about scarcity strategy. And obviously, we've been more scarce this past year than we'd like to be. But we're very focused on continuing [ph] to be scarce and driving business with very high sales for at full retail. And there might be categories in very narrow selection of the product where we're going to go deeper to really understand the full potential of our opportunities, especially as it relates to men's.
OP
Operator
Operator
And our next question comes from Adrienne Yih from Janney Capital Market.
AT
Adrienne Tennant
Analyst
Welcome, Stuart. Tara, my question is for you. Are you at the targeted level of seasonal versus core basic? How much of the product would you say is sort of in those 2 buckets? And then were you pleased with the in-stock positions for holiday in that seasonal product? Quickly for Stuart. You did give the comp sales per square foot, $1,678. Could you give it for total? And then would you break down comps by U.S. and Canada?
TP
Tara Poseley
Analyst
As for the question about core versus seasonal, really our focus is on giving the guest a beautiful assortment, whether it be from seasonal or from core. So there's work going against all of those areas of the business. We talked about our efforts against the pant wall as well as the tank wall and for bringing beauty and function back to all of our product assortments. And those strategies hit all buckets of our inventory, whether it be core or seasonal. So our in-stock positions around seasonal in Q4, we were fine with that. Of course, we had some areas that were runaway successes. But again, referring to Laurent's comments about scarcity model, it's a really important part of this brand. And we'll continue to go forward, making sure that we are coveting that because it is really something that makes us special.
LP
Laurent Potdevin
Analyst
As you recall, some of our discussions at ICR, I mean, we've had some of the same successes with some of our core assortment. So really, it's not about a core or seasonal. That discussion needs to go away. I mean, it's really going be driven by the guests, and in different parts of the world, we're going to be seeing different mix with different maturity of the brand but [indiscernible] it's going to be equally as strong and as profitable in both categories.
AT
Adrienne Tennant
Analyst
Great. And Stuart?
SH
Stuart Haselden
Analyst
Sure. Yes, Adrienne. I think you have the -- what we disclosed around the sales per square foot and where we landed for Q4. The comps were strong across the business in the fourth quarter. We saw stronger comps in the U.S. versus Canada, but we saw sequential improvements in both geographies. So we're not going to break down the specifics by region. But suffice it to say, we are encouraged by the results that we saw in all of our geographies, Canada and the U.S. included.
OP
Operator
Operator
And our final question for today comes from Howard Tubin from Guggenheim.
HT
Howard Tubin
Analyst
Maybe, Laurent, can you just update us on your thoughts on the overall competitive environment and whether you think it's changed recently? And if so, has it impacted or not your business?
LP
Laurent Potdevin
Analyst
Howard, I mean, I've answered that question many, many times. I mean, I think that we've got -- the overall market globally is growing. And the strengths and the number of competitors really validate the long-term growth and size of the market. But we either compete against everybody or we compete against nobody. I mean, we own the market that we created. And we have second-to-none products and guest experience. And our vertical model really allows us to create experiences that are unique. So I really look at ourselves as being in a very unique position, and we're going to continue to lead as the premium segment of the market in distribution that we control. So I feel very good that with investments that we're making in innovation, in products, in guest experience as well as in brand and community, we're going to continue to lead the market, and the competitors will come as the market gets healthier.
OP
Operator
Operator
Thank you. Now I would like to turn the conference back over to management for closing remarks.
LP
Laurent Potdevin
Analyst
Thank you very much, and we look forward to speaking with you again in 3 months.
OP
Operator
Operator
Ladies and gentlemen, thank you for participating in today's conference. This concludes our program. You may, all, disconnect, and have a wonderful day.