Earnings Labs

Lululemon Athletica Inc. (LULU)

Q2 2021 Earnings Call· Wed, Sep 8, 2021

$142.54

-3.00%

Key Takeaways · AI generated
AI summary not yet generated for this transcript. Generation in progress for older transcripts; check back soon, or browse the full transcript below.
Transcript

Operator

Operator

Thank you for standing by. This is the conference operator. Welcome to the lululemon athletica Second Quarter 2021 Earnings Conference Call. [Operator Instructions] The conference is being recorded. [Operator Instructions] I would now like to turn the conference over to Howard Tubin, Vice President, Investor Relations for lululemon athletica. Please go ahead.

Howard Tubin

Analyst

Thank you, and good afternoon. Welcome to lululemon's Second Quarter Earnings Conference Call. Joining me today to talk about our results are Calvin McDonald, CEO; Meghan Frank, CFO; and Celeste Burgoyne, President, Americas and Global Guest Innovation. Before we get started, I'd like to take this opportunity to remind you that our remarks today will include forward-looking statements reflecting management's current forecast of certain aspects of lululemon's future. These statements are based on current information which we have assessed, but which by its nature is dynamic and subject to rapid and even abrupt changes. Actual results may differ materially from those contained in or implied by these forward-looking statements due to risks and uncertainties associated with our business including those we have disclosed in our most recent filings with the SEC, including our annual report on Form 10-K and our quarterly reports on Form 10-Q. Any forward-looking statements that we make on this call are based on assumptions as of today, and we expressly disclaim any obligation or undertaking to update or revise any of these statements as a result of new information or future events. During this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of GAAP to non-GAAP measures is included in our quarterly report on Form 10-Q and in today's earnings press release. In addition, the comparable sales and store productivity metrics given on today's call are in constant dollars. The press release and accompanying quarterly report on Form 10-Q are available under the Investors section of our website at www.lululemon.com. Before we begin the call, I'd like to remind our investors to visit our investor site where you'll find a summary of our key financial and operating statistics for the second quarter as well as our quarterly infographic. Today's call is scheduled for 1 hour [Operator Instructions]. And now I'd like to turn the call over to Cal.

Calvin McDonald

Analyst

Thank you, Howard, and I'd like to welcome everyone to our second quarter earnings call. Our momentum continued into this quarter and our results remained robust with revenue growing more than 60% when compared to the same period last year. And on a 2-year CAGR basis, we are pleased to see an acceleration relative to our first quarter. These results reflect the ongoing strength across all major areas of the business. Our stores continued to rebound, generating a 2-year revenue CAGR of 9%, which is ahead of our expectations. We delivered positive growth in e-commerce, which is even more impressive given the strong performance 1 year ago. And we continue to deliver at a high level across all major categories and geographies. I also want to give some context around these numbers in the quarter after quarter performance we have been delivering. We are updating our guidance for the full year and based upon this revised forecast, I am pleased to share that we will surpass our 2023 revenue target by the end of this year, 2 years ahead of schedule. And we achieved these results based upon our performance before, during and as we emerge from COVID-19. A few more details related to these results. In 2020, we achieved our goal to double our e-commerce business. This year, we will likely achieve the goal we set to double our men's business. and we remain on track to quadruple our international business by 2023, if not sooner. I am proud of our leaders and teams for enabling us to meet and exceed these goals. As I've said before, lululemon remains in the early innings of our growth story, and I continue to be inspired and excited with the momentum we're seeing across the business. Results of this caliber enable us…

Celeste Burgoyne

Analyst

Thank you, Calvin. I'm happy to be on the call today to speak to our omni guest experience pillar and to share some additional details on our second quarter performance. Looking at our store channel. Total revenue increased 142% versus last year and 9% on a 2-year CAGR basis. Traffic was strong and increased over 150% versus last year. In addition, I am thrilled that we are able to achieve productivity in our open stores equal to levels we saw in 2019 and happy to see these results sooner than we expected. This performance not only speaks to the success of our kick-starting our stores initiative and the strength of our merchandise assortment, but it also speaks to our educators and store teams who bring our brand to life every day for our guests. Now let me take a moment to share with you a few highlights from several exciting community activations we recently hosted throughout the quarter. In Atlanta, we cohosted a charity event created in partnership with leading Atlanta fitness influencers, [ Macaday ] and [ EJ Houston ]. Guests took 3 back-to-back classes and lululemon matched all ticket sales, which were then donated to the Black Women's Health Imperative. In Chicago, beginning in July and running through October, lululemon is partnering with Urban Juncture Foundation to host a community pop-up on Chicago's south side in the Boxville Marketplace. Boxville is a very unique collection of shipping containers designed as a space for the community to gather and local businesses to engage in commerce. Our activation pairs our ambassadors with fitness instructors in the local community to lead over 140 complementary fitness classes. The turnout for these classes had been really positive. And I'm really excited that we're celebrating the 10-year anniversary of our iconic series event with…

Meghan Frank

Analyst

Thanks, Celeste. Our momentum continued in Q2 with our top and bottom line results exceeding our expectations. Strong guest response to our merchandise offering and improving store trend and continued strength in e-commerce fueled our growth, and contributed to our increased outlook for the year, which I will take you through in a moment. As Calvin mentioned, we continue to navigate industry-wide challenges with COVID-related factory closures, slowdowns at the ports and reduced airfreight capacity impacting our business as we move into the second half of the year. I'll share some of the specific impacts of these issues with you as I take you through our Q2 financials and our guidance. Despite these headwinds, we expect both strong revenue and EPS for the year and we remain on track to deliver or in some cases, even exceed our goals as set forth in our Power of Three growth plan. Let me now share with you the details of our Q2 performance. I will also discuss specifics on our balance sheet, including our cash position, liquidity and inventories. Please note that the adjusted financial metrics I will share include the operating results of MIRROR but exclude approximately $8.1 million of acquisition-related costs and our associated tax effect in Q2 2021. And $11.5 million of acquisition-related costs and our associated tax effects in Q2 2020. You can refer to our earnings release for more information and reconciliations to our GAAP metrics. For Q2, total net revenue increased 61% to $1.5 billion, above our expectations of $1.3 billion to $1.33 billion. This included a 63% increase in North America and a 49% increase in our international business. On a 2-year CAGR basis, total revenue increased 28% with North America up 26% and international increasing 43%. In our digital channel, revenues increased 66% on…

Calvin McDonald

Analyst

Thank you, Meghan and Celeste. Before I open it up to questions, I wanted to take a look back on these results in the previous quarters and speak for a moment about the unique business model that drives our success, enables our strong performance and allows us to navigate COVID-19 and the current headwinds impacting our supply chain. Our vertically integrated model and high-margin structure allows us to use more airfreight while still delivering gross margin expansion. Our focus on technical athletic apparel allows us to benefit from trends in consumer behavior that are becoming more important year after year and our inventory, which leverages many key core styles with less seasonality helps us navigate and mitigate disruptions within the supply chain. Looking at our business over the course of the second quarter and the first half of the year, I continue to be excited about our day-to-day progress, our ability to sustain momentum quarter after quarter and year after year and the incredible long-term prospects for our brand. And with that, we'll be happy to take your questions. Operator?

Operator

Operator

[Operator Instructions] The first question comes from Adrienne Yih with Barclays.

Adrienne Yih-Tennant

Analyst

Congratulations. I mean these are just really stellar results. I mean so much is going on, right, so many puts and takes. And I guess the question is with lead times that are generally, let's call 6 months plus, I'm wondering if you can give us some more details on the amount of exposure that you have maybe to Vietnam. Is it really just products coming out of that country? Or is it bleeding into the region? And though you're going to airfreight products, is that airfreight for [ old style ] or the airfreight to potentially meet holiday demand?

Meghan Frank

Analyst

It's Meghan. I'll actually take that. So in terms of Vietnam, we sourced approximately 30% of our finished goods and the impact of the Southern Vietnam closure is currently impacting approximately 20% of our second half inventory. We are leveraging airfreight to meet our guidance. And what's contemplated in our guidance is 150 to 200 basis points of deleverage for the full year in terms of airfreight impact. To the extent possible, the team is looking to multisource and leverage other countries as well as prioritize fall holiday key styles to the best of their ability, and airfreight is a muscle that as a growth company, we often leverage, and we continue to do so as we navigate the supply chain challenges in the second half.

Operator

Operator

The next question comes from Mark Altschwager with Baird.

Mark Altschwager

Analyst · Baird.

Congrats on the results here. So great to hear you're on track to pass the 2023 revenue target sooner than anticipated. Understanding we'll be hearing more next year, but just any initial thoughts you can share on how we should be thinking about your top line growth algorithm beyond 2021 and how, if at all, the drivers may change versus the prior plan.

Calvin McDonald

Analyst · Baird.

Mark, thanks. And as you mentioned, with the revised guidance, we're looking to achieve between $6.2 billion, $6.3 billion this year, putting us 2 years ahead. We achieved doubling our e-commerce business last year. We will double our men's business this year and our international business is ahead of the 4x growth we put out to be completed by the end of '23. So it really supports the early innings and growth across multiple levers. The Power of Three initiatives focusing on product, guest experience and market expansion are still the key areas of focus that we will drive our innovation through and, the growth targets within that is what you should continue to look forward beyond '21. But we do plan to come back with our long-term thinking next year and share more with you at that point.

Mark Altschwager

Analyst · Baird.

And Calvin, just a quick follow-up. Can you expand a little bit on the plans for membership? I guess I imagine it was a challenge to get reads on the tests given everything that's been going on in the last 18 months. But do you still see an opportunity to have a loyalty program that exists outside of the MIRROR platform? Or what form might that take?

Calvin McDonald

Analyst · Baird.

Great. Yes. No, absolutely, Mark, and thanks for the question. I'll break it into 2 things. One, the membership test, we learned a lot. In particular, the way the test was set up, as you know, is it was a paid membership program and our guests received a number of benefits linked to sweat. And from that, some of the behaviors that we were able to observe was how it drove brand love, their connection to the community, both the brand as well as to each other, which is really important, and you want that in these type of membership programs to drive that loyalty, any impact on their spend. And in fact, those behaviors is what gave us the conviction and confidence to go ahead with the MIRROR acquisition because we saw a natural synergy between the two, a paid membership program focused on sweat. And the membership tests although very effective, the challenge, COVID aside, was that it was challenged to scale. It was rooted and physical, and we couldn't offer it everywhere. And we always had visions of being able to bring that to the digital platform. And seeing what we saw within the physical and our relationship with the MIRROR team gave us the confidence to proceed with that. And really, we always saw a convergence between these 2 strategies. The membership test gave us access to thousands of guests that we're behaving in this way and MIRROR at the end of this year is going to give us access to hundreds of thousands. And we're excited about the ability to scale it. We're early. We're thinking long term, and that convergence was natural. Outside of a paid subscription, the opportunity around loyalty absolutely exists, and it's something that we will share later as we share our plans for the future.

Operator

Operator

The next question comes from Brooke Roach with Goldman Sachs.

Brooke Roach

Analyst · Goldman Sachs.

I wanted to follow up on the international business and the momentum that you're seeing there. Can you provide some additional insight about what's working really well in those geographies? And perhaps a little bit more detail on your outlook for China momentum into the second half.

Calvin McDonald

Analyst · Goldman Sachs.

Great. Thank you, Brooke. Very pleased with our international business. Very pleased with growth across every market we are in. Now different markets have impacted -- have been impacted differently from COVID. As you know, Australia, New Zealand, in particular right now is where the bulk of our global store closures are taking place. But even with that, our online business is doing very well. So overall, what's very exciting is the balance of growth across all international markets, meaning they are all contributing significant growth and into our goal of quadrupling our international business by '23. China, in particular, is a market where we have leaned in on an investment. We've opened a head office in Shanghai. We are leaning in, in hiring and supporting local teams within that market and in our store expansion as well as our digital innovation and support. So China is definitely one of our key markets. We are seeing good growth. We are investing in the country, supporting the teams and overall, the international business like our business in North America, and some of our category opportunities very early and growth across all channels in the markets and product categories. So excited about what the future continues to hold for our international business.

Brooke Roach

Analyst · Goldman Sachs.

And if I could just follow up with a question from Meghan on the SG&A leverage outlook. There are a lot of moving pieces within the outlook, some investments in brand building, higher wages. Can you help us think through some of the puts and takes of that leverage component and SG&A into the back half of this year?

Meghan Frank

Analyst · Goldman Sachs.

Yes. So in terms of SG&A, we guided for Q3 to 300 to 350 basis points deleverage relative to 2019. So -- and that includes MIRROR consolidated in this year's numbers and not in 2019 as well as brand building, which should include both that MIRROR piece as well as our current field campaign. And then we also have higher depreciation relative to 2019, just given our investments behind digital and the strength of that business. When we look at the full year, we've got 10 to 30 basis points of deleverage for -- relative to 2020, and that is better than the 30 to 50 basis points that we disclosed previously. And really driving that deleverage would be the consolidation of MIRROR for the full year as well as investments again behind our digital channel. But really pleased overall, I would say, with the operating flow-through of our business and remain on track to our Power of Three growth plan, as we've discussed.

Operator

Operator

The next question comes from Erinn Murphy with Piper Sandler.

Erinn Murphy

Analyst · Piper Sandler.

Great. Let me add my congratulations, excellent results. I have a follow-up first on the supply chain. Just as you look forward, could you just talk about if you see any of the current issues bleeding into spring? And when do some of the facilities that have currently been shuttered in Vietnam, need to start kind of ramping to hit kind of later holiday demand as well as spring? And then secondly for Meghan, on the second quarter comment you called out on open store productivity back at 2019 levels. How are you planning that for the back half?

Meghan Frank

Analyst · Piper Sandler.

Yes. Thanks, Erinn. So in terms of supply chain, we are assuming that Southern Vietnam begins a phased reopening in mid-September, and that's what's implied in our guidance. Closely monitoring the situation at this point, we do anticipate that the airfreight environment will not improve for the balance of the year. And thus, we've guided to the 150 to 200 basis points impact for this year, and we'll continue to update you as we move into '22. And then in terms of open store productivity, can you just remind me of the details to your question there?

Erinn Murphy

Analyst · Piper Sandler.

I was just curious, you said you were back in 2019 levels in the second quarter, which was ahead of plan. How are you planning store productivity for open stores in the back half?

Meghan Frank

Analyst · Piper Sandler.

So for Q3, we are planning to be slightly above last year 2019 levels for the quarter. When we look to Q4, we're really pushing into our omnichannel strength and will be agile across both channels, meaning the demand where it comes to us, but we are sharing slightly above 2019 productivity for Q3.

Operator

Operator

The next question comes from Ike Boruchow with Wells Fargo.

Irwin Boruchow

Analyst · Wells Fargo.

Let me add my congrats. Great results. Calvin or Meghan, I guess, can you elaborate a little bit on the CAC commentary you gave. Can you just talk about the idea if changes and how it's impacted MIRROR? Are the opt-in rates a little bit lower than what you had expected? Is this kind of what you thought? And then I guess just to wrap that question up, how does this impact the concept's ability to reach breakeven? Does it kind of push it out a little bit more? Do you view this as transitory? Just any color around that would be really helpful.

Calvin McDonald

Analyst · Wells Fargo.

Great. Thanks, Ike. I'll handle the first half and then handle the second part to your question on breakeven over to Meghan. I continue to be very encouraged with the usage numbers and engagement numbers that we're seeing with the MIRROR community. And I'll start there because I think those to me are the most important and signal the health and the engagement of the community, both with each other as well as near the product. And we continue to see the members use of MIRROR, number of sweats, number of members per household sweating increase and hold very high numbers. So very excited about how any guests, any member that purchases it, is using it and all the things we love about the versatility, the genre and the appeal to a number are all playing out as well as our conversion numbers are very healthy. The challenge right now with a variety of changes that have happened in the digital marketing space is the cost CPM, the cost to get MIRROR, which has low awareness right now, and we're working towards in front of guests. Those costs in the market are rising, which has an impact ultimately into CAC. But the number of guests that are converting when they see those ads and ultimately convert to buy once they work their way down through the funnel are all at or above where we've been trending and very healthy. So it is a reflection of the industry. We are, as I mentioned, managing accordingly. We have our eyes on the long game with MIRROR and the community we're building. We're just ramping up synergies like the 200 stores that play to our strength and the key leads in each of those locations. So we're excited heading into the holiday, but I did want to call it out because we're monitoring it. And as I mentioned, we're going to stay within the guidance we gave on dilution, and we're going to leverage the strength of the synergy and learn a ton this holiday. But the general metrics and guest member usage are very, very strong.

Meghan Frank

Analyst · Wells Fargo.

In terms of breakeven, we haven't put a fine point on that, but we are focused, as Calvin mentioned, on rolling out initiatives for 2021, including store ramp, Canada entry and e-commerce website rebound. The path to profitability there for MIRROR is very much within our control, and we're investing behind the strength and momentum in that business as well as our overall financial strength. And we'll share more as we move through the peak holiday season and into '22.

Operator

Operator

The next question comes from Michael Binetti with Credit Suisse.

Michael Binetti

Analyst · Credit Suisse.

Let me add my congrats on a really nice quarter. Two quick ones, I guess, on gross margin sustainability. The gross margins in 2Q are above what you typically do for holiday quarter pre-COVID, which is where there's a lot of leverage in the business. Can you talk about your confidence in sustaining this level beyond the recovery period? And what we should think about as the puts and takes for gross margin just thematically as we look out beyond '21? And then, Calvin, on international, when we gathered to the Analyst Day and you gave us the initial guidance of quadrupling revenues by 2023, I think the comment was that international was going to reach breakeven in 2018 and would be 10% to 15% of earnings by 2023. So I think that embedded about 1,000 to 1,500 basis points of margin expansion in international. You told us tonight you're on track to quadruple the revenues. But maybe you could just give us some thoughts on the path of the profitability of the international business to go with that comment just to bring us up to date.

Meghan Frank

Analyst · Credit Suisse.

Mike, I'll take the first part of that question. So in terms of gross margin, 150 basis points to 200 basis points expansion was where we guided for the full year. And we're pleased, I would say, overall, with that relative to 2020 performance. It's really driven through our performance on top line and leverage on occupancy and depreciation. And then we do, at this point in time, we're maintaining our Power of Three growth plan, which calls for modest expansion in gross margin as we look out. And as Calvin mentioned, we'll come back and update that plan as we move into next year. And in terms of overall international profitability, we are profitable overall in international. And still see a lot of opportunity there relative to the maturation of the international business in terms of its comparison to North America, particularly pleased with the growth rate we're experiencing in China and see opportunity for both revenue and gross margin expansion and operating margin as that business expands.

Operator

Operator

The next question comes from Lorraine Hutchinson with Bank of America.

Lorraine Maikis

Analyst · Bank of America.

I wanted to focus on the men's business for a minute. The 2-year CAGR continues to accelerate. I was just curious where you've seen success and then what you're excited about for the back half and into next year vis-a-vis then?

Calvin McDonald

Analyst · Bank of America.

Lorraine, it's Calvin. As you alluded, we're very happy with the overall growth in our men's business to your CAGR of 31%. I'm sure you remember last year when heading into COVID, our men's business was leading growth over women's. And then with the shutting of our stores and other shifts that were happening as a result, we saw that business slow both in the industry as well as with ourselves, even though we were putting on market share. And at the time I sort of indicated that it would just be a matter of time. We didn't see anything systemic in our men's business that raised any concerns for us. And those scenarios played out as stores opened. He came back into the store, which stores still remain a wonderful acquisition vehicle for us to get new men into the business and into the brand. And it has just continued to gain momentum through each quarter and then with Q2 being sort of back at that great growth where we're going to double our business at the end of this year, 2 years early from when we started at the beginning of 2019. And when I look at the growth, it did balance across all the categories, which is very healthy. They're obviously between bottoms and tops and shorts and outerwear and some of the accessories, you see a slight variance in growth. But overall, they're all double digit, all very, very strong, and it's a reflection of building deeper relationships with our existing guys and spending more and continuing to acquire and bring in a new male guest into the business. And we will share the role men's plays in our future growth plans early next year when we sort of reset. But it continues to be very strong, very strong across all markets around the globe. And it's driven both by current spending more and our acquisition of new guests.

Operator

Operator

The next question comes from Matthew Boss with JPMorgan.

Matthew Boss

Analyst · JPMorgan.

Congrats on another great quarter. So maybe, Calvin, as we think about 28% revenue growth relative to 2019 in the second quarter, mid-20s in the first quarter, is there a way to rank the drivers of the outperformance that you're seeing relative to that 19% pre-pandemic? Or maybe said differently, do you believe the TAM coming out of this crisis is larger, broadly multiyear for the lulu brand? Or are you taking accelerated market share? Or is it a combination of both?

Calvin McDonald

Analyst · JPMorgan.

Great. Thanks, Matt. It's definitely a combination of both. We've shared and continue to see our brand gaining market share across categories, men's and women's. Equally, we know that the pandemic drove forward, accelerated some of the guest behaviors that played the strength of our brand. One is general fitness awareness to being well, living well to the importance of functional apparel, which is critical and again, plays to our strength. And third is really the roles in categories that our brand play in and how the guests are wearing and using the gear. So I think the -- I know the TAM has been impacted by those macro trends. We're well positioned within that TAM to address it in a very effective, leading way. And I think that, combined with our ability to gain market share against our competitors is helping to fuel the business and will continue as we look forward to the years. And you've heard me say this before, this brand is early innings across product with activities where we focus on run, train, yoga and OTM categories within those activities and both our men's and women's business, markets, North American international and channels, online and stores. So we are early innings in our growth. That's why we see such balanced growth across markets, channels and product categories. And the impact that COVID has had on TAM plays to the strengths and plays to our growth story and the opportunity that we see ahead for our brand.

Matthew Boss

Analyst · JPMorgan.

Great. Congrats again, early innings is a great thing.

Calvin McDonald

Analyst · JPMorgan.

Thank you.

Operator

Operator

The next question comes from Jay Sole with UBS.

Jay Sole

Analyst · UBS.

Great. Calvin, I just wanted to follow up on that last answer. There's some large public companies who have bought athleisure brands over the past couple of months. Just wondering how you think that impacts the company's ability to continue to reach its goals. And can you remind us what is it about lululemon that continues to allow you to be a leader when a lot of other companies are going to be -- big companies with big resources are going to be making investments in this category.

Calvin McDonald

Analyst · UBS.

Great. Thanks, Jay. There's a lot in that question, and I'll unpack a bit of it. But those brands that have been acquired have been in the market. We've competed against them before, and we've always liked our unique in differentiation within what has been a crowded marketplace, and yet we continue to put up the results we've put up in the past number of years. And that really is rooted in a number of very unique attributes to our brand, one, starting with our product, the premium nature of it, the focus and obsession on innovation through Science of Feel that truly creates product that performs in a unique way to the guest and provides a sensorial experience that's unique and different with the quality that they know they're getting for what they buy and pay. And that has always driven our business. It's what separates us from others and I don't see that changing with the landscape of who's out there and who owns who's out there. Our obsession with raw material and our investment in our product is what we do. It's what we obsess about. And it's really what drives why the guests feel different and continue to sort of be loyal to this product and brand. And the second is the power of human connection through our educators to the strength of our community and the investments we make at grassroots through our people, through our ambassador community and then the exciting addition of MIRROR into that community. But everything we do around human connection, Science of Feel that's fueling that continues to differentiate the brand and its unique position as premium, but through quality innovation. We believe continue to be unique differentiators and drivers of the brand and have obviously been in place and fueled the growth that we've seen so far.

Jay Sole

Analyst · UBS.

Got it. That's helpful. If I could just ask one more question, switching gears for a second. If we think about the holiday environment, Calvin, how are you thinking about maybe some opportunities that could be presented around pricing if we are in an environment where a lot of companies are having trouble sourcing the units they need or they would want to really fulfill the demand -- the consumer demand that's out there. Does it create opportunity to take some pricing to offset cost increases, whether it's in labor or other areas? And how do you think that the overall environment will respond to a situation where everybody is being challenged by supply chain issues in Asia.

Calvin McDonald

Analyst · UBS.

Yes. We take pricing obviously, seriously and that we're constantly monitoring and testing, driven out of the innovation of the product. We're well aware of the inputs of inflation and costs and have that in our guidance that Meghan has provided. We look for opportunities, both where we could price up and/or price down to be positioned in the marketplace based on assortment and range work. So it's pretty fluid, Matt, and we're comfortable -- sorry, Jay, very fluid and we're comfortable with sort of how we're positioned today in addressing it, but all and any pricing changes would be in Meghan's guidance, and there's nothing of significant plan or that you should expect.

Operator

Operator

The next question comes from John Kernan with Cowen.

John Kernan

Analyst · Cowen.

Excellent. Congrats on all the momentum. Calvin, can you talk about the investments in renewable materials and the stance on sustainability that you're taking. How much of a percentage of the assortment can this represent over time? How is the margin profile of the sustainable product look versus the current assortment? And I have a quick follow-up for Meghan.

Calvin McDonald

Analyst · Cowen.

Good. Thanks, John. As you know, in our Impact Agenda that we published our first one last year on our "be human, be well, be planet" pillars. In our be planet, our commitment is to make 100% of our products with sustainable materials by 2030 as well as investing into circularity, which is extending the life of our products and providing options and choices to our guests. And there's been a lot of fantastic innovations and partnerships in that space with the pilot around our resell program, the partnerships, be it with Mylo, LanzaTech or Genomatica announced this past quarter in the super cluster. So it is a very important driver of innovation for our business. We've established plans to improve the planet that we're committed to. And as these scale and as we continue to drop collections and learn, we are not anticipating or how we factored in a margin pressure result. And we've established multiyear targets. We are working with the right partners to help in the manufacturing and the creation and therefore, the commercialization of these goods. So I would not factor in any marginal impact, and our goals speak for themselves. We want to be, by 2030, 100% of our products made with sustained materials, and that's what these partnerships are gearing and working towards for us.

John Kernan

Analyst · Cowen.

That's exciting things. Meghan, maybe just a quick follow-up on the increased outlook for airfreight. I think that everybody is seeing, I think it's now 150 to 200 basis point negative impact for the year. How should we think about this in terms of recovery? It seems like most of this is cyclical and much of this can be recovered fairly quickly as the supply chain begins to open up. Is that the right way to think about this, is that some -- the gross margin would obviously be a lot higher without some of these supply chain pressures and that some of this is just a cyclical rather than structural.

Meghan Frank

Analyst · Cowen.

Yes. I would say, definitely view it as temporary in nature. Obviously, the environment is really dynamic and fluid today. As I mentioned, we anticipate it will be with us for the balance of the year and we'll update on 2022. There will be some likely some puts and takes in margin as we move forward, and we do remain committed to the margin target that was in our Power of Three growth plan of modest expansion annually.

Operator

Operator

That's all the time we have for questions today. Thank you for joining the call, and have a nice day.