We are just touching this all just happened. Right? K. December fourth, we launched the paid service. Yo, shock and awe, we signed an amazing amount of subscribers. Right? We then said, we've gotta take a little bit of risk here. Which will definitely cut some of the paid subscribers. Because we can get it three day one. You may not sign for those who we knew would take a little bit of risk in it. I couldn't believe in my wildest dreams, Sean, we would sign, you know, four hundred and fifty thousand and be adding still today, we're still adding, like, five to eight thousand a day of ad-supported subscribers. So we've signed this partnership with Dax, the biggest programmatic advertiser. Company, right, in the world. Right? We signed a deal. I think we announced it thirty days ago. We're just in the beginning of it. Advertising takes ninety to a hundred twenty days minimum to really kick in. But if you listen today, if you have a Tesla car, you'll start to see ads hitting. K. There's still some technology things that are just coming into play. Right? And I'm hoping that Tesla is going to relaunch and re-alert, right, when they upgrade this software the next time, they're going to tell all these car owners again that they have an opportunity. Right. For paid and free. As they do that, right, we'll be building more and more of that traffic and audience and understanding of that traffic and audience and usage to be able to lock in those advertisers. And I fully expect in six to nine months, I can't imagine we're not going to beat $3 a month. On the ad-supported, and I can't imagine we won't be way higher than $3 a month on the paid side. And then, you know, Spotify just came out and they were asked, you know, they were asked just recently why do they have an ad-supported? Right. And their answer was because sixty percent of those within a twenty-four month period convert to long-term subscribers. Right? I'm not expecting sixty percent but if we could have twenty, thirty percent of them convert to long-term subscribers, right, we're going to be building that base strongly. Right? We're going to build them back that guaranteed revenues, and then our advertising is really going to start to take off. And it hopefully explodes into the, you know, second, third, fourth quarter of this year.