I would answer that in a number of ways. First of all, you have to go back to what we've been trying to get across is our integrated retail strategy, where we make money on both the wholesale side of the business as well as the Retail side, that is certainly our targets. We have made significant progress in reducing our losses from the peak of about $40 million a year to, if you take the fourth quarter now, a run rate of about $12 million a year. So there's been significant progress being made. With that said, today, the profit we're making on the wholesale side, selling to ourselves, equates to the losses that we're having on the Retail side. So the corporation is, essentially, from a cash flow standpoint, neutral in pursuing this. And we have a fundamental belief that branded distribution is important to us. We have taken on the responsibility for some of these large markets that we don't feel we would ever get the same kind of market penetration or sales volumes out of. And number 3, we cannot find independent dealers today who have the wherewithal to open 10, 12, 15 stores in these major markets. And therefore, we have assumed that responsibility. I think you're a little confused about our run rate and the addition of Southern California, and so let me try to explain that. We are -- the way you should think about this, we are averaging about $2.5 million a store right now in the company-owned segment. If you took the 68 stores and did the $2.5 million run rate, you would get one number. We had the extra 15 store for just one quarter. So that pushed up the breakeven volume, because we have all the expenses and all the leases and everything with the additional 15 stores. But we're no different than most retailers. We need to be approaching $190, $195, $200 a foot of sales to get there. And with our average store being about 13,000, 13,500 feet, our $2.8 million to $2.9 million of volume needs to -- that's what we need to do to a make a solid return. So we went into the Retail business with a long-term view. Again, we have the belief that our -- that we do have a solid program. We made the mistake of getting into some leases that were much higher than we could generate the volume to do that than we had the economy meltdown. But we have -- our dealers that own the other 220-plus stores have occupancy costs that are significantly different than ours are making money, are reinvesting in it. So our model, as long as you don't get the occupancy cost out of line, our model works. It's stood the test of time through the meltdown. And we just have a strong commitment to proprietary distribution.