Melinda Whittington
Analyst
Yes, a couple of thoughts there. First of all, within our Furniture Galleries, and particularly our company-owned furniture galleries, we have been on a really strong execution march for quite a few quarters now where with the traffic that is coming in the door, what we are doing in the way of design sales, in the way of conversion rates of average tickets, the blocking and tackling, we just continue to get better there in very database, but blocking and tackling ways, and that trajectory continues. The second thing is, the power of the brand. And we do believe, the Long Live the Lazy campaign, has begun to affect that and will continue to get stronger over time, obviously long purchase cycles. And so, that's a long process. But we believe that the consumer coming in is excited about the La-Z-Boy brand and is ready to buy. And that kind of speaks to that whole brand campaign is again, very data-based around speaking to a broader set of consumers than in the past but consumers that are really going to resonate with our brand's quality and comfort that we've been known for almost a hundred years. And then, last but not least to your point on there definitely -- it's a tough industry out there, and in our highly fragmented market, there's been a decent number of both manufacturers and retailers that are leaving the business. And so we're opportunistic about that, right? And even across some of our, not just our La-Z-Boy brand, but across some of our other smaller brands, we're making sure that we're mobilizing to help retailers that have lost some of their supply sources as manufacturers have gone out. And to make sure that, again, we're really playing offense from a retail and a consumer standpoint, that we're playing offense on our brands to make sure we're top of mind for consumers. So, if other channels close up, they're looking at us.