Joe E. Kiani
Analyst · Janney.
I'll be happy to try to answer all the questions. First of all, I believe the value of SpHb is not just that it's noninvasive, but that it's continuous. But I think that combination proves itself more valuable in a hospital setting than any other setting. There's monitoring patients during surgery or labor and delivery or monitoring them for blood-loss post-surgery in the recovery room or ICU. So I guess, consistent with that, the majority of our revenue comes from the hospitals. We expect over time that the vast majority of our sales to come from hospitals and not the ultimate care setting, because we think that's where the greatest potential for transforming health care is. As far as our confidence in the future growing, and maybe that's why we're going to enjoy talking about year-over-year growth starting next year, is a combination of factors. One, the feedback we're getting from customers on what this product is doing for them; 2, the dedicated sales force that is getting out there; 3, the additional studies that have come out to show the value of hemoglobin. I mean, it's not the small feat when you now have 2 studies that show outcome improvement by using hemoglobin in the hospital. Pulse Oximetry, which has become a standard of care, which I don't think any anesthesiologist will begin a surgery without it, in every randomized controlled trial trial before the Masimo SET Pulse Oximeter actually shows no value. The biggest one in Netherlands, 20,000 patients, 10,000 with, 10,000 without, showed no difference in anything, looking at patients in OR. So of course, with Masimo SET now exceeding pulse oximetry become a useful tool both in reducing premature D&A and detective CJB in newborns, and now helping because of a slow false alarm rate of continuous monitoring capability, patients on the general floor, but it's taken 30 years, if not longer, for Pulse Ox show that value, where hemoglobin, the past couple of years, has shown the value. And I think last, but not least, I think some of these new marketing tools like Better Care and maybe the biggest -- we're kind of like out there by ourselves and maybe just Drager and Welch-Allyn with hemoglobin, where, soon with GE and Phillips coming on board, it's going to be huge difference. I can tell you, we would not have pulse oximetry sales or very little of it without Phillips and GE in the mix. So we're quite excited about the future. Again, I'm sorry, I don't want to mislead you by thinking that it's going to become bonanza, nor make you feel like it's not going to be great, but I can't tell how things are going to grow, but -- how fast, but I do believe strongly that one day, it will become a standard of care. So did I answer all your questions?