Earnings Labs

Masimo Corporation (MASI)

Q1 2013 Earnings Call· Thu, May 2, 2013

$178.45

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Transcript

Operator

Operator

Good afternoon, ladies and gentlemen, and welcome to Masimo's First Quarter 2013 Earnings Conference Call. The company's press release is available at www.masimo.com. [Operator Instructions] I'm pleased to introduce Sheree Anderson -- Aaronson, Masimo's Vice President of Investor Relations.

Sheree Aronson

Analyst

Hello, everyone. Joining me are Chairman and CEO, Joe Kiani; and Executive Vice President of Finance and CFO, Mark de Raad. This call will contain forward-looking statements, which reflect Masimo's current judgment. However, they are subject to risks and uncertainties that could cause actual results to differ materially. Risk factors that could cause our actual results to differ materially from our projections and forecasts are discussed in detail in our SEC filings, including our most recent Form 10-K and Form 10-Q. You will find these in the Investor section of our website. And now, I'll pass the call to Joe Kiani.

Joe E. Kiani

Analyst

Thank you, Sherry, and thank you for joining us today on the 24th anniversary of Masimo's incorporation. Our first quarter 2013 results show that Masimo is off to a solid start in 2013. The product revenue up 15% versus the year-ago period. A 14% rise in our core SET Pulse Oximetry business, and a 24% rise in sales of Rainbow products fueled our performance in the quarter. We also grew driver shipments by 19% to 39,500 units, signaling both the continued global advance of our technology and the potential for continued double-digit growth in consumable sales. As of March 30, 2013, we now estimate our global installed base to be approximately 1,117,000, up 11% versus the year-ago period. Despite strong FX headwinds, the addition of the medical device excise tax and the impact of our 2012 acquisitions, we grew first quarter 2013 earnings per share by 4% to $0.28 per share. We also finished the quarter with $81.6 million in cash, even after using $12.4 million to repurchase shares of our common stock, demonstrating the strong cash flow generating capability of our business model. I'll provide a beef strategic and operational overview of the quarter in a few minutes, but first, Mark will provide some additional details of our first quarter 2013 financial performance. Mark?

Mark P. de Raad

Analyst

Hello, everybody. First quarter 2013 total revenue, including royalties, was $135.9 million, which was up 14% versus the first quarter of 2012. Product revenue was $128.6 million, up 15% versus the first quarter of 2012, including a net increase of $3.6 million from our 2012 acquisitions of Masimo Semiconductor and PHASEIN, whose name was recently changed to Masimo Sweden. Excluding the impact of these 2012 acquisitions, our product revenue grew 11% or 12% on a constant currency basis, as movements in foreign exchange rates, almost entirely due to the weakening of the yen versus the U.S. dollar, reduced first quarter 2013 product revenue by $1.1 million versus the prior-year quarter. Rainbow product revenue grew 24% in the first quarter to $10.5 million, due primarily to increased SpCO and SpMet consumable sales. Encouragingly, approximately 50% of our total Rainbow revenues were consumables, up from 40% in the same prior-year quarter, and 42% for all of 2012. Geographically, approximately 70% of our Q1 Rainbow revenues were generated in the U.S., as compared to 54% in the same prior-year quarter and 64% for all of 2012. In a few moments, Joe will speak to some additional SpHb revenue information. Our worldwide end-user or Direct business, which includes sales through just-in-time distributors, grew 13% in the first quarter to $108 million, versus $95.9 million in the year-ago period. Our Direct business represented 84% of total product revenue in the quarter, versus 85% 1 year ago. OEM sales, which made up the remaining 16%, rose 26% to $20.6 million, compared to $16.3 million in the same period of 2012. Excluding the impact of 2012 acquisitions, our Direct and OEM businesses grew 11% and 12%, respectively, in the first quarter of 2013. By geography, total U.S. product revenue rose 17% to $94.3 million, compared to $80.8…

Joe E. Kiani

Analyst

Thanks, Mark. Our first quarter 2013 results demonstrated, once again, the power of our breakthrough SET and Rainbow SET technologies. Our recurring revenue business model and our innovation-driven strategy to position Masimo for sustained double-digit growth today and well into the future is paying off. Market share gains were evident, not only in our sales performance, but also in our new driver shipments, which reflect rising demand from both OEMs and hospital customers worldwide. Sensor sales were strong this quarter on both a dollar and unit basis, as recent installed base expansion translated into higher consumable sales. In addition, we believe we saw some benefit from the more severe flu season this past winter, particularly in the U.S. The accuracy and reliability of our core Pulse Oximetry technology and breakthrough measurements of Rainbow Pulse CO-Oximetry platform, along with Rainbow Acoustic Monitoring and our efficient Patient SafetyNet remote monitoring solution, are helping us to expand existing customer relationships and win new business. Increasingly, new Pulse Oximetry agreements with hospitals also include advanced Rainbow measurements, general ward patient monitoring systems or both. While still in the very early growth stages, general ward monitoring is beginning to gain traction. It represents a significant unmet medical need, as the combination of patient control analgesia and lower staff-to-patient ratios can increase the likelihood that a clinician may not be there to observe a patient's declining health status and take appropriate action. Moreover, recent patient safety recommendations issued by the Joint Commission and other organizations are shining a spotlight on the need for continuous, real-time Pulse Oximetry monitoring. Today, over 200 hospitals have contracted with us to install Patient SafetyNet system, and we expect Masimo to ultimately capture a meaningful portion of this growing market. In addition to our proprietary Measure-Through Motion on low perfusion pulse…

Operator

Operator

[Operator Instructions] Your first question comes from the line of Bill Quirk with Piper Jaffray.

William R. Quirk - Piper Jaffray Companies, Research Division

Analyst

So Joe, first question. You went out of your way to comment about general ward and some wins there. And I was hoping perhaps you can help us think a little bit about -- I mean how significant or how -- can you quantify this, perhaps, now versus, say, a year ago or 2 years ago? Just to give us a sense to what extent it's really contributing to the overall performance?

Joe E. Kiani

Analyst

Well, to date, it's been de minimis. The adoption of monitoring on a general floor to our revenue and to our driver numbers. But I expect it to be one day, half, if not greater, part of our revenues. The reason is, unfortunately, patients are dying everyday on the general floor, because they're on opioids, and they're not being continuously monitored. Both Anesthesia Patient Safety foundation and J-Co have recommended monitoring of these patients. And we expect, eventually, that wall will fall. And when hospitals begin doing it like places like Dartmouth-Hitchcock have, not only will they see no more dead in bed problems, but they'll save money. I mean, Dartmouth mentioned $1.5 million annual savings for their implementation of Patient SafetyNet. So it's got to happen. I think you all know that the Critical Care beds are about 125,000 beds in this country, whereas the general floor beds are, at least, 450,000. So even if 1/4 of those beds, roughly, became general floor continuous monitoring bed, the revenue and volume should be equivalent to Pulse Oximetry business that we have today.

William R. Quirk - Piper Jaffray Companies, Research Division

Analyst

Very good. And then Joe, perhaps thinking about -- maybe a little more acute question. We've certainly seen volumes start to tail off here in the first quarter, particularly in March and into April. Can you talk a little bit about, I guess, the current situation. You mentioned, obviously that you had a flu benefit, in no doubt, the fourth, as well as the first quarter, but perhaps you could just speak to what you're seeing right now?

Joe E. Kiani

Analyst

I assume that by volume, you mean adhesive sensors.

William R. Quirk - Piper Jaffray Companies, Research Division

Analyst

Yes, that's correct.

Joe E. Kiani

Analyst

Because I think, if you look at, obviously, the driver numbers we're seeing a different story. It's -- unfortunately it's quite too early in the quarter for me to give you what's going to happen this quarter, but I would agree with you that in the first month of April, the volume of adhesive sensors are lower than they were in our January numbers, let alone February numbers.

William R. Quirk - Piper Jaffray Companies, Research Division

Analyst

Got it. And just last for me, and I'll jump in the queue and I recognize it's still early, but now that we're at least a couple of months into the X-Cal launch, as it were, can you have any, I guess, any additional color there? Are you seeing any effects, be it good or bad?

Joe E. Kiani

Analyst

Well, the X-Cal launch and preparation for launch has been going on for years. And it's been actually more than a couple of months. In certain areas, it's been over a year. In certain areas, it's been several months. And probably the best I can tell you is that everything is nice and smooth. There's no issues. As far as what has it done to reduce knockoff sensors and international markets? We don't know yet. It's hard to measure it, but we're really doing our best to try to measure it.

Operator

Operator

Your next question comes from the line of Matt Dolan with Roth Capital Partners.

Matthew Dolan - Roth Capital Partners, LLC, Research Division

Analyst · Roth Capital Partners.

First, I wanted to look at the core growth number. Your placement growth rate in the last 2 quarters has been very strong. Should we perhaps anticipate as those sensors start to pull through even in acceleration in the core growth rate going forward?

Joe E. Kiani

Analyst · Roth Capital Partners.

That's what we expect. I'll just warn you that Q1 is generally our strongest sensor volume quarter and seconded by Q4. And then the worst quarter is Q3, the summer quarter. So I believe what you said is correct, Matt. I don't know how it will impact us in the next couple of quarters, though.

Matthew Dolan - Roth Capital Partners, LLC, Research Division

Analyst · Roth Capital Partners.

Okay, very good. And then on the Rainbow side, obviously, you haven't made changes to guidance. Can you walk through, maybe, some of the elements that help that quarterly run rate tick up through the year, specifically, when does the hemoglobin group start actually contributing? And where are you in terms of Pronto and its contributions to that category?

Joe E. Kiani

Analyst · Roth Capital Partners.

Sure, sure. First of all, I think the improvement in the overall economy seems to be seeing its way to the municipalities and seems to be creating more business for us for carbon monoxide and methemoglobin monitoring in the EMS environment. As far as the hemoglobin sales force, we have about half of them in place. We've just trained them, maybe 2, 3 weeks ago, and they're now in the field doing what they do. So we expect to see the result of their contributions. Hopefully, it begins soon, but really Q3, Q4 timeframe. And then, as far as the Pronto and Pronto-7, volume-wise, we're doing better than we were the same quarter last year, especially in the U.S., where we have this new distribution team of PSS and, which is I guess McKesson now and Henry Schein. But they're at reduced revenue due to a, our decision to make our prices more competitive, in concert with the full market release of the product; and also having this layer of distribution that takes its margin. While we're encouraged by the increase in volume due to their help with these distributors, it's not what we expected. It's actually far below what we had planned with them. So we're going to continue watching that, and if we don't see it improve by the end of this quarter, as we've already been in communications with our distribution partners, we're going to change certain things to hopefully make things work a little bit better.

Matthew Dolan - Roth Capital Partners, LLC, Research Division

Analyst · Roth Capital Partners.

Okay, that's great. And then, Mark, if I could sneak one in on the earning side. It looks like most of the moving parts that you gave us were as predicted on the last call, other than maybe the FX component. So just so we have it straight, it was a $0.03 hit from FX, your number would have been $0.03 higher, and yet, you're maintaining or you haven't changed your guidance for the year? Can you just walk through that dynamic?

Mark P. de Raad

Analyst · Roth Capital Partners.

Yes. No, you're correct. $0.03 was the impact on the current quarter, but obviously, since that's already embedded in that quarterly actual EPS number, by definition, unless we have reasons to change some of our other Q3 through Q4 outlooks, that would suggest no change to the annual guidance.

Matthew Dolan - Roth Capital Partners, LLC, Research Division

Analyst · Roth Capital Partners.

Okay, great.

Joe E. Kiani

Analyst · Roth Capital Partners.

Yes, I think obviously, if it wasn't for the Japanese exchange rate going where it went, we would have done about $0.03 better this quarter, but those numbers are already, unfortunately in our $0.28. So -- which is what we had roughly I guess the consensus was.

Operator

Operator

Your next question comes from Joanne Wuensch from BMO Capital Markets.

Jacob Messina

Analyst

This is Jake Messina in for Joanne. I figured it could be easily mistaken. I just wanted to ask, maybe a little bit about given clinical evidence demands when hospitals are looking towards new investments. Do you have any larger studies, plans or working with anyone to validate the claims made for the general floor space or for hemoglobin?

Mark P. de Raad

Analyst

For hemoglobin, we do -- we mentioned the NACHO trial, that is a multicenter, multi-country study that's underway. We're hoping by the ASA timeframe next year, it's maybe -- you have something presented, not this year, but 2014 year. As far as general floor studies, I'm not aware of a large-scale study, but I'm aware of a lot of hospital studies and evaluations, and the results are remarkable. And I think -- I guess, I don't think you need that study. I think it's very clear, it's intuitive to say there are almost automatic and -- one hospital, I don't know if I can mention the name, so I'm not going to, but one hospital reported 50 saves in less than a year after they implemented Patient SafetyNet in the general floor. So it's just so dramatic. There really -- it doesn't make sense that not every hospital has yet implemented a solution, whether ours or somebody else's. Of course, our solution is the best, but they need a solution.

Jacob Messina

Analyst

Great. And then just maybe on gross margins. I know you didn't change guidance, but you did note a 30-basis-point impact from the yen. Was that anticipated? Or would there be a similar impact throughout the rest of the year?

Mark P. de Raad

Analyst

No. Again, by definition, it wouldn't have been anticipated because we assumed our guidance was based upon rates that we started the year with. So that would not change the numbers. And therefore, again, 30 basis points on one quarter can move pretty quickly in the remaining 3 quarters, based upon movements in other directions. For example, FX rates could, obviously, change dramatically again in any of the next 3 quarters. The 30 basis points was not enough to change anything for the year.

Jacob Messina

Analyst

Okay. But given current rates, you could experience similar dynamics if things don't change, right?

Mark P. de Raad

Analyst

Yes, if the yen-dollar exchange rate stays where it is, then you're right. We could see the same kind of impact, at least, from that segment of our business. But again, the point being that their variety of different elements impacting our overall gross profit margins -- gross FX rates, usually not something we bother to call out, but again, because of the dramatic movement this quarter, we felt it was important to highlight that.

Matthew Dolan - Roth Capital Partners, LLC, Research Division

Analyst

Understood. And maybe if I can just squeeze one more in, I think this is the first time I've heard $1 number, the $2 million for hemoglobin. I was if you could tell us what it was for 2012, and that'll be it for me.

Joe E. Kiani

Analyst

Well, we had promised because you guys kept asking for us to give you a number, so we said we'll do it beginning of this year. We're not sharing what it was in 2012, but I promise, in 2014, we'll start doing year-over-year analysis. We had reluctantly given you this number because it's so low we didn't think it was material, but the feedback from our shareholder base is that they want to hear it, so that's what we're doing it.

Operator

Operator

You're next question comes from line of Matthew Dodds with Citigroup.

Matthew J. Dodds - Citigroup Inc, Research Division

Analyst · Citigroup.

First, Mark, also following up on the FX. Was the hit in non-operating, was that kind of a one-time reset of that line, at least? Shouldn't be an issue if the yen stays where it is the rest of the year?

Mark P. de Raad

Analyst · Citigroup.

Directionally, I would say yes, because as you probably know, that hit on that line was primarily due to the remeasurement of our local or our foreign entities' balance sheets, based on local currency. So again, assuming that rates at the end of March don't change to the rates at the end of June, September, December, et cetera, then the majority of that hit, if you will, was absorbed in this first quarter. But the P&L itself could obviously be impacted, based upon what happens to rates throughout the rest of the year -- but the rest with P&L.

Matthew J. Dodds - Citigroup Inc, Research Division

Analyst · Citigroup.

And then Joe, quick one for you. I know the models mostly raise the razor blade, but when you look at Europe and some of the comments about a tough capital equipment cycle, can that have an impact or did it have an impact on maybe your OEM business? Did those customers kind of get held up in that? I assume not you direct, but was there anything you worry about there or you saw in the quarter?

Joe E. Kiani

Analyst · Citigroup.

Nothing that I worry about, but certainly the European market has been under a lot of pressure the last few years. Actually Germany is the only solid country there, but of course also it's the biggest market there. So no. I mean as you notice from our OEM driver, is we had one of the best quarters we've ever had. I think it is probably the best quarter we've ever had in Q1. And we -- while I don't think it's going to go crazy going forward for the next 3 quarters, I believe those kind of numbers are realistic for the rest of the year. So I guess, no, I'm not worried about anything specifically in Europe. But also, our OUS revenue growth wasn't as strong as EUS growth and clearly, that may have something to do with the European capital market

Matthew J. Dodds - Citigroup Inc, Research Division

Analyst · Citigroup.

But you also said flu might be a little of that as well because it was harder in the U.S., right?

Joe E. Kiani

Analyst · Citigroup.

The flu was harder in the U.S. And of course, the flu also helps us more in the U.S. because of the single patient use model in the U.S., compared to Europe.

Operator

Operator

Your next question comes from line of Brian Weinstein with William Blair. Brian Weinstein - William Blair & Company L.L.C., Research Division: So we're roughly about, what, 1 year or so into kind of the Better Care Stuff here. And I'm curious if you could kind of talk about your level of satisfaction with how it's gone so far, what you're seeing from the program, particularly with the early adopters in terms of the audits? Are they saving money? Are they not? And how that all kind of sorts out early on?

Joe E. Kiani

Analyst

Unfortunately, I don't have any more insights, because the few customers that had signed up to Better Care under the guarantee model, for just various reasons, have not implemented yet. One of them is anxious, for example, to have the Radical-7 communicate directly to their EMR and does not want to begin implementation until that's done. Another one is in the middle of redoing their whole EMR, so they don't want to start this one until the EMR work is complete. So for various reasons, we've had -- unfortunately, we haven't had the benefit of the Rainbow revenues coming from the Better Care customers. We do expect, in the second half of the year, for the implementations to have happened, and then for us to not only start seeing some of the revenue increase, but then just be able to tell you about the audit and what we found out. Brian Weinstein - William Blair & Company L.L.C., Research Division: So how long after somebody begins to implement that does the audit happen? Is that kind of every 6 months thing? Every quarter? Every year? When do you guys actually see that kind of stuff?

Joe E. Kiani

Analyst

Well, I guess, about half seems to be quarter, and half of them, right now, a year, and we're trying to get it down to maybe a quarter or 6 months, but whatever the customer feels comfortable with, and we're not pushing too hard on that. Brian Weinstein - William Blair & Company L.L.C., Research Division: Okay. And another question on the SpHb sensors, just generally and the different types that you have there. Can you talk a little bit about where pricing is at this point on the SpHb sensors? And how often are you guys seeing software upgrade revenues when you see somebody implementing this?

Joe E. Kiani

Analyst

Well, sensor ASP, despite our promise to reduce the prices dramatically also because some of these major conversions haven't happened yet. I think that was, maybe, I don't know, Mark, the hemoglobin ASB on the ReSposables are about I think $40. And I believe these ReSposables are about $90.

Mark P. de Raad

Analyst

$90, yes. Brian Weinstein - William Blair & Company L.L.C., Research Division: Okay. And last question. Can you just tell us what percent of your business is yen exposed and then what the other foreign currencies are that you guys are exposed to? I don't know that you guys have said that.

Joe E. Kiani

Analyst

Well 30% of our business is international, so we're exposed to that. I think probably the single biggest country contributor is Japan. So, Mark, do you want to...

Mark P. de Raad

Analyst

Directionally, Bryan, it would be on the order of about -- of the total International business, of about anywhere from 25% to -- could be as much as 35% depending upon the quarter.

Operator

Operator

Your next question comes from line of Lawrence Keusch with Raymond James.

Konstantin Tcherepachenets

Analyst · Raymond James.

This is actually Konstantin for Larry. So I guess I could just start off -- can you quantify what was the flu impact in the quarter?

Joe E. Kiani

Analyst · Raymond James.

Sorry, what, Konstantin?

Konstantin Tcherepachenets

Analyst · Raymond James.

Flu impact on the quarter on your Pulse Oximetry sales.

Joe E. Kiani

Analyst · Raymond James.

The flu impact, no, unfortunately we can't. Trust me if we could, we would have called it out, but we don't really know. We know it was bigger flu season than it was 1 year ago. So undoubtedly that impacted us, but we're not certain how much.

Konstantin Tcherepachenets

Analyst · Raymond James.

Got you, okay. And then, Joe, can you just maybe -- just provide some commentary with regard to your share repurchase program? You made some headway this quarter, but I saw kind of given the commentary, I guess, over the last year, I kind of thought you guys might have been a little bit more aggressive in completing the buyback. So if you could just provide any thoughts, any kind of -- maybe, feel for the gating?

Joe E. Kiani

Analyst · Raymond James.

Well, sure. We announced, I think, a $6 million share repurchase over a 3-year period. I thought we did pretty good for the first 1.5 months. But yes, I think we also are trying to manage our cash. We don't want to get too low on cash, both from -- we have to be ready for surprises, but also for opportunities outside just buying our shares. So we're trying to buy back as much as we can, but doing it in a prudent fashion.

Konstantin Tcherepachenets

Analyst · Raymond James.

Got you. And then last one. I don't if you can give -- provide just your latest thoughts in terms of -- kind of any M&A opportunities that you're seeing, I guess within your pipeline.

Joe E. Kiani

Analyst · Raymond James.

Nothing that we're seriously considering doing at this point. We are always interested in those opportunities and obviously, we've done well now with both -- all 3, acquisition of PHASEIN, acquisition of Spire Semiconductor and Andromed. So we're 3 for 3, so we're feeling like we can maybe do more, but nothing to report yet.

Operator

Operator

Your next question comes from line of Lennox Ketner with Bank of America.

Lennox Ketner - BofA Merrill Lynch, Research Division

Analyst · Bank of America.

I guess not to spend too much time on the flu, but I just want to -- I have one question on that. Both you and your main competitor reported low double-digit growth in Pulse Oximetry this quarter, which obviously suggests the market grew around that rate, which is much higher than the kind of 3% to 5% market growth we've seen historically. So I'm just trying to get a better understanding as how much of that is just flu versus whether we've kind seen a sustainable uptick in market growth? It sounds like from your comments that the general ward hasn't really picked up yet, but most of that uptick is flu, and that we should kind of expect to go back to the 3% to 5% range for the market, not for your growth, in the coming quarters. Is that the right way to think about it?

Joe E. Kiani

Analyst · Bank of America.

Well, I really can't speak to Covidien. My understanding was that their growth had come from emerging markets, but let's just say for a moment, their growth did come off so because of the flu season. I would say, unless the general floor market is on fire, and I haven't noticed it yet, I would expect the normal growth for our industry to be about 5%.

Lennox Ketner - BofA Merrill Lynch, Research Division

Analyst · Bank of America.

Okay. And then just in terms of getting the general ward to pick up like you were saying earlier, it really doesn't make sense to me that it hasn't picked up more yet. What do you think is needed for that to happen, given that we already have Sanofi Safety Board and Joint Commission recommending it, and it does seem to make a lot of sense. Do you feel like there's -- critical trials need to be done or what kind of gets that market to really open up?

Joe E. Kiani

Analyst · Bank of America.

I think just continued education and success of the existing hospitals, the 200 that have done it already. I believe there might be some other government agencies that may step in and make their recommendation. Obviously, if they do, that will go a long way, but until that happens, I think the market, in general, at some point is just going to decide it has to do it. So truly, it's one of those things that's puzzling to us all because we would have expected all 5,000 U.S. hospitals to be on the way of having continuous monitoring for patients after surgery that are on opioids. But as you've seen from the number we announced, it's probably less than 10% of the hospitals have done it so far.

Lennox Ketner - BofA Merrill Lynch, Research Division

Analyst · Bank of America.

Okay, and then just last one on the NACHO trial that you mentioned quickly. I may have it wrong, but I thought that data was initially expected kind of by mid-2013 or so, and now it sounds like you're saying late 2014, is there a reason for that delay in that?

Joe E. Kiani

Analyst · Bank of America.

No. I think when we announced that it would start, I thought we'd said in a year we'll have abstracts going out, but those usually have a deadline of 6 months before the publications or presentations that -- at the trade associations or the conferences.

Lennox Ketner - BofA Merrill Lynch, Research Division

Analyst · Bank of America.

Okay, so we could still see abstracts in 2013?

Joe E. Kiani

Analyst · Bank of America.

I don't know. I don't think so, because I think didn't the study business began about this time last year or maybe later? We'll let you know better. I apologize, I don't have better information on that.

Operator

Operator

You're next question comes from the line of Spencer Nam with Janney.

Joe E. Kiani

Analyst · Janney.

Before I take with the question, I just want to make sure that folks on the call are aware of the state that came out of Cairo University. It came out in January, and basically, they showed a 50% reduction in the group that had [indiscernible] hemoglobin -- 30% reduction in blood transfusion and about, I guess, about 1 hour improvement in providing blood transfusion to those who needed it. And that 50% reduction was on heavy blood-loss patient, which, if there's [indiscernible] to say at Mass General that was a 90% reduction on low blood-loss patient -- low blood-loss patients. And I think when we did the math on the heavy blood-loss patient population that they saw this reduction, it came out to about almost 1 bag per patient, which could be about $1,000 per patient. So we didn't repeat that study in this call, but I think we mentioned it on the prior earnings call. Sorry, so next question please.

Spencer Nam - Janney Montgomery Scott LLC, Research Division

Analyst · Janney.

This is Spencer Nam in for Janney here. I have 2 questions, but they were related both related to Rainbow, so I'll just ask them together and then have you respond to that. So the $2 million, the sensor revenues on the SpHb, could you maybe describe what kind of customers they are? Maybe hospital types or whether there is some sort of a trend or a common -- commonality amongst the customers who are currently adopting this. And then, you indicated that you're going to provide sort of a year-over-year comparison. I guess, you're planning to provide the revenue numbers for SpHb, and that tells me that you guys are obviously seeing something out there that leads you to believe that the SpHb revenues will likely continue to accelerate from here. And then -- but you did that say that's orally -- just curious kind of what are some of the things that you guys see that lead you to feel confident about the numbers that are growing, and whether that says anything about the overall -- the hospital environment in terms of the capital equipment spending, whether you guys also see that environment improving here.

Joe E. Kiani

Analyst · Janney.

I'll be happy to try to answer all the questions. First of all, I believe the value of SpHb is not just that it's noninvasive, but that it's continuous. But I think that combination proves itself more valuable in a hospital setting than any other setting. There's monitoring patients during surgery or labor and delivery or monitoring them for blood-loss post-surgery in the recovery room or ICU. So I guess, consistent with that, the majority of our revenue comes from the hospitals. We expect over time that the vast majority of our sales to come from hospitals and not the ultimate care setting, because we think that's where the greatest potential for transforming health care is. As far as our confidence in the future growing, and maybe that's why we're going to enjoy talking about year-over-year growth starting next year, is a combination of factors. One, the feedback we're getting from customers on what this product is doing for them; 2, the dedicated sales force that is getting out there; 3, the additional studies that have come out to show the value of hemoglobin. I mean, it's not the small feat when you now have 2 studies that show outcome improvement by using hemoglobin in the hospital. Pulse Oximetry, which has become a standard of care, which I don't think any anesthesiologist will begin a surgery without it, in every randomized controlled trial trial before the Masimo SET Pulse Oximeter actually shows no value. The biggest one in Netherlands, 20,000 patients, 10,000 with, 10,000 without, showed no difference in anything, looking at patients in OR. So of course, with Masimo SET now exceeding pulse oximetry become a useful tool both in reducing premature D&A and detective CJB in newborns, and now helping because of a slow false alarm rate of continuous monitoring capability, patients on the general floor, but it's taken 30 years, if not longer, for Pulse Ox show that value, where hemoglobin, the past couple of years, has shown the value. And I think last, but not least, I think some of these new marketing tools like Better Care and maybe the biggest -- we're kind of like out there by ourselves and maybe just Drager and Welch-Allyn with hemoglobin, where, soon with GE and Phillips coming on board, it's going to be huge difference. I can tell you, we would not have pulse oximetry sales or very little of it without Phillips and GE in the mix. So we're quite excited about the future. Again, I'm sorry, I don't want to mislead you by thinking that it's going to become bonanza, nor make you feel like it's not going to be great, but I can't tell how things are going to grow, but -- how fast, but I do believe strongly that one day, it will become a standard of care. So did I answer all your questions?

Spencer Nam - Janney Montgomery Scott LLC, Research Division

Analyst · Janney.

Yes, actually -- just one quick follow-up. You mentioned the hospitals being the main customers. What kind of hospitals are we talking about here?

Joe E. Kiani

Analyst · Janney.

Surprisingly, it's not teaching hospitals alone. It's academic hospitals, as well as your community hospitals. So one thing that's I think driving it, unfortunately, in this era of time that we're in, is cost. I think -- you'd like to think people are rushing to this because it's going to save lives, which it is, but I think every hospital has recognized, practically every one of them, I would say, that blood transfusion is an expensive line item -- the blood bags of blood are probably on their top 5 line items. And the -- with the studies showing that SpHb can help dramatically reduce it, and our ability and willingness to even guarantee it, I think, it's making -- from a community hospital to an academic hospital, wanting to do it. And it's not just the U.S. It's happening in Europe, it's happening in Asia. So it's an exciting time. I just can't -- part of me can't wait for a year or 2 to go by, and hoping to show the results that we are hoping for. So with that, I'm going to wrap up today's call. For those that have been around for 24 years on this call, happy 24th. And for the new friends since our IPO 5 years ago, thank you for joining us. Have a great afternoon.

Operator

Operator

Thank you, this concludes today's conference. You may now disconnect.