Joe Kiani
Analyst · Wolfe Research. Michael, please go ahead.
Thank you. As we announced when we announced we are going to acquire Sound United, I have said, give us 3 years. And if in 3 years, it’s not working, we will get rid of it. Since then, it has been constantly reminding us that what a good thing we did to acquire it because, one, it has allowed our healthcare business to stay focused on the healthcare business as we make this attempt for consumer health, which isn’t something that I think we could ever ignore because health is moving to the home. Healthcare is moving to the home. And so it’s something we had to do, but I didn’t want to lose focus in our normal hospital business. Secondly, the other positive is that the management team, the employees, they are excited about the consumer health products that we are getting into. And we did not hear from them, hey, leave us alone, we just want to sell speakers and AVRs and the contrary, you are excited about being part of Masimo, helping people live better lives. In addition, our focus on their business has put them in the segment where the market is growing, where they have a good reason to be there, which is the hearables that has grown over 100% since a year ago. And last but not least, the launch of Stork into the stores, we wouldn’t have known who to call where to start. And hearing some of the stories we heard firsthand and how those were done, it would have taken us years to figure that stuff out. So, no, I more than ever believe in it. There are some important products that have to get rolled out, like Freedom. Obviously, we are – that was the biggest reason. The hearables was the second reason and Stork, which was the third. So, please hang in there. I really think this is the right thing for Masimo. I really think it’s the right thing for people and for even payers, it’s going to help bend the cost curve of hospital and patient care.