Kevin M. Farr
Analyst · UBS
Thank you, Bryan, and good morning, everyone. As Bryan noted, we executed well against our strategic priorities in 2011. In the midst of some strong global economic headwinds, we made sound progress on the 3 overarching global strategic priorities we set last year as we outlined the vision of Mattel's sustainable future success. In 2011, we delivered consistent growth by continuing the momentum in our core brands, by optimizing entertainment partnerships, building new franchises and working to expand and leverage our international footprint. In 2011, we continued to make progress in improving our operating margins by sustaining gross margins and delivering another round at cost savings. And in 2011, we generated significant cash flow and continued our disciplined, opportunistic and value-enhancing capital deployment. Looking at our 2011 results, our second year of high single-digit sales growth, combined with our third year of 50% gross margins and our continued focus on cost reductions, resulted in record operating profit of $1.04 billion. Consistent with our long-term goals, we made headway on our operating margin expectations of 15% to 20%, improving by 120 basis points in the prior year to 16.6% of net sales in 2011. We also continue to deploy cash generated from our solid operating results in a disciplined an opportunistic way through dividends, share repurchases and strategic acquisitions. In 2011, we reported our shareholders with dividend payments of $317 million and share repurchases of $536 million. Dividends remain a key priority of our capital deployment strategy. And as part of our earnings release today, we announced a substantial increase in our dividend from $0.23 a quarter to $0.31 a quarter, a 35% increase. And tomorrow, we expect to close the acquisition at HIT Entertainment and its portfolio of globally recognized leading preschool brands like Thomas & Friends, Barney, Bob the Builder, Fireman Sam and Angelina Ballerina. Our disciplined approach to capital deployment has allowed us to maintain single A credit metrics, leaving us with the opportunity to continue to focus on driving consistent value creation to our shareholders. Okay. Let's move on to Page 5 of our slide deck. You can see that our worldwide gross sales are up 1% for the quarter and up 7% for the year. Based on our data, we continue to see good momentum in our POS domestically, as well as internationally. And based on the latest NPD U.S. data, we gained category share in both the fourth quarter and the full year. The Euro 5 NPD data also shows Mattel's market share gains outpacing the positive overall toy industry growth seen in the region. Retailers continued to manage their inventories throughout 2011 due to concerns about consumer spending in light of the uncertain global economy. As expected, we saw this trend continue in the key holiday season, particularly in the U.S., Canada and Southern Europe. As Bryan said, we work closely with our retail partners to ensure that shipping, consumer takeaway and retail inventories were aligned across our portfolio of brands. With the success of this effort in 2011, we enter 2012 pleased with the current state of both our inventories and those of our retail partners. Let's turn to Page 6 and 7 of the slide presentation to see the business perspective on sales. Worldwide sales for Mattel Girls & Boys brands were up 7% for the quarter and 13% for the year. Barbie sales grew for the second consecutive year, and Monster High continued to exceed all expectations globally. Another premier Evergreen brand, Disney Princesses, delivered a very solid quarter given that it was up against last year's theatrical release, Tangled. We were very pleased with Hot Wheels, which had a solid fourth quarter both domestically and internationally, led by its new innovative Wall Tracks line. And we continue to deliver good growth in our entertainment and games business driven by Cars 2, Fijit and UNO. Worldwide sales for Fisher-Price brands were down 10% for the quarter and down 3% for the year. Excluding the impact of expiration last year of our license with Sesame Street, Fisher-Price brands were essentially flat for the full year of 2011. Overall, we were able to grow Fisher-Price Core revenue modestly, both domestically and internationally in full year 2011. As Bryan said, we were encouraged to see improving consumer takeaways trends in Fisher-Price Core in the back half of the year, as we focused on our new messaging and improved retail execution. American Girl continues to deliver strong results with sales in the fourth quarter up 4%, and sales up 5% for the year. Sales results were buoyed by continued momentum with MyAG, the early sell-out Girl of the Year, Kanani and the new store openings in Seattle and Washington, D.C. Despite some foreign exchange headwinds in the back half of the year, our international business, as seen on Page 8, showed strong growth across all regions for the quarter and the year. We were very proud of the fact that our Latin American business continues to gain momentum as we generated almost $1 billion of sales in that region per year. And we continue to be encouraged with the strength in Europe despite the challenging economic environment there. And finally, we're pleased with the growth trends that we continue to see in the Asia-Pacific region. Now let's review the P&L starting on Page 9 of the slide presentation. You can see that Mattel reached its full year goal of achieving 50% gross margins for the third year in a row, driven by a strong performance in the quarter. For the fourth quarter of 2011, the key drivers and improvements in gross margin were price increases, the positive impact of foreign exchange, mix and savings from our Operational Excellence 2.0 initiatives, partially offset by rising input costs. Foreign exchange was a positive for us in the fourth quarter of 2011 unlike the third quarter where we were negatively impacted by the rapid appreciation of the U.S. dollar in late September of 2011. In fact, the final settlements of our intercompany receivables at the beginning of the fourth quarter resulted in us calling back some of the third quarter currency losses. In the fourth quarter of 2011, the year-over-year currency benefit was about 80 basis points, a little less than half of the 180 basis point negative impact that we experienced in the third quarter of 2011. For the year, gross margins was 50.2%, slightly below last year's 50.5%, due to higher input costs, royalties and unfavorable foreign exchange, partially offset by price increases and savings from our OE 2.0 initiatives. For the full year, gross margins were negatively impacted by a foreign exchange by only 20 basis points. As seen on Page 10 of the slide presentation, we continue to leverage selling, general and administrative spending. For the fourth quarter of 2011, SG&A expense improved by 110 basis points to 18.6% of net sales versus last year. For the full year, SG&A expense improved by 160 basis points to 22.4% of net sales. For the fourth quarter and full year 2011, the favorability is primarily due to reduced legal spending, reduced equity-incentive compensation expense and savings from our OE 2.0 initiatives, partially offset by increased employee-related expenses, investment in strategic growth initiatives and acquisition-related costs. With respect to strategic growth initiatives, we continue to invest in American Girl retail expansion and new IT platforms to provide multi-channel capabilities to American Girl and to streamline and improve the efficiency and effectiveness of our product design, development and manufacturing processes. Acquisition-related expenses in the fourth quarter were $8 million and about $10 million for full year 2011. As I said earlier, we expect to close the acquisition of HIT tomorrow. For your reference, we included a historical trend summary of our incremental legal and settlement-related costs in the Appendix of the slide presentation. Page 11 of the presentation summarizes the performance of our 2-year global cost leadership initiative and a summary of our progress in our new initiative, Operational Excellence 2.0. We continue to make good progress on this new initiative. For the fourth quarter 2011, we recognized Operational Excellence 2.0 gross savings of $46 million, including $22 million of structural savings and approximately $24 million in legal savings. In the quarter, we invested approximately $6 million, resulted in net savings of $40 million. For the fourth quarter of 2011, approximately $25 million of the net savings are in the SG&A line, $5 million of savings are included in gross margin and $10 million of savings are in advertising. For full year 2011, we recognized OE 2.0 gross savings of $94 million, including $53 million of structural savings and approximately $41 million in legal savings. For the full year, we invested approximately $23 million, resulting in net savings of $71 million. For the full year of 2011, approximately $44 million of the net savings are in the SG&A line, $15 million in savings are included in gross margin and $12 million in net savings are in advertising. We remain on track to realize $150 million in sustainable accumulative savings by the end of 2012. We continue to expect that the primary drivers of these savings will be generated from a reduction of $75 million of legal spending and $75 million of structural savings executed through a handful of important continuous improvement initiatives. Turning to Page 12. For the fourth quarter, operating income was $497.5 million or 23.1% of net sales, up 290 basis points from last year. For the full year 2011, we delivered record operating income of $1.04 billion, and we improved full year operating margins by 120 basis points to 16.6% of net sales. By delivering more consistent revenue growth, sustaining our gross margins of 50% and leveraging our SG&A, we continue to show good progress against our long-term operating margin targets of 15% to 20%. Turning to Page 13, for the fourth quarter, earnings per share were $1.07, which was up $0.18 or 20% versus the prior year. Earnings per share for full year 2011 was $2.18, which was up $0.32 or 17% driven primarily by increased operating income due to higher sales and operating margins, partially offset by higher interest expense and a slightly higher tax rate. Our worldwide effective income tax rate for the full year 2011 was approximately 21%. Looking forward to 2012, we expected our income tax rate would be approximately 22% to 23%. Now let's turn to cash flow on Page 14 of this slide presentation. Cash flow from operations for the year was $665 million, an increase of $137 million compared with $528 million in 2010. The increase is primarily driven by improved earnings growth and a decision not to factor domestic receivables in 2010, partially offset by an increase in working capital usage. In 2011, we continued to execute our capital deployment framework, improving shareholder returns by increasing the dividend and repurchasing stock. In 2011, we also issued $600 million of senior unsecured notes for general corporate purposes and to partially prefund the pending HIT acquisition. Net proceeds for the offering were partially offset by the repayment of $250 million of long-term debt that matured in 2011. We continue to have a strong balance sheet in a business that generates strong cash flow, which we continue to deploy to enhance shareholder value. Turning to Page 15. Two key components of our capital deployment investment framework are dividends and share repurchases. In 2011, Mattel returned over $850 million to shareholders using these levers. A key aspect of our framework has always been dividends. Historically, dividends are proven driver of total shareholder returns for both the overall market and Mattel. For us, dividends have been a key value driver for Mattel's total TSR and an important reason why our TSR continues to stand out versus the S&P. We continue to target top quartile dividend payout ratios of 50% to 60% of EPS. The company announced today that Mattel's Board of Directors raised the quarterly dividend from $0.23 to $0.31 per share, reflecting an annualized dividend of $1.24, a 35% increase over last year. The increase in our dividend in 2012 reflects 2 key drivers. First, as Bryan said, we continue to believe that dividends have proven to be an effective way to return funds and drive total shareholder returns. And second, this increase better aligns recent EPS and dividend growth. Both EPS and dividends now have grown over 20% since 2009. The annualized dividend of $1.24 per share is slightly above the midpoint of our targeted payout ratio. Looking forward, we expect that our dividend would generally increase with our growth and earnings and within our targeted payout ratio of 50% to 60%, resulting in a dividend yield consistent with top quartile yields of best-in-class consumer goods companies. Another important component of our capital deployment framework is share repurchases. In 2011, we repurchased over 20 million shares at an average price of $26.32, reducing share count by about 7% over the last 2 years. Looking forward, we will continue to repurchase shares opportunistically. The company will continue to deploy excess cash consistent with its long-standing capital investment framework, which includes investing in our business, paying a top quartile dividend, repurchasing shares and executing targeted mergers and acquisitions. Consistent with our framework, the company intends to maintain a strong balance sheet with targeted yearend cash of $800 million to $1 billion and maintain single A credit metrics. So to summarize, we achieved our 2011 objectives and continued to make good progress across all of our businesses. In this very challenging economic environment, we achieved record net sales of $6.3 billion in 2011, topping a very solid 2010 of performance with strength in both domestic and international markets. We achieved the third consecutive year of gross margins slightly above our long-term targets of 50%. We delivered record operating profit over $1 billion to the bottom line, improving our operating margin for this third straight year. And we continue to execute our disciplined approach to capital deployment, increasing our dividend, buying back shares and signing a deal that acquired HIT Entertainment, which we have the opportunity to build brands with great franchises like Thomas & Friends on a global basis in both toys and consumer goods. We believe we are well positioned as we enter 2012. We will continue to create shareholder value by executing our overarching global strategic priorities: first to deliver consistent growth; second to build on the progress we made on improving our operating margins; and third, to generate significant cash flow and continue our disciplined, opportunistic and value-enhancing deployment of that cash. That concludes my review of the financial results. Now, we'd like to open the call to questions. Operator?