Bryan G. Stockton
Analyst · Wells Fargo
Thank you, Drew, and good day, everyone. Looking at our second quarter results, we executed well and delivered solid performance despite the backdrop of a very challenging global economic climate that's driving volatility in input costs and currencies, as well as creating a very cautious global retail environment. Additionally, we faced a difficult sales comparison with the release of the Cars 2 movie last year. We met the challenge of delivering a comparable level of sales by focusing on our priorities, including growing our core brands, evergreen entertainment properties, our most recent franchise, Monster High, and key international markets. For the first half of 2012, we experienced solid progress in core brands and markets. Overall shipments were up for the quarter, resulting in improved alignment of shipments, consumer takeaway and retail inventories for the first half. And I believe we are well positioned for the second half and the all-important holiday season. While we continue to absorb the impact of the strengthening U.S. dollar, our international business, including countries such as Brazil, Mexico, the U.K., China and India, is growing when you exclude the impact of currency. I am optimistic about the growth prospects for the global toy industry. For perspective, about 1/3 of the global toy category is in the U.S. While NPD data shows the U.S. total toy category down mid-single digits through May 2012, that trend is not consistent across all categories. Most of the categories in which we play are outperforming the total category growth rate through May 2012. Additionally, Mattel continues to gain share in important categories such as infant/preschool dolls and vehicles during the same time period. NPD data also indicates that Europe, despite its recent economic challenges, remains relatively stable through May 2012, reinforcing our belief that the toy industry holds up well in the tough economic times. Using NPD data, that represents about half of the total toy industry. And our global and market experience, we continue to see overall global toy industry growth due to positive demographic trends and toy spending in emerging and developing markets. As I've said on several occasions, one of Mattel's greatest assets and points of difference is our diverse portfolio of brands, countries and customers. And for the quarter, we experienced strength across all areas. While still early in the year, we experienced good momentum across many of our core brands: Barbie, Hot Wheels and American Girl, as well as strong growth in our Monster High franchise. And we saw positive momentum across a number of our licensed entertainment brands: Disney Princess, with the new movie Brave; Batman, The Dark Knight Rises; Disney's new Jake and the Never Land Pirates; and WWE. Let's start with the Barbie brand, which experienced a strong second quarter. According to NPD through May 2012, Barbie continues to gain doll supercategory share, both in the U.S. and the Euro 5. We continue to see strength in Barbie's core fashion lines and this year's spring entertainment, Mermaid Tale 2, which was also a growth driver in the quarter. Addition to spring entertainment, we did an extensive brand campaign that's been activated across toys, apparel and accessories in more than 70 countries. The campaign invites girls of all ages to see what happens when they play with Barbie. This May, we launched our first older-girl content with Barbie's Life in the Dreamhouse with 15 episodes to give girls a glimpse into Barbie's life with her sisters, pets, friends and, of course, her boyfriend, Ken. The campaign launched in 21 languages on Barbie.com and on YouTube and, since early May, has generated 5 million views across the website and YouTube globally. Feedback with older girls has been incredibly positive. Staying within the doll category, Monster High continues to perform very well as the #2 selling fashion doll through May 2012, according to NPD. On Friday, April 13, Monster High's computer-animated film, Escape from Skull Shores, premiered on Nickelodeon. Rolling out throughout the year, the film will be shown around the world on a variety of key broadcasters. And finally, Disney Princess did very well this quarter, and we're encouraged with the early performance of the new movie, Brave. The American Girl brand continues to perform well due to the momentum of the 2012 Girl of the Year, McKenna, and we've been very pleased with our performance at retail, including the recent store opening in St. Louis. Our Hot Wheels brand also made significant progress in the second quarter, not only at retail, but also in the cultural marketplace. As many of you know, 2 drivers for Team Hot Wheels recently set a Guinness World Records title at the X Games Los Angeles for successfully racing through a 60-foot-tall double vertical loop, which was a recreation of the classic orange track, emulating our spring TV driver, Double Dare Snare. The life-size orange track set defied gravity with a first-of-its-kind, 2-driver challenge. The publicity from this event has generated more than 2.2 billion global impressions and counting. Staying with vehicles, the Cars line continues to perform very well as an evergreen property. As we've always said, our entertainment strategy continues to be: Partner with the best and be the best partner, which includes, not only licensing of exciting and current movie releases and properties like Batman The Dark Knight Rises, Disney Pixar's Brave and Disney's Jake and the Never Land Pirates, but also evergreen properties like Disney Princess, WWE, Dora the Explorer, Mickey Mouse Clubhouse and more. For Fisher-Price, overall shipping was positive, including Fisher-Price Friends. We continue to see encouraging signs of progress on the fundamentals of repositioning the Fisher-Price core brands. As I've said before, 2012 remains a transition year as we continue to strengthen Fisher-Price on a global basis and focus on communication building blocks like television advertising and an expanded digital presence while preparing to launch new packaging and more innovative products for 2013. In fact, during the quarter, we've relaunched our website in the U.S. designed precisely with today's moms in mind. International versions of the new Fisher-Price.com design will be rolling out through the summer, reaching 38 different markets in 33 different languages. Fisher-Price Friends also launched a new line of product to support the hit Disney property, Jake and the Never Land Pirates. Early reads of POS and shipments are encouraging. As it relates to HIT Entertainment, we are very pleased with the progress we made welcoming this very talented team to the larger Mattel organization. Thomas & Friends is performing well at retail, and we're making good progress in preparing the launch of the wood line for 2013. We're also very encouraged with what we see from Mike the Knight, both in the U.K. and the U.S. And as a result, we are investing in a second season of Mike the Knight content and are planning a full consumer products and toy line rollout over the next 12 months. Looking beyond revenue, Mattel achieved solid overall second quarter results because we continued to complement our focus on brand building with a disciplined approach and an emphasis on costs and gross margins. We continue to work very hard to manage our overall basket of costs, including commodities, currency and labor, as well as optimize our sales mix of countries and brands to deliver gross margins consistent with our long-term goal of about 50%. And we remain on track to deliver our Operational Excellence 2.0 savings target of $175 million. So we finished the first half with positive momentum. That said, we have much work ahead of us to succeed in 2012. Looking ahead, we believe we have the opportunity to continue to build momentum as we roll out our innovative products and brand-building promotional programs around the world. First, we are well positioned in the dolls category. For fall, the Barbie brand is releasing its first musical in 7 years with Princess and the Popstar. From an innovation standpoint, the brand is blending the best of digital play with fashion play with the launch of Barbie Photo Fashion doll, where girls can take more than 100 digital pictures with Barbie and display those images as a T-shirt design on the doll. For Monster High, we're introducing more content, dolls, new characters and segments throughout the line. Monster High is launching a new extension to the Create-a-Monster line, which is a line that allows girls to customize all parts of the doll, including the face, through the application of body/hair [ph]. And Monster High is releasing its first DVD, Ghouls Rule!, in the fall through a newly created Universal DVD alliance. In American Girl news, a McKenna-themed video, McKenna Shoots for the Stars, was released on DVD on July 3 and aired on NBC's Family Movie Night last Saturday, July 14th. We're also opening 2 stores in the second half: Houston in September and Miami in October. And on September 4, American Girl is launching a new historical character, Caroline Abbott, who's story takes place in 1812. In the third quarter, Mattel will support the platinum DVD release of Cinderella with a broad line of dolls, accessories and fashions to maximize this historic event. And in time for the holiday, the DVD of the Disney Pixar film, Brave, is slated to be released. In the Wheels aisle, we'll be introducing a brand-new Hot Wheels segment called Ballistics [ph], which are balls that transform into cars. These are completely unique to the market. We'll continue to focus on building and aligning the Fisher-Price brand behind the Joy of Learning campaign, both with television advertising and the new digital support programs. As we look forward into 2013, we're also working on other building blocks including enhanced product innovation, new packaging and expanded retailer support. Our newest top-5 brand, Thomas & Friends, will launch its fall entertainment tentpole, Blue Mountain Mystery, set to be released in September with strong support at retail. And when it comes to the digital space, I think about the role of digital in 3 ways. First, digital serves as an excellent delivery system for brand building with consumers, whether through websites, apps or engagement. Second, and perhaps in its most powerful form, it serves to amplify existing play patterns. Our new Hot Wheels activity product, which launched exclusively in Apple Stores at the end of June, is a great example as it allows boys to play out the classic Hot Wheels play pattern right on the iPad, making play more portable and dynamic. We'll have an entire portfolio of Mattel activity products, supporting Mattel brands and Fisher-Price this fall. And third, digital is a source of intellectual property. We continue to see success with the analog execution of Angry Birds and are adding to our line of digital [indiscernible] this year. While we're happy with where we're positioned with our customers, looking ahead, we will continue to work with them to manage shipments, consumer takeaway and retail inventories. Toys remain an important holiday driver for retailers across a number of channels and store types, and we're confident that we have the momentum, the products and the marketing programs in place with our retailers for the all-important holiday season. Overall, we delivered a good quarter and a solid first half, and we're focused to execute well as we transition from the preseason to the season. From a headwind's perspective, we don't expect the second half to look much different from the first. We anticipate a challenged global economy that could continue to drive fluctuations in both input costs and currencies and a continued cautious global retail environment. Nonetheless, we have the power brands like Barbie, Monster High, Hot Wheels, American Girl, Thomas & Friends and Fisher-Price that kids and moms want. We have a slate of evergreen entertainment properties like Batman, Disney Princess, Cars, WWE and newcomer Jake and the Never Land Pirates that balance out the portfolio. And we have a strong track record of successfully executing in the all-important holiday season. And with that, I'd like to turn it over to Mattel's CFO, Kevin Farr.