Richard Dickson
Analyst · Barclays. Your line is open
So, I'll take a stab at going first on this one. So, as I mentioned in my conclusion and that you’re picking up, this is a business about momentum and about sort of the long view as it relates to product development and our process. At the same time, we’re living in a digitally savvy world where our consumer is able to digest information at the speed of lightning here. We obviously need to continue to stress innovation as part of the heritage of the company, but in a more pronounced and aggressive way, the way we build product, the way we think about approaching our consumer, new waves of engagement, content is essentially the absolute ingredient, if you will, to narrate to consumers how our product is connected. So, we’re working tirelessly to develop new and interesting ways to tell new stories with our brands. And consumer insights, while we are incredibly pronounced and skilled in it, you can never essentially rest on it. We constantly have to listen to our consumers, react very quickly to trends. And so, I don't necessarily think that this is anything that we haven't done. However, I do believe that with the learnings that we have and the momentum that we now see, we can get even more pronounced. We spent a lot of time in the beginning, if you will, sorting through and listening to our consumers and trying to essentially put back together these core brands and reignite our relationships in the entertainment community. I think what we’ve displayed is we've done a good job of that and we’re starting to see scores on the board. Now that we do have a little bit momentum, it's really time to step it up and start to dial up what we’re learning, stop some things that aren’t working. And with Margo's introduction here and ability to help us from a strategic, cultural and operational perspective, cut through some stuff, we’re going to make a lot more progress.