Richard Dickson
Analyst · BMO Capital Markets.
Gerrick, it's Richard. I'll take the next question proudly, and I appreciate the history that you have with the brand, but clearly Barbie has been gaining more and more momentum over the last several years. Certainly, we had a spectacular quarter, we grew double digits in the quarter and for the year. And that's what POS growing within 30%, we ended as you know, is the number one overall toy property globally, which speaks to the strength of the brand. We're confident in the momentum that we have moving into '21. There is great strong activations planned throughout the year, we have two new animated movie launches on Netflix, where we're extending characters like Chelsea, Barbie Sister, we have new fashion segments like Barbie EXTRA and Ken Turned 60 and we know how to do an anniversary program. We'll also continue with surprising pop culture milestone moments, which we've become incredibly well-known forward to maximize the current momentum. And look as the category leader in this high growth Dolls category, we've got incredibly exciting new content, digital engagement and we see significant power and opportunity for the expansion and the growth of Barbie. And it goes to say without taking anything away from Barbie's tremendous success and you've been tracking this and we certainly are enjoying the momentum. This is really a story about the success of the overall Mattel playbook. Barbie is based on the same approach, the same methodology, capabilities that we've been applying across the portfolio, brand purpose, the values of each brand, design led innovation, cultural relevance and executional excellence. And our category structure and centralize D&D organization, which we talked a lot about over the last couple of years is filled with extraordinary talent, who work across the portfolio, leveraging skill sets and creativity across all brands. The foundation that Barbie has been rebuilt on is strong, the growth trajectory we feel very confident about and in fact, we look forward to sharing a lot more detail with you at the upcoming Analyst Presentation.