Steve Sanghi
President and CEO
We often get asked. We are not in a smartphones or something, where are we making up for this lots of customers. So here's some examples, in consumer electronics, we are in LCD TVs, computer monitors, gaming, set-top boxes, laptops, some tablet PCs in the buttons, remote controls, optical disk drives, audio components, stereo and Hi-Fi, industrial applications like automatic milking machines, popular in China, copier printer buttons, home appliances, washers, dryers, microwaves, coffeemakers, espresso machines, inductive cookers, stovetops. In automotive, we are in overhead controls, dashboard controls, lighting controls, climate controls, proximity detection. In industrial applications, we are in access controls, keypads, LED lighting controls, dimmers and switches. So it just gives you a broad sampling of large number of applications. And that's really where our microcontrollers also grow. That's the flavor of our business where we rather do business with thousand customers buying $100,000 each rather than one customer buying $10 million. Because the gross margin is a lot higher. They appreciate our business model and so on and so forth.