Dirk Van de Put
Analyst · Alexia Howard with Bernstein
Okay. Well, on Brazil, yes, Brazil was, of the emerging markets, probably the one that didn’t perform as we would have hoped in 2018 but we feel that over the medium-term, the growth prospects for Brazil are quite good it wasn’t really because of gum that 2018 was more difficult for us it was really driven by two things there was a bit of a price scuffle, I would say, in the chocolate category, which we are getting through we see at the moment we see good volume growth in chocolate in Brazil we addressed the price gaps, and we started to gain share in the last quarter in biscuits, we were largely flat as it relates to share so it was really on top of the chocolate issue, it was the Powdered Beverages, which in Brazil we are seeing a colder summer so a slowdown in Q4 and we are expecting the same in Q1 of our Powdered Beverages sales and then on top, overall the Powdered Beverage category is doing a little bit less than cold drinks in general and then us within that category losing some market share so that was the real driver for Brazil as it relates to China, we obviously, like everybody else, have the local competition but we are pretty happy with our performance in China we had another solid quarter, which is the sixth consecutive quarter of growth for us in China all of our categories are growing. In gum, we are increasing our market share quite considerably because we launched a new product called Stride Waves, which is the same as the Trident Vibes here in the U.S. and then in chocolate, we launched our Milka Magic Cup and there also we have about 0.5 point of market share gains and then in biscuits, where we have the most local competition, we have been really doing well, with more than 1 point gain of our market share combined between online/offline we have got some pretty heavy growth going on in our e-commerce business in China, which is up almost 80% for the year so, overall, yes, there is a competition but at this stage, we feel like we are doing quite well in China.