Earnings Labs

Mondelez International, Inc. (MDLZ)

Q2 2019 Earnings Call· Wed, Jul 31, 2019

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Transcript

Operator

Operator

Good day and welcome to the Mondelez International Second Quarter 2019 Earnings Conference Call. Today's call is scheduled to last about one hour including remarks by Mondelez management and the question-and-answer session. [Operator Instructions]I'd now like to turn the call over to Mr. Shep Dunlap, Vice President Investor Relations for Mondelez. Please go ahead sir.

Shep Dunlap

Analyst

Good afternoon and thanks for joining us. With me today are Dirk Van de Put our Chairman and CEO; and Luca Zaramella our CFO. Earlier today, we sent out our press release and presentation slides which are available on our website mondelezinternational.com/investors.During this call, we'll make forward-looking statements about the company's performance. These statements are based on how we see things today. Actual results may differ materially due to risks and uncertainties. Please refer to the cautionary statements and risk factors contained in our 10-K and 10-Q filings for more details on our forward-looking statements.As we discuss our results today, unless otherwise noted, we will be referencing our non-GAAP financial measures which adjust for certain items included in our GAAP results. In addition we provide our year-over-year growth on a constant-currency basis unless otherwise noted. You can find the comparable GAAP measures and GAAP to non-GAAP reconciliations within our earnings release and at the back of the slide presentation.In today's call Dirk will give you an overview of our results as well as progress update against our strategic priorities, then Luca will take you through the financials and our outlook. We'll close with Q&A.With that, I'll now turn the call over to Dirk.

Dirk Van de Put

Analyst · Barclays

Thank you, Shep, and good afternoon, everybody. Today, we're reporting strong second quarter results as our category leadership position and solid execution allows us to capitalize on strong snacking fundamentals in most of our key markets.Our first half performance demonstrates that our more consumer-centric approach and focus on our strategic priorities is working. We're delivering volume-driven topline growth, while driving earnings growth and improved cash flow generation. Given this performance we're raising our full year outlook for organic net revenue growth to 3% plus which Luca will discuss in more detail later in the call.As you can see on my first slide, it is clear that our unique position as a global snacking leader and our unique approach to growing our business is driving us forward. We have a strong portfolio of global and local brands combined with an advantaged manufacturing and distribution network.We have leading positions in both developed and emerging markets and we have talented and committed colleagues who are energized by the progress they are seeing. The combination of these advantages are helping to generate volume growth, which by virtue of our efficient operations, generates more fuel to further invest in expanding our topline as well as create long-term value for our shareholders.We create that value through our consumer-centric growth strategy a reminder of which is on Slide 5. Our long-term goal is to deliver attractive dollar profit increase driven by solid topline growth as well as free cash flow expansion by focusing our business on three clear priorities; first to accelerate topline growth, second to drive operational excellence, and third to build a winning growth culture.Turning to the financial results for the second quarter on the next slide. We delivered strong performance against many key metrics. Our topline growth accelerated to 4.6% underpinned by solid category…

Luca Zaramella

Analyst · Barclays

Thank you, Dirk, and good afternoon. As you can see on slide 11, we delivered strong performance across all our key metrics. The quarter includes broad-based revenue growth with balanced volume/mix and pricing, a solid increase in gross profit and high single EPS growth. Productivity and overhead savings provided the fuel for $50 million of business investments in the first half versus last year to drive sustainable growth. Finally, these good results translated into free cash flow of approximately $600 million year-to-date.Turning to slide 12. Our leading footprint in emerging markets remains a competitive advantage for us and help drive our strong topline growth in Q2. These markets grew approximately 8%, marking the fourth consecutive quarter of growth greater than 5%. Excluding inflation-driven growth in Argentina, emerging markets grew 5.4%.China, India, Southeast Asia, Russia and Mexico were among some of our business units that drove this growth with a nice balance of volume and price. Developed markets also posted good momentum in Q2 with nearly 3% organic net revenue growth, driven by strong results out of Europe and notable improvement in North America.Now let's review our profit performance on slide 13. In the second quarter, we increased gross profit by more than 4%. Productivity, volume leverage and pricing all contributed. And importantly, gross profit grew faster than revenues in three of four regions. We feel very good about our ability to convert additional volume and revenue into gross profit and investing this benefit to ignite a virtuous cycle.In Q2, this benefit was partially muted by some operational issues we've had in Brazil. I'll talk a bit more about those in a minute. Our gross profit increase translated into solid OI dollar expansion with volume leverage and cost savings offsetting a step up in investments in the areas of A&C route-to-market…

Operator

Operator

[Operator Instructions] Your first question comes from the line of Andrew Lazar with Barclays.

Andrew Lazar

Analyst · Barclays

Good afternoon, everyone. Just two questions from me.

Dirk Van de Put

Analyst · Barclays

Hi, Andrew.

Andrew Lazar

Analyst · Barclays

Good afternoon. First, I guess just at a high level Dirk, with the strong first half curious where you see this as putting Mondelez in the scheme of its broader strategy? I guess, do you see the company as ahead of schedule to return to the stated long-term algorithm? And then second, guidance for 3% plus organic top line for the full year. As you mentioned, Luca suggested deceleration from call it the 4% level in the first half. Are there some discrete items to think through here particularly given category growth is running above 3%? Or is there also perhaps some conservatism being employed as well? Thank you.

Dirk Van de Put

Analyst · Barclays

Okay. Thanks for the question, Andrew. I will maybe reply to the first part and then Luca can take the second question. So yes, we are pleased with the performance in the first half. We feel that it's a confirmation of the strong fundamentals that we have, which as you see with our unique position as a global snacking leader, within the right categories, within the right geographies. We have the emerging markets, but also developed markets this quarter doing quite well. We feel that we are successfully executing against our strategy, which is good – giving good early results and share trends.We wanted to invest in our brands and our capability, which we are doing, and which we can probably increase a little bit for the year. And we know that that's not linear. Not all of the effects of that increased investment we will see this year. That's going to build up over time. And then, the whole change we want to drive in the company becoming more consumer-centric. We've changed our structure to business units, with a local-first approach changed the incentives all to improve speed and execution and results.And yes, I would say that, at this stage we feel that everything is going as planned and probably faster than we would have planned. And we feel that, the strategy we put in place and our execution against that strategy is positioning us in a situation where we think that creating sustainable long-term shareholder value is clear. And yeah, we feel pretty good about what's happening in the company at this stage. So maybe Luca, you can talk about the guidance?

Luca Zaramella

Analyst · Barclays

Yeah. Thank you, Andrew. I think when you look at the quality of the overall results it is I think fair to say that, probably all around this is one of the best, if not the best quarter since the formation of Mondelez. And clearly, that gives us the confidence in the outlook also going forward. So we remain quite optimistic on the outlook and we clearly anticipate, continued momentum in the second half. We have to acknowledge though that the first half was positively impacted by what we call the halo effect on a great Easter execution.As we look around, all the countries where we have a meaningful chocolate business and there are many. We clearly drove the category performance in Q2. And we have executed very well from I would say supply chain with the exception of Brazil which we called out as one exception to actually being able to sell in the marketplace not only our seasonal products, but also the regular lines. And as we look at Easter, we are very, very pleased. We did exceptionally well. And that is one of the reasons why maybe the second part of the year might be lower than the 4% growth rate that you have seen in the first half. But to be very precise, we didn't have any discrete items in Q2 for that matter in the first half. Yes, we are lapping the trucker strike last year in Brazil, but in the big scheme of things it's quite immaterial. It is 0.1 points of growth for total Mondelez.You didn't ask about profit, but maybe I'll spend a couple of words there as well. Again, we are very pleased with what we saw on the first half. Excluding Brazil, gross profit is really growing nicely and we see the virtuous cycle coming to fruition. We see volume leverage coming through, productivity effective pricing. I mean, look at the number we are posting for North America profit as one example. And we are using the upside to reinvest in the business.The second half, as far as profit goes, it will be comparable to what we have seen so far. But we also want to solidify our business through continued investment.And so there is a little bit more to come in terms of investments. And clearly, where we see momentum, may be will double down to make sure that we generate even more revenue.So may be, we are conservative. But I would say the, first half was exceptionally well as we executed around for instance, these drivers I called out.

Andrew Lazar

Analyst · Barclays

Okay. Thank you.

Luca Zaramella

Analyst · Barclays

Thank you, Andrew.

Operator

Operator

Your next question comes from Bryan Spillane with Bank of America.

Bryan Spillane

Analyst · Bank of America

Hey, good afternoon, everyone.

Luca Zaramella

Analyst · Bank of America

Hi, Bryan.

Bryan Spillane

Analyst · Bank of America

So two questions for me, one just -- first one, in North America pricing was up a little bit more sequentially in the second quarter, than it was in the first quarter. And I think you said in the prepared remarks, that you also had share gains.So, I guess two things around that. Relative to this price increase that you took earlier in the year or late last year, has the share performance. And the brands responded to that pricing. May be better than you expected?And I guess, as we are thinking about, kind of the balance of the year, would you expect that level of pricing to hold up the balance of the year?

Luca Zaramella

Analyst · Bank of America

Yeah. Maybe I'll start. And then, to give a little bit of more perspective on shares and brand dynamics, so I think that we led color -- a little bit of color there. So pricing, yes, it is sequentially better.And by the way, I think if you look across all the regions, it is a little bit sequentially better. So, it's not only a North American thing, I would say. But we announced price the second way, quite frankly, towards the end of last year and became partially into effect in Q1.So, it is kicking in, at its fullest in Q2. And that's why you see -- you see the benefit. Becoming a little bit more pronounced in Q2. As you said, the categories particularly in Biscuits are reacting well.When you dissect the category dynamics you see both, volume and pricing, being positive. And so, not really true that you can price and you're going to lose volume EPU.If you have good marketing bumbles. And f you support your franchises, that can lead to value and volume growth simultaneously, which is the case. And on top of that, we are driving share.

Dirk Van de Put

Analyst · Bank of America

Yeah. And may be to add to that on the shares, so, yes, we are seeing that our Biscuits category is in very good shape. North America, and as you know, it's 80% of our business.We have outstanding results for brands like Oreo or belVita, which means that we are driving the category growth. We see the pricing come through as Luca was commenting, and as we are gaining share.We also are seeing clearly that we have the benefit now of DSD. We have excellent execution in DSD in this quarter. And the other thing that has been changing is the retailer de-stocking is slowing down.So overall, we feel that there is good momentum in the consumer -- or in the consumption of our brands. And we feel that this momentum is going to continue. May be on North America, which has been a discussion in the past, a little bit on the supply chain because that could throw us off on those share gains that I was talking about.We saw a very good quarter. We are lowering our waste. Our case fill rate is back to a reasonable level. There's more work to be done. But overall, we feel that we really are seeing good progress there.We also have to improve our predictability and the consistency of the supply-chain. That has been one of the issues. But again, now for a number of quarters that has been improved.And we are also focused overall in driving excellence in our core operating processes. So, we don't see anything in the internal functioning of the company that would throw us off to continue to gain share in North America.

Bryan Spillane

Analyst · Bank of America

Okay, great. Thanks for that. And Luca, if I could just follow-up on, net interest expense. It's down for the year versus original. Is that a function of like refinancing or a movement in rates? Just trying to understand if there's more sensitivity to that, as we look forward?

Luca Zaramella

Analyst · Bank of America

No. I don't think. I mean you probably -- and some of your colleagues in Q1. Year-to-date we are $180 million give or take in terms of interest cost. So I think it is going to be in the ballpark of $400 million. So, I think it was a little bit more of we wanted to be on the safe side.I think in the meantime interest cost have moved down. And particularly given the commercial paper program, we have we are capturing some benefit versus the original guidance. So, I don't see anything material changing in the interest environment going forward.And we will continue to do what we had done so far, which is really getting our interest cost over the last five years down to a very good level, considering the investment grade we have.

Bryan Spillane

Analyst · Bank of America

Okay. Thank you.

Luca Zaramella

Analyst · Bank of America

Thank you, Bryan.

Operator

Operator

Your next question comes from Chris Growe with Stifel.

Chris Growe

Analyst · Stifel

Hi. Good evening.

Dirk Van de Put

Analyst · Stifel

Hi, good evening, Chris.

Chris Growe

Analyst · Stifel

Hi. Thank you. I just had a question for you, first off on just the broader level of investment you're putting behind the business. And as we think about -- you gave some a good kind of forecast for the second half for profitability.And then unique factors to keep in mind, as you've outperformed, the first half are your investments even heavier the second half than they were in the first half, is the question?And then just to understand, how they're going emerging markets versus developed markets just to get a better sense of that please?

Dirk Van de Put

Analyst · Stifel

Yeah. So, we are trying to get ourselves into this virtuous cycle, whereby, we invest more and that investment is concentrated in three areas. One is A&C, the second one is route-to-market and the third one is R&D.And as we invest more, we want that to generate volume growth, together with some pricing. And that then, increases our gross profit dollars of which we reinvest part of it. And the other part flows down to the bottom-line.In 2019, our thinking here is to largely reinvest most of that gross profit in the business. We obviously are going to deliver on the OI increase we have for the year. But it -- this is really a year of trying to get momentum in our brands and protect them for the long-term. So if we have the opportunity in the second half, yes, we are planning to invest more.I would also like to say that it's not just a question of investments. What we are also doing is trying to optimize our spending. What that means is that we are paying a lot of attention to our ROI on our investment activities. We've implemented a new, what we call marketing playbook, which is working well for us. And we are also shifting more of the investment to working media. So the net effect of what we really are spending on media and online is more than the extra amount we are investing. It's a shift within that spending too.So the long answer to your question is, yes, we will -- we see this year as an investment. We are still growing our OI, but we want to catch as much as momentum as we can on our brands. And so with what we're seeing coming out in the next second half, we…

Chris Growe

Analyst · Stifel

Okay thank you for that answer. There was a lot of good color. I just had a quick follow-on, which is in relation to the pricing that you achieved this quarter, would you -- could we call that a full run rate based on what you announced so far? Or is there more pricing still to come through that you've announced in the market rather than focus on something you may still announce for the business?

Luca Zaramella

Analyst · Stifel

Look I think Chris the -- I'm sensitive while talking about future pricing actions, and I don't want to signal anything. Just remember that we had some incremental pricing actions that took effect in the second part of last year. And in general terms what I would say is we have proven that we want to be disciplined in terms of pricing. Last year in the U.S., I think we were the first player to really move.So we will continue to be disciplined on pricing. We believe it is quintessential to the algorithm to support our franchises. So without talking about specifics, we see some places where there is inflation, where there is some commodity and cost pressures and we will take appropriate pricing actions as we see appropriate.

Chris Growe

Analyst · Stifel

Okay. Thank you very much.

Luca Zaramella

Analyst · Stifel

Thank you, Chris.

Operator

Operator

Your next question comes from the line of Steve Strycula with UBS.

Steve Strycula

Analyst · Steve Strycula with UBS

Hi good afternoon. So Luca to start off, I appreciate the color on Brazil. Was hoping to get a little bit more insight as to dimensionalizing how much of a profit drag it was to segment or total company profitability. And how do we think about the recovery rate in the back half? Specifically is this weighing on your ability to fill customer service rates? Is it causing any distribution losses in Brazil? Color there would be helpful. And then I have a quick follow-up for Dirk.

Luca Zaramella

Analyst · Steve Strycula with UBS

Yeah. So these operational issues in the quarter adversely impacted the gross profit line by I would say $20 million to $30 million. So it was a material impact. The simple facts are over the last couple of years at least Brazil has -- as an economy suffered quite a bit and the categories where we compete lost quite a bit of volume. So we really underwent a material change in the business. And we featured in the past Curitiba, which is one of the two plants. We have one in the south and the other one in the north as being very cost competitive.But the facts are we consolidated four plants down to these two plants and we had some executional issues. That translated first into inefficiencies in product that we had to scrap in the plant, but also in logistics related issues in terms of distribution inability to have the right product in the right place and also extra cost.The recovery rate, it is hard to give you a specific answer there. What I would say though is I don't think we would be fully solved by the end of Q3 and there might be improvements in Q4. I feel hopeful that there will be improvements in Q4, albeit I can't tell you exactly what they will be at this point in time.In the overall guidance we gave you, we consider all those things. And so we will provide an update clearly as we post Q3 and as we talk about Q4. But for the time being, I can't say that we would be fully solved by Q3 or Q4.

Steve Strycula

Analyst · Steve Strycula with UBS

Thanks. And then for Dirk, we've seen a lot of the global multinational companies that are also showing very good organic sales growth, reinvest also back into the core business. So to the extent you had the ability to pull forward some of the investment spend that you're planning for maybe the start of early fiscal 2020 into this year. What are some of the priority country-category combinations that we can look for the business to maybe improve or may be even accelerate at the margin? Thanks.

Dirk Van de Put

Analyst · Steve Strycula with UBS

Okay. Yes, I mean for us the emerging markets are very important. The reason being that we see that a lot of the snacking growth around the world will be coming from those markets. So for us to invest more in places like India, China, Southeast Asia, Eastern Europe and also Brazil those are the places where we would think about.At the same time, we do feel that we have very good momentum in North America and we have not necessarily been able to invest a lot more versus the past in North America. So we are planning also there to increase our investment. So that's the way I would describe it. It's about the emerging markets the ones I mentioned and then North America.

Operator

Operator

Your next question comes from the line of Ken Goldman with JPMorgan.

Ken Goldman

Analyst · Ken Goldman with JPMorgan

Hi. Thank you.

Dirk Van de Put

Analyst · Ken Goldman with JPMorgan

Hi, Kenneth.

Luca Zaramella

Analyst · Ken Goldman with JPMorgan

Hi, Ken.

Ken Goldman

Analyst · Ken Goldman with JPMorgan

It seems -- at least it's a possibility of a hard Brexit taking place at this point. And I know you've spoken in the past about some of the preparation you've done to maybe mitigate the impact. Can you just update us on some of the steps you've taken since where do you stand with that? And I imagine it's far too difficult to have any level of certainty here but if you are any closer to being able to quantify some of the risks of a Brexit that would be helpful too?

Dirk Van de Put

Analyst · Ken Goldman with JPMorgan

Yes. Well, it's difficult to speculate. I can give you an indication of what we think the possible effects are of a Brexit, but to quantify that exactly is a little bit difficult since we do not know which shape or form Brexit will take.Having said that, the UK business is an important business for us. It's also one of our powerhouse businesses. It's a snacking powerhouse with a very strong presence in Chocolate, Biscuit and Candy. It's a market that is doing very well for us. It's very profitable and growing at a very good pace. And particularly this second quarter was a very good quarter for the UK.Like I said it's very difficult to speculate, but there's different forms of Brexit. And if there is a hard Brexit there will certainly be implications to our business. In the short-term, we are largely talking about supply-related issues. And in Q1 as we were preparing for a potential Brexit in March, we put in motion those plans.What does that mean? It means that we increased the level of raw materials we have in the country. We increased the number of warehousing space we have for finished products. We contract more distribution trucks and so we are ready to keep our products in distribution no matter what. We did that very well.In fact The TRADE called our preparation one of the best if not the best preparation for a potential Brexit and we are going to put that plan back in motion. We thought it would cover us very well on the short-term potential effects of disruption in the supply chain. However, there is also a risk that there could be inflation and a currency devaluation as a consequence of Brexit and those are effects that are much more difficult for us to estimate.And it would lead to a number of other changes that we needed to implement related to pricing, related to sourcing. Those are more of the longer-term effect. And as I said at this stage very difficult to exactly estimate what the quantitative effect will be.We are ready to deal with these challenges as you can imagine. We are running scenarios and we are ready to implement. We do believe that over the long-term this is a very strong market. It's a business that we want to protect and we are sure that if we have to deal with any short-term or even a little bit longer-term disruption that in the end we will be back stronger than before. As you might know we have a very significant production presence in the UK and we see ourselves capable in the end to supply the UK from the UK if need to.

Ken Goldman

Analyst · Ken Goldman with JPMorgan

Great. Thank you very much.

Operator

Operator

Your next question comes from Jason English with Goldman Sachs.

Jason English

Analyst · Goldman Sachs

Hey, good morning, folks. I guess, I'll real quick I'll just build off of Ken's question and I've got an entirely separate question. The UK government in March announced a temporary -- well some sort of proposal for temporary relief in the situation of a hard Brexit on import tariffs for up to 12 months. So that would appear to imply to most food products. Do you believe that would be applicable to your business? And could that be a powerful mitigator of any sort of near-term disruption?

Luca Zaramella

Analyst · Goldman Sachs

Look we did quite an extensive analysis on these. We don't believe even after a temporary period there will be material tariff impacts in our business given the structure of our imports into the country. As Dirk said, we have a material presence in the UK to start with but also given what we bought and the shape and form of what we bought we don't believe there will be material ongoing tariff at this point in time based on what we know at this point.So I would say not only temporarily, but also in the long-term there will be most likely no material tariff impacts for us at this point in time. That's what we see. I think as Dirk said a hard Brexit will -- might hamper consumer confidence. There will be most likely an immediate currency devaluation on top of what we have seen these last couple of days. But we will also see potentially inflation running up into the countries and that might lead to a consumer situation. That might be detrimental not only to our business, but to the overall economy. So it's hard to say exactly what will happen, but that's really what we need to watch for. And that's how we want to take as a company a long-term stance making sure that we protect the business we have there which is quite a good business.

Jason English

Analyst · Goldman Sachs

Sure. That makes a lot of sense. Thank you. And then pivoting to my second line of question it's really around gross margins. I understand the Brazil math. It looks like it was somewhere in the magnitude of 30 to 50 basis point drag on GMs this quarter. But the lack of margin flow-through on the accelerating price growth is nonetheless a little bit surprising. Can you walk us through the puts and takes like where is productivity coming in? Where is inflation? Where is the reinvestment in product or expansion into other lower-margin verticals that could mix down? What are all those puts and takes that are holding back GMs?

Luca Zaramella

Analyst · Goldman Sachs

I would say -- and we are clearly not going to disclose gross margin or gross profit by region. But I can reassure you that, as I look at pretty much all P&Ls by category and business unit around the world, I can tell you that vast majority of those P&Ls make a lot of sense. You see broad-based growth and you see a nice balance of volume and pricing. The volume effect and the leverage that it provides to our supply chain is coming into effect and we see continued cost savings into costs and overheads.In some cases, clearly there are better outcomes than in others. But overall, I would say again as I look around the world, we are quite in a good place in terms of GP growth. I think on a year-to-date basis, we are 20 bps up in total company and again, when you add back the potential impact of Brazil and the fact that in terms of pure percentage margins places like Argentina are becoming a little bit more diluted than we have seen in the past.I think when you consider those two effects I think we can say we are quite pleased. You look at the OI growth in Q2 North America growing almost 10% OI. You look at EU and EMEA 5% after we made material investments in the A&C line. I think all-in-all, the algorithm as we envisaged in the first place is coming to fruition. It's not that we are not delivering the savings that volume leverage isn't there it is the fact that this specific quarter we had Latin America being an outlier.

Jason English

Analyst · Goldman Sachs

Okay. Thank you.

Luca Zaramella

Analyst · Goldman Sachs

Thank you, Jason.

Operator

Operator

Your next question comes from David Palmer with Evercore ISI.

David Palmer

Analyst · Evercore ISI

Thanks. Good evening.

Dirk Van de Put

Analyst · Evercore ISI

Hi, David.

David Palmer

Analyst · Evercore ISI

Two quick ones for me as well. First on Chocolate, your Chocolate business was holding or gaining share. I think it was about 35% to 40% of its markets last year. And now those numbers look more like two-thirds of that business are holding or gaining share, so that's a nice improvement. Could you talk about the biggest factors that have really turned your market share trends in Chocolate around?

Luca Zaramella

Analyst · Evercore ISI

Yes, yes. Well, we over-indexed in Easter and particularly in Europe. And so what you saw in the first quarter was that is kind of a normal trend in our business. Easter this year was not in the first quarter, but in the second quarter. Last year, it was in the first quarter. So you saw the difference. And in the second quarter, we had an excellent execution of Easter and that is really what is giving us the boost in the market share. So, we are now -- year-to-date we are sort of evened out and we saw some very good progress in our Chocolate market share. But it's completely due to our Easter execution.

David Palmer

Analyst · Evercore ISI

Got it. And then second you've talked in the past about a more decentralized management approach and that was going to dovetail with a greater attention to and perhaps spend behind some of your regional power brands not just your global ones. Is that -- or has that shift already begun? And is that a factor in your results this year? Or is that something more of a longer curve to it?

Dirk Van de Put

Analyst · Evercore ISI

No that shift has started. And so we've increased our overall investment and I would say a large chunk -- I can't put an exact percentage on it, but I would call it maybe 70%, 80% is going into those local brands. And we've seen a clear change of strength since we've started to do that. So local brands or regional brands in the past would have been negative for us. They're now positive and they have been accelerating every quarter in their growth. So the intention was there. We are executing and we're seeing the effects very, very clearly in our results.

David Palmer

Analyst · Evercore ISI

And do you think that that will be continuing to go -- an area of improvement even from these levels?

Dirk Van de Put

Analyst · Evercore ISI

I would expect that we still have some upside. At the moment, they are growing in line with or even slightly above the categories. But these are brands that have not received a lot of investments for years. If you take into account, we started about nine months ago really investing in them. So, we haven't even seen a full year of investment. And we're also not only increasing the investment, but we're doing a number of innovations launching a number of healthier products with cleaner ingredients and so on. So we are also renovating these brands. So, I do think that there's still a run way to increase the level of their growth.

David Palmer

Analyst · Evercore ISI

Thank you.

Operator

Operator

Your next question comes from Robert Moskow with Credit Suisse.

Robert Moskow

Analyst · Credit Suisse

Hi, thanks. Just wanted to clarify a couple of things, I think you said the second half you expected to be similar to the first. And were you referring to sales and operating income growth both because they're both running at around 4% ex currency? And then secondly, I'm still trying to figure out the level of investment or at least roughly. Your gross profit dollars ex currency are up 4.4% year-to-date. That's about $200 million. Is the answer something along the lines of half of that or some percentage of that? I know you don't want to give us an exact number, but I'm just trying to figure it out.

Luca Zaramella

Analyst · Credit Suisse

Yes. So when I said -- when I was talking about the profile being comparable I was talking more about gross profit and NOI. We gave you the couple of items that are masking a little bit the underlying performance of our EPS and they related as I said to taxes. So I was really referring to the bottom line more than the top line.What I said on the top line is that we clearly see momentum in the business. And we anticipate continued momentum in the second half both in terms of categories. And as one of your colleagues said, also in terms of share, we are quite pleased with what we saw in chocolate.But having said that, the first half was positively impacted by what we call the halo effect of a great Easter execution. And that is why the second part of the year might be lower than the 4% growth rate of the first half. As it relates to the level of investments, as we said, for the year, we intend to invest give or take $150 million. I think as you -- I gave you enough elements to say how the second part of the year will look like in terms of GP and NOI growth.And then we made the reference to what we spent in the first half. So there is more to come in the second half. But we will continue to invest both on global and local brands. We said we are investing in A&C. As Dirk said, it's not only the amount of money, it's the quality of what we are doing elevating, the emotional connections of our brands. But also in route-to-market or in route-to-market in places like India, Russia we continue to invest and we want to continue to invest.And finally in R&D, we are also making material investments specifically around test-and-learn methodologies, agile methodologies. We gave you a few examples of things we are doing. So I think you have enough elements to understand what we are -- how Q2 -- how Q3 and Q4 will look like in terms of GP and NOI.

Robert Moskow

Analyst · Credit Suisse

And just to be clear, the $150 million is the reinvestment for the total year or was that…

Luca Zaramella

Analyst · Credit Suisse

Yes it is. Yes it is.

Robert Moskow

Analyst · Credit Suisse

Thank you. Perfect.

Luca Zaramella

Analyst · Credit Suisse

Thank you.

Operator

Operator

Your next question is from David Driscoll with Citi Research.

David Driscoll

Analyst · Citi Research

Great. Thank you and good evening.

Dirk Van de Put

Analyst · Citi Research

Hi, David.

David Driscoll

Analyst · Citi Research

I appreciate you guys getting me in and I see what time we are on the hour. I guess just a couple of points. So first one is nice job on the first half of the year so far. And then I wanted to just ask a little bit about North America. The margin in the quarter I think just a little bit more than 22% segment margin. I believe that might be a record margin for North America. So given the problems that happened on the malware attack, et cetera, can you just take us up-to-date as to what really was the key driver for that margin? And would you expect that that margin has upside in the future as you continue your progression on cost in Lines of the Future, et cetera?

Luca Zaramella

Analyst · Citi Research

Look I think, if I have to step back and really tell you what is the difference in Q2 versus other quarters in North America, it is we have created a lot of discipline around key processes for the company. Starting with demand planning, making sure that we shape up demand in a way that makes sense in terms of cost. Instead of shipping products from branch-to-branch, we are governing through a better forecast, through a better governance all those flows of goods that in a context where we have more than 50 branches and quite a few SKUs in biscuits, governing that is clearly key.We have created a lot of discipline and visibility and transparency around waste and waste process not only what we generate in a plant, but also returns of goods. And I can tell you there is a material benefit coming through as Glen and the team have established processes to govern again waste.And third, but not less important, it is the fact that by having visibility and good understanding of how demand is shaping, our factories are able to predict more reliably what they need to produce and when. And so we have more efficient runs in the company.There is clearly also pricing coming through. In a context where last year we saw inflation, we priced promptly I believe. But the full benefit of pricing didn't come through last year, and so now you have a more balanced situation in terms of pricing net of cost. So these four elements are coming through.Do I think we can improve? Absolutely. I think we can improve. As we said, North America is one of the networks where we will be making more investments going forward. And so I think in terms of upside potential there is more to come.

David Driscoll

Analyst · Citi Research

That was a very thorough answer. One follow-on relating to outside North America, but relates to Chocolate. We've heard a number of U.S. chocolate companies taking price increases in the United States. You guys of course have in your major chocolate operations in Europe and elsewhere. Is -- can we draw any parallels between the price increases that we're seeing in the United States in chocolate where those price increases might be applicable to your chocolate operations outside the United States? Or would you really kind of disabuse me of that notion and say that these things are more unconnected than that? But it feels like North, North America and Europe should have some kind of connection in terms of chocolate pricing, would just love to hear your thought process?

Luca Zaramella

Analyst · Citi Research

Look again, it's really – it wouldn't be good for me to comment on future pricing actions in places like Europe. Again, that is too sensitive of a subject. I think there are a couple of things though that are very clear at this point in time. One, it is that, there is quite a bit of inflation not only in the U.S. but all around the world in terms of specifically two items. It's – one it is logistics costs, and the second one is labor costs. And so I think over time we have to make sure that we price that away. Might not happen in the short-term, but over time, we have proven that we have the discipline to price those costs away.The second part, I think it is very important to note that in terms of the way we procure cocoa, we are never hand-to-mouth. And this year for instance, cocoa prices went up for us, but we were able to secure cocoa at a very reasonable price. But I think it is fair to say that given some of the proposals that are coming out of the Côte d'ivoire and Ghana. There is a spike in cocoa cost. And concepts like the leading income differential are putting a little bit of pressure in the market. And the cost of cocoa has gone up. So I think I've given you enough elements for you to draw some conclusions. But for me to be able to talk about specific pricing actions, I think it is really hard.

David Driscoll

Analyst · Citi Research

Really appreciate the comments. Thank you, guys.

Dirk Van de Put

Analyst · Citi Research

Thank you.

Luca Zaramella

Analyst · Citi Research

Thank you.

Operator

Operator

We have time for one more question. Your final question comes from Rob Dickerson with Deutsche Bank.

Rob Dickerson

Analyst · Deutsche Bank

Great. Thank you filling me in.

Dirk Van de Put

Analyst · Deutsche Bank

Hi, Rob.

Luca Zaramella

Analyst · Deutsche Bank

Hey, how are you?

Rob Dickerson

Analyst · Deutsche Bank

Couple of questions. I guess first question is just regarding the top line guidance you said potential implied slight deceleration, if that does happen in the back half versus kind of the floor of what we saw in the first half. The question I have though is it doesn't seem like pricing would necessarily be decelerating, just given the actions we are seeing flowing through in North America maybe Latin America as well. There's not much in Europe. But other parts of – or let's say Europe other kind of overall end market basis is still seeing decent pricing. And so then, I look at it and say well – okay, well then obviously, it will be more volume mix, and there could be some nuances to why. But like again, when I look in the first half, right, the first half the volume performance in growth terms volume/mix was essentially similar to what we saw in the first half of last year.And then – so if you look at the back half, the volume/mix is a little bit easier last year to compare again. So the question, even though wordy is basically, if there is deceleration it seems like kind of what you're saying is maybe there's a little risk of nuanced volume deceleration in the back half of the year, because the first half was impacted by a well-executed Easter. It doesn't seem like pricing would decelerate, but then that's off of an easier second half compare. So like why would volumes really decelerate that much, if the compare is easier? And if pricing isn't coming down why would organic sales really decelerate? Thanks. And I have one more.

Luca Zaramella

Analyst · Deutsche Bank

Yeah. Look as we've said, I don't think this is about not having confidence in the second part of the year or seeing momentum slowing down or – as Andrew asked the first question having some discrete items in the first half that will turn into issues in the second part. This is nothing around all – any of these topics. Again, it is the recognition of the fact that in the 4.1%, we had on a year-to-date basis in the first half, there was a clear execution gain related to Easter.And that is why the second part of the year might be lower than the 4%, we see in the first half. But I think in the end, we have to feel good about the solidity of our categories the fact that the growth of the business is broad-based. Again, it is not about the quarter at 4.6% that I like. Obviously, I like the 4.6%. But it is the good quality of results all around. I haven't seen these types of volume/mix and price gains in a long, long time. I was very pleased with the share gains that we started seeing. Chocolate is fantastic. We are still losing a bit of share in places like India, where we have a 65% share. But if I take out India, all the big markets they are growing share. And the same is applicable to Biscuits. So this is not about saying the second part of the year, we will have a slowdown or it is about recognizing that in the first half, there was a positive impact due to Easter.

Rob Dickerson

Analyst · Deutsche Bank

Okay. Fair enough. And then one other question – I have two questions. One is a little bit more sensitive. The first question is on just your JDE piece right total income from equity investments. In the first half year-over-year, it's up, say 30%. So obviously something is going well there. If you could just provide any color as to why they've been performing so well, one. And then two is that a run rate that we should be thinking about at least in the near term for the back half? And I asked just given it's obviously material to your total income.

Luca Zaramella

Analyst · Deutsche Bank

Look, we are very pleased with coffee. It is fair to say that they have performed very, very well. So in Q2 and the first half, as you said, the earnings grew respectively 40% and 25%. As KDPs getting the synergies and this should be no surprise, we are reporting KDP on a lag. So to understand what is going to happen in Q3 for KDP, you have to look at their Q2. And JD is capitalizing on a successful business model in single-serve and espresso and compatible business, which is doing very, very well and it is taking share in the major markets in Europe mostly.The company is also generating good cash flow and they are delevering fast. And so, there is a subsequent interest cost saving. So, nothing has really changed in what we see in JDE and KDP. They are good financial investments for us. They doubled in value since the inception of the JV. And as we've said many times, there is more upside potential for both businesses and we like clearly the clarity, the vision, the potential and the flexibility those investments offer.

Rob Dickerson

Analyst · Deutsche Bank

So, it doesn't sound like there's much urgency like say -- or any change to the strategic optionality thought process right? They're doing well. Obviously Q1 and Q2, they've done very well. Unless you really need the cash for some reason, let's just keep letting them do well. It's pretty much that?

Luca Zaramella

Analyst · Deutsche Bank

Yeah. I mean we have good shareholder right over both companies. Specifically for JDE, we could propose a price to drop for which they have the right of first refusal. And then if the value is not accepted, we could take JD public through an IPO. And clearly, we would love to have a public mark for both investments as we believe there is more value. So, yeah, you're right. Nothing at this point has really changed. We see more upside potential for both companies.

Rob Dickerson

Analyst · Deutsche Bank

Okay, super. And then one last quick one is just your -- when you said, back half profit would be similar to first half profit, means a lot of different things. And maybe I just don't get it. Sometimes I don't. Is that -- you're just -- you're literally just saying operating profit? Or is that gross profit? Or is that just net profit like net income would be similar on a dollar basis back half versus second half? That’s it. Thanks.

Luca Zaramella

Analyst · Deutsche Bank

Yeah. I think the shape of the P&L will be similar to the first half. I would say -- I would leave it at that. Clearly there is a little bit more investment coming in the second part of the year, but broad stroke the shape of the P&L is going to be similar.

Rob Dickerson

Analyst · Deutsche Bank

Okay, super. Thank you so much.

Luca Zaramella

Analyst · Deutsche Bank

Thank you.

Dirk Van de Put

Analyst · Deutsche Bank

Thank you. And as I said at the outset, I'm proud of this quarter's results and of the work -- the hard work of my colleagues across the globe. I think this quarter and this first half show how our leadership position and strategy is helping to drive the strength of snacking categories around the world and creating value for our shareholders. And we do all this while remaining committed to deliver on our promise to create a future where people and the planet thrive.This first half helps us to remain focused on our long-term objective of generating volume-driven top line growth of 3% plus and fueled by virtuous circle of increasing investments, which generate solid sustainable operating income growth. Our progress to date gives me further confidence in the validity of our strategy and our long-term prospects. Thank you for your interest in the company.

Operator

Operator

Thank you. This does conclude today's conference call. You may now disconnect.