Luca Zaramella
Analyst · Bank of America
Yes. So Peter, first of all, I think it was a solid Q3 performance. What underpinned the performance once again is the outcomes of our shares that have been improving and consistently gaining traction throughout the year. Very happy with biscuits overall, particularly savory is really on a roll, but also candy. And clearly, in some cases, even in bars, we are gaining share through Zbar, which is really an outstanding brand. As you said, the promotions tactics have changed for us, and they are yielding good results. I think we are well executing around the depth of those promotions, the frequency and those are clearly delivering a good level of incrementality to our business. So that's one thing that we have fixed and that is paying off. We didn't reduce prices, but we have become, I think, more precise as to what we do when. Importantly, we have increased A&C. GP dollar in the U.S. was up, in North America was up, but it was partially offset by A&C spending and definitely happy with the incrementality related to some innovation launches we have made. So I think we are still cautious in terms of what type of pricing we had to take, and we are assessing carefully as we go into 2027, what we have to do. But in a nutshell, I think if you look at the volume mix momentum, which we believe is going to accelerate [Audio Gap] [Technical Difficulty] So Pete, I don't know where you lost me, but I gave quite an articulated answer. So let me repeat what I said. Look, as it boils down to the U.S. and North America in general, look, we are quite pleased with the performance of the U.S. As you said, the share performance, I believe, in general, is quite positive. We are very pleased with savory that is really on a roll in terms of share gains and the innovation we launched is really resulting in incrementality and delivering volume mix and share gains. Ritz and the innovation we launched is really resulting in incrementality and delivering volume/mix and share gains. So we are very pleased with candy; Sour Patch Kids is an outstanding brand that is delivering quite a bit of growth. As I mentioned a few times, the bigger change we made since, I would say, Q4 last year, it has been around promotions. And as it boils down to promotions, we have really fine-tuned our strategies in a way that results in quite a bit of incrementality, as opposed to last year where there was quite a bit of switching between regular prices and promo prices. We saw a significant increase in A&C, and that is clearly helping us. And finally, launches that we have made around Oreo Zero, Ritz Minis, and Clif High Protein are clearly resulting in positive momentum for the business. As we look at the shape of the P&L, there is clearly some inflationary pressure coming our way. But the reality is we want to protect share and volume/mix momentum. So we will be very selective on the pricing actions that we will take. And the majority of them will be most likely through PPA, and we have some plans as we walk into 2027. I think you're going to see quite good numbers in terms of share and volume momentum in Q4. And that momentum is critical to be kept into the P&L for 2027 as North America is quite good leverage coming out of it. And so a combination of volume/mix, PPA selective pricing and the fact that we will continue pushing hard on productivity and supply chain in North America is delivering good outcome. We believe that we have open space to keep on investing in the business and delivering positive income in North America for next year.