Steven A. Kandarian
Analyst · Eric Berg from RBC Capital Markets
Eric, we've looked at a lot of studies around the issue of companies being customer-centric. And yes, P&C has more interaction than life, but we still have a fair number of interactions with our customers, even simple things like change of address or calling about some information on their product and their balances and so on and savings products. And if we don't provide a good customer experience in those interactions, people are not going to recommend us to family, friends, others who say, "I'm thinking about buying this product or that product that falls to the life insurance category. Who did you buy from? Did you have a good experience?" So the data is pretty clear that if you do a good job giving service to your customer, your top line improves because referrals, second sales and third sales to existing customers, as well as if you design the process right in terms of interactions and how the products themselves are sold and how the information that goes to customers is articulated, you'll get your cost down because all those customer complaints and second, third phone calls and trying to move people around the system to figure out an answer to their question becomes expensive. So again, the studies in these are pretty clear that your top line and bottom line can improve over time. It's not something that happens in the first 6 months or 12 months. It is a process that will take a number of years. We will track this. We will have data over time, but I don't have data for you right now. The cost that we're talking about here is not enormous amounts of money for some of the fixes that we're talking about. Simple fixes to websites to make them clearer, make the process much easier for the customer to interact with us are not big-ticket items. But it takes time and attention and takes a lot of people to focus on it. I used to hear when I was -- at MetLife, when I first got here, a mantra about customer service that's good enough. And I don't think that customer service that's good enough is good enough. I think you have to have good customer service, if you expect your existing customers to recommend you to others, if you expect that your ability to deliver customer service over time will be at a reasonable cost. So that's why we're engaged in this effort. It is something that we're all focused on, including all of us here at the executive group level, who make phone calls to customers who have problems with their interactions with us, where we can, on a firsthand basis, learn about those experiences and help us become more sensitized to what our customers face every day as they interact with us.