Sure, I think I think Michael nailed the key points. I'll just kind of, Jason, talk from two aspects, the first being the macro-economic environment and then micro how it relates to us. I think from a macro perspective on the CTV front, you know, we are – I think we’re heading into a [watershed moment] for the future of CTV and specifically based on some of the things that Michael mentioned in his script, which is: A, you’ve got the dynamics on the consumer side changing rapidly, which is cord-cutting is accelerating, which we're seeing across the board, but also consumer habits around watching AVOD and ad supported CTV, have just accelerated. And we've known that, we see that in the statistics. And I think what we're doing is, we're creating habits on the consumer side that are going to be hard to break when we come out on the other side of this, you know, of the COVID issue. On the buyer’s side, we've also seen things like cancellation of up fronts and increases in direct-to-consumer spending and increases in performance metrics that are needed for advertising and particularly around television and CTV spending. Those two things come together bode well for the CTV business, you know, in general, and just saying some of the things that we've seen in the past are just getting accelerated by the current environment. Micro basis for us is a company. You know, I think you know, Michael really said it all, which is the fact that as the companies that we work with work through streamline and cut cost and have less partners versus more. There's really very few options for them to do so across multiple platforms, desktop, mobile, display, audio, CTV, and you know, where that that option. And then secondly, as there are drivers towards efficiencies in the CTV space, so moving towards unified options, or more streamlined option, the capabilities that Rubicon has worked in the last several years with pre-bid and with the, you know, the solutions they've built, are going to lend themselves well to the CTV platform that that we previously had built at Telaria. So, you know, look, there are lots of things to get through, but I think if you look at the macro trends and where we're seeing from a micro perspective, both from a build and any position, strategic position, those are good things. And I think they're things to look forward to.