Earnings Labs

Magnite, Inc. (MGNI)

Q4 2022 Earnings Call· Wed, Feb 22, 2023

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Transcript

Operator

Operator

Good day, and welcome to the Magnite Fourth Quarter 2022 Conference Call. [Operator Instructions]. I would now like to turn the conference over to Nick Kormeluk, Investor Relations. Please go ahead.

Nick Kormeluk

Analyst

Thank you, operator, and good afternoon, everyone. Welcome to Magnite's Fourth Quarter 2022 Earnings Conference Call. As a reminder, this conference call is being recorded. Joining me on the call today are Michael Barrett, CEO; and David Day, our CFO. I would like to point out that we have posted financial highlight slides on our Investor Relations website to accompany today's presentation. Before we get started, I will remind you that our prepared remarks and answers to questions will include information that might be considered to be forward-looking statements, including, but not limited to, statements concerning our anticipated financial performance and strategic objectives, including the potential impacts of macroeconomic factors on our business. These statements are not guarantees of future performance. They reflect our current views with respect to future events and are based on assumptions and estimates and subject to known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from expectations or results projected or implied by forward-looking statements. A discussion of these and other risks, uncertainties and assumptions is set forth in the company's periodic reports filed with the SEC, including our 2022 annual report on Form 10-K. We undertake no obligation to update forward-looking statements or relevant risks. Our commentary today will include non-GAAP financial measures, including revenue ex-TAC, or less traffic acquisition costs, adjusted EBITDA and non-GAAP income per share. Reconciliations between GAAP and non-GAAP metrics for our reported results can be found in our earnings press release and in the financial highlights deck that is posted on our Investor Relations website. At times, in response to your questions, we may offer incremental metrics to provide greater insights into the dynamics of our business. Please be advised that this additional detail may be onetime in nature, and we may or may not provide an update on the future of these metrics. I encourage you to visit our Investor Relations website to access our press release, financial highlights deck, periodic SEC reports and the webcast replay of today's call to learn more about Magnite. I will now turn the call over to Michael. Michael, please go ahead.

Michael Barrett

Analyst

Thank you, Nick. We had a strong finish to the year, with Q4 revenue coming in at the high end of our guidance ranges. Total revenue ex-TAC was up 10%, TTV up 20% and DV+ up 4%. Adjusted EBITDA margin also came in strong at 41%. And for the full year, I'm happy to report that we achieved revenue ex-TAC of $515 million in free cash flow of $106 million, both exceeding our targets. Our outlook on 2023 is positive despite weakness in the overall ad spend environment that began in late Q4 and continued into Q1. We are currently seeing stability at these levels and are cautiously optimistic. David will provide greater detail on our financial results and our Q1 outlook. Our CTV business continued to drive our top line with revenue ex-TAC growth of 20% year-over-year, which we believe outpaced the industry growth in Q4 based on customer feedback and recent industry trends. Just a couple of weeks ago, we announced Magnite Streaming, our next-generation CTV and OTT platform, merging the best features, functionality and technology for Magnite and SpotX. Magnite Streaming empowers media owners to maximize advertising yield holistically across live and VOD inventory, addressable linear and CTV and OTT environments, while providing insights to more effectively grow their businesses. It also provides advertisers with unparalleled access to CTV and OTT inventory, audience-targeting capabilities in real-time reporting. We are excited about our new and expanded CTV partnerships, in addition to further traction with those previously announced. Key new partners and expanding relationships I'd like to highlight since our last call are Brightcove, fuboTV, Horizon Media, Criteo and, last but definitely not least, Disney. First, I'd like to highlight the news in late January that we expanded and renewed our agreement as Disney's global programmatic SSP partner. As…

David Day

Analyst

Great. Thanks, Michael. We are pleased to report another strong quarter and record year for Magnite. Our fourth quarter results for revenue ex-TAC were at the high end of our expectations, and adjusted EBITDA of $64 million generated a strong margin of 41%. Our business model continues to generate strong cash flow, producing $57 million of operating cash flow for the quarter. For the full year 2022, we reported revenue ex-TAC of $515 million and total ad spend approached $4.5 billion. We also generated full year adjusted EBITDA of $179 million, up 20% year-over-year for a margin of 35%. Total revenue for Q4 was $175 million. Revenue ex-TAC was $157 million, up 10% from Q4 of 2021. Revenue ex-TAC attributable to CTV was $65 million, up from $54 million or 20% from last year. DV+ revenue ex-TAC was $92 million, an increase of 4% compared to Q4 last year. On a sequential basis, Q4 total revenue ex-TAC grew 23% over Q3, generally in line with historical seasonal patterns. Political spend represented less than 4% of our revenue ex-TAC for the quarter. Verticals, such as automotive, travel and food and beverage, proved resilient and were our top growth verticals, offsetting weakness in retail, technology and health and fitness. Our revenue ex-TAC mix for Q4 was 41% CTV, 39% mobile and 20% desktop. Total operating expenses, which includes cost of revenue for the fourth quarter, increased 29% to $204 million compared to $158 million in the same period a year ago. Adjusted EBITDA operating expense was $92 million, up 11% sequentially from Q3 and up from $75 million from the fourth quarter last year and slightly above our guidance range. The increases were driven by higher cloud and personnel expenses, T&E and higher engineering team expenses, partially due to lower internally developed…

Operator

Operator

[Operator Instructions]. First question comes from Shyam Patil with Susquehanna.

Shyam Patil

Analyst

Nice job on the execution. I had a couple of questions. First question, for 1Q, as you guys talked about it, it seems like things have started off a bit slow for the industry in terms of ad spend growth. I was just wondering if you've seen any improvement or changes in the growth rates as we've kind of gone from early January to late February? And then second question, Michael, you talked about some of the stuff that's happened in the industry, with a couple of players checking out your focus and strength of SPO and then a large agency relationship that you guys continue to kind of deepen. And I was just curious, can you just talk a little bit more about just, overall, not CTV overall kind of in the SSP side, just how you feel about your ability to kind of gain share, especially from the larger agencies? And anything that could be meaningful for this year?

Michael Barrett

Analyst

Yes, sure. I'll start off and allow David to chime in or Nick. As far as improvements are concerned, I think what has us cautiously optimistic is there hasn't been further decline. So I think what we -- and especially talking with our big buyers, agencies, marketers, the consensus seems to be that we've seen the worst, and that it should get better from here and out. That's not to say we're starting to see it, it get better overnight, but it is to say that I think that the notion that late Q4 into Q1 probably is we're bouncing along the bottom and hoping that things have freshen as we get into the Q2 and the upfront period of time. And as far as the SSP side, as we kind of said in the script, we feel that it's finally starting to happen that this explosion of SSPs that occurred when header bidding first came along, and Google's OB program, where they plugged in hundreds of SSPs, provided no value other than arbitrage and to recycle the same DSP demand that you find on every other platform, that's really starting to be shut down. You have agencies that are really serious about it, and you're talking about -- we're not talking about fly-by-night SSPs that are getting SPO out. We're talking about brands that you've heard of. And the marketer and the agency feeling as though, I'm fine with a handful of guys because they've got everything I need, and they got the tools and they willing to invest in it and they're willing to build. So I think you're starting to see this renaissance of the value of the SSP and the ecosystem. And as we said in the call, I don't think there's anyone better positioned to take advantage of that change in sentiment than we are at Magnite.

Operator

Operator

Our next question comes from Nick Zangler with Stephens.

Nicholas Zangler

Analyst · Stephens.

Great quarter. Taking a look at that 1Q '23 guide, again, though, it looks like you're guiding CTV, I think, up 3% at the midpoint. And actually, then I think DV+ would be growing faster than CTV in the quarter. So maybe if you could just flesh that out a bit? It looks like mobile is was strong last quarter. I'm curious if that continues into the new year. And then -- and just as we push out further for the year, I mean, do you think CTV is still going to lead the segments from a growth perspective? Just any thought on like general direction across CTV, mobile and desktop given some fluctuating trends we're seeing right now?

Michael Barrett

Analyst · Stephens.

Yes. Sure, Nick. Listen, I think that the -- well, the DV+ success, I think, is -- you've been listening to us for a year, and we sound like a broken record about, "Hey, we kind of took our eye off the ball. We're back -- we're working on it hard. We're seeing green shoots. You may not see them in the financial results just yet." Well, that's kind of what you're seeing, and it's coming at the expense of others. And so we feel that we still have quite a ways to go to get to where we should be on DV+. But I think the difference that you see in this kind of depressed ad environment is we're playing catch-up in DV+ and doing a good job at it. Team's doing a great job as a matter of fact. CTV is 100% macro, and there's no question that CTV will be the fastest-growing segment as we exit 2023. It's just budgets that were more branding-oriented, that were TV-oriented are always the first to get paused as opposed to more performance-related advertising, which is typically the domain of the DV+ world. And so I think that when it gets turned back on, we are incredibly well positioned with all the partnerships that we have in place to take full advantage. But obviously, given our seat in the CTV world, we are connected with every publisher. We see exactly what's happening across the landscape and it's universal in nature, macro in nature, and this -- as the economy improves, so, too, our growth in outpacing the industry in terms of growth.

David Day

Analyst · Stephens.

The only thing I would add -- I would add one thing on the DV+, which is -- that growth is even being masked a little bit by the strong dollar and the strength in dollars. So if you compensate for that, that DV+ growth is closer to 7%. So we are thrilled with the progress that we're making there.

Nicholas Zangler

Analyst · Stephens.

Got it. Congrats there. And then I did just want to touch on -- shopper marketing seems to be all the rage in digital advertising these days. Just can you remind us of your role here? I know you have a relationship -- a new relationship with Criteo. I mean you listened to Trade Desk, they point to strong adoption of closed-loop feedback with advertisers utilizing retailer data to justify CAD pains and ad spend. But can you just remind us, I guess, of your current exposure, whether Magnite is currently generating incremental revenues attributable to shopper marketing? Or if this is a tailwind that's yet to play out for you guys?

Michael Barrett

Analyst · Stephens.

Yes. Nick, I think it's more the latter yet to play out. We have that nascent relationship with Kroger, the Criteo relationship. So think about our role in the ecosystem of retail media networks or the shopper dollars is the partner of the supply. And so whether that's owned and operated inventory from a Kroger or off-site trying to reach Kroger audiences across the open web, that's what an SSP does, right? And more and more, the folks that have this valuable first-party data are feeling more comfortable assembling the data and assembling the audience segments on the supply side to keep it closer, more protected to the actual publisher. And in this case, a publisher would be Kroger. And so I think we'll play a very valuable role. It's not going to be an end-to-end role. I don't think you're going to see us anytime soon trying to come up with our own closed-loop attribution technology, proprietary technology. I think we know what our role is. It's a valuable role, and we'll participate in the economics of the RMM space.

Operator

Operator

Our next question comes from Laura Martin with Needham.

Laura Martin

Analyst · Needham.

Great numbers. Two, just following up on that prior call. Is your point of view, Michael, that Retail Media Networks could be as big a contributor to the top line growth over time as CTV has been? Or are those inherently different total addressable market? Like is one total addressable market bigger or smaller than the other? And then my other question is on the Google-DOJ litigation. Our channel tech in D.C. tell us that very minimum, the DOJ wants to force Google to spin off its ad server. Second most, they want to have the ad server and the SSP spun-off. And in the best of all worlds, they would have them spin off everything in third-party ad tech. Could you walk us through how Magnite benefits if they just -- or forced to spin off their ad server or their ad server and their SSP? I'd be interested in the upside for Magnite from those activities.

Michael Barrett

Analyst · Needham.

Sure, Laura. Good to hear from me. Yes, so Retail Media Network is incredibly attractive. We'll see it more in the form of spend, right? So whether that's higher CPMs -- and obviously, our CTV footprint, most of these -- most of the CPG advertisers that participate in the Retail Media Network universe are so used to running ads on television, right? And so partnering with whomever they want on the buy side to help them create the attribution loop, they're still going to need access to this great CTV supply. And so I think that's where we come in. And we participate in increased ad spend, increased CPMs and quite possibly perhaps increased take rates depending on the role that we play and the service that we provide. So we're very, very excited about the ongoing prospects of Retail Media. On the Google litigation, you guys have done a really good job following it. Obviously, we have counsel -- outside counsel, too, that's a part of it. And obviously, Department of Justice reaches out to industry experts, like ourselves, to get opinions. It's really hard to kind of crystal ball, other than the fact that what we've already seen is it kind of gentler Google in terms of transparency, in terms of willing to work. And I think that it only bodes better if they're able to figure out a way to not have someone that has a conflict of interest that owns inventory themselves, power all the ad serving for the open web across all the publishers. And so I think it's heading in the right direction. It's a multiyear journey. Unfortunately, these things generally are and we'll, obviously, be very close to it, but I think we stand to gain. I think we've already seen that with our SpringServe success from an ad serving on the connected television side. That's an area where we don't ever really see Google at all. And so I think that you're starting to see various crack open for us that may not have existed 2 years ago.

Operator

Operator

Our next question comes from Jason Kreyer with Craig-Hallum.

Jason Kreyer

Analyst · Craig-Hallum.

Michael, I just wanted to ask about visibility. I mean it sounds like things kind of decelerated pretty quickly in Q4, have stabilized since. But just wanted some color on if the visibility has changed? Or how much visibility you have now into marketers may be pulling back on budget or reaccelerating budget or just things like that?

Michael Barrett

Analyst · Craig-Hallum.

Yes. And you're right, Jason. I mean no sooner do we finish our call, [indiscernible] around for the Q3 earnings. And it's universal across talking to every publisher sometime right around mid-December, Q4 stopped behaving like Q4, right? And it kind of limped across the finish line in December, and that kind of headwinds followed into Q1. Our visibility, generally speaking, comes more from the insight of our buyers from agencies. We do, as you know, have the demand facilitation team, and that's a little bit of a features market. Insertion orders tend to be more of a I'm willing to spend x amount over the next couple of months. And those bookings are quite strong. And so it leads us to believe, and I think this is kind of the industry rhetoric, that we're bouncing along the bottom with the hope that the recovery begins sooner than what some folks are hoping, which is second half of the year. But again, our crystal ball is no greater than anyone else's in that respect.

Jason Kreyer

Analyst · Craig-Hallum.

Fair enough. Maybe two on the updated CTV platform. I'm just curious if the important takeaways allow anything [indiscernible] talking being low first half? We've already the new platforms to understand that...

Michael Barrett

Analyst · Craig-Hallum.

Jason, I don't know if it's my connection, but I missed that entire question. David, did it come across on your line?

David Day

Analyst · Craig-Hallum.

No. Jason, you're cutting out there. If you could repeat it.

Jason Kreyer

Analyst · Craig-Hallum.

Okay. Sorry about that. Are we good now?

Michael Barrett

Analyst · Craig-Hallum.

Yes. It sounds much better now, Jason.

Jason Kreyer

Analyst · Craig-Hallum.

Okay. Sorry about that. So the two parts on the Magnite streaming platform. Just first, any early takeaways, feedback that you've heard? And then second for David on cost. You talked about lower profitability in the first half of the year. But I know you announced earlier this month that the platform is now available. So I'm just wondering why the higher cost level throughout the first half of the year, why won't we maybe see that cost level start to abate heading into Q2?

Michael Barrett

Analyst · Craig-Hallum.

Yes. And I think they're kind of linked. And what I mean by that is that some early feedback from streaming is quite positive. We have a bunch of our partners are on it and using it. Others have been trained on it and looked at it, and it carries the feature set that was promised and that they're super excited about. But too early to kind of point to performance differences between the two platforms, et cetera. So -- because we launched it, we announced the launch of it, doesn't necessarily mean that day and date everything else gets shut down. And so that probably dovetails nicely into what David is going to tell about cost.

David Day

Analyst · Craig-Hallum.

Yes. So one of the challenges in a migration like this is you've got -- you have to run two full platforms. As long as you have like one customer still writing on a platform, you have to make sure that it works. And so you've got teams that have to support that. You have on-prem cages and minimum commitments on spend and data center lease costs, and all kinds of costs that it takes to support both platforms. And so there is a duplicative cost base. We are scheduled to deprecate early in Q3, the second platform, and go to one unified platform. And so that's why you'll see significant cost decreases in the latter half of the year. The other component is there are certain elements of our unified platform that utilize the cloud a little bit heavier than we did in the past on some of our lower value -- lower volume, high-value elements of our platform. And so there's also a unit cost optimization that occurs over time when you're using the cloud. And so we'll continue to see benefits and reductions in unit costs over the course of this coming year. And so that will add to some of those cost reductions in the latter half of the year.

Operator

Operator

Our next question comes from Dan Kurnos with The Benchmark Company.

Daniel Kurnos

Analyst · The Benchmark Company.

Great. Michael, just first, obviously, you guys have done probably a better-than-expected job of birthing sort of organic products. But I do wonder if we do finally get the long awaited death of the, as you put it, on differentiated SSD, if you might not get a few panicked or desperate phone calls? And how you might be looking at sort of the marketplace, whether it be from a tech pickup standpoint or just filling in a couple of holes? And then David brought it up, given the dollar, you guys have fully unified platforms now. Internationally, you guys continue to kind of talk about it as an area of opportunity. We hear from our own checks that there's still a lot of distortion, disruption out there that someone could step in and take more advantage of. And so I'm just curious how you're thinking about kind of attacking the broader marketplace, understanding that the macro is super messy everywhere right now?

Michael Barrett

Analyst · The Benchmark Company.

Yes. So as it relates to this continuing or accelerating supply path optimization, typically speaking, where you see it happen first, is in kind of the open auction business. And so what you see as kind of a dislocation in spend, the Magnite platform receiving more bids from DSPs because there's fear platforms to bid and buy from. And that doesn't really require anything other than making sure it's up and going to take advantage of it. The second piece you see to it is the publisher saying, " Boy, I've been doing this on my own, this piece of it on my own. And man, it requires two engineers and a whole lot of work on my part. And for a modest cost, I can use Magnite technology to help me run my header." And so then you start to see this kind of second wave where they're choosing less partners, but they're really getting back to kind of a winner-take-most SSP relationship where they'll give that SSP their deals business. They'll use the technology from that SSP. Disney is a great example. We built custom software through them. We've talked about that. I think that we're brilliantly positioned, given the size of the company, the scale we have and the tools and the products that we have, to be able to really start when publishers start to lean in and said, "Man, why did I think it was smart to run this piece of it myself. How can you help me?" FOX is a good example of that. So I think you're just going to see more and more of that, and that all falls under the umbrella of this reawakening of a value that an SSP that's just not an undifferentiated SSP can bring to a publisher. And we're certainly well poised to take advantage of that. As it relates to the Unified platform, I wonder, Dan, if you could elaborate on that a little bit? I think I know what you're asking about. I don't want to answer the wrong question.

David Day

Analyst · The Benchmark Company.

Well, you can answer the question you like, Michael.

Daniel Kurnos

Analyst · The Benchmark Company.

But I certainly want to try out the advancement kind of international. I mean to get more aggressive either in CTV now or obviously, you've made some margin roads in DV+, but I just trying to get a sense because the international markets have been super distorted in I think, like in Europe, in particular. And we've heard sort of from our checks that there have been some really good opportunities and you can kind of figure out the right way to attack the market. So I'd just love to hear what you guys are kind of doing now that you have a more unified front across the business?

Michael Barrett

Analyst · The Benchmark Company.

Yes. No. And it's a really good point because some of the businesses like -- take SpotX, for instance, had little to no exposure, along with SpringServe, to Europe. Because if you recall, they were owned by a German media company, RTL. And it was kind of like, "Hey, we got our own in-house tools for the German market. We don't need you in Europe, guys." And Telaria was a little bit like that as well, just given their resources. They didn't really focus on international. And so now that you're under the Magnite umbrella, one platform that has all the features, that a Telaria had, plus all the features at SpotX, plus some innovation that we've applied through SpringServe, it really does create brand-new opportunities for Magnite that never existed before. And I think what we're finding is the same kind of trend lines, and that is publishers wanting to lean on technology partners, like an SSP, to do more, not less. Because that whole era of the publisher taking it in-house is definitely sunsetting. So I think you are right. We're very excited about the opportunities. Notwithstanding they're pretty tough markets right now given the strength of the dollar and the weakness of the local economies, it's probably going to delay any kind of huge acceleration just given the uncertain times there.

David Day

Analyst · The Benchmark Company.

Yes. And Dan, I maybe embedded in your question is, is there maybe international M&A opportunities. And the answer there would be no. So we have the assets we need. We have the international team that we want, and we would expect international growth to be organic.

Operator

Operator

Our next question comes from Matt Swanson with RBC Capital Markets.

Matthew Swanson

Analyst · RBC Capital Markets.

Yes, thanks. I think I'll leave off my quarterly DV+ question and join the TV bandwagon here. So how should we think about the partnerships heading into 2023? It seems like every quarter, you have 2 or 3 more announcements. Can you just help us kind of think about both the direct and indirect benefit? And kind of how we should expect these relationships to ramp?

Michael Barrett

Analyst · RBC Capital Markets.

Yes, Matt, great question. I think we like to describe these partnerships is kind of walk and jog and run. And I think GroupM is kind of a really good example of that. I think we talked about GroupM maybe 6, 7 quarters ago for the first time. And the evolution of that partnership with agreeing on a technology partner like Magnite, then socializing the concept throughout the GroupM organization and then turning to their clients and socializing the opportunity and why it's a value to them to buy through the premium marketplace in GroupM? It's a process, right? It's a sales cycle. And some of those are in our control at Magnite, and a lot aren't. It's in the publishers' control or the agencies control in that case. So I think that the good news is you hear a drumbeat of these things that start off as a trickle and become meaningful. Some quicker than others because some are just kind of more pay, plug and play. Others require customization. So I think there's a ramp to it. And it's really -- you got to take it case by case. But it beats not having kind of the drumbeat, right? And I think it points to the power of a combination of SpringServe with Magnite Streaming as being this super differentiated product in market that is really helping us gain share.

Matthew Swanson

Analyst · RBC Capital Markets.

That's helpful. Maybe this has to do with partners and maybe it doesn't. But as we think about heading into 2023, can you just talk about kind of the market momentum around biddable? And if you're seeing any increase in the pace of that transition as more CTV inventory comes online? And then if there's anything kind of around that concept in terms of directionally an expectation for like the blended CTV take rate in 2023 or 2024 that we kind of look out to?

Michael Barrett

Analyst · RBC Capital Markets.

Yes, great question. These trends are hard to like kind of draw generalizations just given the needed nature of the marketplace. But I think that you're going to find going into the upfront a kind of record, which is a little embellished to talk about a record when there's been very little biddable inventory in the premium CTV categories of the plus services, the broadcasters, et cetera. But I think you're going to find a record amount as dictated by the buyers. The buyers -- every dollar is going to go a lot further in this marketplace, and they have demanded, for quite some time now, the opportunity to be able to bring data to the foray and bid openly on it. And so I think this concept of the invite-only auction that who has done so incredibly well with, just no question that you're going to see the spread of that, just given the cloud that the buyer has coming into it. We're also seeing quite a bit of biddable inventory at CPMs that are quite different than perhaps CPMs were in Q3 in the fast service market and in the OEM market. So yes, a biddable is coming. It's probably coming faster because of this tough ad economy. And it does bode well for take rates for sure because of the amount of value that we contribute to conducting an auction versus just being the technology partner to process presold deals by the publisher

Operator

Operator

Our next question comes from Matt Thornton with Truist.

Matthew Thornton

Analyst · Truist.

Maybe two questions, if I could. Just a couple of recent events. And Michael, you alluded to one, and that was Yahoo! shutting its SSP. How do you think about -- I would assume they probably had some meaningful market share on the supply side. I'm kind of curious how you think that market share gets absorbed? I would assume the larger platforms, like a Magnite, should be in a position to absorb some of that share. But I'm curious your thoughts there and how that applies to '23? And then secondly, Roku recently talked about opening up to third-party DSP demand. I believe SpotX was the primary SSP partner that I would assume that would bode well for SpotX as that comes to fruition. But again, I'm curious your thoughts there as well.

Michael Barrett

Analyst · Truist.

Yes. Matt, yes, so I think it's been quoted in the kind of press -- trade press. So most of -- the majority of Yahoo! -- simple majority of Yahoo!'s inventory under exchange was Yahoo! O&O. And so assume that they're going to figure out a way to monetize that, probably head or whatever the case might be. So that still is an opportunity for us to gain access to that inventory. Probably in a slightly cleaner fashion, right, as opposed to a couple of hats through the multiple exchanges that they kind of had through the acquisitions that they've done. So I think that's probably a net good guy. As far as picking up the inventory that they had on the platform, most of that we've already had. So what you kind of get is not necessarily new publisher wins because the publisher was only using Yahoo! and now they're going to use Magnite. Generally speaking, you're just kind of shutting down another path for DSP dollars to flow to that publisher, and more of that flow is going to come through the remaining SSPs, particularly someone is differentiated as Magnite. So I think maybe that's the way to think about it. And the second question you had was related to...

David Day

Analyst · Truist.

Roku.

Michael Barrett

Analyst · Truist.

That was on Roku. Yes.

David Day

Analyst · Truist.

Yes. Bingo. Yes. Still have a deep partnership with them. I think that it's a little early for us to talk about the nature of the relationship. But suffice to say, a deep partnership with them that's expanding as well.

Operator

Operator

Our next question comes from Shweta Khajuria with Evercore ISI.

Unidentified Analyst

Analyst · Evercore ISI.

This is Ian Peterson on for Shweta. Quick question here, focusing on Disney. Disney continues to rapidly scale their programmatic offerings and expects to be 40% to 50% programmatic by '24. Can you help us just quantify the impact of this accelerated shift towards programmatic for Magnite? And do you anticipate other AVOD services to follow a similar trajectory as Disney? Or is Disney really the outlier here in the near term? And maybe just lastly, can you tie in Magnite's recently launched a streaming platform and how this comes into play here? And maybe can you just highlight a value proposition for AVOD services?

Michael Barrett

Analyst · Evercore ISI.

Sure, Ian. So as it relates to Disney, I think we've been pretty clear that -- we are working with them primarily as a technology partner that helps facilitate programmatic buys that are sold by Disney. The belief is that it moves to a more biddable environment. With us running the auction piece of it, the economics increased in terms of take rates. And so I think that, that plays itself out over time. And there's no question that I think Hulu has shown the efficacy of having biddable inventory going up against what traditionally is upfront inventory guaranteed pricing. And I think that, that's the model that Disney is going to emulate. And I don't think they're an outlier by any stretch. They're just more advanced. They have more inventory, right? They're global, and they have Hulu. And they also had the learnings of Hulu being at this for 8, 9, 10 years doing programmatic. And so I think that, that is not at all an outlier and people will be looking at that very, very carefully. In Magnite Streaming, I mean, a simple way to think about it is when SpotX used to compete against Telaria before they were both part of Magnite, think of it as kind of chocolate and vanilla. And there are things that SpotX is really good at, that Telaria wasn't and things that Telaria was good at that SpotX lagged. So now you're taking the best of both platforms, putting them on one. And then taking some of the learnings that our clients have asked for our other platform and applying those to it, things like the specialty stuff that we talked about in live streaming for sports, particularly and you wind up with the best streaming platform out there, along with having access to an ad server. So there's no question, I think, that it will solidify and expand opportunities that are existing and put us in a wonderful position for whenever anyone decides to change ad servers and SSPs like fubo did. And we become a different type of opportunity out there than either one of the platforms were before they were merged together.

Operator

Operator

This concludes our question-and-answer session. I would like to turn the conference back over to Michael Barrett for any closing remarks.

Michael Barrett

Analyst

Thank you, Sarah. For 2023, we continue to expect to grow revenue and generate healthy free cash flow as we judiciously manage expenses, evidenced by actions we've taken earlier in the year on headcount, with platform consolidation, new hiring pause and managing discretionary expenses. We are doing this while also keeping the business poised to capitalize on accelerating growth as the market improves. Our independent leadership position in the CTV ad supported market and improving growth in DV+ should continue to drive market share gains in the years ahead. We are still just in the earliest days of ad-supported CTV, as many of the largest market participants have just launched and yet to scale the CTV ad businesses, which will drive growth for many years to come, especially for programmatic partners. I would like to thank our great Magnite team for their hard work and focus through a successful comprehensive platform consolidation and customer migrations, all while navigating challenging market conditions. Thank you to our analysts and investors for your continued support and for joining our Q4 results call today. We look forward to speaking with many of you at our upcoming investor events. Cannonball will host post Q4 virtual investor meetings tomorrow. We will be attending the SIG Conference in New York on March 2 and the Truist conference in New York on March 7. We will also be participating in meetings with RBC in Toronto and Montreal, and on March 8 and 9 in Denver with benchmark -- I'm sorry, in Toronto, Montreal on March 8 and 9, and in Denver with Benchmark on March 14. Have a great evening, and thank you.

Operator

Operator

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.