Michael G. Barrett
Analyst
Yes. Thanks for the questions, Dan. Yes. So AI is definitely the Agentic chat tools that consumers are using, businesses are using. There's no question that search referral traffic has gone down for our clients at primarily browser-based websites. It's important to note, and David gave the mix before in his part of the script, our business is pretty well diversified. We have a lot of mobile app business. Obviously, CTV isn't impacted by this directly. And if you note the types of publishers we have, we have quite a lot of top brand globally known brands, media companies where they truly are destination sites and weren't as reliant upon search referrals. And so there's a bit of protection there for them in terms of their future prospects for the business. And lastly, we do work with a broad, broad swath of top publishers, produces an awful lot of ad inventory. We'll process close to 1.5 trillion ad requests today. I'd love to say we sell every one of those requests, but obviously we don't. And therefore, even if there was some deterioration in terms of traffic, which led to less ads going to auction, it probably just kind of increases our win rate as a percentage of traffic that we bring, also probably lowers our processing costs. We haven't seen budget shift. We haven't seen buyers shy away from open web. And so I think we feel pretty good about where we stand today. And lastly, it's pure conjecture, but I don't think every one of these popular chat agents are going to be able to stand up an ad business, the size of Google's, every one of them hiring 5,000 to 7,000 salespeople, the technology involved in it, they'll obviously have to have an ad play. And I fully anticipate that we'll be able to play in that game as -- them as publishers and us as sources of demand. So it could be newfound publishers for us. And as for live sports, yes, it is early. And look, it's super encouraging that these sports rights are being won by streamers. Consumers have cut cord and they have voted that streaming is the way to go. The FanDuel isn't insignificant. As you know, they have a huge regional sports network in baseball, and we are participating in that as we speak. And so I think that we'll be able to dimensionalize the numbers in the not-too-distant future, but it's still pretty early days in terms of contribution.