Earnings Labs

Mohawk Industries, Inc. (MHK)

Q4 2021 Earnings Call· Fri, Feb 11, 2022

$106.74

-0.67%

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Transcript

Operator

Operator

Good morning. My name is Laurie and I will be your conference operator today. At this time, I would like to welcome everyone to the Mohawk Industries Fourth Quarter 2021 Conference Call. At this time, all lines have been placed on mute to prevent any background noise. After the speakers remarks, there will be a question-and-answer period. [Operator Instructions] As a reminder, ladies and gentlemen, this conference is being recorded today, Friday, February 11, 2022. Thank you. I would now like to introduce Mr. James Brunk. Mr. Brunk, you may begin your conference.

James Brunk

Analyst

Thank you, Laurie. Good morning, everyone and welcome to Mohawk Industries quarterly investor conference call. Joining me on today's call are Jeff Lorberbaum, Chairman and Chief Executive Officer; and Chris Wellborn, President and Chief Operating Officer. Today, we'll update you on the company's fourth quarter and full year results. I'd like to remind everyone that our press release and statements that we make during this call may include forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties, including but not limited to, those set forth in our press release and our periodic filings with the Securities and Exchange Commission. This call may include discussion of non-GAAP numbers. For a reconciliation of any non-GAAP to GAAP amounts, please refer to our Form 8-K and press release in the Investors section of our website. With that, I'll turn the call over to Jeff for his opening remarks. Jeff?

Jeff Lorberbaum

Analyst

Thank you, Jim. For the full year, Mohawk's business improved significantly. In 2021, net sales grew more than 17% as reported versus the prior year to $11.2 billion and our operating margins rose dramatically to approximately 12%. Our 2021 adjusted operating income approached $1.4 billion with adjusted EBITDA exceeding $1.9 billion. In addition, versus our 2019 prepandemic results, we also achieved 12% organic sales growth and improved our adjusted margins by 270 basis points. We ended the year with a historically strong balance sheet. And during the fourth quarter, we purchased approximately 2.4 million additional shares of stock for a total of approximately 4.9 million shares purchased during the full year. In February, the Board of Directors approved an additional authorization for share repurchases of $500 million based on our confidence in the company's strength and to enhance shareholder return. All of our segments performed well and responded effectively to the complexities that occurred during the year. Throughout '21, our regions benefited from strong housing markets supported by rising home prices, favorable interest rates and accelerated home purchases by millennial. Changing lifestyles encourage shift from rental to owned property, movement to larger homes and remodeling upgrades to adapt to work and school at home. Among home improvement projects, new flooring is one of the most frequent upgrades. All of our product categories have benefited from this trend which is projected to continue throughout 2022. The commercial sector continued it's improvement over the prior year but has not yet reached prepandemic levels. While we thought COVID would be behind us in 2021, the pandemic continued to impact our markets to varying degrees throughout the year. Surges in some countries kept people voluntarily at home and government restrictions in other regions temporarily hindered our operations and customers. We continue to maintain precautions…

James Brunk

Analyst

Thank you, Jeff. Sales for the quarter were just shy of $2.8 billion. That's a 4.5% increase as reported or 11.8% on a constant days and FX basis, setting a new fourth quarter record. Year-over-year, growth was driven by price/mix initiatives across the business to attack rising costs, partially offset by the fewer shipping days and a more normal seasonality. For the full year, Mohawk also set sales record on a consolidated basis and in each segment, with total sales of $11.2 billion, a 17% increase versus prior year as reported. Gross margin for the quarter was 26.7% as reported or 26.8% excluding charges, decreasing from 28.8% in the prior year. The year-over-year decrease was primarily driven by inflation of $257 million, lower volume of $49 million with fewer shipping days and a more normal seasonality, partially offset by improved price/mix of $242 million and productivity gains of $40 million. SG&A as reported was 17.5%. On an absolute dollar basis, the increase versus prior year is a result of a return to a more normal selling and marketing activity compared to the prior year of $19 million, inflation of $7 million, unfavorable impact of price/mix and volume of $5 million, partially offset by a net FX gain of $5 million. Operating income as reported was a margin of 9.2% and excluding charges 9.4% compared to 11.6% in the prior year. The year-over-year decrease was driven by inflation of $264 million, especially in raw material and energy, unfavorable volume of $51 million primarily due to the fewer shipping days, partially offset by strong price/mix actions of $240 million, productivity gains of $21 million and a net FX gain of $8 million. On a full year basis, adjusted operating margin of 12.1% significantly increased, exceeding prior year by 370 basis points and…

Chris Wellborn

Analyst

Thank you, Jim. For the quarter, our Flooring Rest of the World segment sales increased 5% as reported or approximately 14% on a constant days and currency basis. Adjusted operating margin was 14.8% as a result of pricing and mix gains offset by inflation and lower volume due to fewer shipping days and supply chain interruptions during the quarter. Sales were strong in the quarter as demand for our residential products maintained it's momentum even with delays in shipments due to transportation constraints. Beginning in the third quarter, our material costs began escalating at an unpredictable pace as many suppliers utilize natural gas in their manufacturing process. Based on our cost estimates, we raised prices on our product lines in the fourth quarter and again in the beginning of this year. Despite multiple pricing actions, we are still lagging inflation because of these increases. We have announced further price increases based on current costs and it will take time for our actions to offset these extraordinary circumstances. We will continue to monitor closely and we'll take further actions as required. During the quarter, our premium laminate collections continued to perform well in Europe and Russia due to our unique visuals and water-resistant technologies. Though we expected improved material availability for our LVT business, we continue to experience shortages which impacted our production and sales in the quarter. We are continuing to enhance our LVT processes, particularly in our higher-value rigid collections. As we expand our customer base and product offering, we are growing our sheet vinyl sales in Russia and Europe. We installed a new production line for high-pressure laminate which is sold as a complementary product to our panels and is used on surfaces that require higher performance levels such as furniture cabinetry and wall treatments. We are enhancing…

Jeff Lorberbaum

Analyst

Thanks, Chris. After a record-setting 2021, we're enthusiastic about Mohawk's future growth and profitability. This year, GDP is expected to grow 3% to 5% in most of our markets with residential sales remaining strong and commercial improvement. Interest rates will likely to rise but should remain historically favorable and support continued home sales and remodeling. During the year, we anticipate inflation moderating and constraints in labor, material and energy, declining. We're selling all of our capacity in many product categories and are optimizing our mix and margins this year. We've initiated multiple expansion projects to increase our sales in this growing area this year and beyond. Significantly -- significant short-term material, energy and transportation inflation is affecting all of our businesses and we are reengineering formulations, reducing spending and improving efficiencies to offset. We're presently implementing price increases, have announced additional ones across products and geography. We will continue to adjust our pricing as necessary to recover our margins over time. In Europe, energy costs have dramatically accelerated and have also affected the cost of our materials. Our European ceramic business has been the most impacted which we anticipate will create a $40 million to $45 million headwind net of price increases in the first quarter. Given these factors, we anticipate our first quarter adjusted EPS to be $2.90 to $3, excluding any restructuring charges. In the second half, we expect our margins to improve as capacity expands, inflation moderates and pricing aligns. Based on the strength of our company, our product and geographic diversity, investments in growing categories and potential acquisitions, our long-range outlook is for higher sales growth and margin expansion. Flooring is an essential part of new construction remodeling and as the world's largest flooring manufacturer, Mohawk has built leading positions in major flooring markets around the globe. We expect our business to benefit from strong demand through this economic cycle. Given today's low inventory of existing homes, new residential construction and remodeling should remain strong for many years. Mohawk's sustainable products appeal to today's environmentally conscious end users which gives us an added advantage in our markets and enhances our bottom line. In time, we expect the commercial sector to return to it's historical growth, with pent-up demand representing a significant opportunity. In addition to expanding capacity, we continue to invest in our organization's talent and state-of-the-art technology to deliver exceptional design, value and service to our customers. Over the next three years, we anticipate higher sales and margins as we implement our product, manufacturing and marketing initiatives. We will continue to leverage our strong balance sheet to pursue acquisitions that further our geographic reach and product offering while growing our sales and profitability. We'll now be glad to take your questions.

Operator

Operator

[Operator Instructions] Your first question comes from the line of Truman Patterson of Wolfe Research. Your line is open.

TrumanPatterson

Analyst

Hey, good morning, everyone. Thanks for taking my questions. First, I just wanted to look at this first quarter EPS guidance. A, just trying to understand if a higher tax rate is embedded in it compared to the fourth quarter. And then also, when I look at the 1Q guide, historically, op margins consolidated normally fall about 200 basis points quarter-over-quarter. Is it safe to assume that you're expecting kind of first quarter op margins to outperform that historical decline? And are there any segments maybe to call out when we look at it sequentially?

James Brunk

Analyst

Okay. Well, I'll take the first part of that. On the tax rate, Truman, as I said, for the full year, looking at 22% to 23%, I would expect it to be maybe a little bit lower than the bottom of the bed in the first quarter. And then as I said, it's going to vary as we go through the year.

Jeff Lorberbaum

Analyst

I think also the difference in days in the fourth quarter is also impacting the comparison between the two abnormally. And then we also have -- last year, you have, as we were going out of last year, it was seasonally stronger than it is. This year, it's more normal. And same thing in the first part of the year, the customers were behind in their purchases and inventory levels and the channels were behind, so the demand was different. So there's a lot of differences in the seasonality between the two.

Truman Patterson

Analyst

Okay. In the press release and the prepared comments, you all have discussed some cost-saving initiatives in North America, especially the fiber manufacturing and transportation projects. I'm hoping, can you give a little more detail on each of those initiatives? And is there any way you can help us quantify those over the long term?

Jeff Lorberbaum

Analyst

Some of it is in the asset purchases we've done with the investments. We upgraded various assets in the fiber and yarn manufacturing to put in lower-cost assets based on how the business has changed over the years. Some of it is in the transportation. We have put in new processes and systems to trying to optimize the transportation systems which were getting higher weights on the trucks. And we are improving the way we charge for the business or charge for the transportation relative to the market rates as we go through. So they're all benefiting the business.

James Brunk

Analyst

Some of it also, Truman, is the completion of the actions that we started back in 2020, where we had got out of older assets and optimized the plant flow which eliminate -- it's going to help on the material side and the labor side on a productivity basis.

Truman Patterson

Analyst

All right. Thank you, guys.

Operator

Operator

Thank you. And your next question comes from the line of Eric Bosshard of Cleveland Research. Your line is open.

EricBosshard

Analyst

Thanks. Jeff, curious if you could talk about where you think we are in the life cycle of LVT. And thinking over the last five years, that LVT was all of the industry growth for a period of time and felt like it was taking share from ceramic tile, it actually was. And laminate was doing okay. I'm just curious as you think about over the next three or four years how those three categories are behaving relative to each other, I guess, largely in the U.S. but also globally.

Jeff Lorberbaum

Analyst

In the U.S., LVT has now grown to approximately 20% of the flooring category. With that, the size has gotten where it is. The rate of growth is going to slow down. We think that the other categories are going to still show volume growth, so we don't believe it's going to take all of the growth going forward as you go through. There's been a change in the laminate business where it was perceived as a cheap alternative. And with all the advances we've made in it, it's now being seen as an equal opportunity to -- versus both LVT and wood. Because on one side, we've added the waterproof technology; on the other side, we've made it visually as pretty as real wood and can't tell the difference on the floor. So it's in a midst of a changing piece and we're investing to support it. When you go to Europe, Europe laminate is a much larger part of the industry than it is in the U.S. And it's not growing at the same level. On the other hand, our premium is. LVT as a category is probably less than half the size it is in the United States as the market hasn't accepted it at the same rate as the U.S. has.

Eric Bosshard

Analyst

Okay, that's helpful. And then one follow-up, if I could. The competitive position of your U.S. business, you referenced it in the prepared remarks. But as you look at your cost position, I guess this is a hard surface-focused question but your cost position relative to imports and the incremental transportation costs they're dealing with. I'm just curious how you think that influences the performance of the business over the next couple of years and what that means for you.

Chris Wellborn

Analyst

If I can comment on the -- in the ceramic side, the -- as the ceramic industry strengthened, the import prices have increased. The ocean freight constraints are causing delays and increasing cost. So I think we're well positioned on the ceramic side in the United States to take additional share.

Jeff Lorberbaum

Analyst

And the other piece is I think we're in good position. The LVT, we're still in the original plant. We're still improving the costs. In the fourth quarter of last year, the costs were actually impacted by a lack of supply and we had to slow down on machines in order just to keep the plant running. We expect the productivity and the cost to continue to improve. We're investing in a new plant which we think will be cost-advantaged versus imports. And we think we're in a good position to grow with the market. We're also importing a lot of products; so it's not in lieu of the other.

Eric Bosshard

Analyst

Great. Thank you.

Operator

Operator

And your next question comes from the line of Adam Baumgarten of Zelman. Your line is open.

AdamBaumgarten

Analyst

Hey, good morning, everyone. I guess maybe sticking with Flooring North America. When you talk about trade down in the segment, is that primarily related to carpet? Or are you seeing it also in some of the other areas like LVT?

Jeff Lorberbaum

Analyst

Every time you go through significant inflation in the industry, some of the consumers start looking to hold the value of what they're going to spend or the prices. And so it's a normal course of events. And as you see significant inflation, there's some trading down in all the categories.

Adam Baumgarten

Analyst

Got it. And then maybe switching gears to ceramic. You talked about the net headwind from the European natural gas cost increases. Is that net of all price in the segment? Or is that just net of European ceramic pricing?

James Brunk

Analyst

That's net of European ceramic pricing.

Adam Baumgarten

Analyst

Okay, got it. Thank you.

Operator

Operator

And your next question comes from the line of Susan Maklari of Goldman Sachs. Your line is open.

SusanMaklari

Analyst

Thank you. Good morning, everyone. Sticking, I guess, again, with Flooring North America, I want to focus a little bit more on the margin side. You obviously are coming off a year where you've gotten that margin back to the low double-digit range. As you think about the initiatives that are going on in that segment, can you talk about where you think that, that can go over time, what the trajectory of it is? And how does that maybe compare to where we've been in the past in that segment from a profitability perspective?

Jeff Lorberbaum

Analyst

The margins in the business have come back. They're still below where they were at the peak a few years ago. There has been -- in the carpet industry, there's been a trading down to polyester at lower prices and different pieces. So those margins will probably not get back to the peaks they were at. On the other hand, we have investments in LVT and laminate that those margins, we think, have room to grow as we improve the mix and put more investments in as we go through. Impacting the whole thing in all categories, you have also the commercial sales are still behind the prepandemic levels. Our estimates depends on which product category and which channel. They could be 10% to 20% below the prepandemic levels and those are higher-margin products and sales. So as those come back, those are going to improve the margins also.

Susan Maklari

Analyst

Okay, that's helpful color. And then when you think about all the initiatives that you have going on globally across the business, can you talk about how we should think of growth going forward over time, the ability to sort of capture what is going on out there? And where do you think growth will really be led from within this business in terms of products or even geographies? And what are some of the areas that you're really thinking about and looking to incrementally further capture?

Jeff Lorberbaum

Analyst

What's happened to us is that, as the business went through COVID, we pulled back on all the investments in the various categories. And then when we came out of it, we found that many of the categories have grown in one year what we had expected in multiple years. So you see us trying to catch up with the investments that we're putting in. We're investing about $800 million this year which will add roughly about $800 million worth of sales which is all going in this year and next year in the high-growth categories. The other categories of the business still have additional capacities to support increased sales going into the next year or two. We think we're taking the right steps to optimize the business. One is, we don't -- we probably don't get enough credit for is the portfolio of the products that we have. We manufacture in five different continents. In the different markets, we have the leading brands and market positions. We sell them into over 170 different countries. And so with this, with a strong balance sheet you have, you see us investing heavily to reduce our costs and broaden our product offering. We believe there are going to be more acquisition opportunities. We're talking to several at the moment. We'll have to see how they evolve. We think there's more going to come into the marketplace over the next year or two. We're well positioned with our balance sheet to take advantage of those. You hear us continuing to invest in leading technologies to give us differentiation to improve the margins. And then with all that, we see the -- we think we're probably in the mid-cycle part of it. Usually, the economy and the industry, keep growing as we start raising rates at this point. The residential markets are running at high rates and what normally have when you get towards the cycle that -- we've overbuilt the residential housing. This time, we're still chasing it. So it seems like there's plenty of room to grow. We've talked about the commercial improving. So we think we're in the right position for higher growth and margin expansion over the next few years.

Susan Maklari

Analyst

That's great color. Thank you, Jeff. And good luck with everything.

Jeff Lorberbaum

Analyst

Thank you.

Operator

Operator

Thank you. And our next question comes from the line of Mike Dahl of RBC Capital Markets. Your line is open.

Mike Dahl

Analyst

Good morning. Thanks for taking my questions. I wanted to follow up on a couple of areas. The first is on kind of the European ceramic and the nat gas environment. In the opening remarks, in addition to the headwinds that you outlined in terms of the $40 million to $45 million, I think you did say that at this point, most competitors are raising prices to adjust. Can you elaborate a little more? Because last quarter, it was that some of your competitors were hedged so they weren't acting as quickly. Can you talk more about what you're seeing in terms of the competitive dynamics and the pricing environment and whether competition is raising price enough at this point?

Chris Wellborn

Analyst

Well, everybody in the market is raising prices, including us. You're right, some are hedged and that's probably causing them to raise prices a little less fast than they need to be but everybody is raising prices. We expect the energy volatility through the winter due to lower European reserves and uncertain availability. But the short term, the headwind should peak in Q1 and then progressively get better after that for a couple of reasons. One is you've got -- you're getting into the summer months where gas is naturally cheaper. And you're also -- as we look at the forward contracts, they are lower than what we're experiencing now.

Mike Dahl

Analyst

Got it. Okay. And my second question, it's around market share. And going back to North America, you've made some comments around how you've positioned your product. And I think you're in a position to take share in a variety of categories. If I look at the fourth quarter data and I adjust for your days headwind, it still seems like from a total value and a volume standpoint -- and correct me I'm wrong but it seems like volume was kind of flattish on a days-adjusted basis, maybe up slightly or down slightly. But the market industry data would still seem to suggest that industry growth in volumes has been, call it, high single digits and in value, maybe closer to 20%. So that data would seem to suggest maybe still some share slippage. So can you just speak to that and talk about how you think your share performance evolved kind of through the quarter and what your expectations are for this year?

James Brunk

Analyst

Let me unbundle a little bit of what you said there, Mike. So first of all, in the fourth quarter, you're right, as we look across the segments, I would say the volume piece, adjusting for days and everything else, the business volume was relatively flat to slightly down. And if you think about that, that makes sense compared to fourth quarter of 2020, when you had unusual demand levels and so really abnormal seasonality. So that kind of straightened itself out in the fourth quarter. Also, in the fourth quarter of this year, we had the material and labor constraints which impacted not only our production but our sales in various product categories. So that definitely impacted that volume.

Chris Wellborn

Analyst

Yes. The other thing I would add that -- when you look at the data on the ceramic market, it's really hard to read because you've got the imports coming in. And the volume, the way they're measuring that is the imports coming into the country which we think most of the competitors were building inventory during that time. But when we go out and look at the customers we're getting and the progress we're making in the marketplace, we think we're doing really well.

Jeff Lorberbaum

Analyst

The industry data on the carpet shows the carpet industry was down in units. And again, we think it's because of the seasonality differences between the two. On the other side, we are probably indexed higher on the commercial business which is still 10% to 20% below where it was before the prepandemic pieces. We also have a lower percentage of the LVT but we're growing our business there.

Mike Dahl

Analyst

Okay. All of that makes sense. Thank you for that color.

Operator

Operator

Your next question comes from the line of Michael Rehaut of JPMorgan. Your line is open.

MichaelRehaut

Analyst

Thanks. Good morning, everyone. A few clarification questions before I get into, I guess, a bigger-picture question. If you could just kind of be more explicit, just to make sure we understand. Number one, the second half margin improvement that you're talking about in '22, we're talking about year-over-year expansion when you say improvement. And also, the net of price impact in the European ceramic of $40 million to $45 million. That $40 million to $45 million is kind of the same number that you were referring to last quarter, when you were saying off of the $25 million headwind in 4Q, that could approach doubling. I mean we're not changing the definition of the of that $40 million to $45 million relative to last quarter. I just want to make sure that those -- that's clear.

Jeff Lorberbaum

Analyst

Let me start with the ceramic piece. The ceramic piece, the number's still the same. However, we're getting there a little different. The -- we're actually going to get more price than we thought. On the other hand, the gas prices were actually higher, so they net back down to about the same thing. But both are different.

James Brunk

Analyst

But the definition is the same, Mike. So we didn't -- the $25 million compared to the $40 million to $45 million, the definition is the same.

Chris Wellborn

Analyst

Mike, what happened in the -- as we produced in the fourth quarter, the -- you may have seen the gas prices. But in some cases, they spiked to 170, 200 which is very high. And of course, that -- as that inventory rolls off in the first quarter, you see that impact.

Jeff Lorberbaum

Analyst

As we think about the year, we're starting from the premise that the present trends, the economy, housing and business investments, are going to continue as we all expect and all the projections from everybody. And what we see is our margins after the first quarter should improve as the price and costs get aligned better and continue throughout the rest of the year. And don't forget, when we get into the fourth quarter, we have -- we shouldn't have the same energy headwinds that we had last year.

Michael Rehaut

Analyst

So just to be clear, again, when you talk about second half margins improving, again, we're talking about on a -- maybe on a consolidated basis, second half margins higher than second half '21? Is that fair to say?

James Brunk

Analyst

Yes. When we're looking at that sentence, that we're saying is that year-over-year. And now I would say really, it depends upon how inflection plays out in the first half as well and then the economic trends continuing as most expect in the second half. But that is what we're addressing.

Michael Rehaut

Analyst

Right. Okay, good. Secondly, you talked about also in the press release this outlook for 3% to 5% GDP growth across most of your markets. Usually, companies have a goal of at least meeting that GDP growth. So when you think about your full year sales growth for 2022, particularly given the price increases that you've put into place in the back half of '21 and in early '22, should we be expecting a revenue growth kind of in the mid-single-digit range mostly driven by price? Is that the right way to think about it? And also, sorry, one more granular question. If there's any variation in shipping days by quarter for '22 versus '21, that would also be helpful for modeling.

Jeff Lorberbaum

Analyst

Let's see. Let's start out with the -- you're correct that you have -- the increase in the inflation is going to increase the piece in the volume assumptions you have seem reasonable, is it? Just to put in at the comparisons will be more difficult in the first half as the customers last year were replenishing inventories. And we don't see -- we'll see the same thing. We'll be back at a more normal seasonality this year. And then also in the first half, you'll see a bigger impact from price increases in the first half than you will in a second. As we go into the second half, we think we'll see some stronger volume growth due to better inventories on our part so we can service the business better as well as a lower impact from pricing. One more thing just to not forget, at least the estimates by everybody show that this year, the dollar is expected to be stronger than last year and a stronger dollar is going to -- would have a reduction in our translated results.

James Brunk

Analyst

And in terms of days, Mike, there's one less day in the first quarter and the other three are the same.

Michael Rehaut

Analyst

Great. Thanks a lot.

Operator

Operator

And our next question comes from the line of Phil Ng from Jefferies. Your line is open.

PhilNg

Analyst

Hey guys. You mentioned that supply chain labor impacted your results in the fourth quarter and certainly, that was very pronounced in your Rest of the World business. So curious, how is that kind of shaping up in 1Q. Should you expect that to kind of improve or it's going to take a little more time, call it, a 2Q event?

Jeff Lorberbaum

Analyst

We're still having problems with supply. We're still having problems with labor and it's still impacting our business. Probably the bigger part of it is in our LVT business, both in the U.S. and Europe. For instance, we're running lines at lower speeds to keep them running instead of stopping and starting them. We have other suppliers and pieces that have -- we've had to stop the plants. And then with COVID, we've had people not showing up for work and just having to shut the places down and/or having to run places different. In most areas, we're seeing some improvements but we'll have to see how it works.

Phil Ng

Analyst

Got it. Okay, that's helpful. So marginally better. It's going to take a little time. And then from a capital project standpoint, you got a lot of exciting new stuff coming on, whether it's LVT, ceramics and your laminate product as well. Can you remind us how that kind of ramps up through the year? And then appreciating there are start-up costs and there's a learning curve component to that, is there a good way to think about the EBITDA contribution this year? I know a few years back when you had a big ramp up, you had some headwinds to kind of come out of the gate.

Jeff Lorberbaum

Analyst

I think if you go back to the introductory remarks, we tried to put what points in time they would come in because some of them are in the middle of next year and some of them are this year. They're all through it. If you go through that, I think you get a sense of the timing of it. Our current expansion projects, different than the earlier time we did it, are in markets and products that we already have in the marketplace with increasing sales. The last time we went into new products and new markets that we had to start at 0 and there was significant marketing costs upfront. This time, the investments are focused on our existing laminate business in the U.S. and Europe, ceramic outside the U.S. where the markets are sold up and -- where we sold up. We're expanding our countertop business in the U.S. and Europe in our LVT business. So the markets are there for where they are which should reduce the impact of selling up the assets as we start them up. And then the same thing, we're using technologies that are proven which we have operating in all the places which has also limit the start-up costs as we get through. In addition, there are other projects on both productivity and efficiencies which should immediately enhance our business.

Phil Ng

Analyst

Got it. So it's -- Sorry, go ahead, Jim.

James Brunk

Analyst

I was just going to say timing-wise, if you look -- so we launched the first laminate -- the new laminate line in the fourth quarter. So you'll see some benefit in '22 of that, limited benefit on the LVT launch. But most of the others, echoing what Jeff said, will impact into '23 more so than '22.

Phil Ng

Analyst

Okay. But you're expecting it to be additive rather than any big headwinds, right? So it's more of a good guide than anything?

James Brunk

Analyst

Yes.

Phil Ng

Analyst

Okay, great. Thank you.

Operator

Operator

And our next question comes from the line of Keith Hughes of Truist. Your line is open.

KeithHughes

Analyst

Thank you. Question for North America, if we look at the revenue growth, excluding the days, was up a good bit. Compare that to some of the numbers coming out of the carpet industry, even adjusting for days, you seem well ahead. And I know that's about laminates and LVT. Just my question is, could you put a little bit more of a magnitude on how much those products grew in the fourth quarter versus the average in the segment and also for the year as well?

James Brunk

Analyst

We normally don't get to that level of granularity, Keith. You're right that the -- certainly in that segment, laminate and the resilient business grew more than carpet. And so they really drove the growth along with, I would say, the pricing actions that we put in place really kind of dwarfed anything around volume.

Keith Hughes

Analyst

Okay. And then, second question on Global -- within Global Ceramic, the North American business. If you could talk about what it's growth looked like versus the segment average and what the puts and takes on that are.

Chris Wellborn

Analyst

Well, first, on U.S. ceramic, our products are gaining momentum as imported products are less reliable and landed costs have increased. Our pricing actions have offset inflation, keeping margins in line with prior year. We introduced several products at floor, wall and mosaic offerings that were offered this year. And then to improve mix, we've introduced new sizes and shapes. As you look into '22, we believe the U.S. will grow in both volume and price as residential remains strong and commercial strengthens. Brazil, Russia and Mexico will have to optimize mix given their capacity limitations. And we think the EU volume will be under pressure just given natural price increases from natural gas.

Keith Hughes

Analyst

Okay. Thank you.

Operator

Operator

And your next question comes from the line of Stephen Kim of Evercore ISI. Your line is open.

StephenKim

Analyst

Yes, thanks very much guys. Just wanted to clarify to start off some of the capacity that you talked about bringing on in Flooring North America. The $300 million in laminate capacity, you talked about two phases. I just want to make sure that the $300 million encompasses both phases. And then the LVT plan of $160 million which I think is going to be done over the next 18 to 24 months. I guess my question is, it seems like that line is quite a bit smaller, maybe as much as half the size, maybe half a small or half as large, as your first line. So when you talk about the site being expanded -- able to be expanded as needed, I was curious, how quickly could you bring on additional capacity within that site? And where is that site located?

Chris Wellborn

Analyst

Okay. Well, first of all, just in terms of the production, the original lines were designed for high-volume long runs and our new production lines are designed for more differentiated products and smaller runs. And you talked about the location. To optimize our U.S. LVT manufacturing, we'll now have both an East Coast and a West Coast operation. This should provide us service, logistics and cost advantage. And this plant will be in Mexico and it's adjacent to one of our other factories.

Jeff Lorberbaum

Analyst

And then, I think the other questions were around laminate. The laminate, each line does about $150 million each. The first one is in start-up right now and should be operating in the middle of the second quarter close to it's potential. And then the next line will come in, in the middle of next year sometime.

James Brunk

Analyst

And just to clarify, Steve, what we've said is up to this point, we have -- globally, we have about $1 billion of sales capacity in LVT and that's across five lines. So the $160 million on the new line is not really totally different versus the other lines.

Stephen Kim

Analyst

Yes. Yes, I know you have a couple of smaller lines in Europe and so forth. Okay. That's helpful. Second question relates specifically to productivity. I mean, as we look at your EBIT block [ph] on the year-over-year growth in EBIT. From productivity specifically, you had a couple of really good years now. I mean it was strong in 2020. It was strong in 2021. I'm curious, with all the moving pieces and particularly like labor inefficiency and absenteeism and whatnot, I would think the productivity could start to become a benefit to your EBIT from other pieces like maybe labor. And so I'm curious, could you -- would you expect another strong year of productivity in 2022? And how might that flow in from a timing or a segment perspective?

Jeff Lorberbaum

Analyst

Listen, we'll have to find out what happens to supply and to labor around the world in different places. Presently, we're still struggling with the pieces. Our assumptions are that it gets better through the year. But to tell you the truth, we haven't seen it yet, is it? At the same time, all of these new facilities and things we're going to start bringing up show up as some negative productivity offsetting some of the other positive productivity we have during the year.

Stephen Kim

Analyst

Okay, that's helpful. All right, great. Thanks very much, guys.

Operator

Operator

And your next question comes from the line of Laura Champine of Loop Capital. Your line is open.

LauraChampine

Analyst

Thanks for taking my question. It's a follow-on to your comments about inflation being lower in the back half. I heard the answer about gas prices in Europe but are there any other elements in your thoughts where you can see or basis -- provides a basis for inflation to be lower back half versus first half this year?

Jeff Lorberbaum

Analyst

There is significant shortages that have been causing the raw materials to be at historically high prices. We're assuming that some of that lines up this year and some of the pressure from capacity versus demand offsets. And then it depends on what happens with the oil and gas prices around the world.

Laura Champine

Analyst

Does that imply that your expectations are that units for the industry will be down year-on-year, thus freeing up more capacity? Or do you think there's more capacity coming to market, broadly this year?

Jeff Lorberbaum

Analyst

We think that the -- there's more capacity to support some of the product categories that we're in. For instance, in Europe with the high gas prices, our wood prices are up because they're starting to burn wood as an energy source, is it? It's at unusually high levels. We're assuming that some of that starts to balance out next year as the energy prices come down, for instance. There are other places where we're seeing more supply come into the marketplace and we're assuming there's going to be a better balance to it than there was the last six months.

Laura Champine

Analyst

Got it. Thank you.

Operator

Operator

And your next question comes from the line of Matthew Bouley of Barclays. Your line is open.

MatthewBouley

Analyst

Hey, good afternoon everyone. Thanks for taking the questions here. So just on natural gas in the European ceramic market. I think I heard, Chris, you mentioned earlier that you expect some volume pressure in European ceramic as a result of these level of price increases that you and competitors are implementing. So any more color on the elasticity that you expect there as you lift prices materially? And is there an impact to the mix side of it as well?

Chris Wellborn

Analyst

I mean, so far, we haven't seen -- our volumes in Europe have still been strong. So we haven't seen it. But we just anticipate with the pricing that's being taken there that it would make sense that it could put pressure on the market. But so far, we haven't seen it.

Matthew Bouley

Analyst

Right. Okay, that's helpful. And then, I guess, same topic just on the overall European ceramic market. Have you seen any, I guess, changes competitively within the market? That was a great comment you just gave, Jeff, on people burning wood. Are ceramic manufacturers limiting production at all? Or is this impacting exports from Italy or Spain to the U.S.? Are there any other -- anything -- any other way the market is adapting to the severity beyond just the pricing side?

Chris Wellborn

Analyst

Well, we know some of the -- on one end, you have some of the smaller producers that have cut way back or shut down. And then on the other end of the market, you have some of the bigger players that were hedged. But I would say, in general, the competitors are in the market are trying to cover the cost as much as they can, not to let it impact the market too much. And so it's a balance, as you could expect, of covering inflation and not killing your demand. It's got, too, though, put pressure between the increased gas prices. The increased freight cost, it's got to put pressure on those exports. And that's why we think in the United States, we're going to be in a good position.

Matthew Bouley

Analyst

Got it. Well, thanks for the color and good luck.

Chris Wellborn

Analyst

Thank you.

Operator

Operator

And your next question comes from the line of Deepa Raghavan of Wells Fargo Securities. Your line is open.

DeepaRaghavan

Analyst

Hi, good afternoon. Thanks for taking my question. I'll switch gears and ask about commercial business trends. Are you able to share how much the business grew in 2021? Looks like you're expecting an acceleration in 2022 but it also appears the hospitality industry recovery has been further pushed out. So essentially, the drivers to your commercial business growth is offices and maybe some institutions like schools, etcetera. Are these the primary drivers that would actually accelerate your growth in 2022? Am I thinking about the moving pieces within the component -- commercial verticals correctly?

Chris Wellborn

Analyst

Well, I think it also depends on the category. Like in ceramic, hospitality is doing well. Hospitals, schools, it's still not back to prepandemic levels but it's certainly been strengthening.

James Brunk

Analyst

Yes. It's been really led by the healthcare government area and then the other -- some of the other channels have been slower to respond. But again, we had good strong growth in '21 versus '20. But as Chris said, it's not back to the '19 levels.

Deepa Raghavan

Analyst

Okay. Just curious on just the interest rate concerns out there with the backdrop. You're still calling for R&Rs. How are you thinking about the R&R spend in the U.S. We were up at the IVS. And obviously, we're looking at some of the ceramic manufacturers, the larger-format stones are in. So obviously, the industry is continuing to invest in product innovation, bringing out new products. It doesn't seem like the interest rate concerns are impacting the industry as such. But any comparisons -- what are your thoughts, first of all, on that? Should we be concerned in any comparisons to 2018? You could help us draw and say, this time, it's different because of certain items.

Jeff Lorberbaum

Analyst

Where we are with it presently, we're assuming we're in the midpoint of the cycle that you're going to still see unemployment decreasing. You're going to still see incomes rising. We expect the economy to keep growing like it does in the mid-part of the cycle. The mortgage rates are still historically relatively low. And unlike the end of cycles, there's still demand for housing is exceeding the supply and it supporting new construction. You have increased home values that should support continued remodeling as you go through. Typically, on existing home sales, when someone buys a home, it takes multiple -- they don't do all of the remodeling in the first year. It takes multiple years to do it. So you have all of these homes that were sold over the last two years that should continue to get remodeled. And then you still have commercial, that's still below the prepandemic levels and there should be pent-up demand to help it increase. So unless they move the rates up way higher than we expect, we're expecting to continue improving the category.

Deepa Raghavan

Analyst

That's great. Thanks for the color and good luck.

Jeff Lorberbaum

Analyst

Thank you.

Operator

Operator

Thank you. And there are no further questions on queue. I will turn the call back over to Mr. Lorberbaum for closing comments.

Jeff Lorberbaum

Analyst

We appreciate you joining us today. We are really optimistic about our long-term performance. We're investing to support growth and margin expansion and we believe that we're in the right spot to optimize our business over the long term. Thank you for joining us.

Operator

Operator

And this concludes today's conference call. Thank you for participating. You may now disconnect.