Selim Bassoul
Analyst · Roth Capital Partners. Your line is now open
So, Tony, let me answer the question a little bit more because I’ve been really involved with the distribution and the travel. Thank you, Tim, I didn’t mean to cut you off, but on this one we have introduced so many new products and literary the biggest problem we have is we have to provide displays to all our dealers and those displays are at a significant discount, for example, to put them in all those showrooms. So, literally the number of new products that we’ve initiated is driving a significant order rate for the displays. So, you look at that as not only the cost of the discount of that product, but also we have to go in and co-share, which is the industry standard is to co-share the cost of the fixtures with the dealers. So, the dealer puts some, we put some to make it equivalent to our brand. I don’t want to only put -- throw pieces of equipment out there and they look -- they don’t look good. So, you have to create this vignette as you call it were also you have to do those things. I think what’s driving significantly our inability to basically surpass the 20% as fast as we need to is once we’re done with those displays, I think it will be a much breather. Today, I have most probably close to literally, as we speak, around 800 stores that are being retrofitted right now one way or another with displays. So, this is what’s happening. It’s rather seeing the frustration that why we’re not getting to 20%. So, if you take the display away, we’re about 20%. If you take the display, we are above 20% right now. So, if you take those orders are not displayed and you take the fixtures that we’re spending because we have pay for those fixtures, at least, part of them and of course, it’s Cap and the dealer puts the rest, but still I think between those two there are several million dollars of EBITDA that’s hitting the bottom line.